As companies exert themselves to find new ways of achieving market dominance and stronger brands, the phenomenon co-branding has become increasingly popular. By cooperation between two different firms the combined effects can result in synergies not only on the balance sheet, but even through softer values such as Brand recognition, equity and larger market share. Recently the fashion company H&M launched a collection together with the esteemed fashion designer Karl Lagerfeld. The objective of this paper is to examine the effects the collaboration had on consumer?s attitudes towards the two brands.

The aim of the study is to show how children and adults are described in three picture books, examining how children and adults are portrayed in text-and-picture narrative and how this has changed over time. We have analysed how the characters in the books are presented and how the representation of children and adults has changed in our own times.The material for the study consists of three picture books from different periods, with the focus on how children and adults are described as the common point of departure. The analysed picture books are: Tomtebobarnen (Beskow 1919), Aja baja, Alfons Åberg! (Bergström 1972) and Snäll (Dahle 2008).We have arrived at the conclusion that a text-and-picture narrative is in very large measure a reflection of the outlook on children, childhood and child rearing at the time when the book was published. The result shows that the greatest change that has happened is that parents? and adults? dominance in the books has declined over the years, and that children have been given a more prominent role.

Many species of amphibians are threatened both in Sweden and globally. The causes are many and a main factor is habitat alterations which often results in populations being isolated. Changes in the agricultural landscape have among other things resulted in small water bodies being filled and dried out and that has severely affected the Swedish amphibians. Swedish amphibians are depended upon small water bodies for their reproduction. Wetlands have been constructed to reduce the impacts of the eutrophication in the Laholm bay.

With increased milkproduction in our dairy cattle, comes a risk for a reduced fertility. Studies performed on animals and humans have shown that it is possible to manipulate the oestrous cycle through exposure to pheromones. This means that pheromones could potentionally be used to make reproduction more efficient. To evaluate the bioactivity of the substances in question, there is need for a bioassay. In insects, pheromones can induce a changed cardiac activity.

This article starts with a review of the literature regarding the normal reproductive physiology of the mare, prolonged luteal phase and medical drugs used within reproduction of the horse, with emphasis on Ovuplant®. The purpose of this article was to measure the progesterone level in blood, of mares implanted with deslorelin acetate (Ovuplant®). The study was performed at the Department of Clinical Sciences, SLU, in Uppsala. There were seven mares included in the study. They were divided into two groups, one experimental group (four mares) and one control group (three mares).

The conflict over Western Sahara is primarily a conflict over sovereignty, with Morocco on one side claiming territorial rights, and the Polisario Front on the other side claiming popular sovereignty. The conflict has till this day not been resolved and is in a dire need of a solution. In order to determine which solution is the most appropriate, an understanding of all the complex aspects of the conflict is required. In this context, the study aims to examine the conflict in a globalized setting by analyzing how the American news agency AP News portrays the conflict. The US media conglomerate was specifically chosen due to its dominance over international information flows.

This thesis is about language planning in Faeroese libraries as seen from the countrys specific situation, with Faeroese as a mothers tongue, but with great dominance of the Danish language within media. The purpose of my thesis is to examine language planning activities within the library, and the consequences this planning has for the system. Different theories about language planning provides a framework for my model of the library as a linguistic eco-system with actors performing status planning, represented by the government with its influence in cultural politics, the librarian with his or her library tasks and the user with his or her needs. The thesis has a qualitative attempt, and the empirical material consists of different documents about the country and materials from interviews made with seven qualified librarians, employed within general libraries in the Faeroe Islands. The analysis shows that the librarian in different ways promotes the Faeroese language within library activities, and because of the attention paid to the user in the public library he/she influences the librarians planning.

ABSTRACTA defect implantation process is the major reason for unexplained infertility. Estrogen andprogesterone are steroid hormones preparing the endometrium for implantation. They mediatetheir effect through their receptors: estrogen receptor alpha and beta and progesteronereceptor A and B, respectively. Leukemia inhibitory factor (LIF), which is also important forimplantation, mediates its effect through LIF receptor and the coreceptor, gp130, and is downregulated by suppressors of cytokine signaling 1. The aim of the study was to compare thelevels of the steroid hormone receptors and LIF related factors in the endometrium of twogroups of women with the diagnosis unexplained infertility: one that became pregnant afterassisted reproduction and one that did not become pregnant.

In October 2006 the media began investigating the four ministers Billström, Borg, Borelius and Stegö Chilò who were all being accused of miner tax fraud. The two women, Stegö Chilò and Borelius became the primary victims of an extensive media hunt where the media already had made their minds up; the women had to go. The more the women tried to explain themselves, they only seemed to be digging themselves into a deeper hole and ten days into the ?hunt?, the media got their way, the women resigned while the men, even today remain on their positions. What was it then that made the outcome so different regarding the four ministers when the only thing to really set them apart was their genders?With support of theories from Giddens, Habermas and Thompson as well as theories regarding media, gender and the medias ethical responsibility we have in a qualitatively narrative analysis studied 20 articles from Dagens Nyheter and Expressen.

This qualitative study is focused on the way ?papperslösa? (undocumented/illegal/irregular immigrants) are portrayed in Swedish daily newspapers, what images are presented in the articles, what discourses permeate the text, what identities are being constructed, etc. The empirical data consists of thirteen articles published in Dagens Nyheter and Svenska Dagbladet (two of the biggest daily news papers in Sweden) during the period 2010-10-01 ? 2011-04-01, and I?ve used a type of discourse analysis called ?diskursanalys med inriktning på identitetskonstruktion? (?discourse analysis with focus on identity construction?), as the method to analyze the articles. The results of the analysis showed that four discourses and identities were constructed, re-produced and upheld in these articles.

Our aim with this study is to investigate whether or not Utbildningsradions - which is a public broadcasting agency - educational programmes reproduce the existing gender patterns of the female and male genders. We have chosen to analyse two educational programmes, Home Farm Twins and Rena rama forntiden.We use a social constructionist theory regarding the construction and reproduction of gender and the method we have chosen to use is a qualitative content analysis to study the educational programmes.Our conclusion is that in the case of Home Farm Twins, it reproduces the current stereotypes that exist in society. Rena rama forntiden on the other hand does not, the program has got a clear gender perspective in regards to its content. Though it can be said that in some ways it does not reflect upon the gender patterns that exist in society today, to a satisfactionary extent.Utbildningsradion does not achieve its policy concerning Home Farm Twins, but on the other hand it shows that in the case of Rena rama forntiden they do own up to the standards regarding cultural diversity and creative aim..

Syftet med denna kvalitativa intervjustudie var att med hjälp av sociologiska teorier undersöka orsakerna till att maskrosbarn trots en destruktiv uppväxtmiljö kan utvecklas till socialt fungerande människor. Maskrosbarnen i denna studie har vuxit upp med missbruk och/eller psykisk sjukdom hos föräldrar i barndomen. Data samlades in via semistrukturerade intervjuer med fyra olika teman: det sociala arvet, skola och arbete, socialt nätverk samt hälsa och välmående. Vilket vi sedan analyserade med hjälp av de teoretiska tolkningsramarna, Antonovskys teori KASAM och Bourdieus teori om Klassreproduktion. Resultaten visade att förekomsten av trygghetspersoner i barndomen samt möjligheten att uppleva en annan familjedynamik och miljö än deras egen hemmiljö har påverkat dem positivt.

AbstractIn this essay I discuss narrative in the reconstruction of national identity. I discuss exclusion as a side effect in thick identities. That means that thick national identities always exclude another part. From this I´ve discussed the Swedish identity and its effects in the European co-operation. Identity is a discourse that reconstructs linguistically.

Ovarian stimulation in assisted reproduction often leads to the production of a high number of oocytes. After fertilization of these oocytes, the resulting embryos can be cryopreserved for later use. Vitrification is a recently introduced method for cryostoring embryos, showing high survival rates for both cleavage stage embryos and blastocysts. Characteristic of vitrification are high concentrations of cryoprotectants and ultra fast freezing which makes the material glassily. A major concern with vitrification has been the direct contact of the cryo-solutions with liquid nitrogen.

This study examines how gender is at work in four series of teaching material of Swedish in the years 7-9 of the Swedish primary school. Analyzing eight books in total, and also their respective teacher?s manuals, the study focuses on the following aspects in both texts and pictures within the books: heteronormativity, marginalization, stereotypes, equality, and also general gender related issues. Doing so, this study approaches the analyzed material with the eyes of a feminist critic. Moreover, this study applies both a qualitative and a quantitative analysis as its method of approach. Initially, the theoretical background and scientific method for this study is presented.