The myth of the user - a study of the user discourse and its visionariesThis study is a discourse analysis of the visions that implicitly are expressed in different texts about user-centered library theory. Several other studies have analyzed the discourse and conceptualization of how the user is expressed in the library debate. Therefore we have chosen to analyze the visions that are expressed by three different sources: the evaluation of the Swedish GÖK project, which was an reorganization of three different libraries in Sweden (Greenhalgh, Worpole & Landry 1995). The influential book by Michael E. Casey and Laura C.

Narratives about UFO:s and extraterrestrials can be regarded as part of an everyday religiosity, yet the issue has been poorly studied outside an American context, within the discipline of Religious Studies. In this paper, I therefore seek knowledge about the further development of these narratives within the Swedish UFO-movement from the 1960?s until today. Influenced by social anthropologist Claude Lévi-Strauss´ discussion about mythems as the smallest components of a myth, I argue that the stories which emerge within the Swedish context differ from the American ones. This difference consists of both loss of certain mythemes and the addition of others to this mythic complex.

By conducting a text analysis this study analyzes possible similarities in the portrayal of story characters between historical Norse myths and contemporary film productions. The chosen historical texts are two stories from Norse mythology which render a myth about Thor and a giant named Hrunge as well as the myth Trymskvädet. The selected movies are two of the comic company Marvel?s productions about super heroes ? Thor and The Avengers. Different categories that this study compares are how the characters are defined by their possessions or artefacts, the actions and the choices which the characters make, and also how their relations, roles and origins are being portrayed.

The purpose with this essay is to find out the role of mythology in history in Swedish elementary schools to day. The questions I used to fulfill the purpose in my essay are these: How is the relationship between the school subject history and northern mythology, (what is myth, what is history) how does history and myth being linked together? And How is the practical use of northern mythology shaped in to days school, How does the teacher form the education in northern mythology and what controls it? The method I used was an interview, a case study and a literature study, based on the didactical questions how, why and what.The mythology is motivated by the guidelines and goals, set up by the Swedish government, and is supposed to give the student history knowledge and thereby help the student to build up their identity. It is also supposed to give knowledge about the Swedish and Nordic cultural heritage. The role the mythology has is to support the history education.According to the interview in this essay the northern mythology is given a central place in the education in the Swedish elementary school today.

This is a paper about the process of creating meaning in speeches held by president Bush after the terrorist attacks on September 11th 2001. People need tools to orient and understand the surrounding world. They need to create a meaningful orientation in a chaotic world. Some meaning is favoured due to the prevailing social structures. Thru language discourses are produced that helps us understand how the world is constructed.

This study of literature from the period 1920-1955 has shown that the profession of gardeners in Sweden went through several structural changes in the early and midst 20th century. The gardeners knowledge, which used to cover the whole horticultural spectra, was due to that no longer appreciated or useful. Prior the 1920?s the gardeners, especially the skilled craftsmen working for the upper-classes, were the ones who led progression in the horticultural field forward and their qualifications were many and diverse. Due to many factors, such as low economic and social status, functionalistic style and the fact that the branch were rationalized and modernized in general, lead up to a point where the gardener of old no longer fitted in, in the much more globalized and modern world of the 1950?s. .

Abraham is the original patriarch. How does his leadership compare with a modern day popular culture patriarch with his roots in advertising, the shopkeeper Stig, star of the ICA advertising? The essay compares the leadership and masculinity of two male leaders from different backgrounds and settings, and discusses similiarities and differences.

As an increasingly rationalized forestry and agriculture have human interference in the form of tradition, grazing and use declined. There is a strong link between biodiversity and disturbance of the landscape. In sandy soils many insects and plants require exposed sand to survive while the disorder may contribute to seed dispersal in the woodlands. On behalf of O-Ringen Skåne 2014, a study of the interference from orienteering in sandy soil and the forest during competitions conducted. The aim is to clarify the interference of which orienteering runners contributes, through to inventory presence before and after the competitions in the bottom and field layer in three locations.

In the research field of the cultivation theory focus has shifted from TV in general to studying specific genres instead. It is proposed that there are similarities in otherwise different shows and that these shows give it´s voyeurs a solution to their problems.  The purpose however of this study is to investigate how the myth about the good life is posed in Tv3´s supply.  The theories used in this study are closely linked by their meaning. Narrative talks about the fact that texts, video in this case, contain stories. Ideology is the set of visions and beliefs one person has on the world and myth makes social, historic and cultural decided power orders in to facts.

This thesis explores how verbal and nonverbal signs communicate attitudes and the rhetorical functions of such attitudinal signs. Attitudes are regarded as rationalized evaluations of attitudinal objects, and through their manifestation in signs an attitudinal gestalt is communicated. This gestalt is regarded as the audiences perception of the rhetors attitude. It is shown that the attitudinal signs function as ethical, logical and pathetic proofs and that they can create identification between the audience and the rhetor. The signs can have effects on the audiences perception of the attitudinal objects, their perception of the rhetor and influence the social dynamic of the discourse.

What are the basic thoughts formulated in the Heraclitean fragments? A cosmology, a philosophy of nature, the idea that all can be reduced to a single substance? There is always a risk that Heraclitus is fitted into a thought pattern he doesn?t belong to, if we ? from our present horizon ? focus on continuity in an attempt to frame his thinking as part of an overall progress, running from the so-called pre-Socratics to Aristotle, in the history of philosophy. If we picture the dawn of Western civilization as an early development of scientific thinking, built on a gradual and continuous growth of knowledge, we will easily go astray as we try to discover the Greek origins of philosophy. Assuming, for example, that the readings of Heraclitus as a natural philosopher have come to a dead end, can we approach the fragments from a different angle?The aim of this paper is not to give a systematized reading of all the remaining fragments of Heraclitus, but neither to necessarily contradict the various interpretations that emphasise how these shattered remains reflect a coherent philosophy.

The purpose of this study is to investigate and increase the understanding of how the two commercial companies IKEA and SAS and the two aid organizations/nonprofit organizations UNICEF and Save the Children use perceptions of Christmas to produce messages in their Christmas advertising/commercial film. The study also discusses if there may be communicative and pictorial similarities and differences in how these brands constructs messages in commercials, and why it may be that the brands choose to use these messages in commercials based on the recipient possible interpretations. The theories used in this study are promotional culture, framing theory, preferred meaning, semiotics (denotation and connotation), myth and rhetoric (ethos, pathos and logos). The method used to answer the purpose and issues are the qualitative method that uses the theories semiotic and rhetoric to analyze the material. The study's results derived from the qualitative content analyzes of the material (the brands IKEA, SAS, UNICEF and Save the Children Christmas advertising films) show that IKEA message might want to show that they want to help the customer and that they pay attention to the customer needs.

In this essay I want to investigate how the Viking aristocratic warrior elite in Scandinavia used religious mythology for the construction of their identity. The essay also takes up the concept of honor, which was important for the warriors. Honor was central to all people during Viking age and for the warriors it was absolute. In the religious myths, the aristocratic warriors justify their position in society and legitimate their acts of war. Religion continues to have importance to the warrior elite even after the arrival of Christianity.

An analysis of Zolas Nana focusing on male desire. Through a study of the narrtive structure and the polemic relation between the concepts of ?Nature? and ?Culture? it is shown that opposing ideologies are imbedded in the text. Nana is a symbolic character, in large, a myth created by male desire that eventually becomes a manifestation of that desire. At the same time, however, the character Nana evolves from being a mirrored image of male desire into a more stable and real individual and this process is also an answer to when and why she dies,underlining the fact that she initially was a creation emanating from male desire and in losing those symbolic functions she loses her function in the novel..

This essay comprises a study of the bridal crowns of Tjust, with respect to their national history, concept and aspect of mythological symbol. The tradition of bearing the parochial bridal crown is closely associated with religious medieval politics, and has also come to include elements of superstition and folklore. Attention is paid to these aspects dealing with the position of the bridal crown within current forms of tradition and culture and the impact on brides of this day and age. As the tradition of Church-owned bridal crowns is intrinsic to this country, and especially in the area of which Tjust is a part, possible solutions to the continued tradition are investigated..