Our study illustrates health communication in order to find out how widespread the knowledge is about osteoporosis and how to reach out with health information to the public. Our essay was conducted through quantitative surveys, which included 402 Respondents. This in order to highlight the prevailing uncertainty about the public disorder osteoporosis, which is common in Sweden. We wish to examine trough which channels our Respondents choose to collect their health information. The thesis framework includes theories such as McGuire?s ProcessingTheory, Agenda setting, Two-step hypothesis and Diffusion of innovation. Through these theories, we analyzed our empirical data that emerged. The results showed that our Respondents had very low knowledge of osteoporosis, although theyshowed interest for health information. The results also showed that Respondents were consistent intheir actions regarding which channels they came to turn to. They prefered their health informationfrom news papers and family, friends and work colleagues. When asked where they got their information from, the Respondents answered mostly from family, friends and work colleagues, followed closely by newspapers. This shows that Respondents are more receptive to informationfrom the channels of their own choice. The results also showed that the propensity to change behavior increases with the age of the Respondents..

This essay is focused on the phenomena of self-injurious behavior of two young men. The purpose of the essay is to enlighten their experiences of their earlier self-injurious behavior, and to further enlighten which factors they believe have been contributed to the origin and the ending of the behavior. The research questions the essay raises are: Which factors has contributed to the origin of the self-injurious behavior? Which functions did the self-injurious behavior have for the young men? What made the two young men quit their self-injurious behavior? The essay is qualitative and do not imply to generalize the results and it is made from interviews with Respondents and earlier research on self-injurious behavior. The results show that there are differences in the factors that origin of the self-injurious behavior between the Respondents.

The purpose of this study was to examine and illustrate how young adults look at themselves and their lifesituation in relation to the late modern society. More specifically its aim was to find out if the Respondents have been affected by the ideals and norms of the late modern society in their lifechoises and their view of happiness. This study was based on interviews with eight young adults in the ages between 25 - 33. Out of the eight three were singles, two were married with children and three were in relationships. During the process four themes were identified: The importance and developement of an identity, fullfillment in the Respondents lifesituations, the experience of happiness in the Respondents lives and how the late modern society have influenced the Respondents in their lives.

The aim of this study was to understand how social workers perceive and understand violence and threats of violence from clients, and how it effect their working environment. It seems that the Respondents understand the violence and threats of violence from clients as a result of the clients background problems, vulnerability, dependency and from ?the reason" that the client is currently in the contact with the organization. How Respondents interpret the client´s behaviour based on the above-mentioned factors, seem to determine how the Respondents perceive and define the violence and threats of violence by clients directed against them. Interestingly enough, although all Respondents in the study experienced violence and threats of violence from clients, none of them perceived themselves as exposed at work. The answer to this is consensual.

The Purpose of this study was to examine what knowledge and which attitudes there are about environmental friendly food in the society. To do so an essay were constructed and distributed to five different working places. Altogether there were 50 essays distributed and 43 were returned. The main result; the Respondents think that it is important for people to learn how to consume food in a more environmentally friendly way. The majority of the Respondents recognized the eco-label KRAV but the European eco-label and Demeter were not recognized in a less extent.

The aim of this study is to examine how the public responds to the journalists? use of subjectivity in the reporting of broadcasting news. The investigation is a qualitative study based on nine interviews with Respondents in ages of 21 to 25 from different parts of Sweden. After showing five examples of news reporting with a subjective approach, the Respondents gave their look on the use of subjectivity. The theoretical frame of the investigation is founded on the theory of framing (de Vreese, 2005; Entman, 1993) and the discussion concerning the terms objectivity and subjectivity (e.g.

The aim of this study was to understand how social workers perceive and understand violence and threats of violence from clients, and how it effect their working environment. It seems that the Respondents understand the violence and threats of violence from clients as a result of the clients background problems, vulnerability, dependency and from ?the reason" that the client is currently in the contact with the organization. How Respondents interpret the client´s behaviour based on the above-mentioned factors, seem to determine how the Respondents perceive and define the violence and threats of violence by clients directed against them. Interestingly enough, although all Respondents in the study experienced violence and threats of violence from clients, none of them perceived themselves as exposed at work. The answer to this is consensual.

The aim of this thesis is to examine how different kinds of information seekers are evaluating information quality in the information flow online. To address the problem stated, qualitative interviews were carried out with a librarian as a reference person and a group consisting of journalists and scientists. The result of the study implies that the reference person is well aware of the strategies employed by her in the search process. However, the Respondents are not aware of the strategies they are actually using. An explanation is the Respondents lack of education in information seeking.

The aim of this study was to explore the students? use of and attitudes towards cannabis at Linnaeus University. Social psychology and gender perspective was used as theories to explain the use and attitudes among the students? and how the use and attitudes could change through social influence. The study operates from a quantitative approach and is based on an online survey which includes answers from 126 Respondents.

The objective of this thesis was to investigate how young adults view their own employabilityand to see if there was a connection between their view and their social background. Themethod used in the thesis is qualitative with a hermeneutic approach. The interviews includedwere of semi-structured kind. The main result is that Respondents in the thesis expressed similarviews on their perceived employability regarding commitment and energy at work, networkingand contacts and job discrimination but there were some distinctions noted regardingtheir view on education and working life experience. The Respondents from working classbackgrounds tended to focus more on education than the Respondents from middle class/uppermiddle class backgrounds.

The aim of this study is to investigate social workers? attitudes toward alcohol abuse, regarding the relationship between the individuals? own responsibility of causing and solving its addiction. The thesis also aims to gain a deeper understanding of what the Respondents perceive as important in the creation of these attitudes. In this qualitative study six social workers who all have experiences of working with clients suffering from alcohol abuse are interviewed. The results from the interviews are analyzed with social constructivism as theoretical framework, as well as theories regarding how attitudes are created.

The aim of this thesis is to accomplish an understanding on how librarians experience their professional role at private companies. The study is based on qualitative interviews with persons who have a degree in Library and Information science, but does not work as an ordinary librarian. To answer why the Respondents work at private companies, this thesis dwells on how the education in library and information science prepares their students to face an alternative career; why the Respondents wants to work at private firms instead of a library; if the salary is a key factor in order to choose a career; if the Respondents think the companies appreciate their qualifications, and finally, if the Respondents think they intrude on other professions' territory? Working at a private company, with a degree in library- and information science, is not, according to the Respondents, easy. Although appreciated by their knowledge in the field of information, the interviewees think that the title librarian is hard to cope with.

The aim of this study has been to investigate Swedish youth?s conceptions about pornography and sexuality through a gender and power perspective. The questions of issue were the following: 1. Does youth reflect about gender and sexuality concerning pornography? a) Does any norms appear concerning consumption of pornography and sexuality?b) Is any kind of power structure related to gender recognized concerning pornography? c) Does youth think that pornography effects the conception of gender and sexuality? If so, how?2. Are there any differences between how girls and boys reflect about the questions of issue above?The used research method has been qualitative individual semi-structured interviews with eight students totally, four girls and four boys, all in the ages of 16-18. The study has a hermeneutical and abductive approach.The result shows that the Respondents recognize both positive and negative influences from pornography.

Investigations concerning adolescent mental health shows a negative development. Many pre-vious studies have focused on young women's mental health. Therefore, the aim of this study was to investigate young men's (17-19 years) experience of their mental health. Qualitative interviews were used as a method. The participants were six young men who all go to high school in a major municipality in the county of Gävleborg.

The study's main purpose was to qualitatively investigate adult children's experiences of growing up in a family with parental abuse of alcohol and drugs, and how their childhood has influenced/influence life in adult age. In this interview study, four Respondents in the age be-tween 25-60 years have participated. Social learning theory, attachment theory and risk and protective factors have been used as a theoretical frame.Overall, we can conclude that the study's Respondents have, more or less, been adversely affected by the parent?s misuse of alcohol during their childhood. Despite these negative fac-tors, most Respondents nevertheless received a functional living.