Att lyckas med CSR
En fallstudie av Electrolux arbete med Corporate Social Responsibility med fokus på förändring/utveckling av arbetet mellan åren 2003 och 2008
During the last years, the moral and ethics in companies has been a growing subject in media. Large multinational companies are to a bigger extent using workforce in developing countries and the working conditions at the workplaces in those countries, are more or less controlled. Even if a company carefully controls its own business, it can be using subcontractors that for instance use child labour or forced labour, or in some other way makes human rights abuses. When the world gets more globalized and the market where the companies act gets bigger, there will be new issues for companies to handle. The companies have to satisfy not only the interests of the costumers and the shareholders, but also the environment around it, containing many different stakeholders. Many companies do this by implementing "Codes of Conduct" and by working with what is often named Corporate Social Responsibility (CSR).The purpose of this thesis is to interrogate how a company can adapt its work with CSR towards its stakeholders. The company chosen is Electrolux, since they have been praised by Globe Forum for their work with CSR in the category Business Operation and Reporting. To evaluate the performance of Electrolux, we have used the ten principles of the UN Global Compact. The ten principles states what can be done by companies in four different areas: human rights; working conditions; environment and anticorruption.To do the evaluation we have been studying theories that explain a company's relations to its stakeholders (stakeholder theory) as well as a theory of CSR (Carrols four step pyramid). The data collection has been made mainly from reports from Electrolux, but also other documents and newspaper articles have been used.The results indicate that Electrolux have managed to do such a successful job with CSR because they listen to all of its stakeholders and also shows them that they actually implement specific operations to take responsibility.