Title:        PR-industry: The industry that cannot promote themselves?                ? A thesis of how PR-agencies use relationship marketing to                promote themselves.Authors:    Julia Edvardsson & Jennie JonassonAdvisor:     Navid GhannadLevel:         Bachelor thesis in Marketing, (15 ECTS), Spring 2012Keywords:   Public Relations, Relationship Marketing, Relation, Interaction and NetworkPurpose:    The purpose of this thesis is to bring a better understanding for Public  Relations and for how the PR-agencies promote themselves. The thesis will explore the following questions:? How do the PR-agencies uses relationship marketing to reach out with their knowledge to their potential customers?? Are the any differences between their promotions when it comes to the agencies orientation?Theoretical framework: The chapter begins with a definition of Public Relations. After that a framework of Relationship Marketing theory is made with headlines as relations, interaction and networking.Method:      A qualitative research method, with a deductive approach, has been implemented.

In 1995, the World Trade Organization WTO was established. Today WTO has nearly 150 member countries, accounting for over 97 percent of the world trade. WTO has a number of agreements and one of them is the General Agreement on Trade in Services GATS. GATS control the service sector, and the public library is a small part of this sector. The purpose of this study is to examine the Swedish debate about GATSs possibility to affect the public library.

Camera surveillance can provide good protection against certain types of crime, but it can also invade our privacy. The County Administrative Board monitors compliance with the rules by visiting those places to which the general public has access. They have to issue permits before general camera surveillance to those places which the general public has access. In certain cases, in stores for example, general camera surveillance is permitted only if the Country Administrative Board is notified in advance. The Data Inspection Board is a public authority and responsible for the camera surveillance for those places to which the public not has access.

The aim of this bachelor thesis is to examine what expectations young adults have of the public library andthereby determine the relevance of the library guidelines, Påbarns och ungdomars villkor (2003), for young adults. The empirical data is gathered through focus group interviews consisting of 18 participants between the ages of 16 and 17. The conceptual framework for this study is based on Lee´s motivation model for customers in the public library (2007). The model focuses on three conditions for motivation: expectation, instrumentality and valence.The results reveal that young adults in this study have low expectations of the public library. They express little need for public library services because they see the possibility of finding the same things that the library offers through other alternatives, such as the Internet.

The purpose of this thesis is, from a self directed learning perspective, to investigate the support of public libraries and genealogy associations of genealogists' own research, i.e. their search for ancestors as well as their possibilities to broaden their history outlook. Accordingly, five public librarians and five genealogy representatives in the west of Sweden have been interviewed regarding the support that can be offered to genealogists. The investigated support to genealogists in their own research is about working environment, literature and material, activities and the cooperation between public libraries and genealogy associations. In this thesis conclusions are merely drawn from a self-directed learning perspective, a perspective where also different forms of support are being recommended by scientists.

Crisis management planning is a relatively new policy area in the European countries. It has materialized since the fall of the iron curtain and because of the increased interest to prevent wide-ranging national emergencies. In Sweden, the county administrative board has a key obligation to perform risk analysis guidelines. This assessment involves identifying crisis, planning response to the crisis and, if necessary, confronting and resolving the crisis in the geographic area of the region. The purpose of my thesis is to examine if there are any differences in crisis management planning between the county administrative boards? risk analysis guidelines.

The purpose of this Master thesis is to investigate issues concerning the role of the public librarian and their work with adult learners. This is done by examining Studiebibliotek Halland, a project initiated and financed by Kulturrådet, with the aim of improving for adult learners to use the public libraries in Halland. The major questions raised in this study are: How do the librarians interviewed experience their role as public librarian since the number of adult learners at the public library has increased? In what way do the librarians think they have to change their work in order to meet the demands of the adult learners? How do they feel about the change? Do they think their work will change more as a result of the project? Data was collected through interviews and the study is a qualitative study. The main results are that the librarians have a very positive attitude towards adult learners using the public library.

Uppsatsen är en studie av hur förvaltningsideal påverkar vid rekrytering av chefer till den offentliga förvaltningen och hur förvaltningsidealet är under förändring. Den ger också en kort genomgång av de två vanligaste förvaltningsidealen, Weber och New Public Management, men presenterar även ett tredje alternativ kallat New Public Service.Genom att studera vilka typer av chefer som kommuner önskar rekrytera har vi härigenom observerat vilket förvaltningsideal som styr vid rekryteringsprocessen och om detta ideal är under förändring.Vår metod är huvudsakligen baserad på kvalitativa intervjuer med personalchefer i den kommunala förvaltningen.I uppsatsen stärks vår hypotes om att den kommunala förvaltningen rör sig ifrån ett New Public Management inriktat ideal, som under 1980-talet och 1990-talet haft stor inverkan på kommuner, och att förvaltningen inte strävar mot ett weberianskt ideal utan istället söker sig mot ett mera individ- och medborgarcentrerat ideal som kan liknas vid New Public Service..

The Swedish state and educational system are secular, so to say they do not depend on the former protestant state church anymore. Many people in Sweden are also secular. Even so, in school teachers meet students with a religious faith. The purpose of this study is to examine how teachers without a religious belonging experience the encounter with religious students. The method used was semistructured interviews with five teachers in a upper secondary school in a multicultural suburb of Stockholm.

AbstractTitle: Watching eyes ? for better or worse (Vakande ögon ? på gott eller ont?)Number of pages: 34 (41 including enclosures)Author: Josefine NybergTutor: Göran SvenssonCourse: Media and Communication Studies CPeriod: Autumn term 2007University: Division of Media and Communication, Department of Information Science, Uppsala University.Purpose/Aim: The aim of this essay is partly to make a study about how people understand camera supervise, and partly discuss what their opinions are concering the subject.Key Questions: Which or what is the mainpurpose of camerasurveillance? What does the public think about the subject? When can there be an insult against the integrity while using the cameras? What is private and what is public? What is the posibilities and threats in the future?Material/Method: A qualitative method has been used. Four interviewes, one personale interview with a policeofficer from Uppsala and three focusgroupinterviwes with people from Stockholm, have been done. Then the results from the interviewes have been compared with earlier theories and reaserches. By reading publicdocuments, press releases and reports from the government, I have gather information for the essay.Main results: Even if the public are aware of the cameras and knows that they allmoust allways are whatched by the electronic eye, they don´t seem to care that much about the constant surveillance.

AbstractBachelor thesis in political science by Alexander Hassan, autumn 2008, ?Effects of external factors on a nations democratisation process during the transition from authoritarian to electoral democratic rule ? A categorical analysis?Supervisor: Tomas SedeliusIn recent years globalization has become a hot topic in understanding the world we live in today. Globalization has indeed had a great impact on international relations and with it a great influence on the domestic conditions that determine a nation?s possibilities. It is therefore rational to hold true that this also would apply to a nation?s democratic process.

In this essay I examine the causal relationship between confidence in institutions and growth in Sweden 1989-2002. By examining the causal relationship between these two variables, valuable indicators of the causal relationship between trust and growth can be obtained. The institutions which are used in this essay are chosen according to the theory on institutions for public administration building trust and social capital. The chosen institutions are primary schooling, the police and medical service. A Granger causality model is used to measure the causal relation and the results from the tests show that there is no causal relationship between growth and confidence in institutions.

This thesis is about the idea of public transport and the discussions stirred in the media during changes in ownership. More specifically it is a study of the historical situation of Stockholm, Sweden, where the periods chosen are the 1910s, 1960s and 1990s.During the 1910s Stockholm?s first and largest tram company was taken over by thecity, and a period of public ownership began, which in the 1960s changed form whenthe county council took over the city?s principal authority and formed the politicallyadministered company SL (Storstockholms Lokaltrafik, Greater Stockholm LocalTransit Company). Between these periods the word kollektivtrafik (public transport)was established in the Swedish language. This study describes and compares the ideasconcerning the phenomenon of public transport.The aim of the study is to analyse the ideas, values and ideals concerning public transport in the media, defined as newspapers.

This study focuses on the motives that recruiters can or may have within companies, organizations and authorities of using Facebook as a complement in the investigation of potential work-candidates. The study also explores the consequences that could occur regarding the boundaries of private and public spheres when recruiters are researching Facebook-pages of potential work-candidates.The results were collected by qualitative interviews with eight different recruiters from a wide range of businesses in Kalmar.By applying a framework of already identified uses and gratifications, we discovered six different motives of why recuriters would use Facebook as a complement while recruiting work-candidates. The motives are; security, guidance and advice, convenience utility, surveillance, curiosity and economic motives. We also discovered that the following consequences of researching Facebook-pages of potential workcandidates are that candidates are restricted in the possibilities of acting private on their Facebook-pages and that candidates have zero control of their published materials since recruiters sets the limits of what can be thought of as private and as public..

The purpose of this study was to explore the experiences of being a homosexual immigrant in the Swedish society. Our questions were how the interviewed homosexual immigrants experience being treated by the people in their surroundings and how they are influenced by their attitudes. We also wanted to know what kind of thoughts they have about affiliation considering origin and sexuality, and what positive and negative aspects they experience from the combination of being both homosexual and immigrants.To get the answers to these questions we used a qualitative method and interviewed seven homosexual immigrants between the ages of 25 and 40 years. We then compared our material with earlier studies of the living situation of homosexual immigrants in Sweden, Denmark and Norway. We also linked our findings to Goffman's stigma theory and to heteronormativity.The main result was that the combination of homosexuality and immigrantness can result in various difficulties.