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1572 Uppsatser om Relations-marknadsföring - Sida 66 av 105

Utvärdering av Skogens Dag i Borås 2005 evenemanget som informationskanal

The purpose of this thesis is to examine Skogsstyrelsens event Skogens Dag as an information channel by looking at information use and information behaviour during the communication process of the event. This is done by examining the aims of Skogsstyrelsens information distribution during the event in relation to its outcomes. The evaluation is focused on long term effects on the target group and it is restricted to Skogens Dag in Borås 2005. The question this thesis intends to answer is: How does the event Skogens Dag function as a tool for information distribution? The theoretical background gives an account of the communication process as well as the relevant aspects of marketing, social marketing, campaigns and public relations, as these are communication attempts that can use an event as a medium.

Föräldrars upplevelser av att leva med ett barn med självskadebeteende : en litteraturbaserad studie med grund i analys av kvalitativ forskning

Deliberate self-harm are a growing problem among young people in Sweden. It's not only the child that suffers from the behaviour, even the whole family. Parent´s need the right support from the healthcare staff for their own wellbeing, but also to be able to give good support for their child. Par-ent´s experiences are of importance for the nurse in the healthcare of the child and their families. The aim of this study was to describe parent´s experiences of living with a child with a deliberate self-harm behavior.

Skönlitteratur på mellanstadiet : En studie om hur ett antal lärare använder skönlitteratur och högläsning i klassrummet

The main focus of this study is to describe how, and for what reasons teachers use literature and fiction as a pedagogic tool. A qualitative study was made by interviewing four teachers about their language teaching. Working with fiction as a teaching-aid in school can in many ways be favorable to both teachers and pupils. In terms of children?s language development, research shows that using fiction as an educational tool can stimulate pupils? well-being as well as their linguistic improvement.

Konsultföretags användning av sociala medier : En strategi för en ökad samhörighet och ett ökat kunskapsutbyte

IT-arkitekterna är ett företag under utveckling och då det sett att socialamedier i dag har stor inverkan på människor vill företaget skaffa enstrategi för att, i den mån det är möjligt och lönsamt, nyttja fördelarnamed dessa kanaler. För att kunna sätta upp denna strategi har enlitteraturstudie samt intervjuer genomförts för att hitta en definition förbegreppet sociala medier. Resultatet visar att sociala medier är då text,bild och ljud används för att kommunicera via Internet. Med hjälp avbland annat teorier om socialt nätverk och socialt kapital harnyckelbegrepp identifierats. Dessa nyckelbegrepp pekade på attpersonalen eftersöker stärkt samhörighet och ökad kommunikationinom företaget.

Kvinnan, kändisen, konfliktkatalysatorn : Bilden av kändisen Anna Anka i svensk nyhetsjournalistik

The aim of this thesis was to examine how newspaper journalism represented the celebrity Anna Anka. Which roles and qualities did the media ascribe Anna Anka and in what way did the media frame her as a woman.We examined texts and photographs from two Swedish newspapers, Aftonbladet and Dagens Nyheter, 16 texts were analysed. The method we used were discourse analysis with focus on relations, identities and representation.The result showed that Anna Anka was represented in an essentially equal way in both newspapers. The image of Anna Anka seems to be multifaceted. In the texts Anna Anka becomes a symbol for conflicts that emerge in discourses regarding gender, celebrity and Swedish values.

Kontexten i fokus : En kvalitativ studie om den inre organisatoriska kontextens påverkan på förstalinjechefers ledarskapsbeteende och ledarskapseffektivitet

Studiens syfte är att få kunskap om hur den inre organisatoriska kontexten kan påverka förstalinjechefers ledarskapsbeteende gentemot underställda och hur den inre kontexten kan påverka ledarskapseffektiviteten.Studien har genomförts med en kvalitativ forskningsansats där tre stycken avdelningschefer samt en HR-chef i en organisation har intervjuats.Studien fokuserar på hur kontexten påverkar, begränsar, förstärker eller styr en organisations avdelningschefer till att använda en viss form av ledarstil eller beteende. De ledarstilar vi har utgått från är ett uppgiftsorienterat- samt relationsorienterat ledarskap. I studien har vi funnit att den inre kontextens variabler påverkar både ett uppgiftsorienterat- och ett relationsorienterat ledarskapsbeteende hos avdelningschefer. Vi har kunnat urskilja hur variabler i den inre organisatoriska kontexten påverkar avdelningschefers ledarskapsbeteende är individuellt. I studien har vi använt engagemang samt sjukskrivningsstatistik hos de underställda som mått på ledarskapseffektivitet.

Bemanningsanställda : Upplevelsen av arbetsklimatet hos kundföretag utifrån bemanningsanställdas perspektiv

This study examines how temporary agency workers experience the working climate in client firms, i.e. how their psychological climate is affected. The study has a qualitative approach based on semi-structured interviews with temporary agency workers. The purpose of the study is to contribute with knowledge about the triangular relationship between the temporary worker, the temporary employment agency and the client firm. Another purpose is to describe how the temporary workers experience the working climate and how this experience is influenced by a number of circumstances. The research question this study aims to answer is How do temporary agency workers experience the working climate in client organisations? And What factors influence this experience? The conclusion of this study shows that the volun- tariness of the psychological contract positively influence the psychological climate, and also whether the temporary workers? expectations correspond to those of the client firm or not.

Hålla rågången : En kvalitativ studie av relationen mellan lokalpolitiker i Kalmar och journalister

This study focused on how local politicians in Kalmar perceive journalists and their intertwined relationship. We based our study on the theoretical understanding of today?s media-centric democratic society. The ?adversary model? offered an understanding of the intricate relations between politicians and journalists.

Kommuner och sociala medier : en studie om kommuners användning av Facebook

Denna studie handlar om kommuners anva?ndning av sociala medier i allma?nhet och Facebook i synnerhet. Fenomenet sociala medier har vuxit sig allt starkare under de senaste a?ren och nu fo?r tiden anva?nds de inte bara av privatpersoner, utan ocksa? av fo?retag, organisationer och nu a?ven myndigheter, som bo?rjat se nyttan med dem. Arbetet bygger vidare pa? en studie som har genomfo?rts av Sveriges Kommuner och Landsting (SKL), som har tagit fram riktlinjer fo?r hur kommuner skall fo?rha?lla sig till medborgare na?r det ga?ller anva?ndning av sociala medier.

Vad sägs om en förändring? ? En diskursanalys av hur privatisering av bibliotek framställs i Biblioteksbladet

The subject of this master thesis concerns the area of change in libraries, with special orientation towards privatisation. Its aim is to investigate how privatisation is portrayed in one of Sweden?s largest library magazines, Biblioteksbladet, in order to gain insight into why these portrayals are what they are, and what consequences they might get. Three theoretical viewpoints create the general base of the thesis; first, Fairclough?s critical discourse analysis (CDA) theory on the relations between text and society; second, Audunsson?s theory concerning how change is dealt with in public libraries; and third, a conceptual framework on privatisation consisting of definitions and perspectives of the phenomenon.

En socialpsykologisk studie om personers upplevelser av Rehabvistelsen Första Steget på Kurorten i Varberg

The purpose with our research in Varbergs Kurort is to study how persons that have been a part of the individual adjusted rehabilitation program First Step have found their stay during their program. The program holds a team of professionals that together work with the individual?s physical and mental health. In our study we have included eight women and to men in the age between 35-65 years who all suffered from a slight mentally illness. Out of a social psychological perspective we have based our study from the social and room environment and how their self-recovery has affected their wellbeing during their rehabilitation.

Integration och socialt arbete i Danmark : en problematisering av integrationsbegreppet och dess diskurser i ett postkolonialt perspektiv

The aim of this M.A.-thesis in social work is to problematize the assimilatoric concept of integration and its discourses in a postcolonial perspective in relation to social work in Denmark.As a support theory I use symbolic interactionism. By using these theories I show how the concept of integration and its discourses, when its aim is assimilatoric, can be understood and problematized with concepts as binary oppositions and hegemony.It is shown that the construction of the discoursive other is a useful term as an instrument of interpretation of power in general. The relevance to social work in relation to the social workers double powered positions, professional and cultural power to define 'the other', in social work with ethnic minorities is shown in relation to the post colonial perspective with support of symbolic interactionism. The white western world hegemony and the social workers power positions in relation to the clients fits to the theoretic frame chosen in the thesis.A second aim in this thesis is to point to new ways for social work and to the necessity to reflect over a globalized world characterized by international migration, ethnic relations and diversity..

ITIL inom Conect AB

Conect AB wants to know how they can use ITIL in their organization. Right now their company is in an expansive phase and needs a more structured way to work. They have been thinking of improving their way of work for several years but haven?t had the time to do so. Now they have realized they need to work more efficiently to able to grow further.

Praxis och praktik i flerspråkiga tesaurer

A prerequisite of an international exchange of information is multilingual tools for information retrieval, such as the multilingual thesaurus. There is an ongoing discussion about the construction of, and the guidelines for, multilingual thesauri. In recent years the praxis as defined in ISO 5964 Guidelines for the establishment and development of multilingual thesauri 1985 has been the topic of a scientific discussion. It has been about how equivalence across languages is to be established when it comes to concepts, terms and relational structures. This masters thesis treats the praxis and practice of multilingual thesaurus construction.

Vetenskap och erfarenhet: en analys av kunskapsrepertoarer i gravidforum på webben.

The aim of this Master?s thesis is to examine how health information is integrated into knowledge in an everyday health related context on the web. The more specific aim is, from a LIS point of view, to map knowledge related discourses with the focus on pregnancy, in discussion forums on Swedish health related web sites. The following main questions in this paper are: (1) a) What discourses on pregnancy knowledge can be found and b) how are they expressed? (2) What are the functions of the recognised discourses? and (3) what are the relations between the identified discourses? The theoretical and methodological starting-point is discourse theory with the main focus on discursive psychology according to Wetherell?s and Potter?s theoretical and empirical work.

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