Detta projekt återspeglar åsikten att det finns stora vinster att göra när redan nu väl etablerad teknik vidareutvecklas, förfinas, och rationaliseras med hjälp av datorisering. Denna rapport summerar bakgrund, arbete och slutresultat för ett projekt där denna filosofi har legat till grund för att erbjuda ett företag strategiska marknadsfördelar inom en redan väl etablerat verksamhet ? Borrning av djupa hål i berggrunden. Projektet Borr IT tar verksamheten ett steg vidare genom att erbjuda visualisering av borrprojekt med hjälp av 3-dimensionell datorgrafik. This project reflects the opinion that there are large profits to be made when existing technology evolves, is refined and becomes rationalized by means of computerization.

The aim with the project was to portray something to step on. Its purpose has been to experiment and explore the interaction between pattern, structure, material and colour for something to be applied on a floor. Focus has been on esthetic expression and not the creation of some¬thing for a specific environment or audience. My goal was also that this project would illustrate the importance of the floor to create a certain atmosphere in a room.The project was divided into three phases. The first one was the experimenting and exploring phase, where the goal was to find an expression.

By using modern methods of casting concrete, cast in place can get more effective and industrialized. A modern method is self compacting concrete. By using this type of concrete, advantages like improved working environment and rationalized construction can be reached. Because the concrete doesn?t need to be vibrated, the amount of staff on site and the noise can be reduced.

The purpose of this study is to investigate and increase the understanding of how the two commercial companies IKEA and SAS and the two aid organizations/nonprofit organizations UNICEF and Save the Children use perceptions of Christmas to produce messages in their Christmas advertising/commercial film. The study also discusses if there may be communicative and pictorial similarities and differences in how these brands constructs messages in commercials, and why it may be that the brands choose to use these messages in commercials based on the recipient possible interpretations. The theories used in this study are promotional culture, framing theory, preferred meaning, semiotics (denotation and connotation), myth and rhetoric (ethos, pathos and logos). The method used to answer the purpose and issues are the qualitative method that uses the theories semiotic and rhetoric to analyze the material. The study's results derived from the qualitative content analyzes of the material (the brands IKEA, SAS, UNICEF and Save the Children Christmas advertising films) show that IKEA message might want to show that they want to help the customer and that they pay attention to the customer needs.

This Masters thesis is a historiographic study, which aim is to investigate how the Brezhnev administration 1964-82 describes the events taking place during the soviet cultural struggle 1917-32. The investigation is limited to how some of the literary groups, organisations and currents as well as a small number of Russian writers are viewed by the administration. The third and last edition of the Great Soviet Encyclopedia, which is considered as equivalent with the soviet official view, is used as source. The analysis made in this thesis is divided in two parts; the text analysis of the writers biographies is compared with the result of a discourse analysis, whose target is some of the literary groups, organisations and currents during the topical period. The discourse analysis is a pre-analysis, but its conclusions also have a value in itself.

?If we consume the product as a product, we consume its meaning through advertising? ? Jean BaudrillardSyftet med denna studie är att identifiera och analysera bakomliggande myter om lycka i kommersiella reklamfilmer, utifrån ett konstruktionistiskt perspektiv. Analysmodellen, som bygger på semiotik och neoformalism, genererade kunskap om de olika berättarstrukturerna kring lycka i de undersökta reklamfilmerna. Resultaten indikerade framförallt att berättarstrukturerna om lycka grundar sig i myter som är starkt kopplade till den kapitalistiska ideologin. Studien avser därmed att blottlägga och analysera myter om lycka i reklamfilmer ur ett kritiskt konstruktionistiskt perspektiv..

This thesis analyses the conditions for subject indexing of fiction by studying the relationship between the nature of fiction and the properties of subject indexing. The analysis is founded on a reading of a recently published Swedish subject headings list and uses a theoretical framework of Adornos theory of modern reason. The study is conducted through a qualitative text analysis in three steps. In the first step the subject headings list is analysed by examining how it provides subject access to fiction by the aspects of form, frame and subject. In the second step of the analysis these aspects of subject access are analysed and discussed by relating them to relevant research of subject indexing of fiction.

Our study describes how much influence and importance Zlatan Ibrahimovic has on a part of Malmö called Rosengård where he himself grew up. We made interviews with 16 children in the ages of six to ten. The theoretic views applied in this study come from Robert Connell?s Notions of masculinity and William Corsaro?s Sociology of childhood. The questions we answer in this study are; if Zlatan has any influence on the children in Rosengård? How do children and media look at Zlatan and the myth that surrounds him? How does the picture of Zlatan Ibrahimovic get constructed amongst the children? How does hegemonic masculinity present itself amongst the peer-cultures of the children in Rosengård? Our study shows that Zlatan has no influence amongst the children we interviewed.

The aim of this Master thesis was to examine news journalism covering expressions of mourning related to violent or unexpected deaths. What rituals for mourning are brought out in media and do media present guidance to how mourners should behave? The questions examined were: What characterised news events that leaded to texts on expressions of mourning? How was grief framed? Which narrative patterns were there in the texts? How was the deceased represented? How were the mourners represented? 165 texts, from Swedish daily newspapers, covering 93 different news events were analysed. The methods were mainly discourse analysis with focus on identities and relations, but also semiotic analysis with focus on staging and symbols and narrative analysis with focus on patterns for storytelling. The result showed that a news story about ordinary people expressing their feelings of grief has elements of melodrama. The news story is based on the myth of the victim, and formed as a typical story where equilibrium is disturbed when the inconceivable happens and the mourners can by their actions restore equilibrium.

Underdrainage is a costly investment but often a necessity to maintain rationalized plant cultivation, one can also see underdrainage as insurance to successful plant cultivation. Late ripening crops, low yield and difficult tillage cultivation are examples on an insufficient drainage. (Kvarnemo 1983) A drained field rise in land price and the scheme of the tiled drains is seen as a value item. The interest for underdrainage among the farmers follows with shifting economic situations within agriculture and has for long time been low. A big part of the Swedish tiled drainage systems is since 1930 and ahead. Many of these tiled drainage systems need to be replaced or complemented. The life length of one tiled drainage system varies with maintenance but can still remain in good function after 75 years with correct management.

The intention of this essay is to put the light on and to discuss if there is a connection between a pre-Christian creation mythology and naked rocks on prehistoric sacred places in Scandinavia. Archaeological as well as historical materials are studied. The historical material is mostly from Snorre Sturlasons Asasagan with the explanation of the creation of the world. In this story the world was built from the body of a killed and deposited giant named Ymer. Almost the same myth is told in all Indo-European countries.

The purpose of this thesis is to bring forward and discuss the American vision for space exploration found at NASA's homepage, how the vision is popularised and why. NASA's homepage is analyzed as popularized science and the theoretical perspective emanates from the field of popular science and especially the work of Johan Kärnfelt. The historical reference is made up by Howard E McCurdy and he's thoughts about space and the American imagination. The analysis is based on a number of documents that popularize the vision for space exploration and is intended for the public. These documents describe the future plan for NASA and US space exploration..

Previous research regarding the European debt crisis has mostly focused on the purely economic aspects of the crisis. However, there is a strong ?Protestant-Catholic? dimension in Europe, where historically Protestant countries are more prosperous than their Catholic and Orthodox counterparts. This has especially been a fact since early 2010, when several countries within the European Union had their credit ratings downgraded. Is this phenomenon merely a coincidence? Or could the roots of the recent troubles in Europe have a basis in historic religions? To tackle this question, Max Webers ?s 110 year old study The Protestant Ethic and the Spirit of Capitalism is brought back into light and used as a tool for analysis of the crisis.The results show that not only are Protestant countries in general more prosperous, but they also have lower corruption and their citizens have a higher level of trust towards the government.

The purpose of this thesis was to examine the relationship between feelings and visualizations of climate change. A case study was done on visualizations of climate change from a web page concerning climate change published by the Swedish newspaper Expressen and from the American photographer Gary Braasch?s web page ?World view of global warming?. The thesis is based on the article ?Emotional anchoring and objectification in the media reporting on climate change? by Birgitta Höijer.

The purpose of this study was to see if there are any differences between high school girls and boy?s reception ability and memory after reading two Swedish lifestyle magazines.9 boys and 9 girls from ages 17-18 were chosen to participate in the study. They were placed in a room one by one where they had to read one women?s magazine (Cosmopolitan) and one men?s magazine (Café). They did not know this was a memory and reception test until after they finished their reading.With help from former reception studies and the magazines, questions were selected so the interviews would give as much information as possible.The study gave some unexpected results, for example both genders seemed to remember numbers very well even if they didn?t remember the article itself.