Vår avsikt med uppsatsen är att beskriva och analysera medias larmrapporters inverkan på livsmedelsprodukternas nuvarande situation och framtid. Vi undersöker varför vissa företag lyckas bättre respektive misslyckas med sin krishantering utifrån hur de bemöter larmen.Vi har utgått från teorin Crisis Management, där vi har funnit en applicerbar modell på vårt syfte, Crisis Response System, som kompletteras med sårbarhetsmodellen A Simple model of Crisis Susceptibility. Dessa modeller behandlar den interna krishanteringen. För att externt kunna bemöta larmrapporter har vi valt att tillämpa PR-modellen Communication Strategies for Responding to a Crisis där paralleller dras till delar ur ryktes- och trovärdighetsmodellen Brand-Building Blocks..

Currently there is no Swedish boardsport magazine for women. In this degree project a prototype of a new lifestyle magazine for women in boardsports has been created. Through a magazine study and a targetgroup survey we have found a magazine concept and suggestions for the magazine content. A digital 96-page prototype has been created. The feedback from Anders Neuman-Östberg, the experienced editor in chief of the Swedish boardsport magazine Transistion gives the project report the needed credibility.The overall response from all the people involved in the making of this prototype has been positive.

In year 2000 the Swedish Public Service television started a new series of programmes named Mediemagasinet. The purpose was to expose the work of journalism through the eyes of a journalist. The programme showed different types of tasks and problems that have to do with journalistic reporting. The form of Mediemagasinet wasn?t anything new but the content was presented as the very first of its kind.

Man spends most part of the day at work and is therefore influenced by it?s ambience. That?s why it?s important that the environment at work is health promoting and can function as a supportive environment. The purpose of this study was to describe job satisfaction among employees and to analyse a possible connection between job satisfaction and employees experiences of SOC.

This project has been about illustration, text and format with illustration as the main communication path.A study has been made of how these three elements interact, particularly how text and format affect the illustrations. The goal has been to create an illustrated story in a form of a book. The story is about the feeling of being alienated from other people and invites the reader to make their own interpretations. The main target audience has been the ones who is interested in illustration and storytelling, no matter of age.Colors has been inspired from animated movies and the natur. Various textures such as wood, fabric and metal for example has been scanned to create a rough feeling.

Syftet med denna uppsats är att undersöka de narratologiska drivkrafterna i de två postapokalyptiska verken The Stand av Stephen King och Girlfriend In a Coma av Douglas Coupland. Med frågor som: Vad är den narratologiska drivkraften? Med kulturkritisk infallsvinkel: vad för karaktärerna med sig in i den nya tiden? Genom närläsning kommer en undersökning ske, där de narratologiska drivkrafterna lyfts fram. Resultatet visar att författarna har använt sig av två olika tekniker. The Stand använder sig av motsatspar enligt A.J.

SUMMARYThere was no previous study in what high level dressage riders had for ideas of how to best prepare for their training sessions with an instructor. Neither any study of how high level dressage riders seemed to be more or less susceptible to the instructions from their instructor during their training sessions. If the sport had more knowledge about this, it might result in more riders on a higher level. The purpose of this study was to find out how high level dressage riders are preparing themselves for the best result for an instructor led training session and how they could bring as much as possible instructions from the coach. The two questions of the study were: How are high level dressage riders preparing themselves for a training session with an instructor, practically and mentally, and how can they affect their susceptibility to instructions?The study was carried out both by reviewing existing literature and studies in general education and pedagogy in the riding education, and by a qualitative interview study of six dressage riders who rode on a difficult level at the competitions, during the year of 2009.

The subject of this thesis is how a suspected criminal has been described in written swedish media. The topic of the articles is the investigation of a man suspected for murder and for dismembering the victim during the winter of 2011. The purpose of this thesis is to try to answer the question of what the newspapers actually write to describe a suspect before he or she has been trialed in court. For the analyse of the articles, published in four of Swedens largest newspapers, critical discourse analysis has been used. The results have been compared with other analyses made on other cases and have been discussed with Pierre Bourdieu?s theory of action.

The purpose of this thesis is to examine how reading different media forms can lead to different experiences for the reader and how they choose which media form to read. Two questions are posed in the study. Question number one is: How does the media form influence the reading experience of the book and question number two is: What reasons can be seen behind the different choices of media forms?The study is based upon qualitative interviews with six readers using different media forms. Two different theories are used for analyzing the result.

This essay concerns the fantastic and its position in narration. The fantastic's defintion is based on Martin Horstkotte's defintion in The Postmodern Fantastic and the essay focuses on the noncontextual aspects such as the clash between two incompatible fictional worlds and the absence created. Instead of the ordinary identification of the established fictional world with realism and our reality it is suggested that both of the colliding fictional worlds are fictive and that the established one not necessarily need to be realistic. Exampels on how the fantastic takes place on the syntagmatic level in a narration is drawn from the short story ?Samvetets fantasi? by Clas Livijn when analysed with Peter Brooks' closurebased narratology theory in Reading for the Plot.

The main purpose of a logotype is to harmonize with a company?s business concept and culture. This study is based on the receiver?s attitudes about three different logotypes - Volvo, Telia and Mcdonald's. It informs the reader about the importance of a logotype as a mean of communication and if the perceptions of the logotype harmonize with the profile of the company.

During the last few years the western world has seen an increasing interest in the topic of atheism, with bestselling books by writers like Richard Dawkins, Sam Harris and Christopher Hitchens. The critic of religions that these writers have brought to the table have not gone unmet, with writers like Dinesh D'Souza rushing to the defence of Chrisianity.Taking on the arguments of New York Times bestselling author Dinesh D'Souza in the current debate on the existece of God and the usefullness of religion, I here examine the claim by D'Souza that atheism, in fact, is responsible for the worst mass murders of history. In taking D'Souza's arguments and analyzing them on its own philosophical merits, with methods like the process of elimination and information evaluation (i.e source criticism), I will here show just exactly how persuasive these arguments prove to be. In the following pages we will not only discuss the role of atheism in 20th centuary totalitarianism, but also answer questions like ?Was Hitler an atheist or a theist??, ?Is atheism responsible for the worst crimes of history?? and ?Are people who believe in God in fact more moral the those who do not??.

This paper seeks to clarify the attitudes and positions of five Swedish Christiannewspapers in relation to the Suffrage reform (1907-11) and the Courtyardcrisis (1914). Furthermore I try to investigate the reasons behind their attitudesand positions. The five newspapers examined are: Göteborgs Stifts-Tidning,Församlingsbladet, Vår Lösen, Svenska Morgonbladet and Wecko-Posten.The results of my research show both convergence and divergence. Commonfor the newspapers is their criticism of the political agitation on the basisof ethics and that they all, except for Göteborgs Stifts-Tidning, recognizedemocratic principles. Divergence is evident, for example, in the reactions tothe consequences of the Courtyard crisis.I have distinguished three main factors that may help to explain the attitudesand positions of the newspapers?: nationalism versus internationalism,confessionalism and polarized political positions, and have found that the conceptof a ?Christian press? can be defended as well as put into question.

Syftet med studien är att undersöka makroekonomiska variablers effekt på Dow Jones och OMXS30, med hjälp av en lämplig ekonometrisk modell. Vidare är syftet att analysera möjligheten för börsprognostisering och analysera om denna möjlighet är lika stor för Dow Jones som för OMXS30. Detta kommer att ske genom att undersöka motsvarande variabler för respektive lands aktieindex. Variablerna arbetslöshet, ränta och oljepris visade sig inte ha någon signifikant påverkan på varken Dow Jones eller OMXS30. Det visade sig dock att aktieindexen reagerade på samma sätt, för respektive lands variabler..

Corporate governance intensified due to the corporate scandals in the USA which led to a new law the so called Sarbanes-Oxley Act (SOX).In 2005 the "Svensk kod för bolagsstyrning" (The Code) was introduced. The main purpose of The Code is to strengthen the confidence in Swedish companies quoted on the Stockholm Stock Exchange. The Code focuses on the working process of boards. The rules set by The Code places higher demands on the board.  Among many other duties the board has to establish long term operational goals and strategy.