The purpose of this thesis is to construct a marketing model to be used both theoretically and practically when working with marketing in Swedish public libraries. This objective is achieved by first making a literature review of the written works on the marketing of libraries, and then studying the marketing activities at the public library in Bollebygd, Sweden. The theory is based on the marketing mix model the 7 ps, which serves as a framework for the presentation of the empirical result and the analysis. One of the questions posed in the beginning of the paper is how the library has worked with marketing over the past ten years. Through a combination of methods observation, textual studies and interviews the marketing activities employed at Bollebygds library are noted.

The aim of this master?s thesis is to examine how users at four public libraries experience the alternative shelf arrangement in their library. The purpose of introducing an alternative shelf arrangement in a public library is often to facilitate for its users. In each of our chosen libraries, the librarians have arranged the books in the non-fiction section in broad themes, with the Swedish Library Association Classification System as subsections. Using qualitative interviews, we examined a total of 26 users? experience of the shelf arrangement and its accessibility, their methods for seeking information and their opinion about the presentation of the books.

The purpose of this master?s thesis is to examine whether the role of a public library in a rural community is different from that of a town library. To answer this, a case studie of two public libraries has been made. Interviews, collection of documents and observations were carried out on location in one public library located in a rural area, and one public library, situated in a town. A modified version of an analysis model, originally developed by Andersson and Skot-Hansen, was used to analyse the data.

Information technology (IT) with its enormous capacity involves more and more in our daily activities and public sector is using IT to make their activities more efficient. The government goal with electronic government (e-government) among other things is increasing the availability and service to the public as well as improving the democratic process. Democracy can be strengthened by involving citizens in public decision making process but this goal has not been achieved yet and the development of e-government has mostly been focused on improving efficiency within administration and electronic services (e-services). Promoting the democratic process has been postponed in the development of e-government because of the lack of political commitment and decision. Digital divide is also preventing public sector to promote democracy with the support of IT.

This is a two years master?s thesis that studies five libraries. The purpose with the paper was to look at a specific material and study how it expresses itself around the architecture of the buildings, an if the descriptions were different depending on the library, public library or university library. The conclusion is that the ways of describing the library buildings have varied; depending on one part time and one part evolution. The way library buildings look and have been used has changed over time also, and as well how people perceive and talk, or in this case write about them..

This Bachelor?s thesis is about crime-fiction in Swedish public libraries and aims at investigating the attitude of librarians employed within the public library sector with regards to crime-fiction writing. Therefore, our aim is to examine how public sector librarians assess the quality of crime fiction writing compared to other forms of fiction. And research has shown that librarians haven't always looked upon crime-fiction favorably. The established view of crime-fiction was widely seen by the majority of public sector librarians as a lower form of literature and regarded it as a form of mass culture.

In the new Library Act of 2014, it is stated that public library supply should be characterized by quality. To investigate what this means for the library, I do a functional analysis of ideas of librarians' views on quality and how they work with purchasing, weeding and mediation. I have chosen to limit the essay to fiction for adults in Swedish public libraries. By combining the basal idea analysis, where I investigate librarians' ideas about quality, with an operational analysis of ideas, where I examine the effects librarians' quality ideas get for the daily work, Iwant to find out the librarians' quality ideals.The material I analyze consists of 18 questionnaires, filled out by librarians with responsibility for purchasing and / or thinning in libraries across Sweden. The analysis is done with an analytical schedule, that consists of a number of opposing ideal types taken from previous research on quality, purchasing, thinning or mediation.

?The modern library in the network society?A study of cultural politicians and librarians opinions about libraries' use of social mediaSocial media is becoming more and more interacted in our daily lives and Carlsson (2013) argues that today's libraries have undergone major challenges in the digital information technology's entry in the library arena. The new technology has led to sum up in one question: how a library should relate to the digital information technology, the issue has applied in particular the social communications media, such as Facebook, Twitter and more. The purpose of this paper is to examine the culture of politicians and librarians 'perceptions of public libraries' use of social media linked to the libraries and their democracy promotion efforts. This is analyzed from Castells theories about the network society and the digital divide.In summary, the study concluded that the majority of the culture politicians and librarians believe that social media is a part of the future of the library.

The aim of this Master´s thesis is to examine how public library managers reflect on readers´ advisory and promotion of adult literature, and how they view and discuss the governmental proposition Läsa för livet (prop. 2013/14:3). Questions posed in this study are: What matters do public library managers think fiction have on adults? How do public library managers reflect on promotion of adult literature? What are public library managers´ views on the governmental proposition Läsa för livet and how it will affect the public library?The theoretical starting-points used in this study are views on literature by Magnus Persson and Gitte Balling, and views on literature promotion by Rasmus Grøn. Method chosen was semi-structured interviews with six library managers in public libraries.

In this thesis we have examined opinions of the social web in Scandinavian Library journals. Our interest lies in aspects about the social web, and above all about Library 2.0. The central question is how this new technology, a growing digitalization, and a social web that focuses on interactivity and participation affects opinions about libraries. We have investigated opinions about Library 2.0, with respect to three different dimensions: The role of the library in society, power/hierarchy and knowledge. The method used in this thesis is idea analysis using these dimensions as analytical instrument.

The aim of this study is to look at how librarians express theirpart in reading groups organized by public libraries. Thestudy is based on interviews with seven public librarians insouth regions of Sweden. The main theory used to analyse isfound in the article Bibliotekaren som litteraturformidler(1994) written by the Norwegian librarian Jofrid KarnerSmidt, where she talks about five different roles that alibrarian can have in this context and how they appear. Threeof these roles were used in this study: the pedagogue, theliterature expert and the marketer.The interviewed librarians mostly had a similar view on howthey look at their role in the reading group. They saw theirpurpose as to provide all kinds of people with a possibility tojoin in discussions about mutual interests and share variousopinions about books.

The aim of this thesis is to research if and in that case how, marketing of Swedish public libraries is used as a possible work method in a time when they are marked by changes in the form of cut backs and technical innovations. With a strive to get an overview by the possible debate I have chosen to do a closer exam of 20 texts published in five of the biggest Swedish library publications during a period of 20 years. My research is based mainly upon Philip Kotler?s marketing theories regarding non-profit organization as well as Eileen Elliot de Saéz interpretations of these to a library context. The first part of the essay therefore consists of an introduction of these, as well as a rendering of their method of work, which shows the width of the conception of marketing.

This study aims mainly to investigate what kind of role the public library plays in the regional and local development. The aim is also to investigate how the public library can strengthen the role as a factor of regional and local development. To explore the subject, the study is focused on the Swedish region of Västra Götaland. Three officials along with two policy documents, are included in the study as representatives of the region. Four public library managers are also interviewed but as representatives of the local perspective.

The aim of this Master's thesis is to examine the theories and visions of five futuristic projects at children's libraries in Sweden and Denmark to investigate if these projects have approaches that are significantly different from today's best practices of the libraries and the current theories behind the children's sections.More specific questions are also asked:Are the projects taking advantage of the children's perspective or is it the adult vision of children's needs that is governing?Are the projects promoting collaborations with other actors, thereby facilitating a future development of the children's library by others than librarians?The comparisons reveal that new methods and tools are beeing developed, while the traditional ambitions and views on children and children's needs are essentially unchanged. The role of the library as a social room and meeting place has increased, while its role as a place for finding and transferring information has been challenged by Internet and home computers. The library can still compete as a public place offering relevant contents and assistance by attentive, well-educated adults.In conclusion, the futuristic projects are expected to promote greater variations between children's libraries, by presenting literature, media and information in many different and more innovative ways. Such greater diversity and multiplicity would allow the libraries to market themselves with a clearer message in order to compete with other (commercial) activities for children..

The aim of this study has been to examine how people with the chronic disease diabetes are seek-ing information about their disease. The study also look at the sources, which are mainly used, and the information behavior of the participants in this study. Especially in diabetes health care the idea of empowerment is central, which means that the patients need a lot of information to get know-ledge and become empowered. The study also examine the public library as a resource of health information, and for that purpose an examination of the OPAC catalog in two public libraries has been done, using the word ?diabetes? to illustrate the literature and other medias related to di-abetes.