Our purpose with this research is to highlight that there is a scope for increased value creation in the experience room during concerts, and how value-enhancing strategies can be a competitive advantage for different venues. In our investigation of this we have worded the following research question: How is the perceived customer value affected during a concert in the experience room and its physical environment? With the background in this question we have identified three key concepts that we believe are the influence of the total concert experience which are; sensory experiences, interaction and identity. From these concepts we have drafted a number of propositions to test the reality by our empirical data collection. .

In this study we have explored and investigated how journalist experience the relationship with politicians/press secretaries in the making of political news. The study examines how journalists see the balance of power between them and their political sources in the setting of the news agenda. To do this we have used a qualitative interview analysis. Our theoretical starting points have been based on the social exchange model. The social exchange model has a social psychological and sociological perspective that explains the interaction, social exchange and stability as a process of negotiation exchanges between parties and operators.

UGL-courses (Understanding Group and Leader), given in Sweden since the beginning of 1980, are a frequently used leadership course in all sectors of the working life. This essay purpose was to compare course members experienced benefit between two educational organizers. No earlier studies in the subject where to be found. The method chosen was quantitative. A questionnaire was sent to participants in Swedish Defence Forces and The Swedish Confederation of Professional Employees.

Successful diversity management has become an increasingly pressing concern for companies and organisations, as the workforce has grown more diverse over the past few decades. Research on whether increased work group diversity has a generally positive or negative impact on results remains inconclusive. It has, however, been established that good diversity management is pivotal in creating conditions for the successful performance of diverse work groups. Although much attention has been directed towards explaining the translation of work group diversity into positive results, less attention has been given to the processes that underlie this translation and the way it is expressed in everyday leadership behaviour. This thesis revolves around a case study, at the Swedish bank Swedbank, which combines qualitative and quantitative elements to explore the successful leadership in nine diverse work groups at the local branch level.

The mobile jukebox is an idea for a new kind of smartphone application that would allow users to dictate the music playing at various establishments. The mobile nature of the innovation allows for the possibility of a more ubiquitous service. Conducting a quantitative as well a qualitative study, the authors have found significant interest in this innovation service among potential users and potential distributors of the service. Furthermore, it is shown what aspects are important for decision makers to make a decision on whether to integrate the service into the operation of potential distributors of the service.  .

The free press is an invaluable part of the democratic society and a pillar stone in the creation of ideas, opinions and norms. According to theories such as agenda-setting and framing the media have a significant influence on people?s perspectives and opinions. With this view of media along with the gender system provided by Yvonne Hirdman as a framework, this study intends to examine the gender representation in Swedish domestic news journalism. The study consists of a quantitative analysis of two major Swedish morning papers, Dagens Nyheter and Svenska Dagbladet, where the gender representation regarding journalists, main news sources and pictures are being accounted for.

This thesis explores how art produced in the former GDR has been looked upon, handled and exhibited after the reunification of Germany in 1990. Swedish Art History has paid little attention to art in the GDR. The debate starting in the 50s between the spokesmen for abstract art and the defenders of figuration restrained for a long period the ability to look upon art from the GDR without prejudices. This led to a rejection of all figurative art in the GDR and sweeping judgmental attitudes, like it´s all ?kitsch?.

Some theorist, like George Ritzer and Max Weber, claim that everything has its optimal process and that all companies therefore will strive towards standardization. Researchers like Paco Underhill and Pine & Gilmore on the other hand, claim that an increasingly global competition forces businesses to focus more on consumer demands, experiences and differentiation. This thesis challenges these statements with empirical data by looking at shopping malls and their strategies as well as consumer preferences. It arrives at the conclusion that output is primarily driven by customer demand, and that consumers value a certain part of predictability..

The purpose of this study is to investigate and increase the understanding of how the two commercial companies IKEA and SAS and the two aid organizations/nonprofit organizations UNICEF and Save the Children use perceptions of Christmas to produce messages in their Christmas advertising/commercial film. The study also discusses if there may be communicative and pictorial similarities and differences in how these brands constructs messages in commercials, and why it may be that the brands choose to use these messages in commercials based on the recipient possible interpretations. The theories used in this study are promotional culture, framing theory, preferred meaning, semiotics (denotation and connotation), myth and rhetoric (ethos, pathos and logos). The method used to answer the purpose and issues are the qualitative method that uses the theories semiotic and rhetoric to analyze the material. The study's results derived from the qualitative content analyzes of the material (the brands IKEA, SAS, UNICEF and Save the Children Christmas advertising films) show that IKEA message might want to show that they want to help the customer and that they pay attention to the customer needs.

Authors: Martin Mederyd Hårdh, Frida Nygren, Daniel PaulssonTitle: Under Extreme PressureLevel: Bachelor of JournalismLocation: University of GothenburgLanguage: SwedishMethod: Quantitative content analysisPages: 38Politically motivated extremism is a common topic in the Swedish public debate ? and hence in Swedish media. The purpose of our study is to get an idea of how the media relates to the extremist groupings. On a traditional political scale, ranging from left to right, our study focuses on the Swedish extremists who figure on the outskirts of this scale; The ones who denounce the current system and opt for violence to change it.Violence is often an instrument used to get extreme political ideals in the public eye, and is seen as a threat to the Swedish democracy and the public in general. Both sides argue that the Swedish press is tendentious and treat the various extremist groups differently, airing their distrust for the media as a propaganda tool for these groups to establish themselves in the public debate.Our study consists of a quantitative content analysis where we study articles published in print by seven major Swedish newspapers.

AbstractTitle: External communication and brand strategies in Swedish municipalities? Author: Philip Hagne & Einar Svensson? Tutor: Jessica Gustafsson? Purpose: The aim of this thesis was to study and obtain greater understanding on how Swedish municipalities use external communication and branding strategies to gain and attract more residents. The key questions to be answered in this thesis were: What does the external communication look like in the selected municipalities? Are the selected municipalities trying to establish their own brand? What does the work on creating the brand look like??Method/Material: This thesis is based on material collected trough interviews with people working with external communication in eleven swedish municipalities. The selected municipalities where divided into two groups based on their negative or positive population growth between 2005 and 2012.

A Biogas plant in SLU?s (Swedish University of Agricultural Sciences) management sustains to behave in con-nection with the new animal stables at Lövsta. There will primarily manure from stables that rot to biogas. The biogas plant will also have the capacity that rot others substrates that can arise in the farm operation. The aim with the biogas plant is to produce non fossil electrical and gas heat for own customs, to reduce smell impact from stables and to make possible different types of research investments within the area.This study has implemented multiple cases study of different investment scenarios.

 The aim with this essay is to examine the individual's expectations in the meeting with a job coach. It has become all more common with job coaches, in order to meet the unemployment in the society. The survey builds on a quantitative method, where 29 individuals who are linked to a changeover-program towards new jobs, have replied to a questionnaire. The survey shows that the participants have expectations on the coach as a supporting function. There is also a trust to that the contact with a coach will lead to new employment.

The purpose of this essay is to describe how Boverkets Byggregler has affected the cost ofnewly built houses from 2003 to 2012, to Boverkets Vision 2025. The purpose is also to findagent-principal relations in the construction sector.When investing in an energy efficient house the operating costs are reduced compared to aconventional house. But due to the lower operating costs, the investment cost rises. In thisstudy, we find out if it is economically viable to invest in an energy efficient house comparedto a conventional house from the customer's perspective.The study's approach has been qualitatively where we in collaboration with Derome Hus hadaccess to three conventional reference houses and a passive house and data that was necessaryto conduct viability assessments on houses. We conducted five interviews with people fromDeromekoncernen and Varbergs kommun.The calculation methods we have used in this study are present value method, annuity methodand a sensitivity analysis.

This thesis is about the effect of political efficacy on societal participation among youths aged 15 to 29. It takes a starting point in the gloomy view of the decline of political participation among citizens in the western world, especially pointing out youths as a threat to democracy. This is a broad subject to take on so my aim becomes a bit more specific. The aim of the thesis is therefore to investigate if belief in ones own capacity and in the responsiveness of the political system affects the actual participation among youths in Europe, independent of a set of alternative predictors. Moreover the thesis is divided into two sub-investigations, one qualitative and one quantitative.