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14939 Uppsatser om Qualitative Market research - Sida 6 av 996
VoIP Revolution - strategies to survive the future of telecom
This essay is a study of the market strategies and situations in the telephone business. Our problem was to examine the telecom companies´ strategies to stay competitive and cope with the new VoIP technology. We chose to do a qualitative study and four telephone interviews were made with Swedish and Dutch companies. We investigated three different categories of companies in the market; industry leaders, cable companies and broadband companies to get a broad view of the market. The theory chapter is based on different strategies that companies have to or can apply to get ahead, stay or survive in a hypercompetition.
Vad skiljer informatören ifrån kommunikatören? : - En studie av den rådande begreppsförvirringen inom information och kommunikation
AbstractPropose/Aim: The aim of this paper is to examine why the view of the conceptions, within the field of professional information and communication, seem to differ within the labour market of Sweden. This paper will investigate the two main professional roles that are at the centre of the field?s confusion and disorder. These are the Information Specialist and the Communication Specialist. The main question here is to answer whether there is a significant difference between the two or not and also gain knowledge about why the two titles are not used consequently within the labour market.Material/Method: The method used for this study is of a qualitative character.
Fastighetsvärdering : Det tillförlitliga marknadsvärdet
BackgroundAccording to the Swedish Statistics Central Office (SCB) there were 2 064 000 detached houses in Sweden in 2009. The same year Nordea Bank released a report which described an increased interest in private finances among 2,4 million Swedes. Within the area of private finances lies that which concerns real estate. We argue that a house (detached house) is one of the most financially valuable assets a person will ever own and thus the increased interest in private finance is justified.In regard to this, the financial valuation of the property becomes an issue. When discussed, people mostly refer to the market value, which is the estimated value of the property on the open market.
Att mötas på webben : Hur sociala medier påverkar B2B relationen
The purpose of this study is to investigate how social media can affect and influence the B2B-relationship. Social media is now a widespread and accepted tool for communication in many B2C-companies; therefore we find it interesting to examine how social media can find its place in the communication mix of B2B-companies. We are also aiming to distinguish standards in how social media is practiced and discussed in the context of the B2B-market. We have applied a qualitative method for this study and we have interviewed seven respondents, which are experts in social media or working with market communication at B2B-companies in Sweden. During our study we have identified several comparable attributes within the B2B market and their opinions about how social media should be approach and adopt in the communication mix of the company..
Vintage ? ett varumärke?
To dress in used clothes is no longer considered as unfashionable. The acceptance of thesecond hand market has increased over the years. Vintage clothing has becomefashionable because you get the opportunity to create your own individual style. Vintagehas been given status. It has become a trend.
Landskapsarkitekturens ekonomiska värde : en explorativ studie om utemiljöers inverkan på fastighetsvärden.
Can landscape architecture be seen as an economical asset rather than as a cost? Can well designed
outdoor environments affect real estate values? This study investigates the economical value of
landscape architecture and its influence on real estate prices. Research results on the relation
between landscape architecture and real estate values are here compiled together with a survey
made among players on the Swedish real estate market of their attitudes towards the problem.
This study shows that the players on the Swedish real estate market often are unaware of the
economical effects of landscape architecture pointed out in the compiled research. The study also
shows that to use this information in actual projects several steps need to be taken: better knowledge
of the problem, more and better compilations of research results, effective channels to spread the
compiled information, proper employment and implementation of the knowledge.
Extended knowledge of the relation between landscape architecture and real estate values will result
in new ways of making money on outdoor environments. This would in turn have consequences for
how the real estate business treat outdoor environments and how landscape architects work.
The study is divided into four main questions:
1: Is there a relation between good landscape architecture and real estate prices?
2: What is the view of the players on the real estate market in this matter?
3: Is there more knowledge, research and practical models at hand?
4: What future steps can be taken to broaden the knowledge and apply it to real situations?.
Major vs. Independent : en undersökning om hur skivbolagsrepresentationen ser ut i svensk dagspress
Aim: The aim for this study of Swedish daily press is to see how the musical reporting is structured for the newspapers I have chosen to analyse. My main purpose is to investigate how the newspapers reporting are distributed between artists who belong to either a major record company or an independent record company. With this research I want to find out if there are any economic backgrounds to the content and if the reporting is equal to the market production.Method/Material: For this study I have studied, by quantitative research, every piece of musical reporting in seven daily newspapers for two weeks. Through thorough research I have determined the belonging of every article?s record company.
Motivation : Hur motiverar en butikschef inom detaljhandeln sina anställda i syfte att förbättra kundservicen samt öka försäljningen
Intense competition and pressure from various market participants is prevalent in today?s modern and technologically developed society. It is important to keep a high standard of service and customer care to be able to keep your position on the market. The focus of the paper is to study how a store manager can influence their employees to perform better on the job, in terms of service to customers and increased sales. The aim is to analyze the different tools store managers use to motivate their employees with the goal of improving service to the customer and to increase sales.
Establishing in China?s ?good-enough? market - - A benchmarking study on Scandinavian engineering industries? further establishment in China
Title: Establishing in China?s ?good-enough? market - A benchmarking study on Scandinavian engineering industries? further establishment in China. Problem discussion: The Chinese market is gaining importance for Scandinavian engineering industries and is by many considered a crucial market to be successful in. These companies have a tradition of producing premium products for premium customers. However, in China many are currently experiencing the threat from local competitors producing products of somewhat less quality aimed at the vast Chinese middle market - the good-enough market.
Lån utan säkerhet
The Swedish market for unsecured loans has frequently been attacked by media and government officials. Some actors have been accused of exploiting customers and charging inappropriately high interest rates. Despite the public interest very little academic work has been published on the topic. Therefore it is our purpose to investigate why the prices can differ so much between the different actors. Further, we also aim to conduct a market overview as a secondary purpose which will help us in reaching our primary purpose.
Indirekta ekonomiska följder av miljödiplomering
Titel Indirect economic impacts of a national environment certification as financial business strategyAuthors Ida Antonsson, Emma Hellberg and Linn RingströmAdvisor Arne SöderbomCourse Bachelor thesis ? business administrationSeminar date 2013-05-27Purpose The main aim of this study is to describe and analyze how private corporations use national environment certifications as a business strategy to gain power and financial benefits. By studying already certified corporation in Sweden, this study aims to understand, explore and develop already existing theoretical theories and concepts concerning ?national environment certifications?.Background All corporations have an impact on the environment. Therefor many corporations use a variety of worldwide certifications to be able to prove to ?others? that the corporation meets national- and international set goals.
The effects of Joint Ventures announcements on stock returns behaviour - An Event Study of the Stock Market
The purpose of this study is to examine the effects of joint venture announcements on stock prices behavior and simultaneously to test the German stock market (Frankfurter Wertpapierbörse) for efficiency. We tried not only to analyze the general impacts of a JV-announcement but also to look for differences in the market response to announcements of different types of joint ventures, namely: domestic, international, horizontal and vertical. Our expectations of efficient market were confirmed during our paper, which employed the technique of the standard event study. The calculation of abnormal returns which are the signals for market efficiency or inefficiency respectively were based on the market model, establishing linear relationship between the return on the market and the return on an individual security. The parameters of the model were obtained through regression analysis..
Produktutveckling - från idé till genomförande : skillnader i arbetsprocess mellan små och stora resebyråer
Tourism has been an expanding market since the first travel agency started in the middle of the 18?Th century, and today it is a global industry, with intensified competition and high demands from the customers. Product development is therefore one of the most important aspects for successful companies, and scientists also agree that the first stages in product development are the most critical. This essay is focusing on those stages, regarding product development on travel agencies, and the research question is as follows: How are new tourism destinations developed and what is the difference in working process between small and big travel agencies? The empirical research consists of qualitative semi-structured interviews with two big and two small travel agencies.
Entering a new market ? A model for evaluating a new commercial real estate market
The development for Skanska Commercial Development (SCD) during the last years has been positive on all markets and Skanska therefore plans on expanding their activity. Central and Eastern Europe has had a considerable economic development, what is assessed to continue during the next following years. Bucharest is one possible alternative in the CEE for a new establishment by SCD. However, the investigation before an entry is a process with many factors that need to be taken into consideration. There are today no models on how and what a developer as SCD should evaluate in terms of opportunities and risks on a possible new market.
Arbetsförmedlingens kulturpolitiska betydelse : En idéanalys av den svenska kulturpolitikens roll inom arbetsmarknadspolitiken
The aim of this paper is to research and discuss the role the cultural politics play for the Swedish employment office (Arbetsförmedlingen) and the meaning culture politics have within the labour market policy. A research has shown that Arbetsförmedlingen evaluates unemployed cultural workers differently than regular registered jobseekers. From an instrumental perspective on political implementation this can be considered as an anomali. Arbetsförmedlingen?s mandate derives from the government and its authority is a tool for carrying out state policy.