The aim of this study was to examine the knowledge and the experience that school counsellors have about tics and Tourette syndrome. This study is based on a qualitative research which we conducted with semi-structured interviews. We have done five interviews with different school counsellors in a small municipality in southern Sweden. The theoretical approach that was used in this study was theory of knowledge as a comprehensive theory and professional competence which includes formal knowledge and tacit knowledge. Some of the study?s conclusions are that the School Counsellors had different professional competence about tics and Tourette syndrome.

The aim of this study is to look at the way four teachers in, and five workbooks for, the course Svenska 1/A+B in upper-secondary schools include language varieties in their content. The research is based on qualitative and quantitative analyzes of the workbooks, where words and content are examined, and also interviews with the teachers who presents how they work with language varieties in their education. The results show that language varieties are accepted in school-education at the same time as they are, and have been, alienated in a way. The results also show that language varieties are less prioritized than other areas of education in the same subject..

This bachelor´s thesis wants to look closer at librarians´ experiences of comics, manga and graphic novels. In order to bring these experiences forward Qualitative interviews and the method of phenomenography was used. The material was then examend againstna theory of previous research, revealing that the problems librarians in Sweden face with these media are largely the same as the problems faced by librarians in other parts of the world. It also became clear that the participating librarians held a positive attitude to the presence of comics, manga and graphic novles in their libraries..

AbstractTitle: Cheap Monday ? A qualitative study of the consumers? opinions of the brand (Cheap Monday ? En kvalitativ studie av konsumenternas åsikter om märket)Number of pages: 38 (40 including enclosures)Author: Oskar NorlanderTutor: Göran SvenssonCourse: Media and Communication Studies CPeriod: Autumn 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: The purpose of this essay is to examine from the customers? perspective how the Swedish jeans-brand Cheap Monday in just three years time could become such a prominent brand on the Swedish market. An additional purpose is to examine whether there is some kind of brand community connected to the brand or not.Material/Method: The main method used in this essay has been Qualitative interviews with ten consumers of the brand. The answers from these interviews has then been analysed using two different theories, Keller?s Customer Based Brand Equity and Muniz and O?Guinnn?s Brand Community.Main results: The main results of this essay is that Cheap Monday is a brand that has become successful due to people?s perception of who the users of the brand are.

Media society is under a constant development and in line with this change, firms must adapt to the market. We have investigated what fashion companies in fact are doing to communicate in the dynamic market. We wanted to find out how to communicate and how they can market themselves in a new and innovative way to create long-term customer relationships. We have used a theoretical frame of reference based on marketing communication, fashion marketing, branding and relationship marketing theories. We have assumed four themes throughout the survey which are: customer contact and relationships, emotion in communication, branding and relational communication.

This thesis is a case study with a qualitative approach. The company examined is The Astonishing Tribe (TAT) making user interfaces for mobile phones. The company has had a growth of 1453% from 2002 until 2006. We have examined what are the key factors for keeping innovation while growing. The most significant factor not supporting innovation within the case company is the will to take calculated risks.

Purpose: The purpose of this study is to do a brand survey of Metro in Karlstad. The study will originate from the terms ?brand identity? and ?brand associations?, where the brand identity is the organization?s desired view of the brand, and the brand associations define the associations held by the consumers.Issues: What is Metro?s brand identity? What are the brand associsations of Metro in Karlstad? How well do the brand identity and the brand associations correspond?Theoretical framework: The study is done from the perspective of media and communication studies, where the theoretical terms are defined from literature regarding brands.Method: The study is carried out using a qualitative document analysis, interviews, and a quantitative survey. The document analysis was made on Metro?s own documents regarding values and target audience.

The purpose of this dissertation is to describe small businesses? opinions about the auditor as a business adviser as well as their need for advice, dependent on which stage of the lifecycle model they belong to. This dissertation has a qualitative approach as the authors wanted to gain a deeper understanding about the problem area. As the lifecycle model in this dissertation consist of three stages, the authors have interviewed six small businesses, two in each stage. The interviews were conducted with the owner and took place at the location of the business.

The aim of this study in social work was to investigate, describe and analyze six Swedish men?s description and experiences of relationships with bargirls in Thailand, whom the men initially paid for sexual services. We also aim to find out how these men look upon prostitu-tion, masculinity and gender and we analyze these themes in relation to the men?s description of their relationships. The theoretical approach was social constructivist theories of masculini-ty in combination with gender theory.

The essay, based on interviews with eight people, deals with name changes from a foreign-sounding name to Swedish-sounding name. The aim is to investigate the reasons behind the name change and whether experiences of ethnic discrimination were among these reasons. Furthermore, I explore the consequences of the name change, and whether the name change was an effective strategy to avoid ethnic discrimination. The study employs qualitative method; I carry out eight interviews with four women and four men, and analyze the empirical material by means of post-colonial theory in which categorizing, otherness and passing are significant terms. The results show that the name change takes place primarily to reduce a sense of otherness, and the discursively locked positions a foreign-sounding name creates.

What Places Adolescents and Adults, Respectively, in Need of Social Assistance? A Qualitative Study of How Social Workers Whom Administrate Financial Assistance for Adolescents and Adults, Respectively, Describe Reasons Behind the Need of Social Assistance Amongst Their ClientsThe purpose of this essay was to study and compare how social workers whom administrate social assistance for adolescents and adults, respectively, describe reasons behind the need of social assistance amongst their clients. This was done due to the use of Qualitative interviews with a total of six social workers. Of these six, three administrated social assistance for adolescents while the other three did the same for adults. Prior research of poverty attribution greatly inspired this essay.

This study aims to examine attitudes and conceptions of staff who work with mentally disabled persons, concerning normalization and gender. Six qualitative interviews with such professionals were performed and subsequently analyzed. Since the method of this study is qualitative, no claim of generalizability is made. The interview material has been categorized into themes by means of coding. The result of the study is presented according to those themes.

The aim of our research in this study, which has a qualitative attempt, is to investigate participation concerning to a few co-workers in the old-age care. The co-workers experience of participation and their definition of participation, and how participation is related to our different themes. Our themes are the present and wanted assumptions, to make participation possible. Further more does this study discuss participation in relation to the themes communication, competence education and to physical and psychic health. The method we used was primary semi-structured interviews and some observations.

The purpose of our study is to interpret and understand the experiences that parents to multilingual children have towards multilingualism in pre-school. We are also interested in finding out what these parents think about their children?s development in multilingualism both in pre-school and at home. Our study is based on Qualitative interviews. We interviewed nine families that have multilingual children in pre-school.  The data we collected from our interviews has been analyzed using socio-cultural and inter-cultural theories along with previous research. The result of our study showed that parents to multilingual children have both positive and negative opinions about the multilingual concept. Most of our informants had positive opinions about multilingualism in general.

It is very important to gain knowledge and better understanding for people with dyslexia in other words people with reading and writing difficulties. I have therefore chosen to learn more about this subject. In my study, I have focused on adult people with dyslexia.This study is about four student teachers different experiences of dyslexia during their studies. The aim is to find out how the student teachers diagnosis has affected their education situations of these areas; the need for help, environmental significance, management of the different reading and writing tasks in their education and the advantages they believe there is in their future work as teachers.As a research method I have used qualitative research and Qualitative interviews. The participants in this study are four female persons in the ages of 23 to 25 years old.The results showed that the need for assistive help devices varied because of the student teachers different experiences.