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9188 Uppsatser om Relationship management - Sida 27 av 613

Packaging - Its Role within Brand Management

The paper investigates the role of packaging within brand management of FMCG food companies and their attitude towards packaging. This study enhances the understanding of how FMCG food companies actually work and strive to work with packaging..

Konsten att dansa tango En studie om relationen mellan förvaltningschefer och politiker i Bromölla kommun

This essay studies the relationship between politicians and municipal chief officers from the point of view of the bureaucracy and its role in democracy and the substance of the chief position. I conducted interviews and observations with politicians and senior officials from the local public administration in Bromölla. The roles of the chief officer and politicians have certain common characteristics which makes it difficult to separate them. Senior officials working full time in contrast to part time politicians give them an advantage in the political process. Budget cut backs both enhance the role of politicians and chief officers in the administrative organisation.

Vägen mot ett klick

Vi har funnit att fyra faktorer tillsammans kan bidra till ett ökad CTR. Dessa är: design/utformning, målgruppsanpassning, involvement och varumärkeskännedom.

Implementation av Informationssäkerhet : Utvärdering av möjligheten att använda Change Management som stöd

Tillsammans med en muntlig presentation ingår den här rapporten som examination i kursen Examensarbete i ADB, 20p vid Högskolan i Skövde. Kursen är det sista momentet på det dataekonomiska programmet.Syftet med undersökningen, som genomfördes i samarbete med företaget Arthur Andersen i Stockholm, var att utvärdera om Change Management kan användas som stöd vid införandet av informationssäkerhet i olika organisationer. Dessutom skulle undersökningen visa lämpliga mått för att kunna mäta resultatet av införandeprocessen.Med hjälp av besöksintervjuer av personer med erfarenhet av arbete med informationssäkerhet, gjordes en kartläggning över hur införandet av informationssäkerhet går till idag. Kartläggningen låg sedan till grund för en jämförelse med metodstegen i Change Management. Resultatet av arbetet blev en utvärdering av om Change Management är lämpligt som stöd vid införandet av informationssäkerhet..

Fastighetsmäklare : en unik tjänst

The purpose with this thesis is to clarify how estate agents working with their marketing and marketing strategies. Our study has occured in Kalmar and we have used five different estate agents for our collection of empiric?s data. We have worked with a qualitative methodology to achieve deeper knowledge about these five company?s which have been chosen for the study.We have selected theories that suit our subject and together with the empiric data these two parts will be compared which concludes in an analysis.

THE INDUSTRIAL BRAND MANAGER ? Product Manager and Brand Communicator.

The main objective of this thesis is to study the brand manager?s role within a global business to business (B2B) company. In order to meet the main objective we have chosen to study and analyse one global B2B company, Alfa Laval AB, Alfa Laval DK, Alfa Laval PL and its co-partners such as an advertising agency. We have also studied three global business to customer (B2C) companies, Mars, Unilever and Nestlé, to get a picture of brand managers? role and responsibilities within the B2C environment which is already quite far ahead in the development of the brand management thinking..

Förhållandet mellan arbetsrätt och straffrätt för statligt anställda : - särskilt vid åtgärder mot främlingsfientlighet inom polisen

What happens when employees within the police-force make mistakes in their line of duty? This essay set out to investigate the relationship between labour law sanctions and the criminal law punishments for wrongful acts for government employees. This relationship is also set in the perspective of how acts or statements of xenophobia are handled within the Swedish police-force. Further, the essay aims to examine the principle of ne bis in idem in relation to labour law sanctions and criminal law punishment for wrongful acts, and if these two should be considered in line with this principle. Regarding the relationship between labour law sanctions and criminal law punishment for government employees, the determination for which system to use in any given situation is not fully stipulated.

HANDELSHÖGSKOLAN VID ÖREBRO UNIVERSITET : En fallstudie av relationen mellan lärare och studenter

Title: The Swedish Business School at Örebro University ? A case-study of the relationship between teachers and studentsDate of seminar: 2009-06-04Course: Bachelor thesis in Business and Administration within Organization, 15 ECTSAuthors: Malin Blomqvist, Lisa Skoglund, Charlotte WallinAdvisor: Gabriella WennblomPurpose: The purpose of this thesis is to enhance the understanding about the relationship between teachers and students at the Swedish Business School at Örebro University. The purpose is also to describe the relationship with organizational theory.Research methodology: This thesis is based on a qualitative method. Semi structured interviews have been implemented with both teachers and students. Literature in the organizational area has been searched through to give a base for the study.Theoretical framework: This thesis uses the theory of stakeholders and the theory of resource dependence.Conclusions: Teachers and students are different stakeholders towards the Swedish Business School at Örebro University, where teachers is an intern stakeholder and students an extern stakeholder.

Strategisk kommunikation inom franchising, en fallstudie av Gallerix

AbstractTitle: Strategic Communication within franchising, a case study of GallerixNumber of pages: 60 (65 with enclosures)Author: Charlotta Babington ThorszeliusCourse: Media and Communication DPeriod: Spring 2008University: Division of Media and Communication, Department of Information Science, Uppsala University, SwedenPurpose/Aim: To find out, by doing a case study, how communication between the two parties in a franchising relationship works, and how communication can strengthen the concept and brand. By analysing the communication, identify strengths and weaknesses and make suggestions for improvement.Material/Method: Qualitative method by using interviewsMain results: The understanding of the concept and the relationship between franchiser and franchisees are vital for the success of the franchising chain. The main internal communication channel today is the Intranet, and more personal contacts and meetings are requested. The yearly meetings are appreciated by the franchisees, but the content of the meetings are of varied quality. The chains value words, which are important for how the brand is perceived by the customer, are slightly different from how the franchiser and the franchisees sees them.

Earnings Management och Finanskrisen : En studie om earnings managements förekomst i Sverige, före och under den finansiella krisen

Tidigare studier har visat på att en finansiell kris leder till en minskad förekomst av earnings management som anses vara ett stort problemen i modern redovisning. Denna uppsats undersöker earnings managements förekomst bland svenska företag och hur den påverkas av en finansiell kris samt om det finns skillnader mellan olika branscher. Vi använder en modifierad variant av Jones modell för att mäta de diskretionära periodiseringarna, som likställs som earnings management, och jämför sedan förekomsten av earnings management före och under krisen samt mellan de fyra branscherna som studerats. Vi finner inte några skillnader i earnings managements förekomst innan och under finanskrisen men vi kan se att branschen Sällanköp i större utsträckning än övriga studerade branscher bedriver earnings management. Vår förklaring till detta är att övervakningen av företagens redovisning är generellt sett bra vilket minimerar möjligheten att bedriva earnings management men att det kan finnas brister för branschen Sällanköp..

Styrelsens strategiroll i producentkooperativ - ett ramverk och en fallstudie

En sammanfattning av uppsatsen på maximalt 8000 tecken..

Bank - En serviceorganisation? En fallstudie av serviceprocessen i Sparbanken Gripen

Att sätta personalen i fokus en modell om att möjliggöra för medarbetare? En fallstudie av Svenska Mässan.

Prisjämförelsesidor - Oberoende information eller marknadsplats?

En sammanfattning av uppsatsen på maximalt 8000 tecken..

Innovativt ledarskap : Ledarskap ur ett innovationsperspektiv i den offentliga sektorn

Problem. With the Swedish public sectors problem with efficiency in mind, several reforms have beeninitiated during the last decades. These reforms go, in academic contexts, under the name?New public management?. The reforms have resulted in, among other things, an increasedcompetition, privatization and goal-orientation in the public sector.


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