Purpose:Only 60 percent of the newly started companies survive their three first years. The purpose of this report is to obtain a deeper understanding regarding how newly started companies work with their positioning and if there are some kind of a relationship between positioning and the survival rate of newly started companies.Research questions:Do newly started companies know what position is? Do they incorporate positioning in their day to day marketing?Approach:We have used a hypothetical-deductive way of reasoning and a qualitative study to gather the information needed. We have through interviews asked our questions to six newly started companies in three different cities.Findings:In our essay, we reached the conclusion that newly started companies do not spend sufficient time or energy on positioning their products. The companies interviewed only market their product as a good product.

This essay is about testing the validity of an article written by Jonas Löwgren, called The use qualities of digital design. The study we have executed is about testing the featured qualities of digital design in the article on two search systems located in the library of Stockholm University and Södertörn University respectively to see how they are able to be applied on search systems. To acquire the information for the study, we handed out a written inquire among users of those systems. The result of this quantitative study shows us that many that five of Löwgrens qualities is likely to be present on the systems. Our conclusion is that five of these are appliable on search systems.

Companies today are exposed to a turbulent market with fierce competition and the ability toinnovate itself becomes increasingly important. But what innovation is and how it is managed is farfrom obvious. In this case study at EVRY the research questions are: ?What is innovation in ITconsultant companies?? and ?how can innovation be managed in IT consultant companies?? ITconsultancy is a complex type of business and their focus is often to innovate the customers businessrather than their own. The study is based on a literature review, field studies, unstructuredinterviews and an interpretive analysis.

In this thesis the subject innovation and the change of meaning is in focus. The purpose of the study is to present a new dimension of innovation as a change of meaning together with the cases we?ve studied. It is discussed throughout the article if theories of perception and association can affect the organization and its ability to create meaning-changing innovations. The industrial robotics is a market in need of, perhaps, if not other markets but of finding new ground that results in the change of meaning.

Male violence against women in close relations has in recent years received increased attention, however, only identified as a problem in approximately 40 years. It is now a social problem that is constantly increasing, but the identification of the phenomenon has been possible thanks to the research on the subject. The purpose of this study is to, from a woman's own story, identify psychological processes in connection with the assault. The aim is also to confirm previous research on the phases of the abused go through until decampment and identify possible consequences of violence against women. I also aim to answer the question regarding the assistance of individuals in extreme situations while getting back to society.

This qualitative research is about how Swedish media constructs immigrants in articles. The focus of the study will lie on ten Swedish articles and how they stereotype immigrants, but the demarcation will be for young immigrant boys related to crimes. The purpose of this paper is to highlight how media achieves its goal to construct a group as inferior. This will be implemented with the help of articles from different newspapers that reported on immigrants who have committed crimes. We have chosen to look at different newspapers to see if there is a curtain pattern in the construction of immigrant boy.

The focus of this thesis is the library at the Swedish school in Berlin, Germany. Being a school in a foreign country, and playing a role also as a public library, the conditions for the library are somewhat unusual. Considering those conditions, how should the library be organised and developed to meet the users' needs in the best way possible? To put the library in Berlin into a greater perspective, the first chapters of the thesis are dedicated to the issue of school libraries in Sweden; their historical development, their importance in the school curriculum and their present situation. Swedish research in the field of school libraries is presented and includes descriptions of theoretical analysing models.

Introduction: Men who have sex with men (MSM) is a vulnerable group with regard to HIVbecause of biological factors, lifestyle, discrimination and, in some parts of the world,criminalization. From a public health perspective it is important to include MSM in order to securea high-quality HIV prevention but also to safeguard human rights (HR) for this group. However, itis only recently that the Swedish development cooperation agencies have begun to integrate MSMin HIV prevention. Objective: To examine how employees of Swedish institutions responsible fordevelopment cooperation manage the vulnerable group MSM when providing support for HIVprevention programs and human rights programs. Topics relate to challenges and strategies tointegrate MSM in HIV prevention, which achievements have been obtained, and how to practicallydeal with the criminalization of the group.

BackgroundAnorexia nervosa is a growing problem in society and it is most common among women. It is a complex disease that affects both the mental and the physical health. The disease expresses itself differently from person to person, therefore, treatment should be individualized. Nurses need to gain insight into how patients feel about the treatment in order to understand their experience. Previous studies use statistical research to evaluate treatment.

Background: Etiquette has become vital in business relationships. In today?s competitive business climate signs indicate that social competence affect whether a business deal is settled or not. This type of competence could be of crucial importance at a first business meeting and it also plays an important role for future business relationships. Business etiquette is therefore, within the world of business, an interesting area to study.Purpose: The purpose of this essay is to clarify what knowledge and understanding companies, listed on the Swedish stock exchange, possess towards business etiquette, their viewpoint on etiquette education and finally to ascertain whether or not those companies perceive business etiquette to be pivotal to success.Methodology: In order to attain our purpose of this essay we found it most suitable to utilize both a quantitative and qualitative research method.

This thesis investigates collaboration between teachers and librarians concerning reading support activities in senior high schools in Sweden. The following questions were posed: 1. How do the teachers and school librarians cooperate when it comes to promoting reading? 2. To what degree of cooperation is that? And how is the level of cooperation perceived? 3.

In this study, I intend to examine some aspects of the activities of cultural companies in the town of Arvika. The study is qualitative in nature and based on in-depth interviews with self-employed cultural workers, as well as representatives from Arvika municipality. Cultural policy documents have been studied to clarify the self-employed status in the cultural sector and thus their importance to the cultural life in Arvika overall.My hope is to get a glimpse of what it means to work as a self-employed within the cultural sector in Arvika and the conditions that exist, in order to successfully run and develop their businesses.There is a shift in cultural policy, which has led to permanent forms of employment becoming fewer and self-employment to grow ( Karlsson & Lekvall, 6 ). One can say that the cultural sector has moved in the direction from a public matter, to the more privatized ( Köping , Lantz & Stenström, 3 ). The problem with this is that the policy of self-employment has not progressed at the same rate as the amount of business.

The purpose of this study was to give a picture of how some adults, who earlier was placed in foster homecare, experience that their childhood have affected them during their life. I also wanted to see how the relationship to the biological family has been and developed during the placement. The study has also purposed to receive a deeper knowledge of how it could be to grow up in foster care. To make the purpose of this study complete I chose to use qualitative interviews as a research method. Four adults who earlier were placed in foster homecare have participated in this study.

The purpose of this study was to understand school counselors´ and teachers´ perspectives on the prevention of bullying in relation to social capital. The study was based on a qualitative process with semi-structured interviews from three teachers and three school counselors from three different schools. The main question was to find out teachers and school counselors perspectives of bullying in relation to social capital. The analysis was based on a theory that focuses on social capital, where trust and confidence as well as universal and selective interventions are important. Today, bullying is considered a serious and significant problem in school.

The purpose of this study is to investigate how Swedish insurance companies communicate corporal social responsibility (CSR). We used two methods for approaching the purpose. At first we approached a quantitative content analysis to investigate in which ways the companies communicated on their websites. In the second part of the study we used qualitative textual analysis to study two companies sustainable reports. The theoretical framework of the study is based on theories of CSR and how to communicate it.