Due to the globalization and constant changes in society, competition has become a big factor in profit-driven companies and organizations. Innovation has become an effective way for the companies to increase their competitiveness. By adapting to the constant changes in society e.g. the technological advances, companies can retain their competitiveness on the market.The purposeof this study is to exemplify and describe how a profit-driven company managesinnovationbyinterviewing four office managers in different work units in the same company.The resultsshows, among other things,that interactive learning can bean initiation to innovation processes and that the participating company in this study workshard to promote innovation in work units..

This study focuses on work related factors which have an effect on the balance between peoples work and private/social life. Commonly discussed in the daily debate is the so called ?livspusslet?, the time puzzle. The question is: How do you balance the demands from work, family and society? A lot of peoples health and family relations suffers from a stressful situation at work.It?s not hard to figure out that the possible factors which could have an effect on the balance between peoples work and private/social life are many.

Frågeställning: Hur profileras ett företags corporate branding identity i reklamkampanjer till utlandet och hur stort utrymme får nationstillhörigheten i denna kontext? Syfte: Syftet med denna uppsats är att undersöka hur, varför och i vilken utsträckning företag använder sig av corporate branding i sin marknadsföring till utlandet, samt värdet av och i vilken utsträckning nationstillhörigheten används i det avseendet. Genomförande: Uppsatsen utgår ifrån teori omfattande traditionell marknadsföring, varumärken och reklam, nationsvarumärken och nationers image vilket relateras till corporate branding och modellen the corporate branding toolkit. Med hjälp av en semiotisk näranalys, av en av respektive företags kampanjer, försöker författarna skönja hur företagens corporate branding identity och nationstillhörighet speglas i marknadsföringen. Summering: Även om det bör råda balans mellan komponenterna i ett företags corporate branding identity kan tyngdpunkten variera beroende på företag.

Warning-labels as a mean of communicating social responsibility in the store. Previous studies have shown conflicting results regarding the effectiveness of warnings-labels as a way of communicating health hazards to customers and making them more conscious about the risks and changing their behavioural intentions. The focus of this study is to shed some light on how the customers react to warning-labels with different levels of fear in the store atmosphere. The results of this study tells us that liking of the retailer and its image as being socially responsible is not enhanced by the usage of a warning-label. If the retailer decides to use a warning-label, in spite of this fact, the recommendation is to use a high level of fear if the purpose is to make the category seem more risky and make the customers want to change their behaviour.

Research on psychosocial health in social work isn't developed enough. Instead, there's much more research on psychosocial unhealth. What about social workers, the unhealth is often related to the situation at work and the work environment.The aim of this study was to "during interviews understand the factors which social workers experience as important to maintain their own psychosocial health in the life situations". With hermeneutic method the particular interest was directed on how the participants experienced and explained their psychosocial health on the basis of their life situations, and the results was analyzed with Antonovsky's (1991/2005) perspective directed on health and Sense of Coherence (SOC). In the study, we used a qualitative form of interviews which allowed our participants to answer with their own words and from how they interpreted the questions.

1.1 billion people are today living without sustainable access to improved water. The debate over the water sector has been dominated by the discussion over whether public or private actors are the most competent to manage it. In this paper the arguments pro and contra the two positions are presented to try to overview the debate and to try to find new ways to approach the question of the people living without clean water. By examining possible alternatives towards the discussion of public and private actors, it might result in some new approaches on how to move closer towards a solution. One alternative is local, small- scale projects which focus on the situation of the targetgroup in most need.

Since 1983 all Swedish companies are legally obliged to allow themselves to be audited. Recently the question of whether small companies should be subject to this or not has frequently been discussed. Many find it superfluous and think it ought to be abolished. In England small companies no longer have to be audited. However, in a study by Jill Collis it has been shown that a large number of companies choose to be audited although there is no obligation for them to do so.

 Problem: For what type of investors are index funds versus exchange-traded index funds best suited?Objective: The purpose of the paper is to determine how an index fund or an exchange-traded index fund (ETF) suits different types of investors with different requirements in terms of time frame, investment size and purpose of investment. The comparison is based on fees and trade practicality. This is going to describe the advantages and disadvantages with the two different financial instruments.Method: The study is a comparative study using two methods; one of which is a case study, the other is a qualitative interview. The case study focuses on fees and is made on an exchange traded fund (XACT OMXS30) and a simple equity index fund (Erik Pensér equity enhanced index).

Title: Globalization ? Meeting a new market Author: Anna Nubäck Supervisor: Anders Nilsson Institution: School of Management, Blekinge Tekniska Högskola Course: Master in business administration, 15 credits (FED006) Purpose: The purpose of this essay is partly to create an understanding of the decision to establish a branch in Japan and especially to look at if and how the Swedish company in this study has adjusted its corporate culture to suit the Japanese market. Method: Data is collected thru a number of semi constructed interviews. A first telephone interview was followed by an interview made face to face that was also followed up by interviews performed over telephone. E-mails have been used to clear and correct collected data.

This is a thesis based on a study about organizational socialization and concerns a company?s intentions as well as new employees? experiences during introduction. The study had four different purposes. First, it was to examine what Mölnlycke Health Care wished to achieve with its introduction as well as what they wished new employees should incorporate during introduction. Second, the purpose was to understand how new employees at the same company have perceived how the introduction has changed them.

This dissertation is carried out on behalf of Two i Sverige AB. Two is a consulting agency which primarily works with the development of homepages. The company has several of its complete applications written in ASP e.g. the development of homepages. At the agency they have seen benefit migrating these applications from ASP to the more flexible environment ASP.NET.

AbstractTitle: Cheap Monday ? A qualitative study of the consumers? opinions of the brand (Cheap Monday ? En kvalitativ studie av konsumenternas åsikter om märket)Number of pages: 38 (40 including enclosures)Author: Oskar NorlanderTutor: Göran SvenssonCourse: Media and Communication Studies CPeriod: Autumn 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: The purpose of this essay is to examine from the customers? perspective how the Swedish jeans-brand Cheap Monday in just three years time could become such a prominent brand on the Swedish market. An additional purpose is to examine whether there is some kind of brand community connected to the brand or not.Material/Method: The main method used in this essay has been qualitative interviews with ten consumers of the brand. The answers from these interviews has then been analysed using two different theories, Keller?s Customer Based Brand Equity and Muniz and O?Guinnn?s Brand Community.Main results: The main results of this essay is that Cheap Monday is a brand that has become successful due to people?s perception of who the users of the brand are.

This study investigates how consumer attitudes toward a company are affected by the company?s Corporate Social Responsibility work and their marketing efforts thereof. The Swedish fast food chain ?Max? provides the empirical setting. The theoretical framework for the study is based on Vanhamme and Grobben?s (2009) model regarding CSR?s effect on a company?s reputation, which is connected to perceptions? effect on attitude based on Fishbein and Ajzen?s (1975) theory.

Purpose: The purpose of this study is to do a brand survey of Metro in Karlstad. The study will originate from the terms ?brand identity? and ?brand associations?, where the brand identity is the organization?s desired view of the brand, and the brand associations define the associations held by the consumers.Issues: What is Metro?s brand identity? What are the brand associsations of Metro in Karlstad? How well do the brand identity and the brand associations correspond?Theoretical framework: The study is done from the perspective of media and communication studies, where the theoretical terms are defined from literature regarding brands.Method: The study is carried out using a qualitative document analysis, interviews, and a quantitative survey. The document analysis was made on Metro?s own documents regarding values and target audience.

Dagens teknologiska utveckling har bidragit till vårt mediaintensiva samhälle som iallt större utsträckning har övergått till ett konsumtionssamhälle. Trots Sverigesrestriktioner gällande marknadsföring riktat till barn, står barn för stora delar avlandets konsumtion, vilket inte minst förstärkts genom internets utveckling. Dagensbarn är rikare än någon annan generation genom tiderna, vilket är något företag i daguppmärksammat vid utformandet av marknadsföring och produkter. Varumärken harfått en större betydelse på den konkurrenssatta marknaden, inte minst bland barn.Uppsatsens syfte är att identifiera och fördjupa diskussionen kring barnskonsumtionsmönster i yngre åldrar. Uppsatsen belyser den varumärkesmedvetenhetsom råder i åldrarna 6-10, samt identifierar likheter respektive skillnader gällandebarns relation till klädmärken.Studiens huvudsakliga teorier är varumärkesvärde, visual literacy och grupptryck,vilka sammankopplas med den insamlade empirin för att svara på hur barns relationtill klädmärken ser ut.