Earlier studies and research on the subject of perception and social media during the working process resulted in a change of the problem. At first the focus of the study was to examine how social media affects the perception of a brand although later on the problem had to be developed to instead examine if social media reflects the perception of a brand. The purpose of this study is to figure out if social media reflects consumer?s perception of a brand. This will contribute to company?s knowledge on how important social media is in their branding and will give pointers on how many resources that is necessary to spend on branding in social media.

Syftet med denna uppsats är att fokusera de queera ögonblicken i J.R.R. Tolkiens trilogi The Lord of the Rings för att visa att det queera finns i kulturen på samma sätt som det icke-queera. När är de två hobbitarna Frodos och Sams relation queer? Vad gör den queer? Hur kan vi förstå denna queerhet i termer av homosocialitet och homoerotik? Uppsatsen är inspirerad av Tiina Rosenbergs queera läsningar, jag använder mig dessutom av Adrienne Richs teori om "lesbisk kontinuitet" och Sedgwicks resonemang om manligt homosocialt begär. Jag har kommit fram till att Frodos och Sams relation rör sig mellan mer och mindre queerhet.

The purpose of this study is to search and analyze different logics that operators use in the work of helping juvenile delinquents to break their criminal behavior. New institutional theory is used in this study to analyze the results. The study was conducted through qualitative interviews of six professionals in two municipalities which work with juvenile delinquency. There are two questions that we want to address in this study. The first one is what methods the social workers are using in two middle large municipalities to help youth to brake there criminal behavior.

There are many children in Sweden today, approximately 200 000, who have parents or a parent that abuses alcohol or other drugs. The aim of this study was to investigate how group leaders in support groups for children with addicted parents relate to this sort of support groups. What are their advantages and disadvantages, according to the group leaders?The method used was qualitative and the empirical material was collected through group interviews. We have interviewed eight persons who are social workers and the interviews were carried out at three work places.

The purpose of the study is to explore how social workers work with youths that seek financial assistance and what importance gender plays in this process. The participants were six female social workers that work with financial assistance. They were interviewed and had to reflect over a case, where the client where either male or female. The results was analyzed and compared in relation to social constructive theory and gender theory. The study shows that social workers work in two parallel processes, when they decide about financial assistance and other help benefits, the formal and the intuitive.

Title: "It is logical, but not logical at all compared to every other logical thing." - A study about how students in upper secondary school reflect about their studies in Pitch and music theory.Pitch and music theory is a compulsory subject for music students in the art programme of upper secondary school of Sweden. The aim of the subject is to develop the students? knowledge about music theory concepts in order to help them play and create music on their own. The aim of this paper is to discuss how students talk about ear training and music theory. Qualitative group interviews were carried out with two student groups from the first and second year of the upper secondary school.

This study examines the opinions of social workers regarding the social networks of people with a substance addiction. The intention was to get a more nuanced understanding of what characterizes a positive or negative social network, as well as which functions different types of social networks serve. Data were collected through qualitative interviews with seven social workers. More specifically the social workers were oriented towards working for social services with clients that struggle with substance abuse. The empirical material has been analyzed with a thematic analysis.

This is a paper about the social services waiting rooms. Our aim with the study has been to:?Describe and problematize the physical environment in social services waiting rooms. A wider purpose is to lift the question about the waiting room as a significant part of peoples encounter with the social services.? To be able to achieve this purpose, we have used two questions: What does the physical waiting room environment look like in social services in Stockholms län? How can we understand and problematize the physical environment factors impact on people who visits these environments? We have observed and photographed ten waiting rooms in ten different social services in Stockholms län.

Viral marketing is a marketing tool that is becoming more common in the marketing industry. As people spend more time on the internet via their smartphones, tablets and computers marketers try to find new ways to reach out and connect with consumers. Succeeding with a viral spread is not easy; it's several factors that are important. Viral marketing encourages consumers to recommend and talk about product-related information with each other. So, what should a viral campaign or message contain in order to create this interest among us consumers? There are few empirical studies done in this subject which makes this kind of uncharted territory.

The purpose with this essay was to study how the social work is shaped in the methadone programme and how the staffs treat and work with the social integration for the patients.We have studied the experience of a medical assisted treatment from two different treatment clinics and focused on their treatment programme. We have chosen to focus on the social aspect but we have also been taking part of the medical treatment - the methadone. In order to get a bigger picture of our problem area we also studied how Sweden's narcotic politic is constructed and how a narcotic life could look like before the entrance in the program. We describe this with the help of the theory about the narcotic carrer and the society's view on a normal living..

We, the authors of this essay are both students at the Bachelor Programme in Social Work at Malmö Högskola. During our education we have been reflecting on the gender perspective that is suppose to permeate the education. This essay aim to examine how some students at the Bachelor Programme in Social Work at Malmö Högskola, who identify themselves as GLBT , experience how questions regarding sex/gender and sexuality are spoken about during their education. We have a discursive perspective on how we understand norms and power of words and language. From a queerteorethic point of view we explain sex/gender and sexuality.

The aim of this essay is to study how older art can be used to illustrate our contemporary society with a critical view and also to contribute to the discussion of for what reason we keep our public collections.My essay is based on a case study of the 2008 summer exhibition ?Queer: desire, power and identity? at Nationalmuseum. The exhibition used art from different eras to show how the ideals, norms of gender, and how the symbols for power have changed throughout history. It also reveals how certain art or artists have been excluded from art history due to their sexual orientation.This study is based on three questions:-          How can older art be used to illustrate a to our society contemporary theme?-          How can a public museum make an exhibition with a clear and active message?-          How can a clear and potentially sensitive message be shown without risking to be provocative towards either the visitors or the person(s) it is about.My material is based on the exhibition, the work material from the museum, protocols, photographs, exhibition texts, and interviews with the creators of the exhibition.

Undersökningen syftade till att beskriva upplevelsen av sitt eget och andras sätt att konsumera. I relation till faktorer baserade på ?social identity theory? (Tajfel & Turner. 1979, refererat i Myers, 2007) men också egna individuella upplevelser om påverkan på det egna konsumtionssättet hos kvinnor i åldern 20-24 år. Strävan efter att uppnå en positiv social identitet och undvika en negativ social identitet upplevs påverka sättet att konsumera.

People are constantly using there friends in order to ask for a favor or to get hold of some information. This is usually done unconsciously and it is just viewed as everyday life behavior. The function and the use of these links definitely have a value, which means that it can be viewed as a form of capital. But this capital is not caught in the traditional theories of physical capital or human capital; it demands it?s on theorization.

My study focuses on how heterosexuality became, and still is, the norm for sexuality in Namibia. My aim is to through interviewing young academics from University of Namibia and by using discourse analysis, queer- and postcolonial theory, try to find out how these young academics perceive sexuality. My findings are that my respondents perceive heterosexuality to be natural, normal and given by god, and that they perceive homosexuality to be ?a big no-no?. There are certain institutions in the Namibian society that regulates how the Namibian people thinks about sexuality, and my findings are that these are Christianity, culture, family, government, and the traditional picture of a good man and a good woman.