The purpose with this thesis is to illustrate companies? way of using Key Account Management in the organization. We developed the four following research questions: Why do companies choose to use Key Account Management? How do companies identify and choose their key customers? How does a key account manager work? How do the skills needed by a key account manager look like? The results showed that KAM offered several important benefits, mainly of economical characteristics. Identification of the key accounts was mainly conducted through certain economical criteria the customers had to fulfil.

The aim of this thesis is to study librarians attitudes towards fiction and reading. I have examined librarians fiction reading habits and how they handle the expectations that users may have regarding their knowledge in fiction literature. There have been many studies concerning the librarians information literacy. This work explores librarians competence in fiction literature. The primary question posted in this thesis is: What kind of fiction are librarians reading and how do they feel that they can correspond to the users expectations? The data collection is based on literature on the subject and qualitative interviews with eight librarians from different kinds of libraries.

Background: Language skills are of great importance for all work at school and for students' future life and activities. Therefore it is particularly important that preschool and school in every way possible should encourage and support ALL children's linguistic development. Many linguists points out that all learning takes place best in natural and meaningful contexts and around a meaningful content.Theory: The study is based on theories created by the renowned theorist Lev Vygotsky who illustrates what is important to encourage children's reading development. Vygotsky?s theories regarding the zone for the next development were reflected in the study.

This Masters thesis is a study of the truck-driver profession and their use of libraries located in gas-stations and restaurants along the highways in Sweden. The reason for this interest is the positive trend that has occurred concerning men without any university education and their reading-habits, that is due to their increased interest in listening to audio books. This challenges the general opinion that this group is not particularly interested in reading literature. Questions posed in this study are: How do the truck-drivers relate to the activity of reading literature, what part does the road-libraries play, and how can the services that the road-libraries offer be improved according to the truck-drivers. The method used in the study is interviews made by telephone.

The purpose of this study is to describe some primary school teachers understanding of language development and approach of first and second language speakers with Arne Tragetons Writing to reading, for pupils in early ages.By using a qualitative method with interviews and participant observations and informal conversations, the basis for the survey was collected. Four teachers in three schools participated. The proportion of second-language pupils at each school was 35%, 17% and 0%. My theoretical starting point in the study was the hermeneutic research tradition, which has been used to interpret and understand the collected material. Theories of behaviorism, constructivism and socio-cultural perspective has been used in the analysis part of this study.

This thesis is an investigation of Iranian immigrants and their use of libraries in Sweden. It isbased on a combination of a qualitative and a·quantitative method.Using a qualitative method, I give an outline of the history of lran from ancient times up to the present, as well as the different ethnological groups in Iran and their cultures. The main objective of this part is to clarify the contrasts between Iranian and Swedish cultural, social, linguistic and family structures, and also the characteristics of the crisis that most immigrants go through on their arrival in the new country. The qualitative method also involves structured telephone interviews with eight highly educated Iranians.This method was supplemented by a quantitative study through questionnaires of the attitudes· of lranian immigrants to libraries and reading. Iranians in Sweden turned out to be frequent Iibrary users.

Reading Recovery (RR) programmet är en kompenserande läs- och skrivutvecklingsmetod från Nya Zeeland som utvecklats av Marie M Clay. Vi har under 5 veckor studerat RR programmet genom observationer och intervjuer av elever, föräldrar och lärare på en skola i Nya Zeeland. Detta med syftet att uppmärksamma om och i så fall vilka för- och nackdelar som finns i programmet och vad vi skulle vilja använda oss av i vår roll som blivande lärare. Vi har valt att avgränsa och fokusera vår studie enbart kring för- och nackdelar eftersom detta är sådant vi ser relevant till vårt gällande syfte. Vår studie visar på såväl fördelar som nackdelar vid användandet av programmet.

Reading Recovery (RR) programmet är en kompenserande läs- och skrivutvecklingsmetod från Nya Zeeland som utvecklats av Marie M Clay. Vi har under 5 veckor studerat RR programmet genom observationer och intervjuer av elever, föräldrar och lärare på en skola i Nya Zeeland. Detta med syftet att uppmärksamma om och i så fall vilka för- och nackdelar som finns i programmet och vad vi skulle vilja använda oss av i vår roll som blivande lärare. Vi har valt att avgränsa och fokusera vår studie enbart kring för- och nackdelar eftersom detta är sådant vi ser relevant till vårt gällande syfte. Vår studie visar på såväl fördelar som nackdelar vid användandet av programmet.

The purpose of this Master?s thesis is to examine similarities and differences in qualitative experiences between formal and informal reading groups from the participants? point of view. The empirical data was acquired from interviews with nine reading group participants, of whom four of them participated in formal reading groups and five in informal reading groups. To analyze the empirical data, Louise M. Rosenblatt?s theory concerning reading and a method concerning reading groups by Immi Lundin were used.

The purpose of this study is to examine the view of Swedish language teachers on the role of fiction and of school libraries within the compulsory school?s teaching of Swedish of form 6-9. The questions to be answered are:? What part do Swedish language teachers (hereafter called teachers) think fiction is playing regarding the pupils inclination to read and reading promotion?? What is the attitude of teachers regarding the function of fiction in the Swedish subject?? What do teachers consider being the role of the school library in education, and can this be related to the local school library resources?To answer the questions a questionnaire was sent out to thirty-five teachers. Four qualitative interviews were also carried out among the fourteen teachers that answered the questionnaire.

This Master?s thesis provides insights into adult women?s fictional reading within the conceptual phrase ?a good book?. Eight qualitative and semi-structured interviews were performed in order to examine the nature of response and perceived benefits. The collected data were analyzed by Louise M. Rosenblatt?s reception-oriented transactional theory of reading and the cognitive psychology-based model of reading developed within the joint Nordic project SKRIN.

My big interest in sports was what shaped my choice of subject for the essay. The purpose of this study has been to explore the social meaning of team sports for functionally impaired persons. In order to fulfil the purpose of the essay I formed following questions: How do the actives experience their participation in team sports? And how important is the social intercourse in team sports to the individual welfare? The methods I?ve used have been qualitative with an ethnographic approach. I have used participant observations and field interviews to gather my empirical material.

The overall aim of this study is to clarify the situation in school for children with language disorder from the parents? perspective.Data were collected through five interviews with parents who have children of different ages and with various diagnosis within the language disorder spectra. A qualitative method based on a narrative inquiry was used and each interview was based on a interview guide with the following themes: the child?s difficulties, starting school, the school?s pedagogy, homework, action plans, participation and the future.Each story has its own themes, but there are also themes that are common in all interviews. One common theme in the parents? stories is that school has a lack of knowledge when it comes to language disorder.

The purpose of this study was to explore preschool- and primary school teachers? perceptions of fairytales, why they use fairytales and what thoughts they have about the impact of fairytales on children?s reading and writing development. We interviewed seven teachers and three preschool teachers in northern Sweden to find out how work with fairytales is carried out in preschool and primary school. We also interviewed twelve pupils who were seven and eight years old to find out what they thought of fairytales in primary school. The result showed that preschool- and primary school teachers had a positive attitude towards fairytales and the opportunities provided by fairytales.

Uppsats för avläggande av filosofie kandidatexamen iKulturvård, Bebyggelseantikvariskt program, 15 hp, 2011.