A1231I studien beskrivs hur ett svenskt oberoende skivbolag, Playground Music Scandinavia, arbetar för att differentiera sina produkter på marknaden. Genom att avgränsa studien till att undersöka hur skivbolaget väljer artister och vilka promotionåtgärder som används vid lanseringen av skivor har ett mönster framträtt där samarbete och relationer har beskrivits som avgörande för verksamheten. Resultatet som baserats på en kvalitativ metod presenterar den intervjuades kunskaper och åsikter om denna process som har påvisat att artisterna på skivbolaget vanligtvis upptäcks via rekommendationer av aktörer inom ett redan etablerat personligt nätverk inom musikbranschen. Promotionåtgärderna syftar i första hand till att tryckt media, radio och TV ska uppmärksamma skivorna vid en lansering. För att skivbolaget ska få utrymme i dessa mediekanaler står samarbete och relationer i centrum.

This final thesis was performed at Ericsson in Gävle between April and June of 2008. Ericsson is a world leading manufacturer of radio base stations (RBS), which handles mobile phone traffic with 2G and 3G technology. The main purpose of this study is to examine if two different types of products (RBS and site material) should have different terms and conditions, today the terms and conditions are the same for both types. During the course of our study we have tried to think of the terms reliability, validity and generalization. The intention in doing that was to keep the thesis at a high academic level. To name an example of this we have tried to keep our minds at an objective level during the interviews and informal conversations.

Syftet med detta arbete är att undersöka elevers, i skolår nio, attityder och kunskaper kring begreppet klimatförändringar. För att genomföra detta har vi utgått från två metoder: intervjuer och enkäter. Utifrån fyra intervjuer och cirka 100 enkätsvar, från en stad i västra Skåne och en landsort i norra Skåne, har vi samlat in vårt empiriska material för undersökningen. Resultatet visade att majoriteten av eleverna stött på begreppet klimatförändringar och växthuseffekten, som har en viktig roll i klimatförändringarna, främst från TV och radio. Det visade sig emellertid vara svårt för dem att i skrift redogöra för deras innebörd.

Musikbranschen står idag inför ett stort förändringstryck då den verksamhet den är baserad på, skivförsäljning, på bara några år har tappat en tredjedel av sin omsättning. Ett stort hot mot skivförsäljningen är den ökande nedladdningen av musik via Internet. Musik är en vara som konsumeras i många olika former; inte bara via skivor utan genom radio och TV, konserter, på diskotek, under träningspasset på gymmet och så vidare. Alla dessa former ger intäkter till upphovsmännen samt artisterna och har idag stor betydelse för dem. Denna uppsats ämnar anlägga ett brett perspektiv på musikmarkanden och redogöra för hur dessa olika former hänger samman och påverkar varandra.Syftet med denna uppsats är att beskriva och analysera marknaden för musik ur ett ekono-miskt teoretiskt perspektiv, för att sedan analysera musiknedladdningens välfärdsekonomiska påverkan på denna.

Background: A group severely affected by health issues, the experiences of homeless alcohol and drug abusers in the coverage of their medical care needs is not satisfactory. Aim: The aim of the study is to explore which factors experienced by homeless alcohol and drug abusers in Uppsala in regards to their living situation affected their health, their perception of access to healthcare, the character of treatment received and coping strategies used outside of the healthcare system. Method: Nine people who had experienced both homelessness and substance abuse problem were recruited for the study during their visit to Stadsmissionens facilities for the homeless. Data was collected through qualitative, semi-structured interviews including two women and seven men. Data was analyzed using qualitative content analysis according to Giorgi modified by Malterud.Results: Among homeless substance abusers interviewed experiences of unwelcoming and prejudiced healthcare were described.

In the past year, Ozempic has been observed internationally, as well as in the Swedish press, due to its rapid rise in popularity, its off-label use for weight loss, and the ethical and societal debates surrounding availability and impact. The purpose of this study is to examine how Ozempic is portrayed in the four largest Swedish daily newspapers: Svenska Dagbladet, Dagens Nyheter, Expressen and Aftonbladet. The aim of the thesis is to identify the frames within which the drug is described to acquire knowledge of how it influences public perception of it. Every article published between the first of March until the first of November has been included in the study, if it bottoms in the defined phonomenon. The method used is a qualitative text analysis in consideration of Entman?s framing theory, which is focusing on identifying dominant themes, problem definitions, proposed solutions, and the actors attributed responsibility in the coverage of Ozempic in Swedish press.

Sveriges Radio sparar sin data i stora arkiv vilket gör det svårt att hitta specifik information. På grund av denna storlek blir uppgiften att hitta specifik information om händelser ett stort problem. För att lösa problemet krävs en mer konsekvent användning av metadata, därför har en undersökning om metadata och nyckelordsgenerering gjorts.Arbetet gick ut på att utveckla en algoritm som automatisk kan generera nyckelord från transkriberade radioprogram. Det ingick också i arbetet att göra en undersökning av tidigare arbeten för att se vilka system och algoritmer som kan användas för att generera nyckelord. Dessutom utvecklades en applikation som generar färdiga nyckelord som förslag till en användare.

AbstractAuthors: Agnes Källén & Amanda RedinTitle:Level: Bachelor of JournalismLocation: University of GothenburgLanguage: SwedishNumber of Pages: 39With this study we aimed to answer the following questions: has the amount of brand exposure on the Tv4 show ?Nyhetsmorgon? increased between the years 2008 and 2013? And if so, how can the increase be explained by well-recognized research in the field?The media industry is changing toward an increasingly commercial content. In television, this change is mainly caused by the growth in shows watched on the web and through time shift, which is the act of watching something on a digital video recorder, or DVR. This gives the viewer the possibility to fast forward through the commercial breaks, and therefore forces the networks as well as the advertizer to find new ways to reach consumers. Hence the plausible growth in product placement and brand exposure.

Wikileaks is using the new technical solutions to mount big leaks, consisting of secret or sensitive information from the government, institutions and business. This might profoundly change the media reality and it certainly means both new opportunities and new challenges for traditional media; the conditions for the journalists, the sources and the news reporting are changing. In this thesis the relationship between Swedish journalists and Wikileaks has been the focus; they both affect each other but the conditions for this relationship is not yet clear. Clearly there is an interdependence, but who really is dependent on the other and to which degree they are dependent on each other is still a question without a given answer.The aim of this thesis has been to discern a new journalism, and how this responds to the theories of Public Journalism and Journalistik 3.0. The main aim has been to examine what Swedish journalist thinks about Wikileaks, what their attitude towards Wikileaks are,  if and how they think that Wikileaks have affected the Swedish journalism.

Titel: Musikartister ? ett underhållande innehåll. En studie om hur kvinnor vill ta del avmusikartister i mediaFörfattare: Ann-Sofie Pettersson och Maja RönnbäckUppdragsgivare: Evelyn JonsKurs: Medie- och kommunikationsvetenskap, examensarbete, Institutionen för journalistik,medier och kommunikation (JMG), Göteborgs universitetTermin: Höstterminen 2011Handledare: Marie GrusellAntal ord: 17 480Syfte: Att undersöka hur kvinnor vill ta del av musikartister i media.Metod: En kvalitativ studie med respondentintervjuerMaterial: Analys av intervjuer med åtta kvinnor inom den valda målgruppen, kvinnor mellan30 och 49 år.Huvudresultat: Resultatet visar mönster som tyder på att målgruppens intresse ochengagemang för att ta del av musikartister i media är förhållandevis lågt. Musik ochmusikartister i media förknippas främst med underhållning, men musikartister fyller ävenbehov av information samt att styrka den personliga identiteten och sociala relationer. I tv och radio står innehåll om musikartister främst för underhållning, medan det i tidningar ochinternet främst står för information.

Purpose/aim: This study was performed in order to describe how Mixed Martial Arts (MMA) is reported in Swedish daily newspapers during a five-year period. MMA is a relative new sport in Sweden and it is important that the description by the Swedish daily newspapers is accurate and balanced. Then this sport will have the same opportunities to grow as already well-established sports in Sweden. Material/Method: The material consists of 159 articles from six different daily newspapers gathered from 2006-12-07 to 2011-12-07. Quantitative content analysis is used to investigate how the newspapers describe MMA. The result from this quantitative analysis are then compiled, analysed and discussed by applying theories of agenda setting, framing and moral panic. Main results: The result shows that the Swedish daily newspapers give a relative neutral and balanced picture in their coverage of MMA but they are affected to a certain degree of moral panic.

The aim of this study was to survey the labelling of drinks with pronounced healthbenefits found on the Swedish market today and to evaluate whether they are inaccordance to EU and national regulations or not. Especially the nutrition and healthclaims were looked into. This study shows that there are several drinks with claimedhealth effects being sold today. The process of approaching full functioningregulations in the EU on nutrition and health claims is proceeding slowly. A snapshotof today??s market of drinks with pronounced health effects shows that there aremultiple cases of misleading statements and interfering labelling on the products.Often it concerns nutritional labelling or health claims.

Debates about suitable content in children's literature occur regularly. In spring 2010 such a debate took place in Sweden. The purpose of this Bachelor's thesis is to analyse the debate to identify ideas concerning the role of children's literature in society. A second aim is to examine how children's literature is described and which concepts are used by the debaters. The empirical material used for the analysis consists of ten articles, blog posts, radio- and TV- features published in March 2010.

This study focus on how physical and virtual meeting places may promote collaboration between firms and academia for the development of innovations. A case study was conducted on a meeting place that aims to support collaboration for the development of innovations in eHealth between different actors in the Linnaeus region. Data was collected through 6 interviews, whereas 3 with scientists and 3 with entrepreneurs. The data was analyzed based on a theoretical framework based on different perspectives on collaboration and networks, meetings and interaction and, physical and virtual meeting places.The results show that the purpose for collaboration is to be included in a network with other actors in the same area, gain increased knowledge of the subject area and to acquire new external contacts. Furthermore, in order to support collaboration, physical meeting places have to organize effective and interesting meetings.

 Detta arbete går ut på att uppfinna och utveckla en enhet som integrerar människor med hjälp av teknik och som ska användas på en konsthall. Prototypframtagning och en optimerad designprocess utmynnar i underlag som ska användas för framställning av denna enhet i större skala. Detta har lösts genom brainfire som generade tre olika koncept. Dessa koncept kombinerades även i ett fjärde koncept som antogs som vinnande koncept efter genomgång av PUGHs beslutsmatris. Konceptet optimerades med hjälp av PU-verktygen DFA, DFM samt DFE.