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3969 Uppsatser om Relationship marketing - Sida 53 av 265
Någon som visar att de bryr sig : En studie angående ungdomars upplevelser av delaktighet iinsatsen Kontaktperson.
The aim of this study was to examine young people?s experiences of participation within the intervention Contact Person. Three questions were asked concerning young people?s experience of participation, aspects that promoted/limited the young people?s experience and the significance they attached to the intervention. The findings in this study are based on phenomenological interviews with five teenagers within the intervention Contact Person.
Styrelsesammansättning och lönsamhet i svenska aktiebolag
In this thesis we examine the relationship between board composition and firm performance in Swedish companies. The selection of companies includes all Swedish limited liability companies, with the exception of micro enterprises, that have been active between the years of 2009-2010. We develop hypotheses based on resource dependence theory, agency theory, and the resource based view, and test these with regression analysis against collected data. Specifically, we examine the effects of board diversity, outside directorships, and CEO duality. Our findings show that none of the theories provide sufficient explanatory power of the relationship between board composition and firm performance, and that further research is required to better understand the role and effects of company boards..
Vi skapar barns ordförråd : En studie om barns språkmedvetenhet i förskolan i Sverige och Marocko
AbstractThere is a lot of confusion when it comes to defining Special Education. An example of this appears here by a statement from Assarson (2007) "Special Education initiates a special pedagogy, but contains no innate sense of what is the special component in it" (p. 52, authors? translation). This study is an attempt to clarify the elements of the concept.
Dagens hotellbransch : En studie som belyser hur hotell i Stockholm arbetar för att behålla sina gäster
Because of the large supply of information is today's leisure travelers very enlightened and have firsthand knowledge of what can be demanded on a hotel stay. Along with business travelers, who are not price sensitive, they place higher demands on the standards and service they require. It has become increasingly important to attract the visitors in a unique way.The purpose of this study is to reveal those aspects which hotels focus on in their business in order to keep their guests, despite the strong competition and the new demands of the changing hotel industry. The study has examined more closely if the hotels have specific concepts in their approach, if their servicescapes (the environment where the service is assembled) are designed in a unique way to attract visitors and if the hotels have special relationships with their guests.The study is qualitative and in order to answer the purpose has observations of the selected hotels and interviews with managers and receptionists been made.One of the conclusions that we reached is that the most important aspect in the hotels business is their relationship to the guests. Each respective hotel strives to have a special and unique relationship with its guests conveyed by its staff.
Vetenskapsteoretiska och metodologiska perspektiv på tidsgeografiska visualiseringsmodeller. -En fallstudie i samhällsvetenskaplig visualisering
In the history of scientific visualization techniques there is a lack of social science practices and methodologies. The advent of modern computer graphics brought the use of visualizations into a whole new era, but even though the tools by which such modern visualizations are created become easier to access and use, the lack of social science researchers harvesting the benefits of such tools still remain. This ease of use, increase in power and accessibility plus the ever growing need within the natural sciences to augment the human senses has further complicated the relationship between scientific methodologies, validity, reliability and the use of visualization techniques. This relationship must be explored, demystified and understood in order to fully grasp the impact of visualization practices when incorporated into any given scientific method. Within the social sciences there is one example of a tradition that has since its conception carried within it a graphical notion and a visualization practice.
Effektiv marknadsföring genom segmentering : i ett litet kommunalt bostadsföretag i glesbygd
It is important to Ockelbogårdar to have knowledge about different needs by the segments on a market, while they can bring a product into line with consumer needs by marketing. To survey the needs of consumers, demographic segmentation could be in use. It is about to survey the most importent factors or advantages the consumers have in their living environment.The purpose of the essay is to investigate how Ockelbogårdar could make their marketing better against several target groups, in the existing building population, by distribute the consumers into segments. On the basis of the investigation and the segments that will introduces, Ockelbogårdar can offer the consumer a living which fits the indivdual consumer.A poll have been done by the conusmers of Ockelbogårdar. The poll have been delivered by post and a quantity data about the needs of the consumer have been evaluated.
Etablering av småskaliga biogasansläggningar i utvecklingsländer - kriterier för framgång
A clean and affordable energy source for cooking is deficient in developing countries. People rely on fuels that contribute to environmental, social and health problems.Biogas is an alternative energy source and an increased investment in small-scale biogas production can in several developing countries be found. Several projects have started to use the technology in developing countries because of the benefits with biogas. Some cases in the establishment of biogas plants have succeeded and some have not. The study is a literature review supplemented by two field studies.
Smartphones som ny marknadsföringskanal : Nya möjligheter inom precision, segmentering och relationer
Syfte: Syftet med den här uppsatsen är att öka förståelsen för hur samhällets och teknikens senaste utveckling har bidragit med nya marknadsföringskanaler och vad detta innebär för företags marknadsföringsstrategier. Med detta syfte som utgångspunkt har tre forskningsfrågor formulerats för att avgränsa forskningen än mer:Hur kan smartphones som marknadsföringskanal hjälpa företag att precisera sin marknadsföring till kunden?På vilket sätt har den nya mobila tekniken, i form av smartphones, påverkat företags segmenteringsmöjligheter?Hur kan ett företag använda sig av smartphones, som ett verktyg för att hantera kundrelationer?Metod: Uppsatsen är resultatet av en kvalitativ studie med en huvudsaklig induktiv inriktning. Primärdatainsamlingen har skett genom kvalitativa semistrukturerade intervjuer.Slutsats: Efter att ha undersökt detta ämne har vi dragit slutsatsen att valet av smartphones som kanal kan hjälpa företag att precisera sin marknadsföring genom att telefonen är tillgänglig och personlig för kunden. Därför menar vi att kunders integritet och acceptans kommer att vara avgörande faktorer och viktiga att beakta.
Katalogen som tolkningsredskap : Bibliografiska relationer i Resource Description and Access (RDA), med särskild hänsyn till operationaliseringsproblem
The new cataloging code Resource Description and Access (RDA) provides a system of instructions for recording relationships between related resources by means of a controlled vocabulary of relationship designators. The purpose of this two years master?s thesis in Archive, Library and Museum studies is to examine the construction of this system, as well as its theoretical foundation. One theoretical point of departure is the necessity of operational definitions for consistent identification of bibliographic relationships. Another such point of departure is that the theoretical model on which RDA is based (the FRBR model) is not a complete description of the bibliographic universe, but merely a limited representation of a set of assumptions about that universe.The thesis first examines Barbara B.
Rysslands påverkan på den vitryska demokratiseringsprocessen
This thesis sets out to investigate three questions, first, how the Belarusian democratization process has progressed since the country?s independence in 1991 to the year of 2006. Second, how the relationship between Russia and Belarus has progressed during this time and third, if and how Russia has affected the democratization process. The study has been conducted through qualitative method, mainly using books and articles as sources of information. It has been found that the democratization process in Belarus has evolved in a negative direction ever since the presidential election of 1994.
Specialpedagogikens många frågetecken : En grupp pedagogers tankar om pedagogik och specialpedagogik
AbstractThere is a lot of confusion when it comes to defining Special Education. An example of this appears here by a statement from Assarson (2007) "Special Education initiates a special pedagogy, but contains no innate sense of what is the special component in it" (p. 52, authors? translation). This study is an attempt to clarify the elements of the concept.
Relationsmarknadsföringens möjligheter och hinder : - En studie från en inköpares perspektiv
Relationer mellan ko?pare och leveranto?ren har funnits lika la?nge som det funnits handel. Relationsmarknadsfo?ring beskrivs idag som viktig fo?r fo?retag da? strategin anses hja?lpa leveranto?rer i dess stra?van efter lo?nsamma kunder. Vissa forskare beskriver dock relationsmarknadsfo?ringens effektivitet som la?g och menar att andra faktorer a?r betydligt viktigare da? en kund ska va?lja leveranto?r.Syftet med denna studie a?r att utforska hur effektiv relationsmarknadsfo?ring a?r i en leveranto?rs stra?van att o?ka inta?kter och etablera kundrelationer.Vilka faktorer pa?verkar en ko?pbeslutprocess vid inko?parens val av leveranto?rer? Hur stor roll har relationskapandet vid en inko?pares val av leveranto?r?Sex semi- strukturerade intervjuer, da?r inko?pare var respondenter, la?g till grund fo?r det empiriska materialet i studien.
ATT VARA ELLER ICKE VARA? - En studie om effekter av kongruensnivå mellan personalklädsel och varumärket
Many companies have a specific dress code in the workplace. In some companies, the code is not very extensive, while other companies have uniform requirements. What is little understood however, is what effect different staff clothing might have on consumer response in terms of satisfaction, purchase intent, attitude, interest and so on. Some limited research has shown how different levels of congruence between individuals in their marketing, and the brand they are representing, can affect customers. To avoid any wrong focus in marketing it is key to understand the knowledge gap on the potential impact the personnel in the store have on its customers.
Bara en flickvän som bor långt bort : En studie av tjejers datormedierade relationspraktiker
In this study ? Just a girlfriend who lives far away? ? I interview fifteen girls about their experiences with computer mediated relationships. From a queer theoretical perspective I examine how these girls do and talk about their relationships, in relation to norms about relationships and sexuality as well as notions about online and offline.My aim is to discuss in which ways the performing of these relationships both reproduce and challenge norms about relationships and sexuality. The girls I interview attempt in different ways to show that doing relationships online is just as ?normal? as doing them offline.
Att nå blivande familjehem : En kvalitativ förstudie i hur Familjehemscentrum kan nå blivande familjehem
The purpose of this bachelor thesis is to examine the different ways thatFamiljehemscentrum use to increase the number of families that show interest in takingcare of foster children. This thesis will examine which families are targeted by Familjehemscentrums present communication, which families they should target in thefuture and also the best way to do that. In order to answer these questions a number of interviews were conducted. The first interview was a group interview with three social workers that all work at Familjehemscentrum. Three more individual interviews were conducted with representatives from foster families to investigate how they were recruitedand what they think about being a foster family.