Purpose: The purpose of this study is to examine how a company with a single brand is perceived as uniform, as well as how they use internal brand building to reconcile various competing actors within one brand. Furthermore the aim is to examine how staff, through internal brand building processes, perceives and identifies themself with the values of the common brand. Method: A case study with method triangulation was conducted at Nordiska Kompaniet department store in Stockholm. Quantitative data through a questionnaire survey with employees combined with two observations. Qualitative data was given through an email interview with a responsible manager of digital channels and PR from NK AB.Theories: This study has used the following theories; Destination marketing, Corporate brand, internal branding, corporate identity, corporate culture, brand value, service brand values, brand citizenship behaviour.Conclusion: This case study of NK has shown that internal branding building in a department store is a comprehensive work, which all involved must have a unified perception and understanding of the brand, in order to successful unite under one brand.

What is a city? What do we mean when we describe something as urban? In what way should we build the city so that we can achieve a good environment for our own generation and for generations to come? These questions are constantly of interest and they are frequently discussed. It is also important to have considered these questions when working with city-planning. This essay contains a description of and reflections about the Recurrent questions in today?s debate about the city and city-planning.

Companies of today are facing a development where it is more significant to focus on existing customers since the approach constitute a more cost reducing way, compared to finding new customers. During the last decades the marketing has therefore moved towards a relationship based marketing. Companies emphasize creating long-term relationships with customers, instead of consider the sale as a non-Recurrent phenomenon. To engender customer loyalty has been an essential objective in the creation of long-term relationships.In this essay the authors have chosen to do a study which enlighten how companies in the ready-made apparel business produce added value to their brand and through this generate customer loyalty. Through a case study we analyze how Filippa K, Tiger of Sweden and Gant do to maintain value in their brand, in both a business- and customer perspective.

BACKGROUND: The relationship between physical activity and health versusphysical inactivity and poor health are well known. Ethnic minorities are generallyless physically active than the residence country's majority population andgenerally have a poorer health status. The study has a health promotion perspective.PURPOSE: The purpose of this study was to describe factors that influencephysical activity among middle-aged and older persons, belonging to an ethnicminority. METHOD: The method used to answer the purpose is a literature-basedstudy. The searching for literature has been carried out in a systematic way.Scientific articles to base the results on, has been gathered from various databases.Included articles were analyzed with a qualitative content analysis and identifiedsimilarities and differences in the content were divided into themes and categories.RESULTS: Recurrent themes in the literature, that influence physical activity inmiddle-aged and older people that belong to an ethnic minority, was support, healthand illness, external factors, internal factors, community related and socioeconomicfactors and ignorance and beliefs.

We came in contact with the project "Grönplan Danderyd" that aims to create a green structure plan for a municipality of Stockholm called Danderyds kommun. Our thesis is a part of this project and makes it's contribution through the gathering and systematization of the knowledge of the functions of an urban green structure. It also makes a contribution through suggesting how this knowledge can be applied during the construction of an urban green structure plan. We found that "Stadens parker och natur", published by the Swedish National board of Housing, Building and Planning, was a Recurrent source of information in the green structure plans that we studied. We saw a need of complementary additions and updates to the rather old report and found literature that adds the developments of the last decade. First of all we have chosen to make themes based on the functions of a green structure that were presented by 'Stadens parker och natur'. The themes we suggest that a greenplanning document manage are: Recreation, Pedagogies and Heath, Biological Diversity, Green structure in the History of Building Cities, Cultural Identity, the Health of the City, Biological Technology in the Municipality and Use and the Users. We found good examples of how to handle these themes in documents that handle greenstructure planning from the municipalities of Göteborg, Strängnäs, Eskilstuna, Malmö, Lund, Västerås and Uppsala.

Everyday life mobility of elderly people ? opportunities, restrictions and sustainable urban visions aim to examine and describe elderly people?s movement patterns, their opportunities and restrictions of reaching high mobility and accessibility, and their attitude towards various sustainable urban visions. This paper is based on an approach of time-space geography as it covers the topic of movements in time-space, explained and developed using the concepts of mobility and accessibility. To examine elderly people?s attitude towards sustainable urban visions, this paper also takes approach on theories such as New Urbanism, mixed-use and the compact city.The method used in the study is an interweaving of a time geographic diary and qualitative interviews, where the respondents are six retired people between 68 and 77 years old living in Gothenburg city.

Salome is the myth of the Oriental princess who dances for her stepfather, Herod the tetrark at his banquet. He becomes so enchanted by Salome's dance that he allows her to wish for what she wants. On the advice of Queen Herodias, Salome's mother, she asks the head of prophet John on a platter. Herod is horrified, but grants Salome's desire.This is the first in a series of Salome petitions as Mark and Matthew in the New Testament. Salome has since then never ceased to fascinate artists and writers through the ages.

User participation in the planning process of renewing the yards of existing residential areas was introduced in Sweden in the 1970s. It arose as a solution to many of the problems which became common in the residential areas built within the Swedish million program. The aim with the million program was to build one million homes within ten years. The same year as the million program was completed, in 1975, government subsidies to improve the residential yards were introduced. One of the conditions to get the subsidies was that the residents had to be involved in the planning process.

Bakgrund: Hjärtinfarkt är den vanligaste dödsorsaken bland kvinnor i världen. Män och kvinnor har i regel inte sammasymtom, kvinnor får oftast ont i höger skuldra, känner illamående samt åtstramning vid käkarna. Eftersom hjärtat är starkt förknippat med livet upplever många kvinnor olika känslomässiga upplevelser. Syfte: Syftet var att beskriva kvinnors upplevelser av vardagslivet efter hjärtinfarkt. Metod: En allmän litteraturstudie som grundades på kvalitativa vetenskapliga artiklar gjordes.

Title: Language Through Music. Music as a Motivator for Language Acquisition.The purpose of this essay is to examine what there is to gain by integrating music and language to promote language learning. Theory: Different theories will be presented to orientate music in history. Theories on the connection between music and language will follow and among others suggestopedi will be explained. Theories that will be presented point to positive connections between music and language concerning language acquisition.

The senior essay examines the geographical imaginations, notions of Self and community that were mobilized in the media and by the government in conjunction with an event, namely, the space voyage of Christer Fuglesang ? the first Swedish astronaut in space on December ___ 2006. The study is a critical investigation of media discourses, representations of space, and geographical imaginations that were triggered by the event. The specific issues addressed by this study are (a) which representations of Sweden were mobilized in narrating the event? (b) In what ways has Fuglesang´s space voyage influenced the image of Sweden? (c) How was the event rallied vis-à-vis discourses of entrepreneurial culture and neoliberal growth by the government? (d) Which themes and clichés were mustered in the media dramaturgy of the event? (e) Which topics were excluded in media narratives and representation of the event? (f) Have familiar geographical imaginations, notions of Self and community been reconfigured? If so, how?The present study analyzes narratives of the event in the two largest newspapers in Sweden - Aftonbladet and Dagens Nyheter, as well the two biggest TV-channels ? Swedish Television and TV4.

Kronisk exacerbativ uveit (ERU) är en av de vanligare ögonsjukdomarna hos häst och drabbar hästnäringen svårt. Det är idag accepterat att sjukdomen är immunologiskt medierad och syftet med denna litteraturstudie är att klargöra de immunologiska mekanismer som ligger bakom sjukdomsförloppet. Detta genom att utreda vad som inducerar uveit och hur återfall av uveit uppkommer samt de autoimmuna mekanismer som är aktiva vid sjukdomen. Grundbulten i ett friskt öga är dess upprätthållande av ett immunprivilegium då en inflammation skulle kunna förstöra strukturer som inte kan repareras igen. Om de barriärer som upprätthåller ögats immunstatus bryts tillåts immunförsvarceller nå ögats strukturer, något som observeras vid ERU.

?Det finns en chans att man hittar ett unikt plagg som ingen annan har.?(Kommentar från undersökningen)Idag används second hand kläder flitigt av trendsättare och kändisar och är ofta ett återkommande tema i modetidningar och styling jobb. Kända personer som skådespelerskan Josephine Bornebusch och artisten Agnes Carlsson förespråkar second hand och har alla second hand- kläder i sina garderober. Två detaljhandelsföretag som är välkända inom second hand- branschen är företagen Myrorna och Beyond Retro. Trots att de är verksamma inom samma bransch, andrahandskläder, har de enligt oss fokuserat på olika element som gör dem konkurrenskraftiga.

Authorities, municipalities and county councils have great opportunities to pave the way to a sustainable society. In the public sector, the tax revenue is used and therefore it is important that both employees and societal stakeholders feel that they participate in the sector?s decisions and fields of application. Municipalities and county councils are primarily service organisations. The employees? commitment is necessary to be able to reach set goals, to develop procedures and policies that support the overall political goals, in other words, to be successful in the environmental work.