The aim of this Bachelor thesis is to gain an insight into whatgirls and boys choose to read in their spare time. Thetheoretical perspective with which the subject matter isviewed is that of gender and genre. I would like to see ifthere are differences or similarities in their choice of genre.The material stems from a promotional reading projectconducted in the summer of 2012 aimed at children in theage group 6-16. The number of participation children were146 an 730 books were read. They were divided into agegroups and genres respectively.The analytical method is a quantitative and qualitativecontent analysis.

Previous studies have shown that there exists a gap between purchase intention and behavior in consumption situations. This gap is especially prevalent for sustainable or green products and even more so in terms of sustainable apparel consumption. Therefore, the adoption of sustainable fashion remains low as fast fashion dominates the industry. A counter-movement for mass consumption - access-based consumption - has reached the apparel industry and in Sweden we see it in the form of clothing libraries. This qualitative thesis uses in-depth interviews to uncover the feelings of seven consumers towards the idea of accessing rather than owning their clothing as a more sustainable consumption form, factoring in the strong identity connection that we have to our clothes and how this affects their perceptions.

This thesis is an investigation of Bosnian immigrants and their use of libraries in Borås and Anderstorp. The purpose of the thesis is to investigate if people from Bosnia read in their mother tongue Bosnian and if they read in Swedish too. The essay is based on questionnaires concerning both young and older immigrants' reading and library habits. The survey encompasses 30 Bosnians. In the theory I have described relevant literature and confirmed the importance of identity, language and culture for immigrants.

The purpose of our study is to describe and understand whether, and if so, how social workers in school and in social services construct computer gaming adolescents as a social problem. We chose social workers who encounter adolescents with different problems. We have conducted qualitative interviews with vignettes to capture the social workers' reasoning about computer gaming adolescents and how they handle this in their work. The study shows that all social workers we interviewed had encountered adolescents with troubling computer gaming habits. In the study, all agree that computer gaming becomes a problem when it leads to deviant behaviour such as not going to school, staying up all night and so on.

Sapa Heat Transfer is a company that produces aluminum heat-exchanger strips for the automotive industry. Sapa Heat Transfer wish to chart their emissions of carbon dioxide in order to meet future demands on carbon dioxide reporting. They also would like to examine the meaning of the term ?green electricity? which is marketed as carbon dioxide free, and the sort of electricity that they purchase. This report includes both direct (liquefied petroleum gas and diesel) and indirect (water, process-water, long distance heating, waste) emissions from their company.

ABSTRACTThis project thesis has been written at the request of Mälardalens University, Västerås.The aeronautical engineering students at Mälardalens University and the pupils of Hässlö upper secondary school, all gets the opportunity to perform a computation lab with a real turbojet engine during their study. The goal of the lab from the University is that it should give the students applied experience from the theory part of which has been tought in the course ?Aircraft Engine Technology?.                      The pupils of the Hässlö upper secondary school are performing simpler calculations from the measured values of the equipment. This turbojet engine is located at Hässlö airport in the premises of Hässlö upper seconday school.Since the installation 1989, the engine has lost both thrust and reliability. This makes the theoretical computations made by the students inaccurate.

The term ?health maintenance? was introduced in the 1960?s. A common conception nowadays is that health maintenance is always beneficial. Gestaldo (1997) meant that health education on one hand could give the individual a feeling of autonomy, but on the other hand also put the individual in an inferior position where the teacher represented ?the truth?.

Tidigare forskning visar att kvinnor oftare reser kollektivt och att män kör mer bil till och från arbetet. Det framgår att vanor och miljömedvetenhet förklarar en del av människors resmönster. Studier visar också att kvinnor värderar bilens symbolvärde lägre än män. I samarbete med Eskilstuna kommun genomfördes en enkätundersökning med 2299 anställda vid Eskilstuna kommun, varav 491 män. Syftet med studien var att närmare undersöka motiv bakom bilanvändning och om dessa motiv skiljer sig åt mellan män och kvinnor i Eskilstuna kommun.

There are several man-made environmental problems in today?s society. Tourism gives a lot of people serenity, creates jobs and better social circumstances but also has a dark side, a dark side that is harming our environment. Mass tourism creates large amounts of harmful gasses through transportation of tourists, littering ends up in pollution and acidification and the list goes on. Ecotourism has during the latter part of the last decade been marketed as a counter pool to the harmful kind of tourism and offers connectedness to nature.

The purpose of this research has been to investigate possible reasons for why honour related oppression exist in Sweden as well as to find out how some voluntary organisations work to change honour oppression related attitudes. The questions that the reserachers were trying to answer were (1) What are the possible causes for honour related oppression in Sweden? (2) How can honour related oppression be identified? (3) What are the voluntary organisations doing to change these attitudes? To answer these questions a qualitative method was used. The reserachers examined what leading researchers in this area thought were the reasons to why honour related oppression exist and then carried out interviews with participants from four voluntary organisations. A social constructional approached were chosen as the theoretical framework for this research and the results were also analysed from several perspectives.

Purpose/Aim: The purpose of this thesis is to study the interaction between seller and buyer in a mobile phone store. The specific research questions under investigation are:Are there any underlying factors behind mobile purchase, and if so, what are they? Are mobile purchases driven by lifestyle factors and do customers try and create identities when purchasing new mobile phones?Material/Method: The study employs an ethnographic method when trying to answer the posed research questions. I have under a period of two weeks studied the seller-buyer interaction in a mobile phone store. In order to further increase the accuracy of my findings, I have complemented my observations with a sample of buyer and seller interviews.Main results: The observations and interviews were initially studied in isolation, resulting in different themes.

The aim of this thesis is to study librarians attitudes towards fiction and reading. I have examined librarians fiction reading habits and how they handle the expectations that users may have regarding their knowledge in fiction literature. There have been many studies concerning the librarians information literacy. This work explores librarians competence in fiction literature. The primary question posted in this thesis is: What kind of fiction are librarians reading and how do they feel that they can correspond to the users expectations? The data collection is based on literature on the subject and qualitative interviews with eight librarians from different kinds of libraries.

Store windows, as many earlier research studies indicate, is an important factor of the store atmosphere to attract customers into the store. In this study we have narrowed it down and chosen to focus on how different contexts of the store windows will effect customers' evaluation. The purpose is to find out how the context of high creativity and low creativity combined with different time aspect in store windows will affect store image, attitude, entering decisions and purchase intention toward the store. The results are based on a quantitative study where we did an experiment and a field study. The result shows that higher level of creativity is better than lower level of creativity in certain aspects.

Background: Overweight in children has been an increasing problem in recent years and research show that early intervention is important. The parents? diet- and exercise habits are important to lay the foundation for a healthy lifestyle for their children. Aim: To investigate parents? attitudes towards overweight in children.

In this day and age we carry out our purchases through different channels. We can shop our clothes and computers in a store or online. Nowadays we can even purchase our groceries through the Internet. The biggest retailer chains within groceries in Sweden have established virtual stores online and are distributing the goods in cities throughout the country. This thesis is dedicated to investigating crucial success factors when going about selling groceries online.