The free press is an invaluable part of the democratic society and a pillar stone in the creation of ideas, opinions and norms. According to theories such as agenda-setting and framing the media have a significant influence on people?s perspectives and opinions. With this view of media along with the gender system provided by Yvonne Hirdman as a framework, this study intends to examine the gender representation in Swedish domestic news journalism. The study consists of a quantitative analysis of two major Swedish morning papers, Dagens Nyheter and Svenska Dagbladet, where the gender representation regarding journalists, main news sources and pictures are being accounted for.

Authors: Martin Mederyd Hårdh, Frida Nygren, Daniel PaulssonTitle: Under Extreme PressureLevel: Bachelor of JournalismLocation: University of GothenburgLanguage: SwedishMethod: Quantitative content analysisPages: 38Politically motivated extremism is a common topic in the Swedish public debate ? and hence in Swedish media. The purpose of our study is to get an idea of how the media relates to the extremist groupings. On a traditional political scale, ranging from left to right, our study focuses on the Swedish extremists who figure on the outskirts of this scale; The ones who denounce the current system and opt for violence to change it.Violence is often an instrument used to get extreme political ideals in the public eye, and is seen as a threat to the Swedish democracy and the public in general. Both sides argue that the Swedish press is tendentious and treat the various extremist groups differently, airing their distrust for the media as a propaganda tool for these groups to establish themselves in the public debate.Our study consists of a quantitative content analysis where we study articles published in print by seven major Swedish newspapers.

 The aim with this essay is to examine the individual's expectations in the meeting with a job coach. It has become all more common with job coaches, in order to meet the unemployment in the society. The survey builds on a quantitative method, where 29 individuals who are linked to a changeover-program towards new jobs, have replied to a questionnaire. The survey shows that the participants have expectations on the coach as a supporting function. There is also a trust to that the contact with a coach will lead to new employment.

This thesis is about the effect of political efficacy on societal participation among youths aged 15 to 29. It takes a starting point in the gloomy view of the decline of political participation among citizens in the western world, especially pointing out youths as a threat to democracy. This is a broad subject to take on so my aim becomes a bit more specific. The aim of the thesis is therefore to investigate if belief in ones own capacity and in the responsiveness of the political system affects the actual participation among youths in Europe, independent of a set of alternative predictors. Moreover the thesis is divided into two sub-investigations, one qualitative and one quantitative.

Title: What shall we play? -A study of the importance of genre spread in music education. The aim of this study is to examine music teachers' and music students' reflections on the importance of genre spread in music education. The study covers music education in municipal primary schools and municipal music schools/schools of arts and music. I have used both quantitative and qualitative methods in my study.

In communities today nearly everybody has a Smartphone and they bring it everywhere. What we think is interesting to observ is how people find value in Smartphones and applications. We aim to answer this question through three part questions: where in the buyer process they experience value, what they think is value and if there are any diffrences between the value men and women recive. We choosed to both have an quantitative and a qualitative method and a inductive way of working. Through our study we found out that people wanted the Smartphones and applications to be easy and they experienced value in the buyer process when its quick, adapteble and when it makes the day easy and we also found out that it wasent any differences between the value men and women recived..

Purpose: The purpose with this study is to see what the small limited companiesprefer of the alternatives to the statutory audit that has been created inthe others EU-countries. These alternatives can be current in Sweden tomaintain the credibility.Method: Quantitative procedure.Conclusions: By the result to judge from the small limited companies prefer the alternativeto the statutory audit where they do not need to hire further helpto complete the audit. That is probably why the bookkeeping agency hasbeen chosen to give a guarantee for quality endorsement..

This thesis deals with young people´s attitudes towards advertising on Facebook, which type they prefer and how it should be presented. The purpose of the essay is to offer advertisers a better knowledge concerning the Facebook users advertising preferences. This knowledge can be used to produce advertising with a higher chance of acceptance among Facebook users. The results have been collected by a quantitative survey and they are presented in statistic form. One of the main results was that young people wanted a more individual adapted type of advertising.

There are various value-influencing factors that have various effects on the value of a cooperative flat for buyers. What generates value is individual and different from buyer to buyer, but also between buyers and real-estate agents. Consequently, the real-estate agents who perform valuations can make incorrect estimates of a residential value. Therefore, it is important to examine which factors are important for buyers to prevent incorrect valuations. To find out which these factors are and which of them that are the most important for potential buyers, previous research has been done in larger cities in both Sweden and other countries.

The purpose of this essay is to state a fundamental model which can describe the sounds of the city, emphasizing on its rhythm. The essay is based on a theoretical study that deals with essential elements to describe a soundscape. The theories presented are founded on R. Murray Schafer's theses about soundscapes, Bert De Coensels theses about rhythmical sound patterns and Ambjörn Hugardts view on rhythm. The model that is presented stresses the importance of a multidisciplinary perspective when one attempts to understand and describe a soundscape.

In this essay the authors are trying to level the success in the IT-company Apple?s market communication. The problem investigated is if the company?s profile, the picture they are trying to implement onto the market, is the same as the market consider the image of the company to be. The problem is studied in a method which combines both a qualitative and a quantitative survey.

This report contains a risk analysis of transportation of dangerous goods in Kalmar. The analysis is based on quantitative data and an evaluation of the risks based on both the probability of occurring accidents as well as the consequences of those. The risks are presented as both individual and societal risks..

Purpose: The purpose of this essay is to apply "Discount Dividend model" and "Discounted Cash Flow model" in reality during periods of economic boom alternatively recession.Method: A quantitative research method as well as secondary data and data collection method is used. This data consists of the company?s annual reports. Totally, 20 companies of different sizes under diverse economic conditions are involved in this data.Conclusion: After reviewing the companies? calculations, it is noted that the both models that are used reflect better stock-exchange rate during an economic recession..

Title: Brand evolving in identity shaping TV commercial ? a quantitative study of Gevalias commercial movies over time. (Varumärkesutveckling i identitetsskapande tv-reklam ? en kvantitativ studie av Gevalias reklamfilmer över tid) Number of pages: 35 Author: Julia Garellick Lindborg Tutor: Anne-Marie Morhed Course: Media and Communications studies C Period: Autumn of 2010 University: Division of Media and Communication, Department of Information Science, Uppsala University Purpose: The purpose of the study has been to investigate in what ways the concept of success is constructed in Gevalia?s TV commercials with the theme ?unexpected visit?. Eight identity evolving variables have been chosen to measure variations in the pattern of the unexpected visit in order to understand the essence of time.

Due to the highly competitive and busy marketplace of today, companies are forced to take unforeseen measures in defending and developing their brands. Key elements like opinion leadership and lifestyle marketing are commonplace and aim to deliver values that are more difficult to define compared to quality, price, looks and usability. This paper aims to develop what should be considered most fundamental to all commercial branding. By investigating the ideologies that are the core of many successful companies, we hope to clarify the importance of communicating these ideologies. The topic is examined by method of quantitative analysis and the main purpose is to determine; what do the companies think of their ideologies, and how do their consumers recieve them? A secondary purpose is also to investigate whether different kinds of consumers recieve the ideologies in different ways..