Floor signs in stores have become a more common phenomenon during past years. The problem is that the knowledge about these signs is limited and the actual effects are unknown. This lack of knowledge can have a negative impact on store performance and marketing efforts. The purpose of this paper is to examine the effects of floor signs on consumer attitude and behaviour. The study was conducted in two grocery stores, where the movement pattern of 39 501 customers was recorded over a four week period.

This paper is based on observations made in the classroom, interviews and studies ofliterature.The observations that I made during my practical training period made me believethat pupils with writing and reading problems succeeded more often with the methodsof teaching used in media education than with more traditional teaching methods.Through this study I hope to specify and define the factors that were the reasons for this. In doing so I wanted to show that you could adapt the teaching methods to reach more pupils with different kinds of learning styles.I have come to the conclusion that the following factors made the pupils with writing and reading problems succeed more often in subjects related to media education:Variety, time spent, the pupils? interests and the equipment used..

Introduction: The Reading the Mind in the Eyes Test is a widely used test for measuring aspects of social cognition. The aim of the present study was to provide results from a group of typically developing Swedish children (age 9-12) and to compare these results with children and adults in other Swedish and English studies, as well as results from a group of children with Asperger syndrome. Method: A Swedish version of the child version of the test was completed by 83 controls and by six children with Asperger syndrome. Results were compared between the two groups and with data from other studies. Results: The children in the current study did not differ on scores compared to children in the same age group in other studies.

This study intends to discuss what might motivate Swedish upper secondary students to read literature in English. The study was performed through interviews with both teachers and students, as well as questionnaire studies with both students and teachers. The students give different interpretations of what the definition of motivation is, ranging from definitions of extrinsic motivation to signs of their definitions leaning toward intrinsic motivation. The conclusion is that although the English language itself is not a barrier for students? reading motivation, the majority of them are not motivated to read.

The purpose of this study was to gather knowledge about the functioning of the rein tension meter and test it for future studies of match and mismatch between rider and horse. We looked specifically into the possibilities to use a rein-tension meter to determine the quality of cooperation between horse and rider. We examined whether a rider shows a specific tension pattern and also if certain patterns could be recognised for a specific horse. During the study, a manual with pictures and text was written to support the practical use of the meter. The manual describes in a simple way the first steps in the installation and use of the meter.

ternal communication in an organization by using CSM Communication Situations Model [18[upps-01.gif The topic of this master thesis is internal organizational communication and factors influencing the way people in an organization communicate with each other. The purpose of the study is to, by using a specific model called Communication Systems/Situations Model CSM, identify the social context of a given organization and examine how it relates to the dimensions of communicational behaviour which are presented in CSM. We would also like to see how the different parts of CSM affects the choice of communication channels. The thesis is based on interviews with eight employees in the specific organization, whom we have asked a number of questions regarding how they communicate with each other and through which channels. The results show that the social context is very informal within the organization and the relationships between the employees are very open and personal.

Bakgrunden till denna rapport är att det sportvarumärke jag samarbetat med ville utveckla en modell av längdskidåkningsjacka som fanns i deras sortiment. Undersökningen gällde att identifiera förbättringspunkter på en dam- och herrvariant av denna jacka. Avsikten var att bevara plaggens design och genom förändringar i mönstrens konstruktion förbättra passform och rörelsefrihet, och därigenom plaggets funktion. Genom att konstruera, sy toiler och prova av dessa på provmodeller, har rörelsefrihet och passform kunnat utvärderas. Resultatet visade att viktiga punkter var raglanärmens konstruktion, böjningen av ärmen, kragens form, ärmhålsdjup och placering av skärlinjer.

The aim of this master thesis is to investigate changes within four discourses identified in the curriculum material of the Swedish library education in Borås Bibliotekarielinjen dating from 1977 and 1985 and its successor Library and Information Science Biblioteks- och informationsvetenskap dating from 1995, 1999. My method used is a text analytic method primarily derived from the discourse theory of Ernesto Laclau and Chantal Mouffe, yet with addition of tools from the critical discourse analysis of Fairclough. By identifying three floating signifiers within the material, i.e information, library, and librarian, and thereafter identifying their fixation, a pattern of resemblance and diversity in the fixating signs appeared between different courses of the curriculum dating from 1999. Hence I could establish an order of discourse consisting of four library discourses, a knowledge organisation discourse, a user discourse, a society discourse and a management discourse. Using this discursive order as a pattern, I could trace these four discourses back in time within the material dating from 1995, 1985 and 1977.

The purpose of this thesis is to investigate if there are any differences regarding syntactic complexity in written language between persons with (phonologically based) reading and writing difficulties and a control group. Earlier research has pointed to such a difference, indicating that texts written by subjects with reading and writing difficulties display a lower grade of syntactic complexity than text written by control groups.Two texts each from 48 subjects (24 from each category) were collected. The subjects were divided in two age groups, one consisting of 15-year-olds and the other of university students (adults in various ages). The subjects were selected through a word decoding test and a spelling test, where the lowest performing formed the group of reading and writing difficulties and the highest performing formed the control groups. All subjects had Swedish as their mother tongue.The syntactic aspects studied were number of words per syntactic sentence (Sw.

För företag som arbetar med måttlistor och skisser och låter mönstret skapas på en fabrik kan det vara problematiskt att få plaggen att sitta som man vill. Speciellt svårt kan det vara med ärmhål, ärmkullar och halshål. Jag har arbetat med ett sådant företag för att ta fram en kappa och klänning från designskisser i sextiotalsstil med modern passform i storlekarna XS-XL. Moderniseringen innebär till exempel mer rörelsevidd, inte spetsig byst och längre ärmar. Till detta skapas plaggmåttlistor, materialspecifikationer och plaggdelsdokument för att plaggen ska vara färdigt för att produceras på fabrik.

In this study the book talk is examined as a communicative act with a purpose to convince according to an under-lying intention to promote reading. I follow the book talk?s way from an idea of the book talker (and the library) to the reception of the audience, with the aim to understand how to talk about books in an engaging manner. More specifically, the rhetorical situation and the purpose of a book talk, the performance and the means to arouse and retain interest in the book talk as a speech and in the books themselves are examined and the impact of the book talk on the audience.The empirical material consists of observations of two different book talks (both directed to children) and interviews with the two different book talking librarians and a few of the children from the audiences to both book talks. The theoretical framework consists of rhetorical theories from both antique and modern times and I perform a rhetorical analysis of both book talks.

This essay analyses the act of reading August Strindberg?s novel En dåres försvarstal (A Madman?s defence). It reveals the writer?s motif and purpose with the text and it shows how a certain interpretation of the text is crucial for the writer?s intentions to become reality. But it also shows how this interpretation is threaten by several, both intertextual and extratextual, thematically and structural, factors.

Williams, E. 2003 Radiologic sign of lung oedema in the dog and cat. To determine if the descriptions of lung oedema in the literature accurately describe the presence and frequency of radiologic signs, thoracic radiographs of 55 dogs with mitral regurgitation due to endocardiosis (ME), 46 dogs with dilated cardiomyopathy (DCM), 9 dogs with hunting oedema, and 20 cats with hypertrophic cardiomyopathy (HCM) were analysed. The location, type (diffuse or patchy, without or with air bronchograms) and presence of pleural oedema, bronchial wall thickening, widened pulmonary veins, and heart enlargement with subjectively and by the VHS measurement, were determined, and analysed by chi squared test with respect to disease. The dogs nearly always had diffuse oedema, whereas 35% of the cats had a patchy pattern, which agreed with the literature. The common occurrence of cranioventral and caudioventral oedema in heart failure was not described.

The purpose of the paper is to examine how teachers in preschool is working with language stimulation for the prevention of difficulties in reading and writing before school starts. The method that was used to illuminate the problem is a qualitative interview. A specialpedagog and six preschool teacher, which is specifically focused on language stimulation in the work with children, have been included in the study. The results indicated that preschool teacher are working a lot with language stimulation. They work mostly with children throughout the group, to encourage and provide children with the tools to be able to communicate with each other and staff.

The purpose of this paper is to illustrate how librarians andteachers work together and with the help of other researchtry to understand what influences this cooperation. The studyis based on the following questions:1. These two professional groups have differentprofessional identities and work in two differentprofessional cultures. How does this affect theircooperation?2.