Abstract: The fashion industry is perhaps the most unpredictable one where change occurs very rapidly. In order to be attractive and interesting in this competitive industry, a brand must constantly be up to date and differentiated from other brands to attract the consumers. This has given rise to an increasing growth of brands that cooperate for marketing reasons and more specifically, clothing retailers that perform designer collaborations with exclusive designers to create limited collections.Studies describing the effects of those collaborations on the retailers brands are rare and especially from a consumer perspective. Since H&M has been a pioneer in designer collaborations and has done it more times and for more years than any other retailer we have conducted our study on their case. Our intention was to investigate how the designer collaborations have affected the brand equity and image of H&M, if the collaborations have increased the willingness to pay for H&M's other ranges and if they have affected H&M's ability to extend its brand to higher price segments, through an experimental study.

 Car seats for smaller children, offers very good protection incase of a collision. Unfortunately for the parents? sake , these car seats is heavy to handle outside the car. For example back and forth home and short errands around town. In other words, all those times when you decide to just take out the car seat and carry it instead of place the baby in a baby carrier.

Based on different integration policies, we aim to examine how five municipalities in Stockholm County are working to promote integration at a local level with focus on voter participation and to some extent, representativeness among foreign-born. Statistics provided by SCB shows that foreign-born tends to vote to a lesser extent than those born in Sweden. Further, we aim to examine the implementation of two policy documents established at a national level concerning integration in contrast to policy documents established at a local level in each different municipality. Further, we aim to examine summaries of actions taken in response to the local integration programs, as well as personal interviews. Each municipality will be considered separately, but we thus seek to make a comparative study.

Bakgrund: Bland det värsta som kan hända företag är att få en going-concern varning eftersom det är en signal till intressenter om att företag inte tros överleva under en längre tidsperiod. Tidigare studier har studerat effekterna av en going-concern varning för företags intressenter och på kortsikt vad som händer med företag. Det gör att vi vill studera hur företag agerar för att undvika konkurs och likvidation och därmed överleva going-concern varning.Syfte: Syftet med studien är att förklara hur företag agerar för att överleva en going-concern varning med fokus på kommunikation. Vi kommer därför att skapa en modell.Metod: Studien har en forskningsansats som är deduktiv där vi tar avstamp från resursberoende teorin, institutionell teori och attribution theory. Den empiriska datan är av kvantitativ art och är insamlad via enkätundersökning samt en dokumentstudie av årsredovisningar.Slutsats: Vi har kommit fram till att en going-concern varning är en kris för företag.

Internet and the digital channels for distribution have meant big changes for the musicindustry. The physical record that has been symbolising this market for a long time is slowlybeing replaced by digital based music. The technical progress during the last ten years has ledto a democratization of music production. The amateur musicians of today can produce highquality music on their laptops and later distribute it via free music sites. MySpace andYouTube are two of the biggest sites for this free distribution and is therefore my main choiseof study.The purpose of this essay was to find out how and if these changes have made a difference formusicians without a record deal to reach an audience by themselves.

Laura Mulvey was the first to suggest that women and men have different positions on the screen; men drives the plot forward, and the women are objects of masculine desire and lust.The purpose of this report was to look at and compare the two characters from the 70?s - and 80's with two characters from the 00?s - and 2010?s to gain a deeper understanding and insight into how female action heroes are presented. This will be done with the help of the questions; How is the female action heroes that are analyzed in the paper?What are the differences and similarities between the past and the present-day action heroes? Just how stereotypical are the women in their genre? The four female action heroes that were analyzed were; Princess Leia Star Wars, Sarah Connor Terminator and Lisbeth Salander Men Who Hates Women and Katniss Everdeen The Hunger Games.The four female action heroes were analyzed based on Rikke Schubarts categories (Moderarketypen, Amazon, Dotterarketypen, Ha?mnerskan and Dominatrix), the character's personal development, the character's violence and the reason for the character's.Characters from the past were more often presented as more uncertain and fragile than the modern confident characters. The female action heroes of modern times was more independent, strong, and in no need of a man in comparison with contemporary female action heroes.

Purpose/Aim: To identify which channels of communication are most effective in conveying consumer brands to students. The main areas of research are social media, brochures , employees, and face-to-face interaction as with job fairs, study visits and lectures.Material/Method: Group interviews, literature, electronic sources, Internet sources.Main results: The results of the study show that employees are seen as the most trustworthy source since they are thought of as the most honest. Social media are seen as the communication channel with the broadest range of information but with the possibility of appearing unproffesional. Brochures were considered to be the least effective communication channel as these are rarely read and when they are, often seem contrived and give an overly rigid impression of the company. Face-to-face communication was considered to be the most effective way to gain a professional connection but was as viewed upon with certain skepsis due to the companies tendencies to at times present a false projection of themselves at events such as job fairs.

Following is a study of fathers 'experiences of balance between work and home life. The method the researchers used was based on qualitative interviews aimed at describing father?s own experiences and values, which affects them. The researchers chose to specifically study situations where the fathers were faced with situations where their children needed to be cared for in the home because of a cold or similar illness since this is a situation that directly affects the time that was meant for work, but now risk being moved to areas of life that the researchers define as home life. This is to see whether the respondents felt that this situation affected the balance between work- and home life.

Being detained means that a person loses their freedom and have limited contact with others. Police can on suspicion of a crime arrest a person, in order that the suspected person won´t be able to eliminate evidence. Being convicted of a crime and go to prison is terrible, but what about the experiences of being detained on suspicion of a crime you did not commit? Our purpose with the study is exploring stories of people who have been detained. It´s about their time as detainees to the time they got free from suspicions of the crime.

At the workplace, different types of discussions take place, where employers meet members of staff. Some of these discussions take the form of an employer correcting a member of staff; that is the employer wanting the member of staff to change his/her behaviour. The correcting discussion has a very important role within labour legislation as it is often this measure that the employer takes to bring about change. If this does not happen then more severe disciplinary measures like a warning or giving notice will be necessary. This paper is about the employer's role in the corrective discussion. How an employer can work with the corrective discussion but also what effects can be experienced due to the discussion. To understand how an employer experiences the corrective discussion, 98 employers within a municipality have received a web questionnaire via the computer program Esmaker. Of these employers 68 answered the questions, which is a response of barely 70%.

The ability of emigrants to contribute to their homelands through the sending of remittances has been intensely recognised in recent years. This is especially true for developing countries for whom this money is seen to be an important source of funds from abroad. Eritrea is often mentioned in terms of success in the way they have mobilised the capacities of their diaspora. Since the Eritrean independence in1993 adults in the diaspora have been asked to contribute two per cent of their income to the Eritrean state. They have also been asked to make other donations at times of need.

Time changes, so also in sport. The small venues become larger and more modernized. As stadiums grows, so also does sponsorship and its popularity, around them. Is it enough as a sponsor only to expose yourself these days, or does the new times require more creativity to stand out from all the media?This work is done for Stadium AB in Norrköping, and treats questions such as; what type of sposnorcummunication that is proper to use around the soccer stadium, and if it is possible for new ideas in the future when Stadium is hosting a game? To answer these questions theory has been read about sponsorship and data has been gathered through qualitative interviewswith soccer clubs and sponsorship consultants.The work result shows that there are some general rules that the company should follow tosucceess when hosting a game.

First time labelling occurred was when animal owners marked their cattle in order to distinguish the differences. The need for labelling was added when the trade had expanded during Roman times in order for the customers to know who manufactured their craft. Trademarks are characterized as a way to distinguish one's own product or service from someone else. The marketing purpose is to create an identity. The brand has an important role as an effective competitive tool for businesses.A brand can have many different functions, which will simplify a customer's decision making process in selecting a service or product.

The Swedish society woke up Boxing Day 2004 to the greatest disaster in modern times. As a result of a strong earthquake in the Indian Ocean tsunamis occurred that devastated resorts where thousands of Swedes were. In the disasters tracks were uncovered government paralysis and shortcomings of the systems control. The purpose of this study is to examine the capacity and means to demand accountability of politicians and officials of the Swedish political system. Extensive studies and the report from the commission of disasters will form the basis for the study.

Syftet med uppsatsen a?r att underso?ka hur tva? resefo?retag i fo?rtroendekris bemo?ter kritik via Twitter samt vilka strategier inom den image reparerande diskursen de anva?nder sig av. Studien a?mnar a?ven ta fasta pa? om det finns ett mo?nster bakom bemo?tandet. Fo?r att uppfylla uppsatsens syfte har tva? fra?gesta?llningar formulerats:· Hur bemo?ter SJ och SAS kritik pa? Twitter? · Verkar fo?retagen vara medvetna om valda strategiers mo?jliga effekter?Fo?r att genomfo?ra denna underso?kning utfo?rdes fo?rst en fo?runderso?kning da?r antalet dialoger mellan fo?retagen och dess kunder sammansta?lldes samt dialogernas la?ngd och antalet akto?rer ra?knades.