This thesis examines the extent to which segmentation and categorization in the context of direct marketing is an efficient way for a company to enhance its marketing effectiveness. The thesis is built on social identity and categorization theory, and tested by using statistical analysis. The conclusion is that segmentation and categorization is indeed an effective way of conducting marketing campaigns..

Each year, Heterobasidion spp. is a major cause of economic losses to forestry in the northernhemisphere, including Sweden. New results indicate that pre?commercial thinnings could be at riskfor Heterobasidion spp. infections.

The purpose of this study was to find out if motion movements, e.g. number of lying bouts and lying time with a registered activity monitoring sensor can detect an impending calving and thereby be used as a measure and an indicator for an upcoming calving. For this, automatically step sensors were used and were attached to one of the cows? hind leg. The sensor registered the individual step and movement activity of the cow.

Genom konstruktion och tillverkning av prototyper samt med hjälp av ljud- och flödesmätningar av dessa, tillsammans med standardmodellen, har vi lyckats förbättra flödet genom ventilen Al-db 450, producerad av Fresh AB i Gemla. För ljudmätningar har en testrigg konstruerats och tillverkats..

The goal of this thesis work is to enable an existing UHF radar to operate in the VHF band instead. In order to achieve this, new coherent local oscillators are required. Different options are suggested and one of them is implemented and analyzed..

AbstractFörfattare: Maria PatzTitel: Vetenskap möter radio- en narrativanalys av Sveriges Radios vetenskapsradio och RadiolabKandidatuppsats: Mkand, Vårterminen 2013Handledare: Andreas WidholmSyfte: Syftet med uppsatsen var att kartlägga två vetenskapliga radioprogrammens berättarstruktur. Vanliga nyhetsmedier har ibland stått i kritik för att de inte lyckades förmedla vetenskapens resultat på rätt sätt. Därför är det väldigt intressant att se hur radioprogram som endast sysslar med vetenskap går till väga i sin rapportering. Ett av radioprogrammen är det svenska Sveriges Radios vetenskapsradio och det andra är det amerikanska Radiolab. De är alltså producerade i helt olika länder och för olika publik.Material: Materialet bestod av totalt fyra radioavsnitt, varav två handlade om Charles Darwin och hans forskning och de andra handlade om robotar i människors vardag.

Comfort analyses regarding human induced vibrationsIt is not too common among civil engineers in Sweden to perform comfort analyses considering the vibrations caused by human activities. In addition, the Swedish standards lack requirements to be used for comfort analyses in design of floor-systems. The demand for large spans in combination with slender slabs, is today a reason to investigate the floor-system constructions, in order to prevent disturbing vibrations and oscillations.The purpose of this thesis is to create a guide for how a comfort analysis, considering vibrations, should be implemented. Göran Svedenbjörk who is an expert in structural dynamics has been interviewed where he presents his latest project Värtaterminalen and answers some questions about vibrations due to human activities.Floor-systems, consisting of concrete slabs supported by steel or concrete beams, have been investigated with simulations in the finite element program Abaqus. In the simulations, the influence of various factors on the natural frequency of floor-systems and the acceleration level caused by dynamic loads, is studied.

Hydroware Elevation Technology AB sells control and regulation equipment for hydraulic elevators. The company now wants to investigate the possibility of changing their present softstarters to frequency inverters to supply power to their pump engines. They also want to investigate the possibility of future use in so called ?intelligent? houses.The purpose of this report is to investigate these possibilities..

Högbytorp is Ragn-Sells? largest waste facility and it is located north of Stockholm. There is an old landfill still in use, but at the end of this year it will be closed. The waste deposited on the landfill can, through decomposition, give rise to a large amount of methane gas, which is an energy rich gas that can be used for heat and electricity production. To receive a relatively large amount of gas, the decomposition requires a high moisture content in the waste.

This thesis examines and measures differences in effciency between L1- and L2 language use for solving referential problems. Quantitative measures used in the study were time and error frequency. Qualitative measures, such as how the tasks and the participants own performance were experienced, were measured by an post interview and two questionaires. Two different tasks, a sorting task and a construction task, in which each informant was given the role as a constructor or instructor, were used for data gathering. A total of 20 dyads, divided in two language groups (English and Swedish) participated in the study.

Husums plant has a selection of different pulp pumps at bleaching plant 4 and 5. The displacement- (HC-pump, Sund Defibrator PTD-60) and centrifugalpumps (MC-pump, MCA 42-200, MCP 30/20) are of interest in this report. The centrifugal pumps are controlled by throttle valves, which result in an energy loss. Chemical mixers are used to mix ClO2 into the pulp before proceeding into a holding tower where the bleaching process occurs.The energy demand of the different positions has been measured or calculated to be used in comparisons against new equipment. Quotations were requested and delivered from Valmet and Sulzer.

A power system will inevitably be subjected to transient overvoltages, most often produced by switching operations and lightning strikes. These transient overvoltages may harm sensitive equipment without sufficient protection, but it is not an easy task to predict what transients may occur or how they affect the system. A fault occurred in a low voltage system at Forsmark 2012 and overvoltages from lightning were concluded as the probable cause. The three aims with this thesis are to develop and test a model of the power system at Forsmark 3, analyse the transient behaviour of the system when subjected to lightning surges and identify critical parameters, and lastly to provide a tool for investigating the protection of the system. The modelling and simulations were performed in the freely available simulation program LT Spice.

For several years Uppsala University together with several companies has been involved in a WISENET project aimed at improving railway transport security. By placing a sensor system near the wheels of each wagon, the temperature of the bearings can be measured and transmitted to a collector placed centrally on the wagon. This in turn transmits the collected data to RFID receivers placed intermittently along the railway.As the signals are transmitted wirelessly, problems may occur as the antennas get dirty or coated with ice and snow. To determine the effects of these coatings, several tests were performed examining the reflection coefficient S11, the impedance Z11 and the efficiency eta of an antenna, and how they varied when various coatings were placed over the antenna. Examined coatings were ice, snow and water to determine the effects of weather, and various metal-based coatings: powdered iron both pure and partially oxidized, and iron ore granules.

The idea for the thesis ?Construction and implementation of a mobile prototype; The Lovebomb? originates from doctoral candidates Rebecca Hansson and Tobias Skog from PLAY Research Group at the Interactive Institute in Gothenburg. The object of the master thesis is to construct two working LoveBomb prototypes, one mother console belonging to the LoveBomb and blueprints for both. The LoveBomb (the picture to the right shows a possible design) is intended to encourage people to express themselves emotionally when situated amongst strangers in public spaces. Two buttons control the device, which contains a radio transceiver.

Active headsets have been on the market for years and now it is time for something else to enter the stage. The technology of active noise reduction can for exmple also be used in ventilation systems for reducing ventilation noise. An active control system principally consists of four important components, namely the downstream error microphone, the upstream detection or reference microphone, the digital signal processor (DSP) and a loudspeaker. The upstream reference microphone listen to the primary ventilation noise and sends it to the DSP which makes a phase shift to the signal and sends it to the loudspeaker. The loudspeaker sends out the opposite waveform of the incoming one and reduce the primary ventilation noise.