The purpose of this thesis is to increase the understanding on how market leading pharmaceutical companies in Sweden limit the market share decrease when these companies patent expires. In order to respond to the purpose, two research questions have been asked: how do pharmaceutical companies deal with market strategies prior to the expiration of a patent: and how the market strategies is used when a patent has expired and as a consequence, generics entered the market. A case study was implemented based on two interviews with a brand manager and a therapy area manager within the company Pfizer AB in Sweden. The results suggest that pharmaceutical companies implement strategies in numerous ways which differs substantially from the theories, this having to do with Swedish legislation. The main aim with the execution of the strategy, before and after patent expiration is not to limit a decrease in market share hence, rather to RETAIN the pharmaceutical companies strong brand image.

Titel: En kvalitativ fallstudie hur aktörer skapar och bibehåller förtroende i organisationer med fördelat ansvar Nivå: Kandidatuppsats Författare: Jens Bergvik och Hanna Eriksson Handledare: Stig Sörling och Tomas Källquist Datum: 2015 ? januari Syfte: Enligt tidigare forskning är förtroende grunden för många av organisationens resultat och basen i fungerade relationer och samarbeten. Sambandet mellan förtroende och den ansvarsfördelade organisationen är identifierad men saknar praktisk forskning, då en ansvarsfördelad organisation kräver samarbete beroende på att många har befogenhet till ansvar och beslutsmakt. Syftet med denna studie är därmed att ge en ökad förståelse för hur aktörer skapar och bibehåller förtroende samt att belysa förtroendets roll i ansvarsfördelade organisationer. Metod: Studien har utgått från ett hermeneutiskt perspektiv och fenomenet som studerats ses vara av socialkonstruktivistisk art. Med hjälp av deduktion har teori och empiri arbetats fram där grunden för studien har varit i form av en fallstudie som antar ett kvalitativt angreppssätt genom semistrukturerade intervjuer. Resultat & slutsats: Studien tyder på att förtroende är svårt att beskriva då det uppfattas som en abstrakt fenomen och därav avsaknaden av konkreta verktyg.

The care for the elderly in the municipalities has recently seen the need for a formalized system for quality assurance. Under increasing demands for monetary efficiency while bound by law to RETAIN acceptable standards in health care, there is need for efficient and at the same time quality-assured management. The municipalities often solve this puzzle by introducing systems and standards influenced by theory-clusters such as NPM (New Public Management), TQM (Total Quality Management) or other quality management theories.This essay focuses on how the public administration in the municipalities defines quality and designs and implements system for formalized quality assurance. Our basic view of organizations is institutionalist and our theoretical framework includes theories about quality, NPM and TQM..

Värnamo Elnät owns and operates a ripple control system which is used to control loadsespecially when the grid is heavily loaded and for control of street lighting. This report aims atclarifying technical and economic aspects of the ripple control system?s future. The system wasinstalled from 1975 and onwards and its use was greater in those days when the controllableloads where greater then today, the current controllable load level is about 3 MW. The reporthighlights three different aspects of the ripple control system?s future ? RETAIN the currentsystem, reinvest in a newer system or discontinue the system.In the report the author also discusses relevant connections to Smart Grids and future meteringsystems and tariffs.

The need to attract and RETAIN individuals who add value to the organization constitutes an increasing challenge facing human resource professionals. In this context it is essential to establish stronger links between the individuals and the organization they work for. The aim of this study is to explore and discuss the role of ethical core values such as trust, respect, fairness, and honesty as a critical antecedent to employee commitment. From the perspective of employees, a comparative case study is conducted in two organizations with two different reasons to exist - a profit organization and a non-profit organization. The study concludes that organizations should have a high focus on people's core values when they recruit new employees as well as for educating and training their existing employees and managers.

The art of producing films have been around for more than a century and the technology just continues to evolve. But although much has happened in 100 years, there are also processes, theories and practices that look the same now as then. I write this thesis because I want to find the differences between the analogue and the digital way of production. This study is based on a qualitative approach because my ambition is to seek the views concerning film production processes. The advantages of analogue film is that it contains more information than the digital formats and that it has a more cinematic style.

The purpose of this paper is to examine the effect that price has on quality expectations and customer satisfaction and how price fits into a customer satisfaction model. An experiment in which participants are subject to scenarios of a high or low quality flight are used to test the hypotheses. The analysis shows that perceived quality has a bigger impact on satisfaction than price. Furthermore, price and quality do not affect customer satisfaction independently of each other. The importance of value compared to quality changes whether the actor is a high or low price actor.

The subject of this study has been organizational change within two Scandinavian green parties ? the Swedish Green Party and the Norwegian Green Party. Looking at the organizational changes within these two parties using Robert Michel?s famous concept the ?iron law of oligarchy?, I have studied whether these two parties have become more oligarchic after having been elected to the national parliaments of Sweden and Norway respectively. What I have found is that although these two parties still RETAIN much of the original organizational structure that they have had, in particular the Swedish Green Party, change has occurred and seems to be occurring, at least in the Norwegian Green Party, which would indicate that the two parties have become more oligarchic.

A great importance for the future of municipalize is the ability to attract and RETAIN the younger part of the population.  For the Tärnaby area (a famous tourist resort for alpine skiing), a part of the Storuman municipality, this is a problem, and with a possible mining establishment job opportunities will be provided. In this study I have examined how young adults related to the Tärnaby area have reasoning about stay or move from the area and what may get them to move back.What is the area´s place identity and is it attractive for the respondents? Can a mining establishment change the negative population trend? The results showed that the respondent have a strong connection to the area and the identity of the place. A large proportion of the respondents indicated that they wanted to move back to the area of Tärnaby, if it was possible, due to work-related causes and social relations at existing place of residence. The respondents approach for a potential mining establishment is both of positive and negative sense.  However, a mining establishment is considered by the respondents to be of great importance for the future of the Tärnaby area..

This study aims to analyse the Swedish Armed Forces website. Through a content analysis with a gender- and organisational culture perspective the study attempts to see how the Swedish Armed Forces portrays women and men. The Swedish Armed Forces is one of the strongest masculine gender coded organisations in our time. Distance caused by gender roles between women and men has been a problem within the organisation, and at the same time they have expectation?s from the society to alter these problems.

This thesis focuses on RM and customer relationships and tries to answer two research questions: how firms can RETAIN customers and how to generate profitable customer relationships by using relationship marketing. We conducted case studies on JOB media, a company in Luleå, and Polardörren, a company in Öjebyn, Piteå. Our research has revealed that in many ways our case study companies conform in major ways to the theory in this particular area. However there are differences between how these two firms go about in regard to customer retention and establishing profitable customer relationship. We have discovered that JOB media, which is a service company is more inclined to maintaining close and long-term relationships with its customers.

Survey's purpose is to illustrate why and how the process happened when Piteå relocated its commercial port away from Skuthamn to the new construction on Haraholmen 1950-1973. How decision-makers worked to achieve their goals, how the work changed and what incentives motivated them to act. The results showed that the decision was taken not to RETAIN the existing commercial port in large part due to Skuthamns physics attributes, which made it impossible to ship large deep vessels from there. The reason that the decision about the port took such a long time was due to a local political conflict which was based on interest in the ownership of Haraholmen. The reason for the location of the trading port became Haraholmen had political backgrounds.

Internship is a new form of interaction between the academic world and the market and a phenomena increasingly popular among elite universities in Europe. The educational system has traditionally kept an academic approach where the institutions for higher education have acted isolated without extensive influence from the market. Today pressure from the market has led to intensified interaction between the universities and companies among many European elite universities. We have carried out a situational analysis concerning interaction between the academic institutions and companies in Europe. More specifically, we looked at the potential for Stockholm School of Economics (SSE) to strengthen its position on the educational market by adjusting its strategies and implement internships as a part of the education.

Preventive measurements as well as clinical caries diagnostics are vital to RETAIN a good dental health in the population. In order for optimal caries diagnostics radiographs are used. There is a great intra- and intervariation regarding cariesprogression. A large number of tools for cariesprevention at home or in the clinic are today used. The aim of this journal study was to compare the progression of carieslesions in the approximal area, diagnosed on radiographs, and preventive measures used to reduce cariesprogression between two examine dates on two dental clinics.

Within the next ten years, the largest generationchange ever will take place in the Swedish constructionsector. The purpose of my study is to examine themajor differences between "Generation Y" and previousgenerations. This is done in order to find out how theNCC will attract the employees of the next generation,manage them at work and finally be able to keep theemployees that has been trained internally over alonger period of time.Previous research has been based on theories ofGeneration Y in general. It investigates the distinctivecharacteristics and qualities of the generation, andalso how their upbringing may have shaped them intowhat they are. Three respondent groups wereinterviewed: Engineer students of "Generation Y",officials at NCC belonging to "Generation Y" andmanagers at NCC.The results of the study show that "Generation Y"differs from previousgenerations, and how they differ.