Att väcka intresse och få konsumenterna att konsumera är idag en del i många företag. Där av har marknadsföringen blivit en viktig del i många företag för att påverka konsumenterna. Ett bra pris eller en bra produkt räcker inte idag för att locka och påverka sin målgrupp. Marknadsföringen måste nå ut till sin tänkta målgrupp för att de ska kunna se vad man erbjuder och på så vis fånga deras uppmärksamhet. Uppsatsens undersökning bygger på en personlig intervju med syfte till att ta reda på deras inställning till marknadsföring.

This essay deals with children?s and adolescents? use of interactive media as a tool for doing relations with each other. The purpose is to increase the understanding of the impact interactive media has on pupils? relations and identity development both in school and on their spare time. The school system?s mission is not only to teach formal knowledge and facts but also to train children?s social skills and abilities.

In this paper we examine what security is to the individual and how the individual creates and maintains security in their work. The purpose of this paper is to study how the creating of security in working life is performed. We conduct six semi-structured qualitative interviews with permanent employees in the private sector and we encode our material using thematic analysis. We analyze our material and illustrate our problem area on the basis of Anthony Giddens's theory of ontological security and give examples of how security and creating of security is performed at the empirical field with previous studies in the research area. Our survey shows that security for the individual at work seems to be about having continuity in everyday life, financial stability, a permanent employment, a challenging and fun job and a family in good health and good living.

This master thesis is about sustainable city planning and its debate. It is also concerned with networking, communication and web-based communication. Theories of sustainable development are discussed, along with the importance of communication for sustainable development. The report is directed towards landscape architects, architects, town planners, other designers and other interested readers.MotivationI believe that there is a need for an increased discussion concerning sustainability. Sustainable development is an important issue for city planners.

The aim of this study was to describe and analyze the participation of immigrant organizations to the partnerships in the Equal program in Sweden. The focus of the study was on the significance of the participation for the organizations and its impact on them. The point of view of the participant organizations has been object of study through interviews with the persons who, on behalf of the organizations, have been in charge for the work with Equal. Interviews have been conducted with people representing 10 of the 21 immigrant organizations that have been identified among the Swedish Equal partners. Many organizations have experienced that the participation has strengthen the awareness of target groups about their needs and their possibilities.

Sara Lidman?s first novel, Tjärdalen (The Tar Pit, 1953), addresses ethical issues in a remote village in the north of Sweden. This essay discusses the novel?s narrative technique and the ethical aspects implied by the narration and aesthetic design. The approach is based on Adam Zachary Newton?s narrative ethics, which links narrative theory and method with an ethical perspective.

Fortum has in a pilot project installed metering equipment with wireless communication in secondary substations in Stockholm. So far, the collected data are used only in specific projects.This master thesis was carried out at Fortum Distribution AB in Stockholm during 2013. The purpose of this study is to simplify and enhance the use of data in for example network planning process, by giving suggestions on how data can be managed and giving examples of analyzes that collected data can be used for.The electricity meter which Fortum has installed is a EDMI-Mk10A which is set to measure max/average/min values with a one hour time resolution of the following parameters: voltage (per phase), current (per phase) andactive power and active and reactive energy.In order to analyze the collected data an analysis tool is required. During this thesis two customized tools in Microsoft Excel have been developed, one for sorting data and one for analyzing.One aim of the thesis is to show examples of what collected measurement data can be used for. This work shows an example of analysis of active power, power factor, voltage, occurrence of interrupts and the relationship between outdoor temperature and power.This master thesis has among others resulted in the following advice: Expand the number of secondary substations with measuring equipment.

Informationssäkerhet har idag en viktig roll inom organisationer. Det finns undersökningar som visar på att attacker ökar för varje år. För säkerhetskritiska organisationer som kommuner är det därför viktigt att man har uppdaterad säkerhetsteknik, då man lätt kan falla efter i det snabbt utvecklande ämnet informationsteknik. Uppgiften som gavs av Nexus AB var att kartlägga och utvärdera en kommuns informationssäkerhet. De ville få reda på hur det egentligen låg till med informationssäkerheten i en Stockholmskommun.

A hearing loss may affect the identity development and participation among adolescents. To understand adolescents with hearing loss in modern society, it?s of great importance to ascertain how identity- and participation processes occur in new areas, such as the internet.Objective: The aim of this study was to investigate what research shown regarding identity development among adolescents with hearing loss and whether social processes on the internet may influence the participation of this group.Method: A literature review was conducted to obtain a cohesive framework of research about participation processes and identity development among adolescents. Included articles have been published 1995-2015.Results: The results show the importance of the individual?s identification with the surrounding.

Objective: The papers objective is to create a deeper understanding for whether or not cultural and psychic distance affects corporate establishments in the EU.Method: The results have been gathered through intense data collection through interviews with ScaniaAB and Business Sweden. There has also been extensive research of 36 different companies and their first establishments in different countries. We have then analyzed the results through cultural and psychic distance and through Uppsala University's internationalization process model.Conclusion: The conclusions of this paper are:Corporate establishment often occurs in neighboring countries because of the similarity to the domestic markets which contribute with a greater security.Since the introduction of the EU single market, corporate establishments have become easier within the single market.The cultural and psychic distance does exist within the EU, however the internal market decreases these distances and the impact on corporate establishments.The market commitment is essential to the corporates survival within the new market.Cultural and psychic distance affects small firms more often since their lack of network and experience.Cultural and psychic distances are two different but related phenomena..

EU-kommissionen har beslutat att Europas byggnadsbestånds energianvändning ska minimeras. Varje medlemsland har fått i uppdrag att definiera ett nationellt gränsvärde för vad som ska kallas för nära-nollenergibyggnader och gränsvärdessättningen skall vara klar år 2020. Myndigheterna Boverket och Energimyndigheten samt andra involverade aktörer är inte överens om vilken gränssättning som ska gälla för Sverige. Syftet för studien var därmed att undersöka vad dessa motsättningar beror på. Genom ett kvalitativt tillvägagångssätt, där offentliga handlingar kring beslutsprocessen studerades, identifierades de involverade aktörer och deras egenskaper genom en nätverksteoretisk grund.

Voltage sag indices are a way of quantifying the performance of the power supply, as far as voltage sags are concerned. Indices can be defined for individual events, for individual sites, and for a whole system. A standard method for single-event methods is part of IEC standard 61000-4-30.This thesis emphasizes the importance of voltage sag indices and different methods for calculating three-phase voltage sag characteristics. Three-phase events measured in a medium network voltage over period of one month were analyzed, results examined and statistically evaluated. An algorithm for calculating voltage sag characteristics and indices was created in Matlab.

The purpose of this study is to find out how social workers in one medium and one smallmunicipality in central Sweden perceive the need of financial support for young adults formore than one year and what the causes might be. To answer our research questions aqualitative research method was used and four social workers were interviewed. The resulthas been analyzed based of social exclusion, stigma, as well as on structural and individuallevel and linked to previous research. Our results show that although young adults are anexception for long duration for financial support, there are those who lack other means ofsupport for a long time. The results also show that young adults often are recurring in thesocial services, and they are long-lasting.

Studien ?Lärares gemensamma lärande - En kvalitativ intervjustudie av lärares uppfattningar kring samverkan och en gemensam handlingsarena? har syftet att öka kunskapen om betydelsen av lärares möjligheter till att se varandra i handling och ämnar besvara följande frågeställningar; Hur formas, upprätthålls och utvecklas samverkan mellan lärare?, Vilken betydelse utgör en gemensam handlingsarena för lärares samverkansstrategier? Den här studien utgår från teorin om det kollektiva lärandet. Denna teori innehåller tre typer av samtal; berättandet, det gemensamma reflekterandet och det gemensamma intentionsskapandet, som i denna studie ses som villkor för att nå upp till ett kollektivt lärande. Teorin har vidareutvecklats genom ett införande av begreppen ?nätverk? och ?gemensam handlingsarena? som för den här rapporten eventuellt kan ses som ett fjärde villkor för ett kollektivt lärande.

The aim of this study is to explore the approach and views on female genital mutilation(FGM) among young women from Somalia, and how they perceive the tradition afterimmigration to Sweden. This is structured under the following questions: What do theyknow about FGM? What are their experiences? And what do they reckon about FGMtoday? The study is based on one recorded interview with a group of young femalesfrom Somalia. The data were analysed using qualitative content analysis. The women?sfeelings were ambivalent though they on one hand opposed FGM because of serioushealth risks, but on the other hand were conscious of the tradition?s great influence inthe social network and daily life.