The purpose of this thesis is to analyze and investigate how the consumer-oriented commerce can be developed and integrated to the brand Västervik.This thesis has a qualitative approach and we have done a case study of the Swedish city Västervik. We have performed interviews, with eight selected respondents who have different backgrounds, but with competence in different problem areas that we investigate in this thesis.We have, in this qualitative thesis, found aspects that Västervik should consider if they want to succeed with an integration of commerce in the brand. We have through a model found common facets that commerce and tourism shares and which Västervik should consider in the process of branding the city.The results of this thesis are presented in chapter six, there we also have featured reappearing tendencies that consider the development of commerce and how the commerce could be integrated in the brand Västervik..

Den konkurrens som råder inom affärsvärlden har gjort att företag blivit tvungna att effektivisera sitt arbete. Man ser gärna att vissa steg i värdekedjan förkortas eller försvinner helt och hållet.Internet är en plats som många företag etablerat sig och bedriver e-handel på och har blivit ett komplement till detaljhandeln. Internet och e-handelns stora framgång har gjort det möjligt för företag att nå ut till fler konsumenter än tidigare. Urvalet av företag och produkter på Internet ökar och har gett konsumenten större valmöjligheter när de handlar på Internet. Internet har blivit ett bekvämligt sätt för konsumenten att handla på eftersom företagen alltid finns tillgängliga.

Property companies? results are affected by unrealized changes in value of properties. Since market values are never completely reliable there is always a risk with revaluation with property´s value. The fair value is determined only when a sale is completed. The paper studies how well the Swedish listed property companies reported under the accounting standard, IAS 40.

This thesis presents an adaptive tuning system that can be described as a dynamic Just Intonation tuning system, being compatible with equally tempered instruments. The tuning system is called Hermode Tuning (HMT) and the tuning used as comparison for evaluation is the standardized western tuning, the equal tempered tuning. This study investigates preferences for these two musical tuning systems, depending on whether the tunings are presented on a piano or with woodwind instruments. A listening test was done with students at the Falun Conservatory of Music, including both a vertical listening (intervalls) and a horizontal listening (cadenses and musical compositions) of Hermode tuned musical material. Overall the results showed no significant preferences for either tuning system irrespectively of what instrument it was presented with.

The purpose of our study was to examine how three teachers and four students relate to the program "Fem myror" in teaching. We have been through qualitative interviews with two teachers and one special teacher received a detailed picture of how their literacy programs made in relation to the "Fem myror." Qualitative interviews have also been made with four students, a boy and three girls, in order to examine their attitude to the program. From educators? interview answers, we think we can say that the theory and practice conform to what we read in the literature may be associated with what we observed during our time in the business. The study has shown that all teachers believe the program will be a good educational tool to take to read and write.

Publit är ett litet företag med stora ambitioner. Efter bara fyra år på marknaden servar man nu enmajoritet av de största svenska förlagen (och en lång rad mikroförlag) med e-boktjänster ochbehovstryck.Användaren får tillgång till Publits tjänster via en webbapplikation som i stora drag har tre vyer;analys, ekonomi och katalog. Den sistnämnda rymmer ett förlags utgivning av fysiska ochelektroniska böcker och låter användaren göra allt från att skanna en fysisk bok eller konvertera enPDF till e-bok, till att publicera sina böcker i en lång rad kanaler och välja priser ochaffärsmodeller.Publits katalogvy har en rad brister. Det har varit vår uppgift att fullt ut förstå och kartlägga dessa.Den processen har bedrivits i form av iterativt skissande varvat med design-kritik-möten.Resultatet kan ses i två perspektiv. För vår egen del består det av ett mycket stort antal skisser somillustrerar vår process.

The overall purpose of this essay is to come to a deeper understanding about videos in the Youtube beauty community by using a mixture of qualitative and quantitative methods. By answering the main questions of the essay which are; What quantitatively measurable components are there in the videos that can be seen as contributing factors leading to the fact that some generate more views that others?; Is there a set mold for success containing certain aspects that a video must have to stand out?; What correlations can be found between the two categories of analysis and how do these potential correlations affect the popularity of the video? and What effects do specific components on the level of popularity of the video?, we?ve been able to distinguish differences as well as similarities on both qualitative and quantitative levels. We have also seen that using the two methods together have enabled us to reach more profound results. The main result that we have found on a quantitative level is that there are obvious correlations between a high level of popularity and a good visual quality.

Bullying is something that is often times talked about in relation to school, in spite of that it's still something that is a very common problem. It is also rarely ever clearly defined, and is subject to a heap of different definitions. In order to prevent something, we must first understand it, and therefore define it. With that the purpose of this study is to examine swedish preschool-teachers definitions of bullying. How do they define bullying? Do their definitions differ from one another?The investigation was qualitative and used qualitative interview methods to interview four pre-school teachers about their deifnitions of bullying.

Background: Involuntary psychiatric treatment remains a contentious issue globally, with many countries implementing forms of coercive treatment for patients deemed unsafe due to psychiatric diagnoses. Nurses play an important role in involuntary psychiatric care- however there is a need for an increased understanding of the experiences and needs of the patients to be able to provide good care. Purpose: This study aimed to explore and understand the experiences of patients undergoing involuntary psychiatric treatment. Method: A qualitative literature analysis was conducted, encompassing 10 qualitative articles. Key Findings: Recent data highlights that most patients reported a lack of compassion and overall negative experience during involuntary psychiatric hospitalisation..

The purpose with this essay was to examine and bring a deeper comprehension about brands as a phenomenon. We also wanted to study if strong brands could develop in to strategic competition means and by that expand their market range. To do this we used a qualitative method. We started by gathering a theoretical basis. This gave us a platform, which helped us learn more about the subject, brands.

The purpose of this study is to examine how four teachers in preschool describe their view of conflicts between children from gender perspective. The theories associated with the study conclude that sex can be considered as being either biologically or socially engineered. The study consists of empirical material by the means of qualitative research based on interviews. The results of the study show different views on whether children's gender plays a role in a conflict. Furthermore, I have chosen to find out whether gender plays a role in conflict management as well as in the children's play at preschool, this to come to as qualitative conclusions as possible..

My purpose in this paper is to study teachers' work in reading and writing in primary school and special school. I want to find out if they use the same methods, strategies and materials to help students learn to read and write. I will find out the answer to my purpose by performing two qualitative observation and two qualitative interviews. Lundberg (2010) is the researcher I relate to during my study. Through observation, I see how teachers work with students in the classroom during a lesson in the Swedish language. During the interviews, I received answers to how teachers work with language, the materials, methods and strategies they use. I found out that teachers use specific strategies when they help their students. They use a work material that is tailored to curriculum in Swedish language and it is based on the phonics method. .

The tourism industry is a young industry in Sweden but important for the economy and a large part of the field is mountain tourism. Marketing a place is called destination marketing, which has become a huge phenomenon and an important part of efforts for promotion in the tourism industry. The entrepreneurs in the tourism industry are an important part, as these are a big part of the destination. Their marketing and communication becomes a force to reckon with in order to attract tourists to the area. The purpose of this study is to examine how entrepreneurs through destination marketing reach their target market and with the intention to identify marketing channels that the entrepreneur uses.

In this paper I will examine the five Pussy Riot music videos that the group has published online on their official You Tube website. I will examine them through a ?gender lens? looking at their visual representations of gender vis-à-vis the hegemonic gender discourse in Russia. In addition I will examine their potential effects and if/how these visual representations can be understood as resistance.In my study I will take on a constructionist approach and the main theories being used to understand and analyze the Pussy Riot music videos are discourse- and representational theory including deconstruction, performativity and the social construction of gender as well as ?in-between? and deviant representations.

The purpose of this thesis is to study how Malaysia Airlines communicated during the two largest crises of 2014. Key questions to be answered are: Did organizational hypocrisy occur? If yes, in what way? Which communication strategies were used? Did the company mediate an unequivocal message and how was the information framed? Did any aggravating factors, which worsened the organization?s reputation, appear? How did Malaysia Airlines manage possible rumours? Was the word contact used as a keyword? The method of choice is a quantitative content analysis and the material consists of 20 different analysis units. These analysis units were collected from social media and Malaysia Airlines website. The quantitative content analysis is based on the theory Situational Crisis Communication Theory, taken from PR, Strategy and Application, Managing Influence, by W.