In recent years, customer profitability has become a focal point of academic discussions on business performance. However, researchers remain divided as to how evaluation of customers ought to be conducted, resulting in uncertainty of how accounting systems should be adapted to prevailing conditions. This paper aims to investigate the application of customer accounting techniques and the role they play in the organisational and commercial context in which they take place. In a case study of Billerud, a Swedish company providing materials and services for packaging solutions, the interplay between customer accounting techniques and customer relationship characteristics has been examined through the application of a theoretical framework developed by Lind and Strömsten. Particular emphasis has been put on deviations from the prescribed pattern of the framework.

For many individuals gambling gives an opportunity for relaxation and social relations. The positive effects of gambling are for most individual?s considerable more than the negative effects. Even if gambling gives positive effects there is individuals that cannot control there gambling and therefore develop an addiction which disturb there life situation and health. The aim of this study was to describe which personal characteristics distinguish people with a pathological gambling and which psychological, physical and social consequences this pathological gambling causes for the individual.

The purpose of this paper is to examine how the portrayal of the Disney princesses have changed over time, we looked at eleven movies with a total of twelve different princesses. We wanted to see if there were any stereotypical roles of women in Disney movies and we wanted to see when the most obvious change occured in the portrayal of the princesses. This paper has used the method of qualitative content analysis using a semiotic and narrative analysis with the help of the actant model. We have selected different characteristics and categories that we looked for in the movies. These features and categories include various stereotypical roles of characters and what chores the princesses perform in their homes.

SummaryThe numbers of students in higher education with foreign background are still lower than expected. The universities around the country are increasingly committed to attract students among this group. Many of investments and researches have been done to explore new approaches. There is need to understand how students evaluate their choices. These studies will help marketing the educations which are more responsive to student's expectations.

The work examines geographical variations of bicycle use in Trondheim municipality with the aim to create an understanding of what influences the use of bicycles and explain the geographical travel pattern for cycling. The work focuses on the how physical structures generates different transports effects. Where bicycle travels in Trondheim municipality are undertaken is described by using network analysis in ArcGIS, based on aggregated data from the travel habit survey (RVU) in 2009/2010. Trondheim municipality is divided into smaller geographical units (zoner) whose characteristics are described by 19 variables, categorized into 6 groups; Distance, Land use, Topography, Bicycle Facilities, Road characteristics and Demographic factors.By linear regression analysis in SPSS and ArcGIS Spatial Analyst, an explanatory model is elaborated. The variablesdistance to the regional center, workplace density, percentage separate bike paths and hilly terrain explains 78 percent of where cycle journeys are undertaken.

Social enterprises make up one of the groups of participants that provide welfare services financed by public funding. The object of this study is to describe and analyze from a theoretical point of view which conditions, in what fields, by which division of responsibility and finally through what decisions these social enterprises are allocated a place in the market for social welfare services. The company that has been the object of study offers services in the field of social welfare and in employment. In the study a triangulation of qualitative methods has been used: studies of literature on the subject, recurrent interviews and observations and also reviews of documents. The results have been analyzed from theories on the space available on the market for social services, on social economy and on social capital in the form of strong, weak and bridging bonds.

This paper aims to analyze the legal functions and characteristics of bills of lading in their basic form to examine the legal framework for the adoption of electronic bills of lading under Swedish law. With a comparative analysis against English law, particular attention is given to the 'document of title' function. This has been claimed to pose challenges in the transition to electronic bills of lading. While Swedish law presents potential parallels, critical aspects like negotiability and indirect possession require resolution. It analyzes international regulations such as the Rotterdam Rules and Model Law, addressing challenges and potential solutions for digitalization.

The purpose of this bachelor thesis is to identify the relationship between color and semiotics and how a person?s opinon, regarding a game character?s different characteristics, can be affected by the use of various colors. Prior to this study people were asked, through an online survey, to write down words that they associated with different colors. The colors were then divided into four different groups depending on whether they had been associated with positive-strong words, positive-weak words, negative-strong words or negative-weak words. In order to further shed light on the effect of colors, the four palettes, consisting of the colors associated with the different words, were then used separately to give color to two characters: a man and a woman.

This Masters thesis aims to study the reading habits of readers of romantic fiction, especially focusing on gender issues. The main areas studied are the function of reading romances compared with reading other genres, and how the readers value romantic and general literature. The thesis is based on qualitative interviews with seven readers of romances, five women and two men. The theoretical background is based on reader response theory and gender theory. Before I started interview the readers I asked them to read two romances; Sidney Sheldons - The best Laid Plans, and Rosamunde Pilchers - The End of Summer, which we later discussed during the interviews.

This master thesis is a study of how city cemeteries can be used and contributes to a socially sustainable urban development. Today sustainable development and sustainable urban development is something that more or less every organization is working with. Therefore it is also relevant to integrate our cemeteries in this work so that they can become a part of the sustainable urban development process.The thesis gives a basic understanding of sustainability as a concept and also defines socially sustainable (urban) development. The work then immerse itself in various types of park structures and how the relationship between the human individual and the public space work, to satisfy the needs that different people have.The literature study that has been made is also the base for the design of the walking interview that has been made for the two city cemeteries. The cemeteries that where studied where the Assistens cemetery in Copenhagen and the Eastern cemetery in Gothenburg.

AbstractThe aim of this study is to highlight the professional?s perspectives and work with young girls who have eating disorder anorexia nervousa. We assume a social constructivist perspective where the professional?s interpretations and perspectives on the issue anorexia considered. The study is based on a qualitative analysis of interviews with seven professionals in the areas of work, social services, school counselor, school nurse, anorexia unit and child and adolescent psychiatry (BUP).From a thematic analysis of the interviews, three themes emerged.

This thesis is an attempt to understand how the traditional female gender identity is constructed and what kind of structures that are maintaining it. I also study how this identity is reflected in young women's conception of themselves and in their views upon whether they should sign in to the military service or not.The theoretical framework that I use mainly consists of theories about gender construction, male dominance and the woman's role in the nation-state.The purpose of using this theoretical approach is to illustrate that the traditional female gender identity consists of characteristics that are in opposition to the male ones. The woman should be weaker, less aggressive and more caretaking than men- in sum she is defined as the Other. The structures that constructs this identity is the male dominance, also known as the gender system and the patriarchy.This traditional female gender identity and citizenship role that historically has been allotted to women in the nation-state is still today very vivant in Sweden and is reflected in the fact that the military service is optional for women. Certain parts of this identity is also reflected in the young women that I interview, in their sense of probably not fitting in to the military service, because of their sex and the characteristics discussed above, that are associated with it..

Insikten om vikten av att använda vetenskapligt beprövade bedömningsinstrument inom arbetsterapi ökar. Många instrument för bedömning av arbetsförmåga uppvisar en brist på vetenskapliga kvaliteter såsom validitet och reliabilitet. Detta medför ett behov av att vetenskapligt testa de instrument som idag används samt vid utvecklingen av nya instrument använda sig av systematisk vetenskaplig metodik. Syftet med denna studie var att utföra en initial prövning av innehållsvaliditet och användbarhet för bedömningsinstrumentet Assessment of Work Characteristics (AWC-1). Stipulativa definitioner av innehållsvaliditet och användbarhet användes för att avgränsa studien.

AbstractArtists ? the invisible assets; a qualitative study about the view on music rights and artist brands as intangible assets within music companies.This paper is a study of what view representatives from Swedish music companies have on activating music rights and artist brands as intangible assets. Throughout the paper, a discussion is held regarding what the representatives think about activating these intangible assets. From this, we have identified and analyzed possible pros and cons to such activation.Our interest to this question was brought to us when we realized that most music companies in Sweden have intangible assets without activating them. This is, even though these are their main source of income.

Internet dating is a relatively new phenomenon that, in using the opportunities of the internet, has taken traditional dating to a new level. The business idea is simple as such. The company provides its customers with a platform that enables interaction, leaving the value creation to the customers. A qualitative study is conducted investigating and mapping the Swedish market for Internet dating. It is researched what the characteristics of the companies are, what the Internet dating businesses in Sweden offer, what the prevailing market conditions are, and lastly what challenges lie ahead for the industry and how they can be solved.