Many companies have a specific dress code in the workplace. In some companies, the code is not very extensive, while other companies have uniform requirements. What is little understood however, is what effect different staff clothing might have on consumer response in terms of satisfaction, purchase intent, attitude, interest and so on. Some limited research has shown how different levels of congruence between individuals in their marketing, and the brand they are representing, can affect customers. To avoid any wrong focus in marketing it is key to understand the knowledge gap on the potential impact the personnel in the store have on its customers.

As a consumer often chooses product or service to satisfy the specific needs or desires. However, there is more often than not several brands that manufacture the same product, which means we also have to choose between these brands before we can calm our needs. This choice is usually an active decision. We choose a brand that we are familiar with, or a brand whose identity appeals to us. The brand thus has a major impact on both consumers' decision-making in connection with the purchase, but also for business success.

Today it is common to state that we are living in an information overloaded society. But there are many different definitions of what can be said to constitute Information Overload and there is a lack of substantial research on the subject. Conclusions in the available literature on Information Overload are often drawn on anecdotal evidence and carries a dramatized picture of the causes and effects of the phenomenon.With the tools of discursive analysis this two years master?s thesis explores how the phenomenon Information Overload is portrayed in six popular science books that deals with the subject: Alvin Toffler (1970) Future Shock, Orrin Klapp (1986) Overload and Boredom, Richard Wurman (1989) Information Anixety, Andrew Keen (2007) The cult of the amateur, Maggie Jackson (2008), Distracted and Nicholas Carr (2010) The Shallows. The result of the analysis shows that there is a common discourse of how the subject of Information Overload is represented, which stretches in and between the books intertextually.

Abstract:Title: Engelska (Svenska)Number of pages: 40 (47 including appendix)Author: Carl StrandTutor: Göran SvenssonCourse: Media and Communication Studies CPeriod: Fall 2005University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: The purpose of this essay is to analyze how young people, in the ages 18 to 25, relate to the subject of file sharing, and what their attitudes to this phenomenon are. I aim to describe how they use file sharing, their knowledge about it, how their usage have changed due to the new copyright law, what their stands are on the question of resource control and management on the Internet, and what they think of the future of file sharing.Material/Method: The method being used is a qualitative focus group interview model, used to investigate how young people look at the subject of file sharing. The results of the interviews is then applied to a theoretical framework based on thoughts of Denis McQuail, Lawrence Lessig concerning creativity, copyright, resource management and file sharing on the InternetMain Results: My conclusion is that the widespread file sharing habits of young people is not only caused by the temptation of getting free stuff, but of the lack of commercial and legal alternatives. Youths are willing to pay for media if the distribution is superior to the illegal file sharing alternative. They are a generation of young people that has grown up in a society where the tendency in many fields has been to make everything faster and more effective.

Title: Nu är det dags för fotboll 2.0 I En studie om hur fotbollsklubbar i allsvenskanarbetar med relationsmarknadsföring med hjälp av sociala medier.Short explanation of the titleWe chose the title ?Nu är det dags for fotboll2.0?because it relates to the socialhabits that occurs between individuals within society today. People are moreinteractive online than before due to the development of Web 2,0 and social medias.Main purposeThe main purpose of this thesis is to describe how professional football clubs usesocial media tools to establish, maintain and develop relationships with costumerswithin the field of sports.MethodologyThe thesis is based on a qualitative research with an inductive approach to make itpossible to create a depth within the research. In addition, we have a hermeneuticperspective to build an understanding for the hard labour that is put in action byworkers in the football clubs only for the reasons of making relationships possibleand strengthening bonds by using social media tools. We have gathered theempirical information trough interviews with main leaders within chosenorganizations that use social media tools on an every day basis.

In Sweden, there an increasing need for transport and this leads directly to fuel demand of the transport sector is expected to increase. Both politicians and industry believes that renewable fuels are a realistic and significant method to reduce the transport sector's environmental impact. This study aims to document the Swedish haulage contractor?s attitude to biodiesel. Also to document the strengths and weaknesses of biodiesel, based on opinions from the ultimate consumers.

The thesis deals with packaging of real estate?s; an approach concerning tax benefits with the purpose to sell real estates in a more beneficial process than what is doable in direct sales. The proceeding can be beneficial because of the rules in Inkomstskattelagen (19999:1229) regarding underpriced transfers and selling of business related shares.  The real estate owner initiates the procedure through an establishment of an affiliate to a previously wholly owned parent company, where the real estate is the solitary asset of the affiliate. In order to fulfill the rules of underpriced transfers the transfer from the parent company shall be valued in regards to the tax value, else it will be taxed.

This master?s thesis attends to a debate in the Swedish daily press concerning the public library which arose after the Swedish Moderate Party?s publication of their cultural political document Kulturen 2.0. This document contains a number of standpoints, of which three directly concern the public library: charges on book loans, libraries on contract and politically balanced purchase policy. In all, 28 articles are examined by means of an idea and ideological analysis. The purpose is to find out what is behind the conflicts surrounding attitudes about the public library's mission and activity in an era of needs for change.

In today?s society, people do not solely purchase a product for its promised use. Instead, a brand is purchased and along with that brand comes a variety of associations. The associations of a product?s brand are what contributes to the added value that, according to this study, is what distinguishes a brand?s power.

The objective of this thesis was to research and gain knowledge about people involved in organized crime in Sweden. By conducting interviews we were able to analyze what factors played a role in an individual's choice to become a member of a criminal gang, as well as to gain an overall picture of these people. The qualitative research was carried out in three different cities in Sweden. Three people, aged between 30 and 60, who are currently members of a gang, were interviewed. In these interviews they shared their life stories in terms of childhood, youth, gang involvement as well as their hopes for the future.The results were then further analyzed to explore any similarities and differences among the participating individuals.

The purpose of this study was to describe the possibility of implementing a lacto-ovo-vegetarian and organic diet in Eskilstuna municipality?s public preschool. Furthermore the purpose was to identify and describe the most important components involved in the implementation and their influence in the process.  The methods used were a survey based on a literature study. This study includes general information about meat production and consumption and also the use of pesticides in farming. It also brings up the environmental and health effects caused by the previously mentioned areas.

This surveys hypothesis is based on the notion that all citizens have the right to access information of the municipality they live in. The aim of the study is to examine how residents of Vilhelmina municipality take note of the current information, and also how they would proceed to access information in the future. In order to conceptualise the results these following theories were used: digital divide, digital immigrants, digital native, uses and gratification theory, social capital, communications strategies and two-way communication. The survey is conducted with four focus group interviews and one separate interview with a person working at the municipal office. The focus groups were divided into age categories in order to see the similarities and differences between the groups' media habits and preferences of future communications.

 Inledning: Syftet med denna studie var att undersöka vilket förhållningssätt och vilka uppfattningar fritidspedagoger har kring barn och matvanor ur ett mångkulturellt perspektiv. Metod: Intervjuer genomfördes på tre olika fritidsverksamheter med fyra fritidspedagoger som har erfarenhet av arbete med invandrarbarn. Vid intervjutillfällena användes en mall med förskrivna frågor. Den valda ansatsen är fenomenografisk inspirerad studie för att kunna skildra uppfattningar om fenomen. Vid bearbetningen av resultatet skildrades fyra beskrivningskategorier som utvunnits utifrån informanternas utsagor.

This degree project is an inquiry in how plan layouts and functions should be designed to suit families with children. The project aim to, if possible, find good solutions and designed houses that satisfy the requirements a family have.Last spring we contacted Willa Nordic AB, a company that produce houses, and they had a suggestion to investigate living for families with children. Their motif were that they lacked in information and knowledge in how to design houses that correspond to a family's needs. We thought the idea was exiting and motivating.The autumn 2008 studies were made on earlier published reports, in the subject "living environment", to get a solid background. The earlier inquiries shows a clear development through the whole 1900's, from being without standards to have well defined norms.

This research examines the effects of creative store window displays of fashion brands in enhancing recall, attitudes, intentions and brand associations. A comparison has been made between high-end and low-end brands, creative versus non creative store window displays to identify differences in effects. The theory applied in this study has been used from creative advertising effects due to the lack of relevant research in store window display effects. Therefore this study is a contribution to the research of store window effects. The method used in this study compare fashion high-end brand with fashion low-end brand by placing the products in the store window display where the creativity has been manipulated.