The Swedish population is today exposed to more ads than ever. The number of advertising channels is growing, as well as the number of companies and their advertising expenses. As the products are becoming more alike, the harder it gets for the companies to convince the consumers their product is better than their competitors?. In order to succeed they need to understand what they communicate to the consumers through their different marketing activities, and how that affects the consumers? view of the brand and the product.

This Master Thesis has been carried out in cooperation with Silva Sweden AB. A companywhich manufactures products like compasses, pedometers, headlamps, hiking poles and otherequipment for the out door life and navigation. The purpose of the project has been toassemble methods and models which support user involvement in Silva?s design process.Thus, to increase the number of products with purchasing power, enhance product quality aswell as increase foundation for new product ideas.The focus through out the project has been to assemble a pallet with methods for userinvolvement and from this select a few methods that will fit the company. The purpose of thepallet is to be accessible for the company during their work of change with the design processthat has been going on and will be in the future.

Stress is something that has increased in recent decades among adolescents. Several reports indicate that young people today are more stressed because of the many demands they wear. They should be good in school, achievement expectations, get an education or job, make choices and think about their future. The purpose of our essay is that we want to explore and gain an understanding of how young people in the third grade in high school looks to stress. To conduct this study, we used a qualitative approach, by doing interviews with 10 high school students attending third grade at Västerviks gymnasium. The result we got out of the interviews was that young people experience stress differently, depending on their different as individuals. We found that there are different causes of stress, such as school, media, friends, demands from various quarters and choosing education.The interviews showed that some kind of stress was possible to handle for the adolescents, for instance by making schedule. Some stress from society was, on the other hand, more difficult to avoid..

Learning from traumatic events: a comparative case study of governmental close protection policies in the aftermath of the murder of Olof Palme and Anna LindhViolent and threatful crimes against politicians are as despicable as any other crime acts against citizen. However, if politicians are targeted solely due to their position ? the act can seriously damage the state and central government.This paper compares reports of government commissions and investigations which were initiated after the murder of Swedish prime minister Olof Palme in 1986 and secretary of state Anna Lindh in 2003. The purpose is to analyse and compare the conclusions and distinguish the main arguments that led to those conclusions and decipher similarities and differences through the lens of Tom Christensen?s instrumental perspective as well as Peter May?s social policy learning theory.

In order to accomplish that a construction is correctly built, it is critical to obtain a well functioning control mechanism throughout the project. The way to enable this is not by having an independent inspector constantly at your side. Today it is praxis to use check lists and have people responsible of quality to make sure that these are followed. This is where discretionary inspections play their part. These among others are documents needed to com-plete the check list.

The purpose of this paper is to investigate and analyse the private researchers encounter with the Royal Library, national library of Sweden. The main focus is on answering the two questions: who is the private researcher and what is his/her impression of the Royal Library? These questions are answered from the vantage point of the following theoretical perspectives: library anxiety, Bourdieu, library architecture, gender studies and service management. The methods used are qualitative interviews, and textual analysis using the printout of these taped interviews along with notes and an earlier user study as material. The conclusions are that barriers with staff is the most frequent factor of library anxiety in the private researcher at the Royal Library, and mechanical barriers the least frequent.

The market-leading wage and PA-.system for the Swedish public sector Palasso is developed in Karlstad. In order to achieve the highest quality of code , the developing team behind Palasso has been conducting extensive testing. Testing is done to ensure that the software does what it should do. However, the testing has been done at a high level. In order to continue to evolve, the group that develops Palasso has started to look at the new development methods that have become popular in the computer industry in recent years.

AbstractThe purpose for this essay has been to illuminate some teachers opinions of integration of students with Aspergers syndrom in the compulsory school, then compare it with the statue documents and see similarities and differences.The studie has been of a quality character, based on quality intervjues to get the teachers understanding at a deeper level. The questions in the intervju are based on open questions with purpose not to control the person during the intervju.The most obvious result which was that it appered two perspective of integration of students with Aspergers syndrom. One in the short run and one in the long run.In the long run it was the integration of the individual into the society and in the short run integration in school.For the perspective in the long run, the opinions from the teachers in compulsory school is good corresponding to the statue documents, that the integration is necessary for our democratic and human values that our sociaty are based on.In the short run, during the years when the students are in school, it came out great difficulties to integrate children with Aspergers syndrom. To proceed an integration that works out for the students, the teachers took site from the individual and not from the society. If we do not look at integration from an individual base we are probably not going to succeed to integrate in society.Searchwords: Aspergers syndrom, neuropsychiatric funktional disorders, integration, inclusion, segregation..

Background:Studies show that when nurses are experiencing problems in the care of non-Swedish speaking patients, it is often due to obstacles in the communication. Studies also show that a prerequisite for adequate care is that there is a basis for a direct communication. Nurses perceive interpreters as an important link to the patient when they do not share a mutual language, the nurses perceive interpreters as a bridge in the conversation.Aim:The purpose of the study is to describe nurses' experiences of the quality of assessments done with the help of an interpreter.Method:The study was conducted through interviews with ten nurses, working at psychiatric clinics. Qualitative content analysis was used for the analysis, which resulted in five categories.Results:The analysis resulted in one theme: "it´s the interpreter who tells me and have not the feeling that the patient has" and five categories: "shades of the language", "conversation structure", "the interpreter's competence", "interpreting implementing" and "the interpreter's gender and origin". The nurses experience working with interpreters as a challenge.

The level of increased central government that we have experienced during the last decades in school, for the purpose of increasing equality and to adapt the Swedish school to a certain international standard, clearly shows that increased control scarcely leads to improvement.The aim of this paper is to examine whether teachers believe that national tests contribute to equivalent assessment and increased goal attainment. Furthermore the teachers? attitude towards and work with national tests is described. The paper is written from a school improvement perspective, where good examples from current research on what creates increased quality in school meaning increased goal attainment and equivalent assessment are related to research on school effectiveness and increased testing in schools. The study builds upon a quantitative survey among teachers in upper primary - and secondary school in a medium-sized municipality in Sweden.The result shows that the teachers have a somewhat more positive than negative attitude towards national tests, as a whole.

Many reports infer that questions of HBT and homophobia are either poorly addressed or not addressed at all in schools today. This study is based on interviews with teachers of students aged 13 to 15. It is an inquiry to the teacher's thoughts about, knowledge of, and sense of responsibility to inform students of the subjects 'Queer', 'HBT', and 'Homophobia'. Who is responsible for educating the students regarding these subjects and what do teachers think about including these subjects in their curriculum? How do the teachers describe their knowledge of the subjects? Do they require further knowledge themselves in order to educate others in a proper way? The study is grounded in queer theories.

AbstractObjective: To investigate the occurrence of and the risk factors for falls and to  investigate level of fall-related self-efficacy and health-related quality of life in people living in community living, 75 years or older within Uppsala and Västmanlands county. A further aim was to identify predictive risk factors for falls. Design: A cross-section study with a descriptive, comparative and correlative design based on a questionnaire was used. Participants: The participants were recruited from Uppsala and Västmanlands county. A random selection on 525 individuals was done, from a population based sample, in the detailed municipalities.

The thesis aims at, from a user perspective, examining how a group of industrial researchers understand the information seeking in their every day work. A qualitative method is employed. The empirical material consists of open-ended interviews with in all ten researchers. All of them work at the Swiss-Swedish Technology Company ABB's research laboratory in Västerås. The thesis is based on the opinion that the scientific knowledge production has become commercialised and that the scientific communication is going through certain changes.

Important issues for the local authorities are what to do with the sludge produced insewagetreatment plants. The tax for landfill leads to higher costs with 250 SEK/ton. On the 31December 2004 it will be forbidden to landfill sludge.In Sweden the yearly production of sludge is 240 000 tons, counted as DS. The phosphorouscontent is 3 % in sludge. The total yearly production of sludge gives 6000 tons of phosphorous.

Construction projects are organized in different shapes and disturbances in the information flow in these processes can lead to problems, such as delays and/or a lower quality. Therefore, a well-functioning interaction between actors and a well thought out-communication at an early stage is of crucial importance. The main question is "How does the communication of decision and information flow in the building process and what barriers and opportunities can be observed?". This diploma work has been written with guidance from Bjerking AB and to answer this question, a collection of empirical data conducted via semi-structured interviews.