Abstract The purpose of this paper is to investigate teachers´attitudes to and work with outdoor education in preschool. The aim is also to identify the opportunities and barriers that exist to conduct outdoor education. In my research I have interviewed six preschool teachers in a medium sized municipality, where five of the teachers worked in the suburbs to the Big City and one teacher worked in the downtown Big City. All respondents in the study were in favor of conducting outdoor education. The respondents claimed that it promoted children´s health and motor skills. The result also shows that the teachers saw a great opportunity for learning related to outdoor education, by using the resources of nature.

Syftet med denna uppsats är att skapa en förståelse för apoteksmarknadens utveckling, med fokus på positionerings-, kommunikations-, Relations och varumärkesstrategier, efter omregleringen av det statliga apoteksmonopolet. Uppsatsen grundar sig på en kvalitativ metod med induktiv ansats och deduktiva drag. Vi har valt att genomföra fem intervjuer med olika aktörer på apoteksmarknaden samt en kommunikationsbyrå med inriktning på läkemedelsbranschen. Våra huvudsakliga teoretiska områden är varumärke, segmentering, positionering, relationer samt kommunikation som vi ämnar belysa. Vår insamlade empiri bygger på apoteksaktörernas syn på hur deras organisation förhåller sig till våra huvudsakliga teoretiska områden. Detta kompletteras med deras framtida syn på apoteksmarknaden. För att få en oberoende bild av marknaden så har vi avslutningsvis tagit del av en kommunikationsbyrå syn på hur marknaden förhåller sig.Våra slutsatser baseras på tendenser vi har uppfattat under intervjuerna samt den teoretiska referensram vi har använt oss av. Vi har lagt märke till att positioneringen inte skiljer sig så mycket som man kan tro, då vi intervjuade aktörerna så pass tidigt efter omregleringen.

During the last years, the moral and ethics in companies has been a growing subject in media. Large multinational companies are to a bigger extent using workforce in developing countries and the working conditions at the workplaces in those countries, are more or less controlled. Even if a company carefully controls its own business, it can be using subcontractors that for instance use child labour or forced labour, or in some other way makes human rights abuses. When the world gets more globalized and the market where the companies act gets bigger, there will be new issues for companies to handle. The companies have to satisfy not only the interests of the costumers and the shareholders, but also the environment around it, containing many different stakeholders.

Background:When the patient is critically ill the family is in a vulnerable position. The nurse's role is to support and help the family to find meaning in the difficult situation and to provide realistic hope. Balancing between the patient's and the family's needs is difficult. Knowledge about how nurses experience difficulties in the interaction with family is required in order to grant good care too critically ill patients and their family-members.Aim:To describe nurses' perceived difficulties in the interaction with family-members of critically ill patients.Method:The study is a qualitative literature-based study based on qualitative research. Results: The analysis resulted in four main themes; difficult disunion, environmental constraints, interpersonal difficulties and communicative difficulties.

Syftet med denna uppsats är att undersöka och analysera hur relationer ser ut mellan musikbolag och fans och hur de olika parterna upplever dem. För att uppfylla detta syfte har vi formulerat två forskningsfrågor:Vad kan fans uppfatta som värdeskapande i en relation med musikbolagen och vilka effekter kan detta få på relationen?Vad karaktäriserar musikbolagens arbete för att skapa och utveckla relationen mellan artist och fans?Uppsatsen är ett resultat av en kvalitativ metod med en induktiv ansats. Vi har genomfört semi-strukturerade intervjuer via telefon, Skype samt chattmeddelanden för att få en djup empiri från relevanta personer inom musikbranschen samt fans.Uppsatsens resultat visar att musikbolagens arbete med att skapa och utveckla relationer till stor del bygger på att identifiera vilka sociala plattformar som olika målgrupper befinner sig på. Utifrån detta skapas strategier för att kommunicera med fans och därmed kan relationer med dessa skapas och utvecklas och värdeskapande processer kan erbjudas till fansen.Vad fans uppfattar som värdeskapande är bland annat erbjudanden om tävlingar och förmåner så som förköp av konsertbiljetter.

Fairy tales are commonly considered to be both timeless and classless. Since the 17th century, when most of the tales we have access to today were first collected and published, the idea that fairy tales are part of an oral tradition, and therefore more or less uninfluenced by academic and literary trends, have been dominant amongst researchers, critics and readers. This idea needs to be revaluated. Even if the tales might have their roots in an oral tradition the history of the fairy tale ?is not primarily a history of oral transmission, but rather a history of print?, as Elizabeth Wanning Harries puts it (Wanning Harries, 2001:4).

Aim: The aim of this study was to investigate nurses? experiences of communicating with patients with immigrant backgrounds regarding language barriers, patient Relations and use of interpreter. Method: Eight persons participated in this study. Four registered midwives were interviewed in a focus group and one clinical lecturer with a district nursing background, one midwife and two district nurses were individually interviewed about their experiences. The content was analysed using a qualitative content analysis.

The aim of the thesis is to illustrate how a group of community policing officers makes themselves relevant to their community, this in relation to wider organizational circumstances and exterior structures of society. Earlier research on the subject tells us that community policing can be proactive and crime preventing in such a way that the confidence and trust in the police is increased. Research is also making clear that proactive police work is hard to measure and evaluate, which is why my contribution to the field is to explore how this effects the way the police officers in Bergsjön, Gothenburg is making themselves relevant and the way that they see themselves as community policing officers. The Relationship police ? community will be regarded as how someone treats their audience, attentive to its feedback, in order to get ones message out, in this case confidence and trust in the police, under influence of the audit society.To achieve the aim of the thesis, participating observation was chosen, to experience the police officers everyday work.

This study aims to investigate the political reformation of the psychiatric care in Sweden, that took place 1995. The main purpose is to illuminate the transformation of subjectivity for mentally ill people after the reform 1995. The group of people which are present in the study are those who former were subjects of care in psychiatric hospitals, but with regarding to the reform have moved out from the institutions and instead become clients for community care. This new group of mentally ill people became, in connection with the reform, subjects for a new concept psykiskt funktionshinder. This new label and concept, that were attached to the present group, is the main concept for the investigation in the present study. The method, that was used in the study, develops a textual based analysis of the official documents, that were produced in connection with the political decision to reform the care of mentally ill people. With a theoretical conceptuality taken from Michel Foucault, with concepts such as discourse, power, and subjectivity, are the documents analysed in order to illuminate how the new subjectivity, under the concept of psykiskt funktionshinder arise.

This essay concerns PR-consultants and their view on their work. The purpose was to find out which type of communication they use in contact with the target. By target, we mean the group of people the employer wants to reach with help of the PR-consultant. For example: Jägarförbundet wants to get help from a PR-consultant to influence someone in the government so that Swedish hunters can shoot more wolves, than the target group is the one in the government. We also wanted to find out if the PR-consultants are aware of the image the public have of them and if they are trying to change it into a more positive one, by using more ethics, openness and to have more focus on the Relations aspect.  PR in the future with new social media (like Internet) was also a subject, where we wanted to know how much they involve social media in their work.  Our main questions were:How do PR-consultants relate to openness in communication, ethics and social media?Which one of Grunig?s PR-models is most occuring in the PR-consultants work? We made a qualitative study where we carried out interviews with six PR-consultants.

The aim of this study was to enlighten social workers experiences of social networks direct influence in Swedish social services, and in which ways those influences are manifested. Some of the issues that are being explored in this study are: The separation of the private sphere and professional duties; boundaries and dual Relationships that occurs inside social networks; the use of social networks as a control-instrument in authority exercise towards clients; and social networks arising impact on social work. The empirical material was collected with nine qualitative interviews with social workers stationed at different social service departments in a Swedish municipality. Also one qualitative e-survey was sent out to, and answered by four social workers with a managerial position in the same municipality.The results reveal that several informants have experienced different problematic situations involving clients within the social networks. This study shows that the informants are very restrictive with what information (text and pictures) they publish on their facebook-profiles, because of their position of authority and the awareness of the possibility of always being watched.

Vårt syfte med denna kvalitativa studie var att granska hur pedagoger bemöter pojkar och flickor, hur medvetna de var i sitt bemötande och se om det fanns någon skillnad i deras medvetenhet och hur de agerade i praktiken. Metoderna som användes för att få fram empiri var observationer och intervjuer som sedan har jämförts med varandra. Undersökningarna har skett på två olika förskolor, där vi har besökt en avdelning på varje förskola. På dessa två avdelningar var barnen i åldrarna 3-5 år. Det var sex pedagoger som medverkade i studien.På den första förskolan fanns det lite större skillnader i bemötandet.

The aim of this thesis is to examine the politics and activities of the Social Democratic students´ association Spartakus. Their Relationships and political and ideological differences towards the Swedish Social Democratic Party (SAP) and the remaining parts of the Social Democratic youth organisation (SSU) in Linköping during 1969-1971 are examined. To fulfil this aim I have studied relevant literature and interviewed people who were active in Spartakus, as well as people from SSU and SAP in the municipal during the period. I have also studied written material produced by the students´ association itself during the period. The theoretical frame of reference consists of Dahl´s theory on a democratic political order, and party theories like the mass party theory of Duverger, theories from Sjöblom, Panebianco, Lipset and Tingsten and also Gidlund&Möller´s theory about different kinds of party members.

The aim of this two years master´s thesis is to examine discourses about electronic books in relation to libraries that occur in the Swedish library journal Biblioteksbladet by using critical discourse analysis (CDA). The thesis also aims to discuss changes in the discourse practice, and discuss the Relationship between discourse practice and social practice in the field of library and information science (LIS). A main point of CDA is that language is a form of social practice that helps shape social reality. Furthermore the concept of ideology, as understood with-in CDA, brings understanding to the way discursive events help reproduce and transform social Relations of pow-er. The text samples span from 2005 up to and including 2011 and were examined by using Norman Fairclough´s three-dimensional conception of discourse, which allows for interpretation of text on a linguistic, discursive and social level.The result of the analysis showed that there are several different discourses about electronic books and li-braries, none of which can be said to be particularly representative.

I denna studie undersöks det hur begreppet integrerad kommunikation definieras i teorin i jämförelse medhur de praktiker som säger sig arbeta med termen definierar och använder den. Vidare lyfter studien framde barriärer som står framför en praktisk implementering av begreppet, samt möjligheterna till kommaförbi dessa. Syftet är att öka förståelsen för begreppets innebörd samt för hur det kan utnyttjas till sin fullapotential.Konsulter vid Stockholms ledande PR-byråer intervjuades i detta syfte och till grund för diskussionenligger även en omfattande presentation av teorin bakom integrerad kommunikation. Resultaten visar attintegrerad kommunikation i praktiken används på en abstrakt snarare än en konkret nivå, och att barriärernaför en konkretisering kan sammanfattas inom fyra områden: revirtänkande, ekonomiskt system,mätbarhet och nya medier. Samtidigt visar studien på hur dessa barriärer kan vändas till möjligheter i syftetatt förbättra den integrerade kommunikationen.Slutsatsen blir att för att anpassa teorin till verklighetens förutsättningar, och på så sätt möjliggöra praktiskapplicering av teorin, bör man börjar tala om integrerat varumärke istället för integrerad kommunikation.Begreppsväxlingen förenklar arbetet med att förankra integrationssynsättet på ledningsnivå och sedanimplementera arbetet ute i organisationen.Nyckelord: Kommunikation, Public Relations, marknadskommunikation, konvergensmodellen, integreradkommunikation, synergi, identitet, organisationskultur, varumärke, varumärkesplan, Return ofInvestement, Return on Communications, integrerat varumärke..