The purpose of this essay is to increase the understanding of how the management´s core values reflect the brand´s profile and image. To be able to fulfill that purpose, we used three problem statements that questioned how consumers, retailers and the employees of the company Kosta Boda perceived the brand. To accomplish this, we used a qualitative method. We started collecting theories about the topics: brand, image and profile that gave us a good foundation to build our qualitative interviews on and to increase the understanding for the topics. To collect imperical data, we interviewed consumers, retailers and employees at Kosta Boda both by email, phone and face-to-face interviews.

The value investing philosophy, which can be traced at least to the teaching of Graham and Dodd in the 1930?s, entails identifying and investing in potentially under valued stocks with a potential for extraordinary returns. The focus of this thesis is to identify patterns and characteristics in financial accounting data preceding creation of shareholder value. The authors of this thesis utilize a multivariate discriminant analysis in order to identify indicators of value creation and subsequent extraordinary returns in value stocks. A discriminant function is derived which successfully identifies which value stocks will eventually become growth stocks.

Back in the 1950s Marilyn Monroe and her hourglass shaped body was the aesthetic ideal for how models were to look like. Nowadays, the tide has turned. Research has shown that female models are becoming increasingly taller, narrower and straighter. This trend has occurred despite the fact that both men and women (still) prefer medium sized women with curvy bodies. This essay examines if this trend can be justified from a marketer's perspective.

The aim of the study was to explore how persons with aphasiaexperience literacy and reading and writing. Seven persons with mild-moderateaphasia were interviewed. The interviews were recorded, transcribed andanalysed using qualitative content analysis. The analysis resulted in three mainthemes; A changed reading, A changed writing and How to adjust andaccommodate to new conditions. The most apparent aspect was that theinformants experienced that literacy had changed, regarding what and how theyread/write.

Each December thousands of Swedish families sit down to watch the annual "Christmas calendar", a series containing 24 episodes. Since the start in 1960, the Swedish public service television company, Sveriges Television, have broadcast a Christmas calendar every year, and is now seen as a firm tradition, attracting audiences of all ages, though the main audience is children. Research has shown that children?s television programs to a certain extent have the same function as news journalism has in agenda setting. Media, together with feedback and interaction with other individuals, plays a big role in the process of socialization.

In this examination paper I?m using the qualitative method: phenomenographic analysis to present twenty educated and working pre-school teachers opinions about being outdoors in Swedish pre-school. The purpose is to describe the variation between different pre-school teachers? opinions, not to focus on wrong or right.    The paper starts with a review over the opinions presented by the literature on the subject.

The purpose of this study is to analyze how companies that sell financial services can reach people in the younger audience. The financial services that we refer to are regarding banking and insurance for private users, and with the younger audience we refer to people in the age of 18 to 25. We think that this is a valid and interesting issue to study because of the common thoughts that persons in this age are common users of Internet, social medias and new technology. The main question through our study has been; ?How a financial company can attract the younger generation, and support their creation of value?" Our research is based on a qualitative method.

The objective of this study was to bring further knowledge to the subject as to what influences students motivation and self-esteem. The study had focus on role that the teachers play in these aspects. The study was done by using both a qualitative and quantitative approach. The qualitative method was interviews based on six interviews with two teachers and four students from two different classes. The quantitative method was a questionnaire study that was done in both classes.

By studying literature concerning design, didactics and reflection, and complementing those explorations with interviews with experienced design educators, this thesis challenges the idea of aesthetic media education being purely aesthetic in its characteristics. Drawing from their own experiences as a media aesthetics educator and an industrial designer, the two authors argue that the work flow used within most fields of design, commonly known as the design process, might provide a suitable didactic alternative to a field of education lacking relevant methodology. The literature study offers a better understanding of the design process and how it may be defined and viewed within an educational context. The interviews provide a more practical insight into the world of design education. The result shows that the design process as a didactical method theoretically offers both elements of critical thinking as well as direction and frames for students lacking aesthetic and artistic experience.

Research has shown that immigrants in the Swedish society often, when seeking jobs, don?t get the same opportunities as the rest of the population. This thesis is a qualitative research that examines the problematic situation of unemployment among immigrants in the municipality of Finspång. The purpose of this study is to analyze how civil servants in Finspång apprehend and describe the labor market problems surrounding the immigrant groups that live in the municipality of Finspång. The empirical material is build upon seven qualitative interviews with eight civil servants working in Finspång.

Title:A study of ?Situational followership?.Level:Final assignment for Bachelor Degree in Business AdministrationAuthor:Lykke SilfwerbrandSupervisor:Jonas KågströmDate:2011 ? JanuaryAim:This study looks at the new concept: ?situational followership?. It discusses howfollowership and leadership are connected and takes the approach of the follower. The studymainly looks into the following questions:·How can situational followership can be described?·What is the most important parameter for a follower?·Does the choice of leader differ according to the situation?·How is situational leadership and situational followership connected?Method:This is a qualitative study with ten respondents.

The purpose of this study is to make a qualitative evaluation of the MTFC-program (Multidimensional Treatment Foster Care) on the basis of six youth´s experiences of the program. The study will investigate what the youth experienced as positive and negative about the program as well as finding out what has helped them or inhibited them from the aim of getting out of their criminal lifestyle. A secondary purpose of this study is to make the youth´s voices heard in the research world. The research question is: Which factors in the MTFC-program have helped or inhibited the youth towards the aim of getting out of their criminal lifestyle? For this purpose, a qualitative research method has been used where semistructured interviews have been performed on six youth who have gone through the MTFC-program.

Today?s wind power plants are only compensated for their reactive power consumption at no-load. As the wind power plants grow bigger the amount of reactive power they need also increases. This is no longer a problem that can be ignored, especially as the net owners are beginning to charge the reactive power they transport.In this thesis a couple of different methods of compensation and their prices will be discussed and evaluated. Problems, such as self-excitation, that can occur if one fully compensates the wind power plant will also be brought to surface.

The aim for this study was to describe Social Physique Anxiety and Self-Efficacy in the school year of 7 and 9. To that the aim for this study was to describe if there was differences between girls and boys, but also between the school years, when it comes to the estimation of Social Physique Anxiety and Self-Efficacy. The method for this report was of statistic design, with a deductive methodology who was analysed and presented in. The empirical material was collected thru questionnaires where the level of information was of quantitative characteristics. The results from this study showed that girls estimate higher Social Physique Anxiety then the boys, in school year 7 and 9.

The purpose of this study was to examine the threats from climate change coverage in the media. The climate threats start to appear more frequently in the media and because of that it is important to examine what the media conveys to the viewers and readers since it may effect how people act when it comes to climate threats. In this study newspaper has been examined, more specifically daily press and evening press. The papers chosen was Aftonbladet and Expressen, which represented evening press, and Dagens Nyheter represented daily press.The method applied was both a quantitative and qualitative text analysis. With the quantitative method variables were formed and tested against the material.