Denna studie syftar till att förklara varför färre kvinnor än män vill bli entreprenörer. Tre faktorer har undersökts för att utreda hur de inverkar på intentionen till företagande bland ekonomistudenter. De faktorer som har valts ut är självförtroende, inställning till familjebildning och den manliga normen kring entreprenörskap. Urvalsgruppen har valts med hänsyn till att fler manliga än kvinnliga ekonomistudenter väljer en karriär som entreprenörer efter avslutade ekonomstudier. Studien visar att självförtroende och familjebildning inte har någon påverkan på intentionen till företagande bland kvinnor.

This study examines retail atmospherics from a reality perspective. The topic "special exposure" has received research interest in the past but it has not been recognized as a critical consideration in the daily retail business. Too many retailers leave assortment decisions to thumb rules or trial and error. The highest aim of this study is in addressing that gap between theory and practice. To catch the attention of the customer is important in supermarkets because most grocery purchase decisions are made at the point of purchase.

The purpose of this Masters thesis is to investigate upper secondary school librarians conceptions of fiction mediation. By using a phenomenographic method, the different conceptions of the specific phenomena, how the librarians conceptualise their work with mediation of fiction, are made clear. The aim of the method is not to study what fiction mediation is constituted of, but rather how upper secondary school librarians understand it. Qualitative interviews were held with eight upper secondary school librarians about their conceptions of their working tasks, the meaning of fiction for youths, reading promotion, inspiration to purchase of fiction, free voluntary reading and if the importance of fiction has changed over time. The results showed that the upper secondary school librarians conceptualise their working tasks as both changeable and repeatable.

The intention of this study was to create an understanding of how multi-professional interaction could convert into inter-professional collaboration, which takes advantage of and acknowledges the individual professional identity. The intention was to understand the meaning of collaboration through the study of meetings between professionals who use different symbol systems. In particular, we wanted to study inter-professional interaction from a symbolic interactional perspective with a focus on Self, Identity, Symbols, Meaning and Professional community. The employed method was semi-structured interviews with ten questions. A convenience sample was used to identify working groups composed of different professions, such as teachers, social workers and therapy assistants.

The intention with my study is to examine how teachers in school relate to the concept of learning styles and how they define an individualized education that focus on students? different learning abilities. My intention is also to raise their thoughts about what they think the benefits and the deficits may be with an individualized education that focuses on students? individual ways to learn.My study is based on the empiric material I have collected from interviews with five teachers, whom all worked in grade three. To analyze and discuss the interview answers I have had to my help Dunn-, Kolbs- and Gardners theories about peoples different learning abilities and learning styles.

I Sverige tillverkas betong normalt med glaciofluviala grusavlagringar(naturgrus). På senare år har tillgång på naturgrus blivit starkt begränsade i vissa regioner och man vill av miljöskäl minska förbrukningen av det som återstår. Återvinnig av material som kan ersätta detta är både bra av miljöaspekt samt öppnar väg för produktion av betong med nya egenskaper.Med lättballastbetong avses betong i vilken ballastmaterialet helt eller delvis består av någon typ av lättballast som har en partikeldensitet som är markant mindre än vad som är normalt för normala bergartsmaterial såsom granit, gnejs eller kalksten. Lättballast är porös, dvs innehåller hålrum, och får därför lägre hållfasthet än normalballast. I lättballastbetong bestämmer lättballastpartiklarna många av betongens egenskaper, såsom hållfasthet, elasticitetsmodul och krympning.Examensarbetets inledande del är en state-of-the-art rapport som omfattar tillverkning av lättballastbetong i allmänhet, både i färsk och hårdnade tillstånd, samt dess beståndsdelar med fokus på skumglas som lättballast.

Launching and marketing a health food product is associated with larger problems than a launch of a traditional food product. There are several sales channels that can be used for a health food product, for example the product can be sold as a traditional food product, natural health food product or as a prescription drug. A smaller company can however experience problems while launching its product as a prescription drug because of the large costs associated with this particular sales channel. There is often no other alternative than to launch the product as a traditional food product, this can however create other problems because of the existing regulations on what can and cannot be mentioned in the marketing of a health food product. The limited amount of information about the product that can be enclosed together with it makes it hard for a company to differentiate and position it on the market.

Sveaverken is a company who manufactures products and equipment for the modern farm enterprise within grain, pork and horse businesses. A large share of Sveaverken's turnover depends on the role as a subcontractor for Delaval within the areas ventilation, manure handling and feeding systems. Sveaverken wants to investigate the possibility to increase sales by establishing new sales channels, for example e-commerce This thesis is an analysis of the Swedish farmers use of internet, attitudes towards e-commerce and Sveaverken's interest within this area. There is also a minor economic analysis of the cost of establishing the e-commerce site. The study focuses on farmers who are potential customers to Sveaverken within Sweden. To examine the farmers opinions about internet and e-commerce a questionnaire was developed and sent out in November 2006, to 500 farmers of which 45% answered. The results show that the average age of the farmers was 42,5 years.

I studien undersöks två förskolor utifrån ett kulturanalytiskt perspektiv. Studien syftar till att beskriva två läskulturer där flickors och pojkars möjligheter i relation till den rådande läskulturen tas i beaktande. Studiens empiriska material insamlades utifrån ett etnografiskt arbetssätt genom observationer av bilderboksläsning i två förskolor. Ytterligare empiri insamlades när en förskollärare från varje förskola intervjuades om läsning och deras intention med bilderboksläsning. Resultatet visar att läskulturerna som undersöktes hade likheter men att det syntes skillnader i hur likheterna kom till uttryck.

The thesis concerns itself with studying the effects private brands has on the consumer?s impulse buying in the grocery industry, as in degree of unplanned spending and the selection process between manufacturer brands and private brands when such a purchase is performed. The study?s methodology is characterised by a qualitative approach, whereby the study acknowledges the inductive approach towards the empirical setting even though the Mehrabian-Russell model along with motivational theories serve as highlighters of relevant aspects in the empirical field. The study concludes that both the utilitarian and the hedonic consumer decide what to buy before entering the store, whereby a low degree of needs arise in the store.

I studien undersöks två förskolor utifrån ett kulturanalytiskt perspektiv. Studien syftar till att beskriva två läskulturer där flickors och pojkars möjligheter i relation till den rådande läskulturen tas i beaktande. Studiens empiriska material insamlades utifrån ett etnografiskt arbetssätt genom observationer av bilderboksläsning i två förskolor. Ytterligare empiri insamlades när en förskollärare från varje förskola intervjuades om läsning och deras intention med bilderboksläsning. Resultatet visar att läskulturerna som undersöktes hade likheter men att det syntes skillnader i hur likheterna kom till uttryck.

HÖGSKOLAN I KALMARHumanvetenskapliga institutionen  Arbetets art:                   C-uppsats, 15 högskolepoäng                                      Lärarprogrammet                                      Bildpedagogik och media 41- 60 p Titel:                              Att sälja svenska gymnasieutbildningarEn kvalitativ studie av fyra skolledares tankar kring gymnasiemarknadsföring. Författare:                                   Seth Lindholm Handledare:                   Lars Fager                  Abstract Undersökningen handlar om hur fyra skolledare från gymnasiet ser på sin marknadsföring. Mycket av bakgrunden i mitt arbete består av teorier kring tjänstemarknadsföring då skolledares profilering av sin skola hamnar inom detta fält. En redogörelse över vad det var som hände när det blev fritt att välja vilken skola man ville 1994 finns med i bakgrunden för att ge en förståelse för varför skolor började marknadsföra sig. Undersökningen består av fyra intervjuer som jag har transkriberat och kategoriserat. Utifrån en hermeneutisk ansats utkristalliseras och diskuteras begreppen intention, orsaker och kvalitet.

In the new Library Act of 2014, it is stated that public library supply should be characterized by quality. To investigate what this means for the library, I do a functional analysis of ideas of librarians' views on quality and how they work with purchasing, weeding and mediation. I have chosen to limit the essay to fiction for adults in Swedish public libraries. By combining the basal idea analysis, where I investigate librarians' ideas about quality, with an operational analysis of ideas, where I examine the effects librarians' quality ideas get for the daily work, Iwant to find out the librarians' quality ideals.The material I analyze consists of 18 questionnaires, filled out by librarians with responsibility for purchasing and / or thinning in libraries across Sweden. The analysis is done with an analytical schedule, that consists of a number of opposing ideal types taken from previous research on quality, purchasing, thinning or mediation.

In the new Library Act of 2014, it is stated that public library supply should be characterized by quality. To investigate what this means for the library, I do a functional analysis of ideas of librarians' views on quality and how they work with purchasing, weeding and mediation. I have chosen to limit the essay to fiction for adults in Swedish public libraries. By combining the basal idea analysis, where I investigate librarians' ideas about quality, with an operational analysis of ideas, where I examine the effects librarians' quality ideas get for the daily work, Iwant to find out the librarians' quality ideals.The material I analyze consists of 18 questionnaires, filled out by librarians with responsibility for purchasing and / or thinning in libraries across Sweden. The analysis is done with an analytical schedule, that consists of a number of opposing ideal types taken from previous research on quality, purchasing, thinning or mediation.

The purpose with this essay is to explore the importance of Corporate Social Responsibility (CSR) within the food industry. We have decided to focus on how five different ethical labels are communicated towards students and the standpoint of the study is the students understanding of the communication. The labels that we have chosen to examine in the study are KRAV, Fairtrade, Svanen, Ekologiskt Jordbruk and Rainforest Alliance. The primary research question in the study is? How are the students purchase behavior affected by ethical labels in the food industry??.Throughout the study we will refer to CSR-products as products are stamped with one or several of the named ethical labels.