SummaryA complete graphic profile program along with marketing material has been produced for seven photographers.The material has been produced in consideration to sell their pictures outside of Scandinaviaand Brazil as first priority. The criterion for the profile is to give a message of quality and ofScandinavia. Through research and interviews facts about typical scandinavian design have beenfound. Since the pictures will be exported abroad, a selling packaging solution has been developed. Theparts that are included in the marketing material are: a brochure, display solution, a website and printingexamples.

This essay studies the relationship between politicians and municipal chief officers from the point of view of the bureaucracy and its role in democracy and the substance of the chief position. I conducted interviews and observations with politicians and senior officials from the local public administration in Bromölla. The roles of the chief officer and politicians have certain common characteristics which makes it difficult to separate them. Senior officials working full time in contrast to part time politicians give them an advantage in the political process. Budget cut backs both enhance the role of politicians and chief officers in the administrative organisation.

Previous research in the field of consumer marketing has confirmed the positive effects of divergence on advertising efficiency. Despite the coherent evidence, some industries lag in the adoption of these findings, one of which is the Swedish real estate market. Divergence has not been elaborately investigated within said context and this paper addresses the need of actionable insights for housing advertising. Starting with the proven success of housing firm Fantastic Frank who work with detail photos in contrast to the common wide angle, this paper examines theoretical implications of detail photos' characteristics. Besides being divergent, detail photos are also ambiguous which renders access to effects related to visual perception.

Purpose: To analyze and clarify differences between indie and major labels in the use of and attitude towards the Internet as a marketing and distribution channel.Method: In this study, we use mostly qualitative but also quantitative methods. Representatives from four record labels, two indie and two major labels have been interviewed, and we have also examined the companies? activities on the Internet.Conclusions: This study points to a number of differences between indie and major labels. Indie labels are generally more open to business development and innovation. As for marketing, indie labels make use of web services such as Myspace and Facebook to a greater extent than major labels.

The purpose to this study is to find an understanding of the effects of how sponsorship can affect companies and their business and at the same time get a better understanding of how sponsorship is or can be used as a marketing tool in today?s marketing. By using a quality research method we have chosen to use a half structured research method to make it possible to find out how sponsorship as a marketing tool can be used from a company perspective in relation to our chosen thesis. To enhance the readers understanding we describe the base of sponsorship and principals for sponsorship, after that describes a deeper perspective of sponsorship, what sponsorship is, and what factors are needed to be taken into consideration. Further on we illustrate the figure that later on will constitute the analysis with attributes like: association, exposure, relations and integrated communication.

What happens when employees within the police-force make mistakes in their line of duty? This essay set out to investigate the relationship between labour law sanctions and the criminal law punishments for wrongful acts for government employees. This relationship is also set in the perspective of how acts or statements of xenophobia are handled within the Swedish police-force. Further, the essay aims to examine the principle of ne bis in idem in relation to labour law sanctions and criminal law punishment for wrongful acts, and if these two should be considered in line with this principle. Regarding the relationship between labour law sanctions and criminal law punishment for government employees, the determination for which system to use in any given situation is not fully stipulated.

Title: The Swedish Business School at Örebro University ? A case-study of the relationship between teachers and studentsDate of seminar: 2009-06-04Course: Bachelor thesis in Business and Administration within Organization, 15 ECTSAuthors: Malin Blomqvist, Lisa Skoglund, Charlotte WallinAdvisor: Gabriella WennblomPurpose: The purpose of this thesis is to enhance the understanding about the relationship between teachers and students at the Swedish Business School at Örebro University. The purpose is also to describe the relationship with organizational theory.Research methodology: This thesis is based on a qualitative method. Semi structured interviews have been implemented with both teachers and students. Literature in the organizational area has been searched through to give a base for the study.Theoretical framework: This thesis uses the theory of stakeholders and the theory of resource dependence.Conclusions: Teachers and students are different stakeholders towards the Swedish Business School at Örebro University, where teachers is an intern stakeholder and students an extern stakeholder.

AbstractTitle: Strategic Communication within franchising, a case study of GallerixNumber of pages: 60 (65 with enclosures)Author: Charlotta Babington ThorszeliusCourse: Media and Communication DPeriod: Spring 2008University: Division of Media and Communication, Department of Information Science, Uppsala University, SwedenPurpose/Aim: To find out, by doing a case study, how communication between the two parties in a franchising relationship works, and how communication can strengthen the concept and brand. By analysing the communication, identify strengths and weaknesses and make suggestions for improvement.Material/Method: Qualitative method by using interviewsMain results: The understanding of the concept and the relationship between franchiser and franchisees are vital for the success of the franchising chain. The main internal communication channel today is the Intranet, and more personal contacts and meetings are requested. The yearly meetings are appreciated by the franchisees, but the content of the meetings are of varied quality. The chains value words, which are important for how the brand is perceived by the customer, are slightly different from how the franchiser and the franchisees sees them.

Titel: Facebook - en plattform i relationsmarknadsföring? ? Hur resesamordnare använder Facebook som hjälpmedel i sin relationsmarknadsföring.Nivå: C- uppsats i FöretagsekonomiFörfattare: Linnea Granberg, Erika IllerbrandHandledare: Per-Arne WikströmDatum: 2012 majSyfte: Syftet med undersökningen är att kartlägga hur resesamordnare använder Facebook i sin relationsmarknadsföring. Vi vill undersöka varför företagen har valt det arbetssätt de har idag? Hur ser det ut i praktiken? Hur tror företagen att deras arbetssätt påverkar relationerna med kunderna?Anledningen till val av ämne var att Facebook är ett relativt nytt verktyg inom marknadsföringen. Vi vill undersöka hur företag i dagsläget kan använda sin Facebooksida i sin relationsmarknadsföring.Metod: Vi har använt en deduktiv metod då vi har utgått från tidigare forskning och sedan applicerat denna på empirin.

The purpose of this thesis is to create a greater understanding of relationships and networks on regulated markets. This includes what the climate are like on such a market and how different aspects within relationships and networks are affected by regulations. By the use of a deductive approach, a qualitative study was performed. This was carried out by interviewing different actors on the Swedish market of alcoholicbeverages. The theoretical framework includes relationship quality, consisting of power and dependence, cooperation,adaptation and trust.

AbstractThe purpose with this essay has been to gain a greater understanding and clarify how an arena can create value within place marketing and development of a place brand. This will be achieved through a description of which values an arena causes in the surrounding areas and an understanding of how these values can be interpreted through the place brand. We decided to base our study according to the following two questions:1. What are the underlying reasons why there has been such a big trend with arena project?2.

The present study examines six young men?s, born in the 1980?s, experiences of their relationships with their fathers. The focus of the study lies on the son?s evaluations of their fathers? influence on them, the men?s emotional language and the experience of the fathers? presence versus absence. The relationship with the fathers and the fathers? emotionality are also being discussed.

This essay in Art History treats the former Central Post Office in Gothenburg, Sweden, and its recent transformation into a luxury hotel. The magnificent original building in neo-classical style, inaugurated in 1925, has been supplemented by a twelve stories high tower in postmodern style containing hotel rooms and suites, creating a complex architecture. The approach of this essay is that of ?lived architecture?, that is, how people experience and act in relation to the building. It is argued that the history of the building is rewritten in the marketing of the hotel and the management?s concept of creating a comfortable ?mini-world?for its guests.

AbstractThe purpose with this essay has been to gain a greater understanding and clarify how an arena can create value within place marketing and development of a place brand. This will be achieved through a description of which values an arena causes in the surrounding areas and an understanding of how these values can be interpreted through the place brand. We decided to base our study according to the following two questions:1. What are the underlying reasons why there has been such a big trend with arena project?2.

Since 1983 the people of Sri Lanka has endured an ongoing Civil war, however the intencity has varied over the years. The aim of this theses is to examine what influence the asymmetric relationship between the Sri Lankan goverment and the Liberation Tigers of Tamil Eelam (LTTE) has on the process of negotiating a solution to the civil war. I am also examining whether the asymmetical relationship has changed over time and if these changes have had any effect on the process.To analyze the asymmetries I divide them into material and non-material. I measure the material asymmetries in economic and military resourses, and to measure the non-material I use indicators such as commitment, alternative, controll and legitimacy.The results show that the asymmetrical relations between the parties in Sri Lanka have changed since the 1990s. Factors like 9/11 and the recurrent suicide bombings by the LTTE has had a great influence on the singalese-tamil relationsship.