In this paper I present a website on the Internet. The EuropeanLinkTreasury ELT is a resource to Swedish children between 10 and 15 years of age. I am looking at this resource from a gender point of view. I want to see if ELT has thought of this perspective. Are there as many websites for girls as there are for boys? I want to see if the text is separated between gender.

Thesis purpose: The main purpose of this study is to empirically verify the applicability of Kozinets´ model on an interest, activity or lifestyle based online community, in order to develop an adaptive segmentation approach for segmenting online communities. Methodology: This research is deductive by nature, cross-sectional by design and undertakes a quantitative approach using self-completion questionnaire as a part of a web survey to collect the empirical data needed. Theoretical perspective: The main theories guiding our work and supporting the findings of this study include: market segmentation (descriptive and behavioural) and communities (consumer communities and online communities). Empirical data: A web survey with self-completion questionnaire used to gather empirical data from members of interest, activity or lifestyle based online communities. Conclusions: This study took the specific characteristics of online communities into more consideration than previous research and literature has done and also recognized that an adaptive segmentation approach is needed, depending on the communities of study.

The reconstruction of a central area in Stockholm named Slussen (The sluice) has frequently been portrayed and debated in media over the last few years, escalating around December 2011 when the major decision regarding Slussen was to be made by the city council. The area serves as a traffic node connecting the areas of Södermalm and Gamla Stan (Old town) together. The last major change of Slussen was completed in 1935, best described as a modernistic traffic and architectural piece of work. It is indisputably an area of importance for the city of Stockholm, its citizens and visitors. How has media reported the development of the New Slussen project?The analysis, and the conclusions drawn from it, will be based upon and performed with a quantitative content analysis and critical discourse analysis.

This thesis provides the first test of the effects of ?advertising talk?, i.e. comments, discussions and opinions about advertising. Despite its prevalence Quantitative research on advertising talk has been scarce and this study is thus an attempt to fill in some blanks. Hypothesizing that advertising talk will enhance consumer-perceived advertising value as well as purchase intentions and that the effects are more pronounced for talk generated by consumers as compared to marketers, I use a fictional campaign to measure responses in an experimental study.

This is a study of predictions made by the press during the financial crisis in Asia in the autumn of 1997. The study includes a qualitative, quantitative and comparative analysis of the Swedish newspapers Dagens Nyheter, Svenska Dagbladet and Dagens Industri. In the last chapter a quantitative analysis of the newspaper Finanstidningen, that today no longer exists, has also been made for comparative reasons. A theoretical framework is also set in the study to explain how the predictions can affect the economy. The quantitative analysis shows that 2/3 of the texts in the traditional morning papers Dagens Nyheter and Svenska Dagbladet included predictions about the crisis from an Asian or global perspective, while only 1/3 of the texts in the financial newspapers Dagens Industri and Finanstidningen included such predictions.

The textile business is one of the oldest industries of our time, and it employs nearly 1.4 million workers within the European Union alone. It is not unusual that this is the foundation of a country?s industrialisation. Even though the industry brings many positive factors, there are also negative factors that will influence the industry?s growth in the future.

Purpose: This study has been conducted with the purpose to examine representations of men and masculinity ideals in advertising for male grooming products. This study also aims to investigate how the male representation has changed during the 2000?s.Theories: The theoretical framework of this study is based on established theories and past research about gender, masculinity, advertising and visual communication.Methodology: The study has had a quantitative approach and is based on content analysis of print advertisements published in the Swedish lifestyle magazine Cafe? during the years 2003-2012.Conclusion: The result of the study suggests that the representation of men was not versatile, many of the advertisements showed the same representation pattern, which indicated that the metrosexual was the most common depicted masculinity. Past research shows that the notion of men and the male representations in media has gone through major changes during the last decades. However, the results of this study did not find any signs that the male representations were going through any significant change in the examined advertisements.

Introduction: Interplay between all the different subsystems of the financial markets is currently considered as an important internal force in the market. In a financially liberalized economy exchange rate stability is a basis for a wellbeing stock market. If these interactions between all the different subsystems of the financial markets are not detected, this means that there is information inefficiency in the markets.Problem: Can we find any correlation between changes in currency, interest rate and bonds with the stock market index? If so, how do these changes affect the Stockholm Stock Exchange?Purpose: The purpose of this study is to examine if there is any linkage between the interest rate, currency and bonds with the stock market. The researchers wanted to find out how these variables affect the stock market index OMX S30 which consists of the 30 largest companies on the Stockholm Stock Exchange.Method: This research has been based on a quantitative approach.

Skin temperature is detected through signals in unmyelinated C-fibers and thin myelinated A?-fibers in the peripheral and central nervous system. Disorders in thin nerve fibres are important and not rare but difficult to diagnose by the most common neurophysiological methods. In this pilot study different methods for quantitative sensory testing, QST, were compared to give some ideas about which method could be the most efficient to use in order to point out injuries of the sensory system in clinical practice. The comparison was made between Békésy (separate warmand cold thresholds) and Marstock test (combined warm and cold thresholds).

The main intention with this thesis is to investigate the relationship between dividends and investments. We hypothesize that firms may be forced to cut back on investments if dividends are not curtailed in times of poor annual earnings. According to contemporary theories, we argue that firms may be reluctant to cut back on dividends even when annual earnings decline and the level of investments will consequently be determined by the financial mobility of companies. The survey is carried out by means of a quantitative analysis, which includes all firms quoted on the exchange of Stockholm from 1980 through 2000. On the contrary of previous research, we conclude that even firms with high dividends can be forced to curtail investments if payouts to shareholders are maintained or increased when companies are faced with a decline in annual earnings..

In this two years master?s thesis I examine the library?s representation of research and its influence upon the relationship between the library practice and the research practice. I also intend to find out what controls the representation and if it is possible to see changes in the representation over time. My source material has been texts published in the Swedish library journal ? and social domain ? Biblioteksbladet during the last decennium (2001?2011).

The purpose of this study is to investigate the Swedish Public Relations and Communication profession from the Stockholm Accords point of view. The Stockholm Accords are an attempt to reflect Public Relations and Communication Management practice as it stands today and to provide a global common ground for the practitioners.The method used for this study is a Quantitative research method conducted by a web survey answered by more than 400 Swedish communication managers. The questions posed were examining these managers view of their profession compared to the Stockholm Accords.The research shows that the Swedish way of implementing communication in the organization broadly corresponds to the Stockholm Accords when it comes to internal and external communication. However, there are some areas where Swedish communication practice diverges from Stockholm Accords. The issues which link governance, management and sustainability to communication have a much wider distribution of responses.

This essay is a case-study of a phenomenon called ?ostalgie? which could be described as GDR-nostalgia. ?Ostalgie? is a compound of the two German words ?ost? (east) and ?Nostalgie? (nostalgia.) It is, like a similar phenomenon referred to as ?communist nostalgia?, a type of nostalgia. However, if one were to define ?ostalgie? as ?communist nostalgia? important aspects of the phenomenon would be left out.

Many companies today are investing in various computer-based tools to support their planning, decision making or communication processes. However, end users are often reluctant to accept the available information systems, which mean that these investments are extremely risky. Understanding why users choose to accept or reject an information system has proved to be one of the most challenging problems in this research area. Previous studies have focused on users' beliefs and attitudes regarding use intentions, but the results have, however, been both mixed and incomplete. In this study, I have used the Swedish youth? s use intention of mobile banking and a quantitative study was performed based on five different hypotheses derived from previous studies.

A main aim with the essay ?Constructive and destructive forms of language communication in modern work organizations? is to try to develop methods which can be used to measure and classify different forms of language communication. Methods that hopefully also can be used for analysis of in which ways dominating language communication forms affects employees health in modern work organizations. Quantitative methods have chiefly been used in the essay. A questionnaire study based on sociological research and psychoterapeutic research and practice has been used to collect data around communication in two work organizations (community health centers). Then communication has been classified in two main forms: constructive and destructive language communication. Results in the essay indicate that there are tendencies to links between high illness-absence and destructive communication in a work organization.