I dagens samhälle ökar varumärken i betydelse vilket innebär ett ökat behov för företag att ha kunskap om vilken image konsumenter tillskriver deras varumärke. Varumärkesmedvetenhet och köpbeslut är teoretiska områden inom konsumentbeteende som tidigare studerats utförligt. Dock har det saknats studier kring hur varumärkesimage påverkar konsumenters köpbeslut inom livsmedelsbranschen.Köttkonsumtionen i Sverige har ökat under senare år och charkuteriprodukter ses som väsentliga livsmedelsvaror att ha hemma. För att skapa konkurrenskraft på marknaden är det viktigt för företag inom charkuteribranschen att tillhandahålla vetskap om den image konsumenter tillskriver deras varumärke. Det lokala Örebroföretaget Robertsons Charkuteri AB har idag inte en klar bild över vilka som utgör deras kundgrupp och har under de senaste åren känt av en ökad konkurrens och efterfrågade därför en marknadsundersökning gällande hur varumärkesmedvetenheten ser ut bland invånarna i Örebro stad samt vilken image de tillskriver varumärket.

My purpose in this essay has been to gain an understanding of why we treat children differently and analyse the underlying causes. The method of choice was to reflect on some significant events that occurred at my preschool and to use relevant literature as a basis for analysing these events. Society is constantly changing and my focus has been on what happens to the children at preschool if we are not sensitive to this development. There is a need to highlight the underlying social and human values, in order to ensure that children are treated on equal terms. As educators we need to understand the impact of our lack of legal knowledge for children in the development of their understanding of their rights and obligations in a democratic society.

The purpose of this Master?s thesis is to investigate issues concerning librarians? view on three genres, (a) popular literature for women, (b) popular literature for men and (c) erotic literature, when choosing what to buy for their libraries. A qualitative method has been used and the empery consists of seven qualitative interviews with altogether eight librarians involved in choosing and buying literature. The theoretical framework is built on theories regarding concepts of hegemony and cultural hegemony; the male sex as norm; taste culture and quality. The results show that three of the libraries in the study have a written purchase policy and that the policies that exist are very general.

Den här uppsatsen är en litteraturstudie som behandlar problemet självdestruktivitet ur ett sociologiskt perspektiv. Jag har valt detta för att det är ett aktuellt problem och det är intressant att se det ur en sociologisk synvinkel istället för en psykologisk som kanske är vanligare att inta. Vilka sociologiska faktorer kan spela in gällande detta problem? Den litteratur som har legat till bakgrund för studien behandlar vilka som skadar sig, varför de gör det och olika definitioner samt vilka avgränsningar som bör göras för att ringa in fenomenets innebörd. Att skära, bränna och slå sig själv visar på ett självdestruktivt beteende och en orsak kan vara depression eller ångest.Problemställningen som jag sökte ett svar på löd: Vilka ungdomar är det som skadar sig och varför? I den teoretiska genomgången så ligger fokus på kategorierna modernitet, kropp och ungdom.

The purpose of this Bachelor degree project is to design different types of services that can increase the amount of re-used timber within the building sector and by that means improve their environmental efforts. By examining how the sectors environmental work concerning recycling and re-using timber as a building material is getting on at present, conclusions have been drawn about what further could be done for improvement.The project has shown that there is a scarcity of information and statistics within the sector, but that there are efforts in progress to change this. Questionnaires have been sent to a number of companies working with demolition and utilizing re-usable materials in order to find out what kind of problems there are within the trade. Unfortunately the survey gave insufficient result due to the low reply frequency.It is obvious that active environmental work within the building sector is important and the knowledge acquired while working with the project has led to the design of three suggestions for services regarded as being of interest for improving the negative environmental impact caused by the sector:Suggestion 1 ? Sale of construction parts prior to the demolition of a buildingSuggestion 2 ? Re-utilization circulation when manufacturing buildingsSuggestion 3 ? Education in relation to the purchase of houses  The positive and negative qualities of the suggestions have been examined with SWOT-analysis and further adaptions and the results have been interpreted.

The scope of this project is to make a comparison of costs associated with wind and nuclear power in order to decide which one of these is the most suitable in the case of an increased demand for electricity. It is also investigated if there are other factors that can influence the choice of energy source.An average cost is calculated in terms of kronor per kilowatt-hour (SEK/kWh) using cost of investment, operation & maintenance and taxes & subsidies. Total investment cost is recalculated to production cost using the annuity method at three different interest rates (6%, 9% and 12%).The comparison is made between three cases of wind power and two cases of nuclear power. For wind power there are two ocean-based (300MW and 100MW installed capacity, respectively) and one land-based (60MW) wind farm. For nuclear power there is one EPR-reactor (1600MW) and one AP1000-reactor (1100MW).

ProblemThe manufacturing industry is a mature industry where the profit margins are small and the competition is hard. This makes it hard for both manufacturers and resellers to gain market shares and reach reasonable profit margins only by selling products. Therefore Swecon who is reseller for Volvo Construction Equipment tries to find alternative methods and ways to increase their profit. An alternative source of income could be to develop the range of services that are connected to the ground products.PurposeThe purpose of the thesis is to examine how Swecon in southern Sweden can improve their offers of existing services connected to the ground product and investigate the demand of new such services.MethodThis study is based on a qualitative study of five of Swecons local offices and five of Swecons customers. The empirical framework is mostly based on personal interviews but in some cases information was retrieved by using phone interviews.

Hos grisar finner man flera stereotypiska beteenden, som rörbitning och svansbitning. Dessa beteenden är relativt vanliga hos grisar. En miljöberikning definieras som förbättring av ett djurs välfärd, både psykologisk och fysiologiskt, genom förändringar hos djurets omgivning.Denna studie har undersökt om miljöberikningar kan minska stereotypiska beteenden hos grisar. De två olika miljöberikningar som har använts är en jutesäck fylld med halm och en Jolly Ball?.

The concept of national security has been a matter for debate during recent years, especially in academic fields. Criticism has surfaced since the end of the cold war, directed towards the traditional perspective's dogmatic focus on armed threats and interstate war. Questions concerning an oncoming paradigm shift have been raised, regarding a widening of the security agenda among national states to also include alternative threats, such as environmental hazards. In this thesis, the focus lies on the effects that climate changes have caused in the Swedish national security agenda during the last 15 years. Swedish policy documents show that there have been some major changes, not only the widening of the security agenda but the entire security domain seems to have changed.

The purpose of this research aims investigate whether front line personell are brand carriers who can affect the customers brand experience. This present study focuses on commercial fitness centers in Kalmar. Like brands, training is taking part in people?s everyday lives; fitness centers are offering the customer a wider range of group training.This thesis is based on a qualitative approach whereby eight interviews have been carried out with two members of the board and six employees of the front line. Additionally, this thesis is also based on three focus groups with four customers, representing the majority of each fitness centers.The research findings highlight that the front line employees are very important as they are seen as the brand; therefore the front line employee?s personality and behaviour will influence the customer?s view of the brand.

Peat litter is a soft material with high absorbency. About hundred years ago many farmers in Sweden used peat litter to their dairy cows. After the World War II the use of peat litter decreased and the farmers used more straw. Nowadays (year 2007), when it is harder to find straw and sawdust to buy, peat litter is advancing again. The purpose with this study is to investigate peat as a litter to dairy cows.

This paper is grounded in the previous research that indicated that involuntary childless women feels stigmatized and outside society. The purpose of this paper was to find out how the feeling of being an outsider and a stigmatized person is created and takes form in the category involuntary childless women. I asked the questions; -In what parts of the interviewed women?s answers indicates that they are outsiders and stigmatized? ?Who is creating the stigma and the outsiderness and how is it created? I answered these questions by interviewing six women in the ages of 28-40, who all had undergone In vitro fertilization-treatment and lived in heterosexual relationships. I used Erving Goffmans theory about stigma and Howard Beckers theory about outsiders to analyse the empiric data.

Background: Corporations are established and organized in order to create economic values for their owners and the main aim of every business enterprise is to be profitable and satisfy the financial expectations of their shareholders. However, corporate social responsibility focuses on the ethical aspects of corporate business in order to achieve the balance between the profitability and social responsibility. Nongovernmental organizations through their activities promote the respect for human rights and environmental care within the corporate world. Purpose and Scope: To make an in-depth study about the role of nongovernmental organizations regarding corporate social responsibility in order to increase the understanding of corporate social responsibility. Methodology: We used literature research for our thesis and we analysed the secondary data related to the corporate social responsibility.

In what French philosopher Gilles Deleuze labelled Control Societies, mechanisms reminiscent of censorship ? that is, restriction of information that administrators of power wish to regulate the spreading of ? are present in the concept of copyright. This kind of censorship has the advantage of not being scrutinized by public eyes in the way that the work of institutionalized censorship agencies such as the Swedish Statens Biografbyrå was. It is not unlikely that expanded possibilities for punishing anyone who spreads copyrighted material will result in larger and larger areas that may not be accessed, as the avoiding of conflict and repressive actions will emphasize the behaviour to take detours around information that is deemed taboo and therefore suspicious and dangerous. The ACTA trade agreement is one proposed tool for such extended possibilities for punishment.This essay does not however claim that copyright and censorship are the same ? but rather that the institutional execution of power that was previously a matter of state censorship has a lot of similarities with current and prognosticated application of copyright laws by corporations.

In what French philosopher Gilles Deleuze labelled Control Societies, mechanisms reminiscent of censorship ? that is, restriction of information that administrators of power wish to regulate the spreading of ? are present in the concept of copyright. This kind of censorship has theadvantage of not being scrutinized by public eyes in the way that the work of institutionalized censorship agencies such as the Swedish Statens Biografbyrå was. It is not unlikely that expanded possibilities for punishing anyone who spreads copyrighted material will result in larger and larger areas that may not be accessed, as the avoiding of conflict and repressive actions will emphasize the behaviour to take detours around information that is deemed taboo and therefore suspicious and dangerous.The ACTA trade agreement is one proposed tool for such extended possibilities for punishment. This essay does not however claim that copyright and censorship are the same ? but rather that the institutional execution of power that was previously a matter of state censorship has a lot of similarities with current and prognosticated application of copyright laws by corporations.While claiming to protect the individual, the disciplinary power executed actually aims to protect the one executing it; the purpose of the power structure is to replicate itself..