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478 Uppsatser om Relational message - Sida 15 av 32
Vem tar du på dig idag? : - En studie i ungdomars syn på kläder som kommunikationsmedel
This essay aims to investigate young people's vision of clothes as a means of communication. Focus lies on what message the clothing we have on sends out and how they are interpreted by our surroundings. Do other people interpret us the way we intend to through our clothes? The theoretical frame of reference that applies is Thomas Ziehe?s theories about Clothing and Identity, Anthony Giddens? Reflexive Identity Processes and the Uses and Gratification?s theory. The researches were carried out with a comprehensive questionnaire survey among high school students, at Lars Kaggskolan in Kalmar, with an associated image, and two personal interviews.
Lex Sarah : Vad händer sen?
This paper aims to find out what lex Sarah is and how the process looks like when it comes to the investigation, from reporting to registration to the IVO, the inspection of health and social care. Who investigates, the objective of the lex Sarah and how many cases of reports that comes to registration from the year between 2010-2014. Which legal consequences it can be for an employee who has been notified is investigated also. Previous research only deals with freedom of speech, criticism and the complaint goes to the asset, and because of that, this paper focuses on individual cases where employees ' perception of a lex Sarah-registration gives a psychosocial approach. The paper is limited to a municipality where statistics are retrieved and a comparison at a national level is performed.
Kognitiv beteendeterapi vid morbid svartsjuka: med psykoedukativt tillägg baserat på evolutionspsykologisk teori
Morbid jealousy is a relatively common problem that often results in relational conflicts, frequently involving violence. Eventually many relationships break down as a consequence of these conflicts. Despite of this morbid jealousy is considered to be under-researched. As regards the treatment of morbid jealousy there is however some evidence that cognitive behaviour therapy is a worthwhile treatment, and there is also a growing body of evidence that jealousy, normal as well as morbid, is an evolutionary adaptation. This study integrates an evolutionary psychological approach with cognitive behaviour therapy in the treatment of morbid jealousy.
Tal, text, handling. En undersökning av viljor och hur dessa uttrycks i handling i Tjechovs Tre systrar
In this essay I have examined text, speech and action in Chekhov's Three sisters, as well as how the characters express their wills in action and in speech. I have used different methods such as action analysis, the five W questions and BSI (background, situation and intention). These methods are similar to those actors use to uncover situatedness of characters and to find motivated and intentional patterns behind their actions.I have used these techniques to identify the plot, explore what happened before the plot begins and to read the text in terms of action. The aim was also to find the counter points where wills expressed in action are contradicted by wills expressed in speech. Using these methods I found that the characters in Three sisters manage their lives dreaming about the future or recalling the past, except the character Natasha.
Dell from a intellectual capital perspective (working title)
Purpose: We will understand and explain Dell?s value gap through an extended intellectual capital theory. This will be done by deriving the value to the different parts of the intellectual capital value scheme. We will also use value scheme to describe the ongoing strategy shift. Methodology: The qualitative method and an abductive reasoning have been employed during the progress.
Sveriges turismmarknadsföring : En fallstudie om bilden av Sverige internationellt
It today's global world we live in the media have started to examine businesses more and more. In addition consumers are expecting more from products, because they are well informed. This means that companies need to market themselves effectively, to convince and get across their message to their customers. Marketing is an extensive process in which different factors must be taken into account. A company must know what the coustomer needs in order to get through to them.
Den oretuscherade sanningen - En oretuscherad modells påverkan på konsumenters CSR-uppfattning, attityder och köpintention
Within the subject of retouching there is an ongoing debate about whether fashion retailers should retouch their ads or not. There has been a large amount of criticism to the communication of stereotyped beauty ideals that is used by companies in their marketing. The stereotyped ideals also contribute to negative psychological effects among people. As a response to the criticism, or as a way to differentiate one-self from competitors, retailers are starting to use unretouched models in their advertising. How this affects the consumer's perception of CSR along with the attitudes and behaviors is still unknown.
En kommunikations hemlighet : En studie om externkommunikation inom en ideell organisation
My essey concern the non-profitable organization Ung företagsamhet and their extenal communication with collaborators. I have done three intervjues with three of Ung företagsamhets 24 district in Sweden, and these are Kalmar, Jönköping and Skåne. My qustions conserns their rethoric and strategic communications channales, and the focus lies in their external communications with collaborators. I have also made a secondary data analysis about their media coverage and seen how they consciously works with it.Ung Företagsamhet is a non-profit organization that need good partnerships in order to survive financially. My analysis shows that the three different regions works variously with their external communication.
Musikens betydelse i TV-reklam : En analys av jingel, bekant och obekant musik
This essay examines the communication value of music in television advertising. It studies different forms of music and whether these forms contribute positively or negatively to how television advertising is perceived and remembered. The forms are jingle, familiar song and unfamiliar song. 100 high school students participated in the study through a questionnaire. The study shows that music is an important tool that complements television advertisings visual aspects. Music creates feelings, emphasizes aspects of the image and clarifies the advertised message.
Användarundervisning och uppsatsarbete: Några ekonomistudenters uppfattningar av undervisningens betydelse för informationssökning och -användning
The purpose of this Master?s thesis is to investigate a few economy students? perceptions of user education connected to essay work, focusing on aspects of information literacy of importance to the studies and the role of the user education in this context. The study was conducted with a qualitative approach. Five economy students were interviewed regarding their experiences of working with information, their perceptions of user education and its impact on their essay work. The interviews were transcribed and analysed with Bruce?s (1997) relational model of information literacy.
Sjuksköterskors möte med familjer i BUP:s mellanvård
Background: ?Transitional care? is a new form of care in the Child and Adolescent Mental Health Services (CAMHS) in Sweden. The level of care, between outpatient and inpatient, has been developed to meet children/adolescents and their families in a different way than in the traditional outpatient and inpatient treatment. The contact offered can be intense with frequent contact and also with more time set aside for every occasion. The nurse, who is one of the categories of personnel involved in the multidisciplinary team works largely in other contexts than in the therapy room at the clinic or on the ward.
Skolan och världsmedborgarskapet : Om världsmedborgarskap som pedagogiskt ideal
It today's global world we live in the media have started to examine businesses more and more. In addition consumers are expecting more from products, because they are well informed. This means that companies need to market themselves effectively, to convince and get across their message to their customers. Marketing is an extensive process in which different factors must be taken into account. A company must know what the coustomer needs in order to get through to them.
Reklameffektivitet : En studie av kampanjen SAS EuroBonus American Express Card på Arlanda flygplats
The purpose of this thesis is to examine and analyze the communication effects from the campaign SAS EuroBonus American Express Card. Our aim is to measure the advertising effectiveness of the campaign.To gather primary data we have conducted a quantitative survey at Arlanda Airport, where the campaign is mainly located. The survey included a total of 253 respondents representing the population at Arlanda Airport.Our conclusion is that there is an awareness of the presence of American Express at Arlanda. The company is clearly dominating among its competitors regarding visibility at the airport. Despite this, only a moderate degree of the travelers recognize the pictures from the campaign.
"... så här är det bara" : Adoptivföräldrars tankar och känslor om barnets bakgrund
Adoptive parents need to be able to reflect on the interaction with the child, both from the perspective of their own relational experience with the child and from the perspective of the previous experience of the child. This essay explores five adoptive parent´s thoughts and feelings about their children?s background. It also looks into how they think that the children?s background influences their way of expressing their needs and how this makes the parents feel.
Below-the-line : En fallstudie av små företags tillämpning av marknadskommunikation med fokus på below-the-line metoder
This study aims to research how small companies that operate on the Swedish home electronic-market utilize marketing communications to communicate their message. The focus of this study has been to research these companies use of below-the-line activities in their marketing communications. Interviews have been conducted with representatives from each of the three companies Neonode, Jens of Sweden and Tonium, that compose the selection from the population in this study. The use of below-the-line activities in small companies is mainly motivated by lower cost, which suit small company budgets. Below-the-line activities are also used for branding and the creation of credibility among the consumers when the target audience does not yet know the brand.