This paper examines and summarizes rules, guidelines and methods for how an e-commerce site should be designed, which elements it should contain and where these should be placed. Our approach consists of two phases. First we comprise relevant research within the target area. This is then divided into logical themes and is used as a foundation for an interview guide, which will be used in the second phase. After this, in the second phase, we conduct Qualitative interviews with designers that are actively working with design of e--?commerce  sites.

The purpose of this thesis is to gain a better understanding of how elderly people seek and use information in everyday situations. A further aim is to suggest ways for the library to offer more services specifically tailored for pensioners. This is an important topic as pensioners are a rapidly growing group of library users. We conducted Qualitative interviews with four elderly people concerning their information needs in everyday life, and discovered that they rarely use the library, preferring instead to get their information from various internet sites and their pensioners? organisation.

The purpose is to describe and analyze Handelsbanken?s proftit share system Oktogonen and to investigate how it affects the motivation among the employees and management.The method qualitative case-study has been used. Both primary and secondary sources act as a foundation for the thesis. The primary sources are based on eight Qualitative interviews. The empirical material is completed with appropriate theories.

This thesis aim to explain which part sound and music possess as a branding tool. We consider this to be of relevance since there is very limited reseach conducted on the subject. To fulfill the purpose of this thesis we have focused on three main issues. Our ambition is to describe this subject from a marketing perspective with the brand in focus.

Title: The implementation of valuation of tangible and financial assets to fair value ? and its effects on the creditor protectionCourse: Bachelor theses in business accounting, 10 Swedish creditsAuthor: Sam EspelandAdvisor: Ogi ChunKey words: IAS 16, 39, 40, fair value, creditor protection, equityPurpose: The purpose with the essay is to examine how the implementation of the IAS standards that regard valuation to fair value, effects the equity and how the effects on equity affects the creditor protection.Methodology: The essay is using both a quantitative and a qualitative approach in which the quantitative part constitutes of data collection from annual reports and the qualitative part constitutes of interviews.Theoretical perspective: The theory gives a thorough understanding in how the IAS standards are designed, furthermore the procedure at liquidation and lack of capital is being treated, moreover some relevant terms and concepts are being treated.Empirical foundation: This chapter is divided into two parts, in one part the results from the quantitative approach is being presented in diagram form, and in the other part the interviews are being presented.Conclusions: The implementation will give a higher equity for most real estate companies, but likely also for example the mining industry. The creditor protection will likely be worsened among the industries that experience an increase in equity since their activities may proceed for a longer time before they have to be liquidated..

The aim of this study was to investigate physical education teachers (PET) view of the needs of physiotherapy in compulsory school. Semi structured interviews were conducted with five PET. The study was carried out as a qualitative content analyse study. The interviews were coded in categories independently by the two authors. The categories were then brought together in four major categories: PET work situation, pupil health, physiotherapy and cooperation.

The aim of this two years master thesis in Library and Information Science is to examine how librarians and library managers in the three Stockholm suburbs of Alby, Fisksätra and Rinkeby think and reason about the role of public libraries in the integration process. The aim is also to examine whether their perception differ from that of local politicians at the municipal level. The theoretical framework is Marianne Andersson and Dorte Skot-Hanses model for analysis of the local library profile, and Jose Alberto Diaz theory on the integration process. The method used is Qualitative interviews. The interviews were recorded and the content was analyzed using qualitative content analysis. The results of this study show that the library services in the three suburbs, rather than being stipulated by the legal demand for special services towards immigrants, are based on the needs of the local population.

The Internet has become a communication system that includes a direct and personal communication as well as traditional mass communication. For example, the Internet has become a channel for self-publishing. It provides opportunities for discussion and blogs can be woven together into a dialogue between network users. The conversation is both personalised and addressed to the wider community. Our study is based on how fashion bloggers perceive their role as a fashion blogger, and how young women, 18 to 30 years old, in Sundsvall, perceive fashion blogs.We chose to conduct qualitative research and held Qualitative interviews and focus groups. Since fashion blogs are a relatively new phenomenon, we chose to do interviews with the active fashion bloggers, Nina Johansson and Karolina Skande, to use them as informants.

The aim of this study was to investigate physician?s view of physiotherapy in primary health care. Semi structured interviews were conducted with five physicians. The study was carried out as a qualitative context analyse study. The interviews were coded in categories independently by the two authors.

Why should teachers devote themselves to reading aloud? Reading aloud has a given place in most of the Swedish preschools. Many teachers read to children. Research on the subject has shown that it is very rewarding for preschoolers to have stories read to them. They hear how the language is constructed, becomes aware of matter of text, and they are able to take part of how other people live.

The purpose of this essay is to show how or if teachers use different methods working with minority language students, who don?t speak Swedish in lower primary school. By using different socio-cultural perspectives I want to show that learning for both students and teachers is contextual and socially connected and how practical knowledge is significant for many teachers.My working method of this essay is made in a qualitative form by interviews with four preschool teachers. By these interviews I hope to find account for how teachers with or without experience work with immigrant children.The result of my survey shows that perceived experience is significant to most of my informants, which is what deficient in their work with non-Swedish speaking children.    .

Title: How to manage stress seen from a leadership perspective Authors: Lina Jonsson, Kristian Olsson, Mattias Olsson, Shabnam Tahajjod Supervisor: Marie Aurell Department: Department of Business Administration, IEM Course: Bachelor thesis in Business Administration, FEC 007 Question of issue: How can we understand stress managing at a workplace seen from a leadership perspective? Method: We have chosen a qualitative method for our thesis with inter-views as qualitative data collection. The interviews had a low grade of standardization. Result: On the basis of our question of issue we have drawn the con-clusion that it is important to create comfort at the workplace, that there are a safety and a feeling of handle the work tasks and that there is a plentiful information flow between managers and employees to manage to handle the workplace stress situa-tion..

The study aims to get knowledge about how therapists express their apprehension and their method of working around children with low self-esteem. From this angel I have tree questionings : How does the therapists define self-esteem? How does the therapists know if a child has a low self-esteem? How does the therapists work with this complex of problems? The study is a qualitative survey with interviews. The group of survey consists of four therapists from different backgrounds, who work with children and their self-esteem. The interviews were recorded on tape and written out running text and analysed in relation to its subject.

Human Resource Management (HRM) consultants are becoming more common. Simultaneously there is a lack of HRM in small and medium enterprises (SME?s). SME?s states neither to afford, nor have the time to perform HRM in their business.This thesis is a Working Scholarly essay based on qualitative method, based on ten semi- structured interviews.

The aim of this study was from the beginning to examine why a woman who has made an abortion comes back for another one. Why does the risk taking continue, despite the fact that abortion is perceived as emotionally hard? How can this be understood? This study consists of a literature review and semi-structured interviews. I wanted to interview women who had made a decision to have a repeated abortion, but it was difficult to get that kind of interviews. I then decided to interview the staff who meets women searching for an abortion to have their attitudes and experiences of women coming back for another abortion.