Shopping is one of the most important social activities today and the majority of all shopping takes place in Shopping Centres. The number of Shopping Centres has increased and it is important to attract visitors by using the right marketing strategy. Christmas is an extra important period because the turnover normally increases three times in December compared to a ?normal? month. The purpose of this study is to analyze the marketing of Shopping Centres during the Christmas period, and analyze how this marketing contributes to the visitors? choice of Shopping Centre. This is a positivistic study that combines a quantitative and a qualitative method.This study concludes that range of stores and distance are the most important factors when a visitor decides which Shopping Centre to visit. During Christmas it is important to create a Christmas feeling, preferably made by offering decorations and music.

The Swedish market for unsecured loans has frequently been attacked by media and government officials. Some actors have been accused of exploiting customers and charging inappropriately high interest rates. Despite the public interest very little academic work has been published on the topic. Therefore it is our purpose to investigate why the prices can differ so much between the different actors. Further, we also aim to conduct a market overview as a secondary purpose which will help us in reaching our primary purpose.

The increased interest in relationship marketing and the potential of the Internet as a platform for relationship building activities have given rise to new ways for companies to interact with their customers, such as services based on a freemium pricing model. Based on the premise that relationships are processes consisting of interactive moments of value-creating activities, value is considered subjective, relative and dependent on the context in which the activity takes place. Value is therefore variable given its context and cannot be pre-defined without nuances being lost. Despite the Internet's given role in societal development, our understanding of what contributes to customers' intentions to build relationships with online services is yet to mature.As the music industry is well established on the Internet, alongside the change in how music is consumed, it is thus appropriate to examine activities in accordance with a freemium based service that distributes music online, since it still lacks in academic understanding.This study aims to provide insights about virtual relations and how online services that provide cultural content should relate to there users as well as contributing to the ongoing academic discussion regarding value and how it is manifested by highlighting contextual impact on relational activities. For a rapprochement of relations to online services in cultural industries, this study assumed a practice perspective.

This thesis is about practising on a different level to get an insight to what techniques might work for me as a double bass player. It is about discovering how to use your brain into playing at your best level. I practised both talking and singing to myself and read a lot about thinking and hearing not only the music but every note before playing. The thesis idea came from not having a technique that worked for me while practising alone. I wondered why it is such a difference between what we do at the lessons and what I do when practising by myself..

The aim with this master's thesis is to describe the work process with the graduation film Player, by a composers perspective and given conditions. It provides a detailed insight into how the work was done from the script stage to the end result, scene by scene reflecting about both the musical performance and the collaboration between the director and me as a composer. The work was done during the spring term of 2012 at the Royal College of Music in Stockholm and Stockholm Academy of Dramatic Arts..

Denna studie syftar till att öka kunskapen om vilken syn frilansande och undervisande improvisationsmusiker har kring skapandet av ett personligt uttryck och hur de anser att ämnesområdet kan hanteras i musikundervisning. I bakgrundskapitlet ges en överblick av begreppet personligt uttryck och därefter följer en presentation av tidigare litteratur och forskning inom ämnesområdet. Nästkommande kapitel om teoretisk bakgrund beskriver det sociokulturella perspektivet i egenskap av teoretisk utgångspunkt.Studien utgörs av kvalitativa intervjuer med fyra frilansande improvisationsmusiker med stor pedagogisk erfarenhet i ämnesområdet. I resultatet beskrivs analysen av hur improvisationsmusikers syn på hur ett personligt uttryck kan skapas och hur de som pedagoger ser på undervisning inom detta område. Det framkommer bland annat att ett personligt uttryck handlar om att bejaka sin smak och vilja samt att självförtroende, hantverksskicklighet och inspiration är aspekter att ta hänsyn till.

AbstractSpotify is currently the largest and fastest growing online music service. They started in 2006 and has since established itself in several European countries. Their financial revenue comes from advertising spots on the client and registered paid subscribers. Together with Spotify, we have come to a certain focus area where Spotify themselves feel that there is potential for improvement. This area of focus concerns the conversion from using Spotify's free "Open" to the payment options Unlimited and Premium.Objective: We will use an innovation process to achieve an innovation grant that will create more attraction to the payment services.

The political landscape is constantly changing and influenced by outside forces. The strong connection to the traditional media has evolved to include a new important part, social media. A good way for the politics to utilize social media is through their youth associations, whose main purpose is to engage young people and spark their interest in politics. Due to the increasing influence of social media, the politicians, parties and various actors have to adapt to its demands, to be able to gain visibility on these platforms. One way to adapt is to become more entertainment driven, because these platforms are a safespace where people find time to relax and have a good time. With a growing emphasis on simplified, engaging and more fun political massages, political communication has changed its form. This phenomenon is referred to as ?politainment? and encapsulates the merging of politics and entertainment. The purpose of this study is to examine and measure the frequency of politainment in Swedish political youth associations political communications.

Words like pirates and anti-pirates are becoming common features in the cultural political debate of today, and the file-sharing phenomenon has become a more and more delicate and disputed subject. The fact that people are organizing in networks to swap computerfiles with each other has, among other things, led film and music companies from all over the world to initiate a number of anti-piracy organizations, assigned to protect the right to culture and information. The industrial organization Antipiratbyrån (the Anti-pirate Bureau) and the network Piratbyrån (the Pirate Bureau) have on several occasions been used to represent the prevailing conflict in Sweden. The purpose of this study is to apply a sociological perspective to the collective act of file sharing. Additionally, the purpose is to argue that the activity can be understood as a social movement, although it is rarely referred to as such.

Purpose: To examine the hearing environment for tattoo artists regarding occupational noiseand to see whether tattoo artists are exposed to hazardous noise according to Swedish WorkEnvironment Authority regulations. Method: Using a dosimeter we measured a total ofseven sessions of approximately one hour on seven different subjects, located on five studiosin Gothenburg. As a complement we did also hand out surveys based on twelve questions toexamine habits, experienced sound environment and to see if there were any hearing relatedpatterns. Results:. Sound level measurements showed that the lower exposure action valueLpAeq,8h 80 dB(A) in one case was reached if applied to the average working time of sixhours.

abstractBackground: Dementia affected patients have increasing problems with memory , impaired language ability, which affects communication and behaviour is considerable. These difficulties may provide an outlet for aggression, agitation and anxiety, and are common in dementia, which is exhausting for patients and their relatives and carers. Behavioural changes are common condition in patients with dementia and affects quality of life and cause unnecessary suffering . Pharmacological treatment that is inserted to relieve these symptoms have many side effects. Printed out more knowledge about non- pharmacological nursing interventions that can facilitate care for patients , relatives and carers are great.Aim: To describe non- pharmacological nursing interventions in dementia care .Method: A general literature review of thirteen scientific papers compiled and described in a result.Results: Compilation resulted in two themes,  Music in dementia care and Stimulation in dementia care and four subthemes, Singing in the care, Listening to music, Activities and Consolation and fillip that showed a dominant positive effect on dementia affected patients and carers and there by create opportunities for caring in dementia care .Conclusion: The different nursing interventions may be useful in dementia care when they show a dominant positive effect on various behavioural changes, it seems memory stimulant and promotes communication between patients and carers which favours caring .Keywords: Agitated behaviour, dementia, non- pharmacological, literature review, nursing. .

AbstractThe purpose of this survey is to examine how educators work with reading- and writing-skills in preschool with six year old children. I want to examine if the new curriculum, Lgr11, has affected the school teachers in their teaching of reading- and writing and if their work has changed through the years. Using a qualitative study, five preschool-teachers, working in preschool for several years, were interviewed to be heard of their thoughts about this topic. The survey shows that preschool-teachers are more familiar with the curriculum of today, in relation to previous curriculums. Much because of that the new one is more addressed to preschool compared with earlier curriculums but also that the teachers in an easier way can see the pupils? way to knowledge.

The purpose of this investigation is to find out how the children?s exercises affect their learning capabilities. With exercise, I mean all kinds of movements, like physics, walks and games.The method I will use in this investigation is interviews, where I choose to interview both teachers and their pupils at a school which uses an exercise-program called röris. Röris is an exercise program which involves moving to music. I also choose to look at Bunkefloprojektet, were scientists has investigated how the power of concentration is affected by exercise.My conclusion from the interviews and the literature is that I can?t prove that the children?s exercises affect their learning capabilities.

The aim with this master's thesis is to describe the work process with the graduation film Player, by a composers perspective and given conditions. It provides a detailed insight into how the work was done from the script stage to the end result, scene by scene reflecting about both the musical performance and the collaboration between the director and me as a composer. The work was done during the spring term of 2012 at the Royal College of Music in Stockholm and Stockholm Academy of Dramatic Arts..

Abstrakt Bakgrund: Demens är ett kroniskt tillstånd i hjärnan som kan försämras med tiden och sjukdomen påverkar främst de kognitiva förmågorna hos personer med demens. I Sverige insjuknar drygt 25 000 personer varje år i en demenssjukdom och antalet personer med demenssjukdom kommer att successivt öka i takt med befolkningen blir allt äldre. I dagsläget saknas det läkemedel för de sjukdomsmekanismer som orsakar demenssjukdom.Syftet: Att beskriva hur musikterapi påverkar personer med demens.Metod: Metoden som författarna använde i studien var en systematisk litteraturstudie. 12 artiklar varav tio med kvantitativ ansats och två med kvalitativ ansats inkluderades i studien. Manifest innehållsanalys gjordes med stöd av Forsberg och Wengström (2013).Resultat: Resultatet består av tre kategorier och nio subkategorier. Kategorierna var emotionella förändringar, förändrad intellektuell och social förmåga och förändrade livssituationer.