In the previous curriculum for the preschool Lpfö 98, the educational responsibility was documented belonging to all the team members. On the 1st of July 2011 a new curriculum was introduced to the preschool, Lpfö 98/10, where it is documented that the educational responsibility now belongs to the preschool teachers. According to curriculum experts at the Swedish school board this educational responsibility is not new, just a clarification of the preschool teacher?s educational responsibility.This study is a qualitative study and the purpose was to interview the preschool teachers about their thoughts concerning their educational responsibility. The purpose was also to examine if their educational responsibility has affected their role in the team at the preschool and if they believe that this has any significance for their profession.My result of the study shows that the educational responsibility of the preschool teachers now has been clarified and that they should take a leading role in the team towards the goals that are set for the preschool.

Our main purpose with this paper was to figure out what makes a magazine successful. We wanted to analyze and examine factors of success for magazines, with a focus on music magazines, from a marketing perspective. Also, we wanted to see specific factors of success for the music magazine Groove. To do this, we interviewed seven people from different areas within the business with different kinds of expertise. We interviewed two people from Groove Magazine, two people from other music magazines and in addition to this, two people from a grand publishing company and also one person from a soccer magazine.

The public sector in Sweden has in recent decades undergone a large change due to market and liberalism impact. This change has meant that marketing communication and its concepts have been adopted by administrative authorities. In this thesis, we used governmentality, social constructivism and an interpretive perspective to examine the staff at the County Administrative Board in Kalmar County and their experiences and opinions of the concepts ?customer? and ?trademark?. The study was designed as a case study with qualitative interviews.

Detta arbete undersöker hur företagare praktiskt kan optimera sina marknadsföringssatsningar i sociala medier. Marknadsföring i sociala medier är något som många företagsledare prioriterar eftersom det främjar en tvåvägskommunikation som i sin tur kan leda till att man når ut till fler kunder och ge lyckade vinsteffekter.Arbetet behandlar utvalda best-practices för att hitta de rekommendationer som kan ses som bäst lämpade för att praktiskt optimera ett företags webbsida och profilsidor i sociala medier. För att precisera rekommendationerna granskade arbetet vilka som tillämpas i verkligheten samt vilket behov och vilken kunskap mindre verksamheter har av sociala medier. Detta undersöktes genom att analysera fem företags aktivitet på Internet samt genomföra en enkätundersökning riktad till småföretagare. Resultatet omfattar en sammanställning över adekvata rekommendationer till mindre företag som praktiskt vill optimera sina marknadsföringssatsningar i sociala medier..

Using stimuli with identical information in both PR and advertising, this study seeks to explain how content class together with the level of involvement affects the communication effects of marketing messages. There is currently no established way of measuring the value of PR, and contemporary PR metrics do not take into account what effects PR actually generates. PR is often said to have an advantage over advertising due to the effects of third party endorsement, but previous empirical assessments show inconsistent results regarding what effects each content class generates. The result of this study is that PR is stronger at building recall, interest and credibility, and that it has less perceived selling intent than advertising. Results differ somewhat between different levels of involvement, but the conclusion is that this might not be attributable to the level of involvement per se but rather to the type of products being used in stimuli - a conclusion that seems valid for previous research as well.

The aim of this study is to describe the market for Digital Signage in Sweden and give the reader an increased insight and understanding of the problems that suppliers and buyers of Digital Signage may encounter. The study is abductive and based on a number of qualitative interviews with representatives from potential buyers, an existing user, a supplier and a number of companies with insight into Digital Signage. Our findings show that the companies in this study have not yet reached the stage of being ready to invest in a system for Digital Signage, since the effects on for instance increased sales and potential savings on marketing communication have not yet been clearly proven. Furthermore the study shows that it is important that a supplier has a fundamental understanding of the business model of the buyer. In addition to this, service, support and IT-related issues are of great importance for the potential buyers.

ABSTRACTTitle: Cultural dimensions? and their relevance in the interpretation of TV commercialsThe purpose of this study has been to explain the cultural dimensions masculinity versus femininityand individualism versus collectivism and see what their impacts on interpreting commercials are.We also wanted to see if there are any other important aspects to consider when looking at theinterpretation of TV-commercials. To fulfill this purpose we also used this research question:?How are the cultural dimensions relevant when it comes to interpreting TV-commercials?We used a qualitative approach when conducting this study. We found that the dimensionindividualism versus collectivism seemed the most applicable, while the respondents? answers fittedthe best to the highlighted theories.

The aim of this paper is to see if Sweden has implemented the recommendations and taken notice of the guidelines for employment that the Commission and Council set up every year and from this see the role of the Commission and Council for the national employment politics. The years that I focused on in the paper are year 2000- 2004. The method that is used is a case study research that is exploratory and explanatory. The theoretical starting points are theories about delegation, cooperation and a variation of control and autonomy. This is recognized in the Principal- Agent theory and the Principal- Supervisor-Agent model.

The controversial phenomenon of ?seeker-oriented? megachurches are currently transforming the American religious landscape. These churches, some housing up to 30,000 worshippers every week, are targeting religious seekers as their primary objective. Their success in attracting and converting those who usually wouldn?t even think of attending church can in large parts be explained by changes in liturgy, the removal of visible theological discussion and use of shopping mall styled buildings, designed to make the religious seeker feel like home.

This study has examined how social media has changed food companies way of holding contests. The study examines how food companies use contests with the help of social media and how they used to do the contests before the use of social media. We have also researched the users behaviours and opinions of companies contests on and outside of social media.In this study we have interviewed four people responsible for contests on the social media department on their respective food company. We also performed a survey that was published on Facebook and followed it up with interviews from two of the participants.This study has showed that contests on social media, as a technical aspect, have given new possibilities for the design of the contests. But there are still some unexplored areas around contests on Facebook and the companies do not know exactly what the users are demanding.

The Swedish real estate market has experienced an intense increase of demand during the last ten years. Thus, people regularly visit real estate websites, as well as home improvement and interior design have become extremely popular. However, the Swedish real estate agencies still have not developed a theoretical framework on how to most effectively market the properties. The main purpose of this study was to investigate how interior in apartment advertising affects the buyer's interest in the apartment, and furthermore to start building a framework for how to effectively use interior as a marketing tool. The study connects theory regarding social identity, advertising effectiveness and product personality in order to investigate consumer behaviour in the real estate market.

During my practical training I have seen what after-school offers children. Large groups of children and little staff, often results in that the children had to play freely until they go home. Few activities are offered to the children and the staff is busy looking after the children and ensures that they are not fighting.The purpose of this study is to find out how children feel about their leisure activities and if they think they are being offered a meaningful leisure. The main research questions were:How do children experience their leisure-time?Do after-school offers children a meaningful leisure and is it the children's interests and needs that govern the activities and the environment?How do the number of children in the leisure group affect the leisure time?The methods to collect data in the study are observations and interviews.

The purpose of this study has been to create a communication plan to use at the launch of an independent fashion store and give a current storeowner an overall picture concerning which communication aspects to use during his ongoing business. To fulfill our purpose we have targeted one important question, which is:   Which communication fields are the most important to use, when you are about to launch an independent fashion store.  For this study we have used a qualitative approach in which we have conducted eleven personal interviews with people who has a strong understanding in communication regarding to this type of business. Most of our respondents are currently working actively with communication because they are active in retailing.The remaining respondent has a strong experience in the field of communication. In the final chapter we present our conclusions of the study. We have found the main factors in a communication plan, which is most important for a storeowner. Which are the most important communication parts for the owner to focus on before he launches the store? The basic need of knowledge in social mediaDevelop a unique concept to differentiate yourselfUnderstand the nature of networks and relationshipsThe relevance of store layout and sensory marketing which is an important tool when you need renewal and develop your concept.

Since the beginning of 2007 Stockholm Resilience Centre has produced scientifictransdisciplinary research in the subjects of sustainability and resilience. There is a highambition to communicate the results of the research to key stakeholders. One of the targetgroups is policy makers, because the mission identifies this group as important when reachingfor the main goal (vision) of the research institute. The media of choice is an e-newsletterwith the latest resilience research produced within Stockholm Resilience Centre. It is at thesame time an opportunity to bring forth the organisations objective connected with the vision.The newsletter is studied in the light of marketing communication with the purpose to clarifythe needs of policy makers, examine the limits and possibilities of the media and theorganisational aspects with the intention to give guidelines concerning the development of thenewsletter.

Titel: Konsten att bygga ett varumärke ? vet experter bäst? Inlämningsdatum: 080519Kurs: Kandidatuppsats 15 hpFörfattare: Pernilla Enqvist; 830720 Maria Lindroth; 850802 Handledare: Ulf Ågerup Problem: Hur har kommunikations- och eventbyråer arbetat med uppbyggnaden av företagets varumärke?Syfte: Vår uppsats syftar till att undersöka hur företag, kommunikations- och eventbyråer, som hjälper andra företag att bygga upp sina egna varumärken själva har hanterat sin egen varumärkesuppbyggande process. Genom varumärkesuppbyggande teorier ska vi undersöka om kommunikations- och eventbyråers arbetssätt kan härledas till dessa.Metod: I denna undersökning tillämpas en kvalitativ metod. Den data som insamlats är av deduktiv karaktär samt av både sekundär och primär art. Sekundärdata genom en litteraturstudie och primärdata genom intervjuer.Slutsatser: Genom engagerad och kunnig personal som levererar hög kvalitet på tjänsterna som kommunikation- och eventbyråerna tillhandahåller har de fått rekommendationer som lett till vidare uppdrag och ett gediget nätverk..