This essay aims to investigate how Swedish Public Libraries market their activities in video games for youths. It also highlights how the library, on the basis of the unique opportunities of the video game medium, can develop this marketing to build a relationship with youths. The empiric evidence is based on a survey of answers given by 30 librarians responsible for video game collections, and qualitative telephone interviews with three of them. The essay?s theoretical framework is based on Philip Kotler and his co-authors? marketing theory which consists of five stages: Marketing research, segmentation, marketing mix, implementation and development.

The shape and arrangement of the outdoor environment at a preschool has a critical impact on the possibilities to practice different pedagogic activities (Grahn et al.1997). At the preschool at Edwin Ahlqvists road, the employees are inspired by Reggio Emilia in their way of thinking, and they consider their outdoor environment is not suitable for the pedagogic activities they use. Reggio Emilia is a city in the north of Italy (Wallin 2001). The preschools there are famous for their pedagogy, their creativity and their democratic way of working (Dahlbech & Johansson 1986). The Reggio Emilia pedagogy is constantly renewed and developed, but with the children?s needs in focus and simultaneously with the quick changes of the modern society.

The purpose of this study is to examine how women?s reading of the Harry Potter books can be understood on the basis of gender theory and reader-response criticism. The empirical data is gathered through qualitative interviews with six female Harry Potter readers between the age of 21 and 35, and is analyzed through several theories regarding gender and reading. The results show that the readers are critical towards many aspects of the books, especially when it comes to the stereotyped depiction of women and men. The books are said to reproduce the gender dichotomy, the gender hierarchy and the heteronormativity in society.

This thesis explore women?s needs when reentering society after having served a sentence at the female prison Färingsö, outside Stockholm and whether those needs are being met in the reentry strategies that are being provided. Parallel to this the thesis also examines if there, based on nonconformity and gender theories, is a socially constructed representation of women maintained in the rehabilitation work.The method of this thesis applied semi-structured interviews and used snowball sampling to expand the network of informants to obtain the data necessary. Totally five interviews were carried out. Previous research has shown that women in prison have much more complex problems than men and that there is a need for reentry strategies that take gender in account.The results showed that in terms of being able to reenter back in society, women needed help to structure a previously chaotic life.

By doing this thesis I want to open up farmers and tractor drivers mind to see that there is several risks with their work. There is a number of risks that everybody probably already know about, and hopefully I will, with this work, help them to see a lot more risks, to make them be more careful in the future. I?ve interviewed seventeen farmers in middle and south of Sweden. I?ve also asked them for their opinion and what kind of changes they looking forward to.

The main purpose of this Master's thesis is to investigate the new librarians' experiences and skills in the context of their present work situation and the ongoing debate about the librarian's professional identity and status. Further, the authors wanted to find out whether the new librarians' experiences and knowledge developed throughout their education correspond to the requirements of the employers. Finally, they try to assess theimpact of the "academization" of the library schools on the status of the profession. The data consist of an opinion poll. The investigation is based on questionnaires distributed as a web survey.

The aim of the study is to examine what upper secondary school students think that they themselves and their school can do to create a peaceful society. The study combine qualitative and quantitative methods based on questionnaires distributed among 328 students in three high schools in Sweden. The survey is a combination of multiple choice and open questions. For the analysis of quantitative responses the computer program SPSS was used producing frequency tables and response rate schemes. To analyze the questionnaire's qualitative part a narrative analysis method was used.

The purpose of this master thesis is to understand how busy moms experience their grocery shopping trips and the in-store environment. In gaining this knowledge, we aim at being able to suggest ways to improve the grocery shopping experience of busy moms; and present insights that can help food retailers in targeting this consumer group in-store. Methodology: We use an iterative approach, and work with photo elicitation interviews. We let our respondents capture their experiences in photographs, which then aid in recalling their memories in follow up interviews. Theoretical perspective: We base our theoretical perspective on environmental psychology where we use the original M-R model, and include personal and situational variables suggested by Bäckström and Johansson (2006); where the latter variable includes the views by Turley and Milliman (2000).

The conditions for art in Romania have gone through big changes since the collapse of the regime in December of 1989. Under the Communist regime the artists had to work within a dualistic system completely unlike the one that developed in the West during the same period.Similar to the other countries of the former Eastern block, the communist Romanian state had understood the great potential that art has as a form of propaganda. Thus the regime secured full control over the art that would be allowed into the public space. In response to the confines set on the artistic expressions, a non-official art began to develop alongside the official art of the state.These two layers of Romanian art history were dissolved when Ceausescu?s regime finally came to an end in 1989.

AbstractThis study explores how well teachers think they succeed in their mission to include children with special needs into their ordinary groups of children. Interviews were carried out with five teachers in practice of the public school (year 2,3,5 and 6). The teachers were asked what support they have got from the schools manager, initially and ongoing, (information, necessary education, supportive expertise personnel, assistant teacher to the child and schoolmaterial.) The teachers were also asked how inclusion is arranged by three indicators of participation: physically, socially (interaction) and didactically -in educational situations of reading and writing. One finding of the study was that inclusion is difficult to arrange if  parents of included children demand secrecy of the diagnosis their child has. Three cases reveal severe problems of acceptance for the included child by the peers.

AbstractAim: The aim of this study was to investigate if treatment with ?dry needling? in myofascial triggerpoints (MTrPs) in the rotatorcuff muscles may affect impingement symptoms such as pain during provocative tests, shoulder mobility, and function. The research questions were: Does the value of pain change on the Visual Analog Pain Scale (VAS) between before and after treatment? Do the positive provocative tests for impingement change between before and after treatment? Does the active shoulder mobility change between before and after treatment? Does the self-rated function change between before and after treatment?Method: The study was a prospective randomized intervention study and 19 persons with impingement symptoms (mean ± standard deviation; 58 ± 18 years, and shoulder pain duration 3.9 ± 1.6 months) were randomized into two groups. The groups were tested before, directly after and 3 weeks after treatment.

LRF Konsult is a big consulting-firm with offices located all over Sweden. The corporation offers a wide range of services and a lot of the customers are small businesses active within the green sector. An analysis of the corporation made in 2006 showed that one of LRF Konsults weaknesses is that many customers are unaware of the wide range of services that LRF Konsult offers. The internal communication is believed to play a big role in marketing these services. Therefor, the objective of this thesis has been to investigate why the transfer of customers between accounting consultants and business advisors is not greater and how this can be improved.

The web is a constantly growing medium that presumably plays an increasing role in public library reference services. In order to provide high quality reference service the librarians need to be able to master this medium. Therefore it is interesting to get an understanding of how librarians actually use the web. The aim of this Master s thesis is to investigate what web search tools are used by public librarians in reference service. Furthermore, the aim is to get an understanding of how the librarians think about those tools and what background factors influence their selection of tools.

The purpose of the case study is to research whether the brand Hollister can establish themselves to their target audience working with communication. To achieve the goal with the study, the following theories has been applied: brand building, visual communication, two-way symmetrical communication and communication channels. The study was conducted by a quantitative online questionnaire survey. The online survey was aimed at teenagers aged 15-18 years old living in Täby or Umeå where one question was "What difference can be discerned between Täby, where there is a shop, and Umeå where there is no shop". The material was collected during a period of eight days between december 11th to december 19th 2013.

Weaning is a standard procedure at most studs, and the methods of weaning varies greatly. The method used at the stud in this particular study is supposed to decrease stress. The purpose of the study was to compare the behaviour of foals in group before and after stepwise removal of their mares. Standardbred foals with their mothers were kept in three different groups at pasture (12, 11 and 11 foals, respectively, mixed sexes). They had free access to silage and the foals were fed concentrate in a creep-feeding area. By the time the foals were 5 months old, the mares were stepwise removed from the pasture.