The purpose of this essay is to increase the understanding of how the management´s core values reflect the brand´s profile and image. To be able to fulfill that purpose, we used three problem statements that questioned how consumers, retailers and the employees of the company Kosta Boda perceived the brand. To accomplish this, we used a Qualitative method. We started collecting theories about the topics: brand, image and profile that gave us a good foundation to build our Qualitative interviews on and to increase the understanding for the topics. To collect imperical data, we interviewed consumers, retailers and employees at Kosta Boda both by email, phone and face-to-face interviews.

The aim of the study was to explore how persons with aphasiaexperience literacy and reading and writing. Seven persons with mild-moderateaphasia were interviewed. The interviews were recorded, transcribed andanalysed using Qualitative content analysis. The analysis resulted in three mainthemes; A changed reading, A changed writing and How to adjust andaccommodate to new conditions. The most apparent aspect was that theinformants experienced that literacy had changed, regarding what and how theyread/write.

In this examination paper I?m using the Qualitative method: phenomenographic analysis to present twenty educated and working pre-school teachers opinions about being outdoors in Swedish pre-school. The purpose is to describe the variation between different pre-school teachers? opinions, not to focus on wrong or right.    The paper starts with a review over the opinions presented by the literature on the subject.

The purpose of this study is to analyze how companies that sell financial services can reach people in the younger audience. The financial services that we refer to are regarding banking and insurance for private users, and with the younger audience we refer to people in the age of 18 to 25. We think that this is a valid and interesting issue to study because of the common thoughts that persons in this age are common users of Internet, social medias and new technology. The main question through our study has been; ?How a financial company can attract the younger generation, and support their creation of value?" Our research is based on a Qualitative method.

The objective of this study was to bring further knowledge to the subject as to what influences students motivation and self-esteem. The study had focus on role that the teachers play in these aspects. The study was done by using both a Qualitative and quantitative approach. The Qualitative method was interviews based on six interviews with two teachers and four students from two different classes. The quantitative method was a questionnaire study that was done in both classes.

Research has shown that immigrants in the Swedish society often, when seeking jobs, don?t get the same opportunities as the rest of the population. This thesis is a Qualitative research that examines the problematic situation of unemployment among immigrants in the municipality of Finspång. The purpose of this study is to analyze how civil servants in Finspång apprehend and describe the labor market problems surrounding the immigrant groups that live in the municipality of Finspång. The empirical material is build upon seven Qualitative interviews with eight civil servants working in Finspång.

Title:A study of ?Situational followership?.Level:Final assignment for Bachelor Degree in Business AdministrationAuthor:Lykke SilfwerbrandSupervisor:Jonas KågströmDate:2011 ? JanuaryAim:This study looks at the new concept: ?situational followership?. It discusses howfollowership and leadership are connected and takes the approach of the follower. The studymainly looks into the following questions:·How can situational followership can be described?·What is the most important parameter for a follower?·Does the choice of leader differ according to the situation?·How is situational leadership and situational followership connected?Method:This is a Qualitative study with ten respondents.

The purpose of this study is to make a Qualitative evaluation of the MTFC-program (Multidimensional Treatment Foster Care) on the basis of six youth´s experiences of the program. The study will investigate what the youth experienced as positive and negative about the program as well as finding out what has helped them or inhibited them from the aim of getting out of their criminal lifestyle. A secondary purpose of this study is to make the youth´s voices heard in the research world. The research question is: Which factors in the MTFC-program have helped or inhibited the youth towards the aim of getting out of their criminal lifestyle? For this purpose, a Qualitative research method has been used where semistructured interviews have been performed on six youth who have gone through the MTFC-program.

The purpose of this study was to examine the threats from climate change coverage in the media. The climate threats start to appear more frequently in the media and because of that it is important to examine what the media conveys to the viewers and readers since it may effect how people act when it comes to climate threats. In this study newspaper has been examined, more specifically daily press and evening press. The papers chosen was Aftonbladet and Expressen, which represented evening press, and Dagens Nyheter represented daily press.The method applied was both a quantitative and Qualitative text analysis. With the quantitative method variables were formed and tested against the material.

Purpose: The purpose of this Qualitative study was to illuminate and compare how teachers and parents are describing the homework. The study will also attempt to answer these issues; How is the purpose of the homework described from teachers and parents? How are the effects of the homework described by teachers and parents? How do teachers and parents describe the responsibility for the implementation of the homework?Methods: Qualitative study, a comparison between teachers and parents description of the homework phenomenon. The material that forms the discussion are fetched from blog forums.Summary of conclusions: The Swedish school system is based on democratic values. This means that the students are supposed to gain equal opportunity for qualified education independent of their socioeconomic backgrounds.

Background: Relatives are those persons who are closest to the patient, regardless of relationship and included into the patient´s life world. When a person is in a palliative stage this affects not only the patient but also the relatives, as it implies such a big change in life for all. The nurse has an important role for both the patient and the relatives. Aim: The aim is to highlight the relative´s needs of support for palliative care. Method: A literature review based on previous research. Ten articles were found, nine with a Qualitative approach and one with both Qualitative and quantitative approach. Results: The analysis resulted in six themes, these were the result of the study. The six themes were, ?to be seen an confirmed?, ?good communication?, ?continuous information?, ?availability and continuity?, ?to participate? and ?to share responsibility with the staff?. Conclusion: As a nurse we come in contact with relatives of patients in a palliative setting in any form.

Purpose/Aim: This essay explores the framing and representation of pensioners in Swedish press during the period of 2002-2008. The aim was to investigate what meaning news give elderly people on the manifest level, and also what meaning the media texts construct on the latent level.Material/Method: For this paper I have investigated framing of pensioners using quantitative analysis of 100 news articles, followed by a Qualitative hermeneutic analysis applied on the most frequent frames discovered in the quantitative study.Main results: Four frames were identified concerning pensioners: crime victims, heroes in daily dues, economically advantaged and economically disadvantaged. The dualistic result in the economy frame was investigated in the Qualitative research. The study revealed that pensioners as a group may have good economic standards, although there are individual differences. Three stereotypes were discovered in the articles: ?kind granny?, ?fragile and miserable? and ?look what I can do?..

This study shows the thoughts, hopes and wishes of two male and two female music teachers, in grades 6 ? 9 from four different cities of Sweden. The emphasis lays on usage of digital tools. As the schools now stand before lots of changes in its curriculums; the use of digital tools was the main thing that caught my interest. How has the schools interpreted what this means? What does this mean in terms of purchases for the schools? We already know that many schools are lacking proper facilities to conduct music lessons so this ads on even larger needs.

During twelve weeks of practice experience at the company Sydved AB, I received the mission to develop a structure for the company?s internal communication. A part of this mission was to find out what the company?s employees thought of Sydveds internal communication and the most important; Sydveds intranet called ?Outlook?. Due to Sydveds plans of developing the intranet I designed and accomplished an inquiry-study to find out about the employee?s opinions on the company´s internal communication and in particular their intranet.The answers I want from this study are if I shaped the inquiry-study correctly the first time.

Problem formulation: What factors influence the customer?s choice of bank? How is the customer loyalty towards the customer?s current bank?Purpose: The main purpose is to see what factors are definitive to the customer?s choice of bank and how strong the customer loyalty is towards the bank. It is also interesting to see whether customers who are satisfied with their current bank may still consider switching to something else.Method: The method is both Qualitative and quantitative methods of data collection, with main focus on a quantitative survey. The Qualitative part consists of interviews with a smaller focus group to receive a deeper insight of the consumer?s thoughts regarding the main purpose and problem formulations.Conclusion: The main factor when choosing a bank is recommendations from family or friends.