Our digital society encompasses nowadays different channels, which includes social media where many users consider it as a platform where they can fetch news or exchange news and information. This leads to a large spread of news exchange in a very fast speed, which involves the global users within social media to be a part of this social interaction. This study is focused on how Twitter affects the usage of the user?s news consumption. By reaching out to our specific target audience, which includes Twitter users in Sweden, we made a web based survey with a content of relevant questions.

The purpose of this thesis has been to investigate the effect of introducing the qualitystandard ISO 9001:2000 at Metso Paper Service in Sundsvall. The investigation has been focused on implementation of the new method of work, Continuous improvements. The implementation has been studied in a case study with both a qualitative and quantitative method. Continuous Improvements is a way of working focused on continuously increasing the efficiency and having the purpose of achieving the formulated goals. This is often accomplished by the organisation carrying out the changing process to a great extent in small but efficient teams.

Reaching out with a specific message to consumers is the idea of marketing. Advertising is among the most common elements when it comes to marketing a product or a service. There are various ways to provide marketing with a message. A relatively new way that has become larger in marketing is to provide marketing with emotions. It has been shown in several studies that emotions can have a direct or an indirect effect such as ad-attitude and brand-attitude, and that is what our essay is about.

The aim of this study was to examine the differences in experience of the dental hygienist education between newly examined dental hygienists born abroad and born in Sweden. A quantitative study was performed. The questionnaire was sent out to all dental hygienist (n=162) examined in Sweden 2006, except newly examined dental hygienists in Karlstad University which is a distance education. The number who answered after the reminder was 102 respondents, 24 born abroad and 78 born in Sweden. The questionnaire contained 20 open and closed questions.

Purpose: The study examines the risk a rising from the acquisition of shares, and its relation to the expected return. We would like to see how a high-risk portfolio is related to a low-risk portfolio. Although studying the portfolios annual performance.Theory: The theories that have been used in the study are, Capital asset pricing model, CAPM and portfolio theory.Method: The study is based on a quantitative method, the time interval is from 2008 to 2010.The annual reports, historical stock prices for companies and the index are used to perform calculations based on the essay theories.Conclusion: The beta value has positive liner correlation with the expected return. When there are bad times in the world, the companies are negatively affected regardless of industry. The Portfolios developed in the same direction during the time period..

AbstractDigital media in general and social media in particular are becoming more and more important to businesses across the globe. It is an effective way to reach out to consumers and establish a good relationship with existing customers. Most companies today use digital media in order to market themselves and to establish good public relations. A lot of those companies have also realized the enormous marketing capabilities that social media provides. However, in spite of the plethora of possibilities that comes with social media it can also, in some cases, hinder the companies ? success.

This BA Thesis in Journalism is a quantitative analysis of the coverage of wolves in Swedish printed media. Namely four daily newspapers, two national and two local. The two national newspapers are Aftonbladet which is a leading tabloid newspaper with national coverage and Svenska Dagbladet which is one of the two major newspapers with national coverage, as well as coverage of the greater Stockholm region. The two local newspapers are Falu Kuriren, which is located in Falun and mainly cover the province of Dalarna and Nya Wermlands-tidningen which is located in Karlstad and mainly cover the province of Värmland. These are provinces which have a large wolf population.As the work progressed we found that the newspapers have handled the coverage of the wolf in, what we believe, a good way.

The main purpose of this study is to examine if variations in voter turnout for the European Parliament elections in each member state is affected by the rate of national party polarization on the EU-dimension of party politics. The theoretical background assumes that a high level of polarization generates higher voter turnout since more alternatives are presented to the electorate. This makes it easier for the electorate to find a party that represents their preferences. This will, in turn, increase the likelihood that they will participate in the election.This study uses a research design based on a quantitative analysis with data from each member state, except those with compulsory voting, in the European Parliament elections of 2004 and 2009. The results of the analysis indicate a relationship between high levels of party polarization and lower turnout in the European Parliament election.

The purpose of this diagnostic master thesis is to examine the motivation of the individuals working in a specific section at Sony Ericsson BGNMVNL. In order to do this, we will distinguish motivational and de-motivational factors that influence the individuals? in their work. Further, we also have the aim of giving recommendations on how to act on these outcomes in order to improve the motivation in BGNMVNL. Our thesis is a diagnostic study in which data is collected by qualitative face-to-face interviews and observations with selected individuals at Sony Ericsson.

The main aim of this bachelor thesis is to describe through a quantitative study the extent of support received by foster families, their opinion of the support and any areas that might need improvement. The foster families receive foster care support through a private agency. We concentrated on the following areas of support; education, health, contact with the children?s biological relatives and behavioral difficulties. These four areas have, in previous research, shown to be problematic for foster children.

The purpose of this essay is to compare a theoretical strategic process model with the strategic work in a Swedish bank. The reason of the comparison was to identify which key success factors that is essential in strategic implementation processes. To make this study feasible three qualitative interviews were executed and it also presents data from a quantitative survey performed by the bank. The theory of the study examines eight different parts that needs to be looked at attentively when new strategies are formulated. The results points out that the work at large correspond, nevertheless the theoretical framework points out the importance of the business mission to impregnate the whole strategic process.

Media often discusses school, teachers and students. These discussions are often based on an adult perspective and students' views on the subject are not enhanced. Therefore, this paper intends to examine students' views on what they think makes a good teacher. Previous research shows that a good teacher can create the conditions for good learning based on the needs of students, and this is therefore important to investigate. The theoretical basis for this essay is the definition of an authentic teacher that which in this essay will be discussed from the point of view of Fibaek Laursen (2004).

Purpose/Aim: The purpose of this essay is to examine the ways two Swedish tabloid newspapers portray and describe the non-Socialist parties during the Swedish election of 2006.Material/Method: We have been studying 388 articles about the non-Socialist parties, derived from the two largest tabloid newspapers in Sweden, Aftonbladet and Expressen, during the month before the election. The method for the study is quantitative content analysis.Main results: The main conclusions drawn from this study are that Aftonbladet had twice as much written material about the non-Socialist parties, despite the fact that the paper is traditionally Socialist, while Expressen had consistently larger headlines. Both tabloids function to a higher degree as political actors than arenas for politics. The results are in accordance with earlier research, which shows that the degree of attention the non-Socialist parties acquired as a whole in the 2006 election, is remarkable. More than half of the articles in both tabloids portrayed the non-Socialist parties as a single political actor.

With increasing wine consumption and a growing assortment at available to Swedish consumers, there is an interest in understanding the decision making process of Swedish wine consumers. In this thesis the expert phenomenon is studied with respect to wine through wine critic reliability: grading objectivity, understanding the process of wine criticism and possible critic influence on consumer behavior. Two studies were performed; a qualitative in-depth session of interviews with industry connoisseurs and a quantitative analysis of 589 online wine reviews. Our results indicate that wine reviews are highly subjective and defy prediction through analysis of external variables. Critics are likely to judge differently based on what information they have at hand, suggesting that expectations affect grading.

The purpose of this thesis is to investigate the two new phenomena; the pricing model Pay-What-You-Want (PWYW) and the launch of daily newspapers in the iPad. A quantitative study was conducted in order to examine what would happen if the PWYW-model where to be used by a daily newspaper for its iPad product, and what this would signal to consumers about the brand in terms of brand association and brand attitude. Furthermore, we have investigated which of these factors that are affecting willingness to pay in this PWYW-situation. Moreover, a secondary purpose was to test the two possible presentations of the digital newspaper in the iPad; Product and Access ? and how the results differed between these two.