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1572 Uppsatser om Relations-marknadsföring - Sida 7 av 105
Relativ deprivation och brottslighet i folkhemmets Sverige 2002-2012
There is a known link between relative deprivation and street crime among market liberal countries. Although some research has been done with cross-national data, there is none to suggest that the observed link is as valid in a country well known for its extended welfare and generous social expenditure like Sweden. The following study uses longitudinal data to see if this recognized link between relative deprivation and street crime also stands in a country with almost a century long tradition of striving for social-, economic- and cultural equality. Even though Sweden, over the last decade, has been subjected to a series of deregulations due to policy changes at national level, and with a following rise in inequality, it is still considered to be one of the most equal countries in the west. It is therefore not unlikely that the high degree of social security will reduce the negative impact of relative deprivation on social relations among its citizens, perhaps enough so that the correlation will be significantly weakened.
Verkliga känslor, okänslig verklighet : Pathos i marknadsföringen hos icke-vinstdrivande organisationer
This paper deals with the relations between landscape rooms and monuments in an area north of Mönsterås in Kalmar län. After archaeological excavations had been carried out in the area 1991, an article promote it to the ?Bronze Age district of Mönsterås? (Källström 1993). There are two main problems that I deal with in this paper. First: The relations between the natural places and the monuments or memorials.
Utformning av förskolans inomhusmiljö utifrån ett genuspersketiv.
The purpose of this thesis was to examine the ways in which the constructions of heterosexuality and gender in three Disney movies about princesses affect the power relations between men and women in the movies, and how discourses on gender and heterosexuality have changed over time. Research questions were:How do characters in the movies talk about gender and heterosexuality?How does the interplay between gender and heterosexuality affect the power relations between men and women in the movies?What are the likenesses and differences between movies from different time periods?Discourses were mapped out using a model based on Ernesto Laclau and Chantal Mouffe?s political theories. These discourses were then analyzed with a theoretical framework consisting of Yvonne Hirdman?s concept of gender system and gender contracts, Judith Butler?s view on the heterosexual matrix and an understanding of power relations based on Michel Foucault.
Mobilapplikationer som marknadsföringsverktyg för B2B? : En studie i mobilapplikationers inverkan på kundrelationer & kundvärde
Mobilapplikationer har på bara några år kommit att bli en naturlig del i marknadsföringsmixen för många företag som vänder sig till slutkonsumenter. Nu spås företagsapplikationer, mobilapplikationer skapade för företagsanvändare, stå inför sitt stora genombrott. Det verkar bland forskare och praktiker finns en allmänt utbredd åsikt om att mobilapplikationer har stor potential att bli en kraftfull B2B-marknadsföringskanal. Trots detta har mobilapplikationer ännu inte fått något omfattande genomslag inom B2B- sektorn och det råder stor osäkerhet kring hur de möjligheterna som mobilapplikationer har potential för ska tas tillvara.Syftet med den här uppsatsen är att försöka räta ut några av dessa frågetecken genom att utreda hur en mobilapplikation används som marknadsföringskanal av ett svensk B2B- företag, och utifrån detta undersöka mobilapplikationers potential som marknadsföringskanal utifrån två för B2B-marknadsföringsområdet centrala teoretiska perspektiv: relationsmarknadsföring och värdeskapande. För att kunna göra detta har vi genomfört en fallstudie av hur ett svenskt B2B- företag, ABB använder sig av mobilapplikationer i marknadsföringssyfte.
Transparens inom PR-verksamhet : En studie om PR-företagens förhållanden till öppenhet
AbstractTitle: Transparency within Public Relations ? A study about PR-companies understanding of opennessPages: 71Authors: Olof EhrsTutor: Virginia MeliánCourse: Media and Communication Studies, Bachelor Degree.Period: Autumn 2011.University: The Department of Journalism, Media and Communication, JMK,at Stockholm University.Background and aim: The PR-industry is continuing to grow in Sweden. The increase of working consultancies has made it more difficult to define what PR-activities really are in Sweden today. This exam reviews the presence and lack of transparency within the PR labour. The aim of the essay is to inspect the PR-companies relation to transparency and non-transparency.
Sekretessavtal : Kan ett sekretessavtal i kommersiella förhållanden som gäller för all evig tid jämkas med stöd av 36 § avtalslagen?
When a company is part of an agreement there is a risk that one of the collaborators pursues similar business and takes up competition with the partner or chooses to reveal information about their partner to other parties. To avoid this, companies establish a confidentiality agreement that prohibits the parties to reveal any information. Confidentiality agreements that are eternal have become more common in Swedish contract law in commercial relations. As a result, disputes between collaborators have occurred regarding the unreasonable length and validity of the agreement at a later stage.When a confidentiality agreement is considered to be unreasonable, 36 § of the Swedish contract law (AvtL) can be applicable. The paragraph deals with the legitimacy and the opportunities of re-adjustment of the unreasonable contract.
Jag vill bli kändis! : En intervjustudie om etablerade sångares syn på vilka kunskaper och färdigheter som krävs för att bli etablerad sångare
Syftet med denna studie a?r att utforska vilka kunskaper och fa?rdigheter na?gra etable- rade sa?ngare anser beho?vs fo?r att sa?ngare ska kunna bli etablerade och erka?nda. Studien utga?r fra?n sociokulturellt perspektiv och baseras pa? kvalitativa intervjuer med tre sa?ng- are: En jazzsa?ngerska, en operasa?ngare och en popsa?ngare. Samtliga tre informanter betraktas som etablerade och erka?nda inom sin respektive genre.
Språk och minoritetden ungerska minoriteten i Slovakien
The Slovak Language Law was adopted by the Slovak parlament in June 2009 and it becomea target for a lot of protests both outside and inside Slovakia. The Hungarian minority inSlovakia thought they were discriminated and therefore protested against the Language Law.The relations between Slovakia and Hungary are complicated and could have an impact on the discussion regarding the Language Law.The thesis is about the discussion that was raised in the Slovak media, in the thesisrepresented by some of the biggest newspapers in Slovakia, Pravda and SME..
Bakom belönade bolag : Företagsspecifika förklaringar till frivillig information i publika företags årsredovisningar
Background: To maintain or increase the trust in the market, companies can disclose more voluntary information in the annual reports. According to prior research the annual report is the primary source of information for small shareholders and investors. Thus, it is of interest to investigate why companies chose to report the voluntary information inquired by this group. Purpose: We investigate some company-specific factors to decide whether these determine the extent of voluntary information, particularly inquired by small shareholders and investors, in the annual reports of listed Swedish companies. We also aim to discuss underlying causes for our result.
Hjärtfrekvens och kortisolkoncentration hos valpar under olika typer av valptest :
The aim of this study was to find possible relations between behaviour and physiology for puppies during different parts of a puppy test. This work deals mainly with the physiological part of the study. Thirtysix puppies, från five litters, were tested in a behaviour test where heart rate was measured and saliva samples were collected before and after each part in the test. Saliva and urine samples were analyzed for corisol concentration as an indicatior of stress. The tests were performed during two consecutive days in the breeders' home when the puppies were seven weeks old.
In addition, heart rate and cortisol levels were also measured in the bitch since we were interested in finding out if there were any relations between physiological levels in bitches and puppies.
Grossistens roll på handarbetsmarknaden : En studie om Ja?rbo Garns kommunikation med sina kunder och a?terfo?rsa?ljare
Ja?rbo Garn is a wholesaler in the textile industry. The companys position on the market is under changing circumstances. Therefore Ja?rbo Garn needs to find new ways of developing their marketing.
Jaha, vad annorlunda! : Om lärares inställning och attityder till modersmål och flerspråkiga elevgrupper
Syftet med va?r underso?kning var att underso?ka hur va?l fastighetsma?klarfo?retag lyckats skapa en medvetenhet, acceptans och engagemang fo?r fo?retagets varuma?rke hos sina ansta?llda. Vi har i studien a?ven studerat organisationskulturens roll i byggandet av ?corporate identity?. Va?r underso?kning har skett genom en kvalitativ metod och med halvstrukturerade intervjuer.
EU som global aktör : En fallstudie av klimatförhandlingarna i Köpenhamn
This essay examines the European Union?s (EU) ability to play a leading role as a global actor on the world stage in international relations. Specifically, this essay studies the EU?s role of negotiator in the UN Climate Change Conference in Copenhagen in December 2009. This essay also analyzes explanations for this role. Research is based on case studies, with conclusions drawn using an inductive approach.
Rätt åt dig! : En studie om hur samverkan kan skapa, och Investor Relations förmedla, förtroende för rättsväsendet
Sammanfattning saknas..
Spelifiering : Spel som engagerande verktyg
Spel har varit en del av ma?nniskans interaktion, inla?rning och fo?rsta?else fo?r ma?nskligt beteende under flera tusen a?r. Pa? senare tid har begreppet 'gamification', eller 'spelifiering', diskuterats na?r det ga?ller informationso?verfo?ring och marknadsfo?ring i ljuset av den o?kande anva?ndningen av internet, smartphones och sociala medier. Analytiker anser att spelifiering a?r ett effektivt sa?tt att skapa engagemang kring och spridning av information samt att begreppet kommer anva?ndas flitigt om fem till tio a?r.Det saknas dock i ma?nga fall fo?rsta?else fo?r hur spelmekaniken a?r kopplad till informationso?verfo?ringens specifika syfte och mottagare och hur man pa? ett relevant sa?tt anva?nder sig av spelmekaniska element fo?r att uppna? det engagemang som efterstra?vas hos mottagaren.Syftet med denna uppsats a?r att underso?ka hur anva?ndningen av spelifiering ser ut idag, hur spelifiering som begrepp och dess anva?ndning diskuteras ba?de bland praktiker och teoretiker samt vilka mo?jligheter som finns fo?r konceptet.