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18134 Uppsatser om Reklam och information - Sida 47 av 1209
Teknologier för fordonsdiagnostik
The capacity to extract information from vehicles has the potential to be very beneficial. Performing analysis on information about fuel usage, emission values and other driving properties of a vehicle can lead to great economic and environmental benefits.This report contains descriptions of two prominent systems for retrieving information of this nature from a vehicle, On-Board Diagnostics and FMS-Standard, and of an implementation of FMS-Standard.The conclusion drawn after this investigation is that these systems do indeed offer access to the benefits mentioned earlier, although to varying degrees and with differing prioritisation..
Relationsmarknadsföring via mobiltelefonen- ett nytt sätt att nå fram genom mediebruset
Reklam i mobiltelefonen är ett relativt nytt fenomen inom området relationsmarknadsföring. För att undersöka hur företag idag arbetar med marknadsföring via mobiltelefonen använder vi oss av ett antal caseföretag och deras erfarenheter. Det empiriska materialet samlades in genom intervjuer. Dessa analyseras med hjälp av traditionella relationsmarknadsförings- och kommunikationsteorier. Våra slutsatser är att väldigt olika företag använder sig av tjänsten på mycket liknande sätt samt att företagen inte använder sig av tekniken i den utsträckning de skulle kunna göra.
Information och informationskompetenser för ett evidensbaserat socialt arbete : om socionomers informationspraktiker i arbetet med barnavårdsutredningar inom socialtjänstens yrkesverksamhet
The aim with this master?s thesis is to examine the information practices and information literacies among social workers in the field of the social services and in the work with child welfare investigations. This is in this study related to their ambition to fulfill the requirements of an evidence-based practice. On a theoretical level, the study is based on three theories grounded in the idea of situated learning and of human activities based in a social context. These are the sociocultural theory, the theory of communities of practices and the theory of information practices.
Vems ansvar är krogentrén?
The purpose of this master?s thesis is to find out in which ways a group of first generation immigrants use Swedish papers and magazines in a public library and which information needs this group has about Swedish society. One important aspect in this essay is integration of immigrants in the Swedish society as a possible effect of newspaper reading. The method used in this study is qualitative. Data is generated through semi-structured interviews.
Motiv till produktplacering i svensk media : -hur ser framtiden ut?
Många har tröttnat på traditionell reklam och utvecklingen går mot att finna nya sätt att marknadsföra produkter och varumärken. Produktplacering möjliggör detta genom att väva in produkter som en del av handlingen i vanliga filmer och TVserier. Syftet med denna uppsats är att undersöka det relativt nya fenomenet produktplacering, hur det används idag och hur det kommer att förändras i framtiden. Några av de slutsatser vi dragit är att produktplacering ses som ett nytt och ytterligare sätt att synas på. TV och film har stor potential att på kort tid öka varumärkeskännedomen för en produkt samtidigt som man får en snabb geografisk spridning genom medierna.
"Modiga entreprenörer" : maskuliniteter i sex svenska herrtidningar
Uppsatsens syfte är undersöka hur herrtidningarna Café, Slitz och Moore skildrar maskuliniteter och vidare problematisera dessa. Detta görs med att titta närmare på begrepp som heteronormativitet och maskuliniteter. Uppsatsen bygger på en innehållsanalys av tre svenska herrtidningar från år 2002-2004. Först diskuteras innehållsanalys med inriktning på kritisk diskursanalys som metod. Sedan finns en genomgång av tidigare feministiska medieanalyser.
Anhörigvårdares behov av utbildning och information : Vid vård av en familjemedlem med stroke
Bakgrund: Allt fler personer som haft stroke vårdas i hemmet med stöd från sin familj. Anhörigvårdare upplever att de ?kastas in? i rollen som vårdare och är dåligt förberedda och informerade om den nya situationen. Syfte: Syftet var att beskriva anhörigvårdares behov av utbildning och information vid vård av en familjemedlem med stroke. Metod: En allmän litteraturöversikt genomfördes och baserades på 16 vetenskapliga artiklar.
Sjuksköterskans information till hjärtinfarktspatienter för att förhindra oro och rädsla efter sjukhusvistelsen
A major part of the Swedish population suffers from myocardial infarction. A wish in the study is to give nurses an increasing knowledge about what patients with myocardial infarction wish to be informed about so that the nurses can meet these patients as good as possible.The aim is to show what nurses need to inform heart patients about to prevent anxiety and fear after hospital care.The method used was literature reviews where seven articles were reviewed according to Polit, et. al., (2001). The databases used were Cinahl and ELIN.Results: There is a dissonance between what the patient and what the nurse is ranking to be the most important item to be informed about after a myocardial infarction. The patients prioritize information about symptoms and lifestylechanges.
Informationskompetens i det svenska och bayerska gymnasiet : En jämförande analys av det svenska och det bayerska gymnasiets läro- och ämnesplaner
This study is a comparative study of the occurrence and function of information literacy in the curricula of the Swedish and Bavarian Gymnasium and investigates the occurrence of the term ?information literacy? and shows through what other linguistic means the notion of information literacy is expressed in the curricula. The study also wishes to analyze how the notion of information literacy manifests itself in the different school systems. Relevant textual passages of both curricula are compared to each other through the theoretic lens of Bruce?s phenomenographic model of information literacy.
Below-the-line : En fallstudie av små företags tillämpning av marknadskommunikation med fokus på below-the-line metoder
This study aims to research how small companies that operate on the Swedish home electronic-market utilize marketing communications to communicate their message. The focus of this study has been to research these companies use of below-the-line activities in their marketing communications. Interviews have been conducted with representatives from each of the three companies Neonode, Jens of Sweden and Tonium, that compose the selection from the population in this study. The use of below-the-line activities in small companies is mainly motivated by lower cost, which suit small company budgets. Below-the-line activities are also used for branding and the creation of credibility among the consumers when the target audience does not yet know the brand.
Finansiella analytikers användning av redovisningsrapporter : En studie av möjliga konsekvenser med ett utökat informationsinnehåll
The accounting of today results in reports that are valued according to one kind of value.There are advocates who recommend that the accounting should be expanded by one orseveral columns, which would enable that other methods of valuation could be used. In thisessay we examine how the ?multi column reporting? can alter the outcome of a financialanalysts? valuation procedure.In this essay we used existing theories about the financial analysts? usage of information toreach the lack of information we found and which we aim to erase whit this essay. To do thiswe studied decision theories and theories regarding information processing, and by interviewswith three financial analysts. After we collected the information needed for the analyses, wethen also compared the results of the interviews with related theories.The theories about decision in this essay concern whether a decision is based on rationality,bounded rationality or irrationality.
Konsumenters medvetenhet om företags arbete med CSR
Borglund et al. (2012) argues that today it is becoming increasingly important for companies to work with CSR because stakeholders are more engaged in issues related to social responsibility and the environment. However, much research shows that it does not play a major role how companies work with CSR issues if the information does not reach the final consumer. The focus of this paper is therefore to examine how some of the major clothing companies communicate about their work with CSR issues and if consumers believe that they have the information needed to make an informed purchasing decision that support sustainable development in the garment industry. Our study has among other things found evidence that companies doesn?t reach out with information about their work with CSR.
Källsortering på nätet- Om att vara källkritisk till Internet ur 9 gymnasieelevers perspektiv
This thesis examines source criticism and critical thinking among upper secondary school students in social science in three different schools in Sweden. Our particular focus lies in investigating the student's critical thinking skills and evaluation of digital sources when they work independently with different projects. How do students value and sort the information they find? We looked furthermore at what factors that may influence students in their evaluation of sources. Moreover, the purpose of this thesis to investigate how the student's critical thinking skills can be used as tools to become more information literate in a learning context.
Effektiv intern kommunikation : En studie av kommunikation mellan värdar och värdledare i en idrottsförening
AbstractTitle: Effective internal communication ?A case study on communication between a manager and the employees in a sportsclub.Number of pages: 40, without enclosuresAuthor: Susan AnderssonTutor: Peder Hård af SegerstadCourse: Media and Communication Studies CPeriod: Second term 2005University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: I aim to do a case study of a work situation, where there is no natural or direct form of feedback between the manager and the employees, and compare the purpose of the information efforts with how it is perceived by the employees.Material/Method: Qualitative research method, including an assembling method in the form of interviews, and a processing method of those interviews.Main results: All the used channels combined together (except one channel) seem to have created the right condition so that the content of the information can be perceived and used as the way it was supposed to, even though there?s no direct feedback of the information. The manager gets feedback indirectly and can therefore adapt the messages, or the information efforts, to the receivers.Keywords: Organizational communication, Internal communication, Information, Feedback..
Informationskompetens i skolan : En kvalitativ undersökning om hur lärare arbetar med informationskompetens i skolans lägre årskurser och vilken roll skolbiblioteket spelar i den processen.
The aim of this Bachelor thesis is to examine and understand how teachers of younger children teach information literacy and also what part the school library and the school librarian take in this process.I have, in the study, used parts of Limberg & Folkesson´s IDOL project as my theoretical framework and the material was collected through qualitative interviews with four teachers. My result of this study indicates that many teachers have a vague idea of what information literacy is. My study also indicates that teachers only teach information literacy occasionally. This despite the new curriculum (Lgr11) which clearly indicates that information literacy is a priority. Some of the teachers express an opinion that the students, for example; in their source critical ability, develop this skill with age.