The aim of this paper is to examine the American movie trailer particularly its history, marketing and functions, presented as an historical overview from the serials of the early 1910s to the trailers of today. A trailer from each decade of the twentieth- and twenty-first centuries is selected which represent typical trends and shows how trailers historically functioned, including their formal, generic differences.The introduction focuses on the market in which the trailer operates, and raises the issue of the entertainment value of art or marketing, how the film industry works and to role of advertising. The second part of the introduction focuses on the development of film stars, and their importance in trailer campaigns. This brings in the question of the growth of Hollywood and new media forms/technologies. The manner in which new media also create a new type of audience is considered, which demonstrates how the trailers capture audience attention in new ways.The second part of the paper focuses on the history of the trailer and examines typical structures, of the different periods.The third part analyses how different trailers operate, and how the trailer industry stands at the beginning of a new era, the so-called Post-interactive era, which is discussed with regard to Spider-Man 2 and The Da Vinci Code..

Work Environment problems on construction work sites are very extensive and discussed. The construction industry is one of the most dangerous industries in Sweden. The construction industry occupies about 290 000 employment (2009), and the investment was 250 billion SEK. This report will investigate the issues of the work environment and offer advice on how these can be measured and imporved. The study includes review and analyses of occupational injury statistics, interviews, inspections and audit and review of the literature.

The essay concerns corporation?s usage and consumer?s attitude towards the phenomenon Big Data. The aim is to analyse whether corporation-management and future ambitions concerning consumer data coincide with attitudes and opinions of today's consumer, and how these opinions reflect consumer behaviour online. The essay is limited to focus on how companies use consumer data in order to better understand and improve the efficiency of their marketing. A self-composed analyse-model was created using previous studies concerning Internet-usage in Sweden, previous management analysis of corporations use of Big Data combined with theory of Cognitive Dissonance. A questionnaire was then created with the analyse model as foundation.

The purpose of this work is to map what musical praise and worship means to different church members. What do they think of today's worship? Are there music styles or any instruments that are not suitable? What do the members think of contemporary Christian music and the regular traditional music in church? Do we need to make changes or not? How does the Christian Music affect their spiritual lives? Finally, what do the members think of what the Bible has to say about praise and worship? My method has been to interview four persons, who all are members in the Seventh-day Adventist church in Malmö. Beside literature and magazines, I have also listened to DVD sermons and searched on the Internet and in the Bible, to find out what others have to say about praise and worship.Syftet med denna studie är att kartlägga vad lovsång betyder för olika församlingsmedlemmar. Vad anser de om dagens tillbedjan? Finns det musikstilar som inte bör finnas med i gudstjänsten? Eller finns det instrument som inte är passande i gudstjänsten? Vad tycker församlingsmedlemmar om den moderna lovsången kontra den traditionella? Behöver vi göra några förändringar eller inte? Hur påverkar den kristna musiken deras andliga liv? Och till sist, vad har de för syn på Bibelns lovsång? Min metod har varit att intervjua fyra personer som alla är medlemmar i Adventkyrkan i Malmö.

The use of entertainment in various kinds of business events has recently increased in popularity among Swedish firms. Often, stand-up comedians are hired to entertain the employees or customers during these happenings. Generally, the firm invests a considerable amount of money in this service and is furthermore willing to pay a premium for a famous comedian. Although the market for this type of service is fairly large, the knowledge of the motives behind the investments is yet limited.A grounded theory study is carried out exploring the purpose of the entertainment as well as the rationales behind the preference for a famous comedian over an unknown. Two general types of contexts (internal and external) are identified and a number of objectives related to each type are distinguished.

People live longer. There is a growing need to increase the knowledge of aging and of the need among the elderly for medical care in the near future. As a step towards meeting this need, a survey among the elderly in Skåne is made by the division of Geriatric Medicine in Malmö University Hospital. This survey is called Gott åldrande i Skåne, GÅS. A frequent decease among the elderly is Mild Cognitive Impairment (MCI).

This study examines the scholarly communication activities in two scientific fields, chemistry and economics, in a Polish context. The dissertation aims at investigating what characterises the publishing choices of researchers and what supplementary forms for the dissemination of research output are used by scholars. In addition, the paper is looking into what are the views and awareness of open access and institutional repositories within this scientific community. This thesis gives the results of semi-structured interviews and an online survey at two academic faculties at a Polish technical university. As its theoretical framework, the study uses Whitley?s theory of the intellectual and social organisation of academic fields and Latour and Woolgar?s study regarding various motivations for publishing.

The purpose of this essay is to do a narratological analysis of Utvandrarna by Vilhelm Moberg to see how the form affects the theme of freedom and liberation. I used narratology as the method of analysis and my questions for the text regards the significance of the narrator, the use of focalization, the powers, helpers and opponents, the locations and spaces, and how these aspects affect the theme. In my analysis of the novel I found that the narration took place in three levels. This gave the story different perspectives of the theme; an outer perspective, a semi-distant perspective and a more personal perspective. The focalization of the main characters creates sympathies, and the focalization of non-main characters gives the reader an outer perspective on the characters.

This project concerns a new lower and mid level compulsory school in the currently developing area of Annedal, northwest of central Stockholm. According to the given program, the school should hold 500 pupils and 100 pre-school children. As an addition to the given program, my suggustion holds a sports hall and a public library.In my project, my ambition has been to investigate how to create an inspiring and exiting place for kids to inhabit and, at the same time, create an activated, central place in a developing suburb. The latter has resulted in the two program-related additions, which purposes is to extend the hours during which the area is activated and to create additional incitements for visiting the building. Both additions are chosen based on lack of service in the area. Architectually, I've been inspired by the medieval castle which has been used as an inspirational resource for the parts of the school holding classrooms.

Denna uppsats diskuterar det faktum att många lärarstudenter inom Religionsvetenskap och lärande är kristna eller, i mer sällsynta fall, bekänner sig till någon annan traditionell religion. Enligt läroplanen skall undervisningen i skolorna vara icke konfessionell, vilket skulle kunna uppfattas som något av ett problem om lärarstaben i det aktuella ämnet är aktivt troende. Länge bedrevs undervisningen av kyrkan men efterhand växte kraven på objektiv undervisning och statliga skolor tog över och sekulariserade undervisningen. På 1960-talet var kravet på objektivitet så stort att många lärare blev rädda för att undervisa och på så sätt råka påverka sina elever med sina egna åsikter. Nu har kraven på objektivitet mattats och detta kan ses i de undersökningar som ligger till grund för denna uppsats.

Time Perspective is related to mental and physical health. This study examines the relationship between Time Perspective and perceived stress where Time Perspective was expected to predict the level of perceived stress. Past-negative, Future-negative, Future-positive and present-fatalistic were expected to be positively associated with perceived stress while Past-positive and present-hedonistic were expected to be negatively associated. Measures from the self-assessment forms S-ZTPI, PSQ-recent and CES-D from 445 participants (242 women, 203 men) between 60-90 years were used to examine the hypothesis of the study. Two hierarchical multiple regression analysis confirmed that Time Perspective is associated with perceived stress and in part 2 explains it's variance, one when adjusting for demographic data (.R = .37) and the 2 other when adjusting for demographic data and depressive symptoms (.R = .13).

The purpose of this Master?s Degree is to identify and understand different techniques of argumentation in written texts originating from the religious movement Jehovah's Witnesses. The purpose is also to contribute with a theoretical and methodological framework for other scholars. The focal point of the thesis is sexuality and how the authors of the texts try to convince the members to follow the movements' doctrines in this regard. I use a modified version of the well-established grounded theory method.

The present thesis closer examines what has come to be known as al-Qaida, partly from what al-Qaida is considered to be, partly from the consequences a certain picture of al-Qaida might give rise to. Between 1988-2001 most of this thesis sources refers to al-Qaida as a small, organized core group with some degree of cell structure. From 1991 to present days, many of the sources enlarge the picture of al-Qaida. From now on they start to view al-Qaida as either a network in itself or al-Qaida as a part of a larger islamistic network, not only as an organized core group with presumptive bases in Afghanistan. The most recent of theories regarding al-Qaida looks at al-Qaida as an ideology in itself (al-Qaedaism) or al-Qaida as a part of previously existing ideologies (Islamism, Neofundamentalism and Jihadism-Salafism).Al-Qaida is being seen - by scholars, journalists and terrorism experts - as an organization with a core group, a network in itself, part of a larger islamistic network and an ideology of its own or as a part of already existing ideologies.

Syftet med denna undersökning har varit att studera gymnasieelevers förståelse för funktionsbegreppet.Den teoretiska utgångspunkten har varit att studera elevernas förmåga att växla mellanolika representationsformer och studera deras förståelse för relationen mellan de olika representationerna.Elevernas förmåga att resonera har också varit en väsentlig del och därför har forskningenkring matematiskt resonemang också varit en viktig del i arbetet. För att nå ett resultat har treklasser på gymnasiet fått skriva ett test konstruerat för att svara mot uppsatsens syfte. Utövertestet intervjuades tre av eleverna för att det skulle finnas möjlighet att fånga elevernas förmågaatt resonera. Resultatet kom att visa att vissa elever har svårt att utföra växlingar mellan vissaolika representationer, men mellan andra är det betydligt enklare. Det framkom att eleverna varskolade i ett algoritmiskt tänkande, och att eleverna hade svårt att resonera fritt och kreativt kringfunktionsbegreppet, samt att eleverna hade svårt att skilja de närliggande begreppen ekvation ochfunktion..

The purpose of the present thesis is to investigate the interaction between the branches in the different villages and its users and the importance of the branches for democracy. To illustrate these points, I have focused on Högsby municipality, a local council in Kalmar county. Högsby municipality is of particular interest in this connection, since all seven of the branches have been closed recently; only the main library remains. Moreover, three of the closed branches were, in 2005, taken over by citizen organizations local to the part of Högsby municipality where the libraries were located. The specific issues that were addressed were:- What needs were satisfied by the local libraries in Högsby council and is it possible to satisfy these needs in other ways and then, how?- Does the absence of a local library affect democracy?Interviews were performed.