This thesis aims to study brand change, which can be of interest since a brand during its lifetime can be expected to meet a lifecycle consisting of five phases; innovation, introduction, growth, maturity and recession. In order to avoid the recession phase and the sales decline that follows there is a need for a change of the brand.In order to study brand change, theoretical framework is compared to two real world cases that have gone through an active change.The conceptions of positioning, repositioning and revitalization are clarified. Positioning deals with how brands are located in customer?s minds as well as on the real market. Repositioning implies a change of the current position and is also often a move towards a new market segment.

On July 22, 2011 a bomb detonated in the government building in central Oslo in Norway and eight persons died. Later that day, 69 people, most of them youths, were shot down and killed on the island of Utøya by a uniformed Norwegian man.The purpose of this study is to analyse Anders Behring Breivik's personality and explain why he became a killer. I have used a Psychobiographical narrative method, which serves to describe the mind of a human being, linking the mind to motives, scripts, unconscious ideas and personality.My primary sources are Breivik?s Manifest: 2083 A European Declaration of Independence and the inter-views with his father and stepfather, together with the Psychiatric Reports which were submitted to the District Court of Oslo. I have analysed in what way Breivik?s childhood influenced his behavior as an adult.

This thesis in Art History and Visual Science is about values to graffiti and graffiti artist Banksy. I have studied values relating to Banksy´s graffiti images through which context they are placed in and where they are located. I have selected two different images of Banksy as an example on the basis of a transnational phenomenon, where the images that circulate in the public arena by street art and other images and imported into the galleries and consumption market. My conclusion is that the values of the images are based on the context in which each room have its surroundings and that therefore the impression will increase. The public space context, signal availability and the white cube context indicates art, and the commercial context signals goods and items that can be bought.

Drawing on theories of ethnic representations in mainstream news media and racial discrimination (van Dijk 2000, Hultén 2006, Husband & Downing 2005, Wodak 2011), and using methods of critical discourse analysis (mainly van Dijk 1993, 1991, Fairclough 1995) this bachelor thesis aims to investigate the inter-textual and inter-discursive relationship between selected editorial and opinion pieces written by three mainstream right wing ?symbolic elites? and the xenophobic blog ?Avpixlat?. The three selected symbolic elites are: Per Gudmundsson, editorial writer at the second largest Swedish newspaper SvD, Andreas Johansson Heinö, academic with a P.H.D. in political science, specialized on issues of integration and ethnic relations, and Paulina Neuding, editorial writer at SvD and editor in chief for right-wing oriented magazine Neo. All three are actively taking part in the mediated discussion of ethnic relations in Sweden from a liberal-conservative perspective.

This essay deals with the rationale and aims for doing cultural or aesthetic activities and projects in schools, and gives special focus to a specific group of students, attending schools provided at special residential homes for young people (sa?rskilda ungdomshem). These homes receive young people with psychosocial and substance misuse problems and who show tendencies towards criminal behavior. The essay investigates how working with a cultural project in schools at these residential homes is justified and also elucidates how this specific group of students and their problems are constructed in the documents surrounding the project. The essay will further ponder over possible educational and pedagogical consequences of these constructions.The investigation has its theoretical frame work in curriculum theory.

This essay revolves around the reformation and sectorization of Swedish psychiatry starting in the 1970?s. Psychiatry was to change from being based in closed asylums to being an institution in the middle of society, finding social solutions to mental illness and working through a dynamic network of various care givers, such as welfare officers, nurses and psychiatrists. This new kind of psychiatry was first tested in Nacka, where psychiatric reformers Johan Cullberg and Bengt Berggren were the heads of a six-year long pioneer project of sectorized psychiatric care. My specific purpose is to analyze the new ideas of mental illness and of psychiatry?s role in society which were introduced in this project and how they were expressed in the official reports presenting it.The reformation was preceded by a public debate concerning psychiatry, which had intensified a few years around 1970.

Stödet för Sverigedemokraterna har ökat för varje år sedan de bildades år 1988 och har för första gången kommit in i riksdagen år 2010. Få undersökningar har gjorts om Sverigedemokraternas väljare. Vår studies syfte är att ta reda på vilka bakomliggande orsaker som ligger till grund för att vissa individer väljer att lägga sin röst på Sverigedemokraterna och försöka förstå hur dessa resonerar. För att uppfylla vårt syfte har vi använt oss av en kvalitativ forskningsmetod där semistrukturerade intervjuer har utförts med tio av Sverigedemokraternas väljare. De teorier vi har applicerat på studien behandlar främlingskap och ett vi och dem tänkande.

This essay deals with the rationale and aims for doing cultural or aesthetic activities and projects in schools, and gives special focus to a specific group of students, attending schools provided at special residential homes for young people (sa?rskilda ungdomshem). These homes receive young people with psychosocial and substance misuse problems and who show tendencies towards criminal behavior. The essay investigates how working with a cultural project in schools at these residential homes is justified and also elucidates how this specific group of students and their problems are constructed in the documents surrounding the project. The essay will further ponder over possible educational and pedagogical consequences of these constructions.The investigation has its theoretical frame work in curriculum theory.

 The purpose of this thesis was to explore how the ideological self-image of the biggest Swedish governmental party, Moderaterna, has developed between 1993 and 2011. The second purpose was to compare this development on a fundamental ideological level, with development on the operative ideological level. This was to be made by qualitative analysis of the party?s ideological programs and election manifestos. Hopefully this would expose a pattern of the party?s ideological development. The findings of this thesis however, suggested that while the ideology on the fundamental level had radically changed, the ideology on the operative level has been characterized by continuity.

The purpose of this essay is to analyze the ideological development of the former communist parties and the contemporary left-wing socialist parties of the Nordic countries. It is aimed at the two decades that have passed since the collaps of the Berlin wall and the parties at hand are; the Norwegian Sosialistisk Venstre, the Danish Socialistisk Folkeparti, the Swedish Vänsterpartiet and the Finnish Vasemmistoliitto. Since the 1960´s these parties have undergone major ideological changes with reference to a widening of their political agenda to an inclusion of democratic ideals as well as the new ideologies of feminism and ecologism. Thus reforming them into modern left-wing socialist parties at different times. The main hypothesis is formulated from the idea that there must be a connection between the startingpoint of reformation and the degree of modernism/traditionalism they show today.

Abstract In the following text we analyse different perspectives in a meeting between a theatre and a visiting school class from grade six in the Swedish Primary School, in order to investigate the conditions for children?s participation and for making children?s own voices heard in professional theatres. Though it is common for Swedish theatre artists to try to understand and interpret children?s perspectives, it is rare for children to be given the opportunity to show their own perspectives in professional theatres in Sweden (Davet 2011 p. 18).

Through wing pattern, posture and movement, a harmless moth of the family Brenthia imitates an eight-eyed jumping spider. When an octopus of the species Thaumoctopus mimicus sense danger it can alter its appearance to that of a venomous sea snake. They are both drawing attention to themselves. Nevertheless, and because of this, they are protected. The mechanism is called mimicry.

Efter att ett debattinlägg undertecknat av Sverigedemokraternas partiledare publicerades i Aftonbladet i oktober 2009 började allt mer av mediernas utrymme att ägnas åt Sverigedemokraterna. Bland annat diskuterades vad som var lämpliga debattämnen när Sverigedemokraterna skulle bemötas.Syftet med denna undersökning är att undersöka vad dessa diskussioner kan ha för effekter på Sverigedemokraternas eventuella fram- eller motgång och vad detta innebär för det politiska klimatet. Fyra av de största dagstidningarna i Sverige har legat till grund för en diskursanalys. Analysen producerade sex teman debatten, samarbete, värderingar, verktyg, historia, och väljarna.Studien präglas av ett perspektiv som fokuserar på hegemonier och antagonistiska relationer. Vilket resulterade i upptäckten av ett antagonistiskt förhållande mellan Sverigedemokraterna och de etablerade politiska aktörerna.

The aim of this study is to provide an investigation of an ?old? political phenomenon that over the recent years has enjoyed a considerable revival across Europe. This study about nationalism is mainly based on empirical second hand source material from literature and articles providing us with both a historical as well as a contemporary insight in this ideology. This study shows us the complexity and the difficulties that the academia is facing regarding nationalism due to the dynamic nature of the ideology, in the sense that it simply means different things to different peoples in different cultures across different points in time. The study is conducted by using a phenomenological, qualitative and inductive method of gathering and interpreting information.  A handful of books have formed the foundation through the gathering of relevant empirical information, along with articles from both scientific publications as well as the mainstream media. The data have been studied and laid out to make key points regarding nationalism and the theory behind it clear for the reader.

The problem presented in this report is that of finding a method to calculate the lift force from a single-element airfoil of arbitrary shape. A number of restrictions are used in order to simplify calculations while retaining reasonable accuracy. The problem is solved for the two-dimensional case only and no finite-wing effects are taken into account. Furthermore, inviscid and incompressible flow is assumed. The method used to solve the problem is the vortex panel method, with vortex singularities distributed over simplified airfoil geometry.