The aim of this Master thesis is to make a survey of the public library staff-relations at work and discuss relationship marketing as it applies to public libraries. Relationship marketing involves the establishment, maintenance and development of users and other library-related relationships, including the relations among the library staff itself. Good relations among the library staff is a necessary condition for good relations with others. The focus of relationship marketing is at the user?s needs, wants and demands instead of the library collections and services.

The success of self-service technology in retail grocery stores cannot be ignored, and the fact is that every other grocery store in Sweden has implemented the self-scanning or self-checkout systems. The trend is that the technique is spreading into other markets with potential to increase productivity for companies and enhance the service for customers. Fast fashion is one branch that is left untouched by the development in payment processes, and despite the leading companies extensive focus on fast service, the concept of self-service technology has not yet been tested. This paper undertake a quantitative, experimental approach to the issue and examines the effect self-checkout would have on Fast fashion- customers. By presenting a scenario with and without self- checkout and afterwards asked about the respondents experience, we can provide the marketing world with new insights.

Statistics Sweden is an administrative agency that delimits built-up areas and produces statistics regarding them. The statistics provide information about the area of the built-up areas, their population number, number of gainfully employees working in the built-up areas, and of buildings. Now Statistics Sweden wishes to extend such statistics by producing a measure regarding how well developed the service is in each built-up area.This study is a contribution to this statistical improvement work and the purpose is to ? by employing geographical information systems and cluster analysis ? classify the Swedish built-up areas according to 1) service width and 2) service degree. A particular built-up area has a high service width if it has many different service functions, such as pharmacies, schools and grocery stores.

Avsikten med uppsatsen är att ta reda på om det skapats ett nytt radiolyssnarmönster i och med att Sveriges Radios (SR) erbjuder tjänsten on demandradio, det vill säga möjlighet att lyssna på radioprogram som redan har sänts på vanlig radio eller webbradio. John Fiske Kommunikations teorier har använts samt Walter Benjamin teorier som behandlar förändringar som sker vid reproduktion. Historiska teorier av Marshall McLuhan och Tony Schwartz har även använts.Författarnas metod består av tre delar där en jämförelse genomförts mellan olika sekundära data från SR, Radioundersökningar AB (RUAB), Nordiskt informationscenter för medie- och kommunikationsforskning (Nordicom), British Broadcasting Corporation (BBC) samt Radio Joint Audience Research Limited (RAJAR). Därefter har insamling av kvantitativa data gjorts via enkät som publicerats på SR:s hemsida samt via utskick till en referensgrupp. Författarna har gjort längre telefonintervjuer om cirka 35-45 minuter vilka spelats in och delvis transkriberats för att få in data med mer kvalitativ tyngd.

Libraries all over the world struggle against the threat of decreased funding and a lack of governmental interest. In countries with an under-developed library sector the interest from the government is often minimal or non-existent. Since the 80´s Sida, the Swedish International Development Cooperation Agency has contributed to the library development in Central America through the Royal Library of Sweden. Nicaragua was the first country to be counterpart in the project. For a period of eight weeks I have completed a field study in Nicaragua and visited the National Library Rubén Darío and public libraries in the country.

The purpose of this Master Thesis is to investigate whether the technical service available in the "Reading and Writing Corner" has an influence on the total quality of service in a public library. This service is intended to give sensory/print-handicapped persons access to information. The title KOM LOSS is a Swedish expression for "come on" and LOSS is short for reading and writing support. I have chosen to study three libraries in the region of Västra Götaland, Sweden. The thesis examines total quality from the aspects of goal steering, accessibility, education and marketing.

The aim of this master?s thesis is to investigate the value and impact that reading groups organized by Swedish Public Libraries, have on its participants, role of the librarian and the Library as whole, according to librarian?s conceptions. In literature and earlier research reading groups are described to represent an important reader pro-motion tool for Public Libraries. At the same time the typical reading group member is often described as a per-son with a familiarity of reading. Another purpose is therefore to investigate the contribution of reading groups in promoting reading, according to librarian?s conceptions.

Background: Literature regarding brand identity within the service industry is relatively under developed. As a result one theory is used for both the service and product brands, even though there is a significant difference between a product and a service. As a result of this, the brand identity within the service industry has consequences. Purpose: The purpose of this thesis is to contribute to the brand identity within the service industry. This is done by focusing on how and why this work is done.

The purpose of this masters? thesis is to investigate how public librarians perceive privacy in connection with new technology in libraries. The main research questions are: - How do librarians experience the phenomenon privacy in the library?- How do librarians experience the relation between privacy and technology in the library?- What does this say about the relationship between privacy, technological development and library work?The study was performed with a phenomenographic methodological approach. The material consists of qualitative interviews with eight librarians who work at public libraries where the technology RFID (Radio Frequency Identification) has been implemented.

Inledning: Definitionen av begreppet service är olika för de flesta människor på grund av de olika erfarenheter och förväntningar de bär med sig. Trots att det är svårt att fastställa betydelsen av ordet så är en god service avgörande för eventföretagens framgång.Bakgrund: Vid värdering av service finns det mycket att ta hänsyn till. För att ett eventföretag ska kunna ge sina kunder en god service är det viktigt att de först vet hur de ska arbeta med den interna servicen. Detta för att servicemöten ska kunna hanteras på ett professionellt sätt av personalen.Syfte: Syftet med uppsatsen är att ta reda på hur eventföretag arbetar med sin interna service och vad de anser att begreppet service står för.Metod och material: Uppsatsen är baserad på tryckt litteratur samt vetenskapliga artiklar som berör ämnet service inom eventbranschen. Som grund till studien har även fem semistrukturerade intervjuer utförts för att ta reda på vad eventföretag anser om ämnet och hur de arbetar med det.Resultat: I resultatet framkommer respondenternas svar på vad företagen de arbetar på har för syn på service, hur de arbetar med det internt samt vad de har för strategier och målsättningar kring det.Slutsats: Företagen inom eventbranschen har liknande värderingar av begreppet service.

Introduction: In Sweden the definition of ambulance nursing is the examination and treatment of sick or injured people done by ambulance nurses during transport.  This means not only focus on the illness or injury but also the human being treated. The paramedic service must be based on the presumption that the medical needs of the patients are guaranteed, and that the expectations and demands of the public are satisfied. Competence and availability are basic terms for a well-functional paramedic service. There is a lot of pressure put on the people working with pre-hospital nursing. One mistake can lead to serious consequences for the patient.

Vi har undersökt hur Sveriges Radios nyhetsprogram Ekot och Svenska Dagbladet resonerar kring sin egen roll i en alltmer sensationalistisk och hårdför kriminaljournalistik. Vi har genomfört en kvalitativ intervjuundersökning där vi intervjuat Staffan Sillén, ansvarig utgivare på Ekot, samt Mats-Erik Nilsson, redaktionschef och ställföreträdande ansvarig utgivare på Svenska Dagbladet. I intervjuerna har vi tagit utgångspunkt i hur de båda medierna valde att rapportera om den så kallade Hagamannen, som den 19 juli dömdes till 14 års fängelse för ett flertal våldtäkter och mordförsök. Vidare har vi ställt allmänna frågor om hur man resonerar kring namnpublicering av brottslingar och sitt eget och andra mediers ansvar och roll vad gäller kriminalrapporteringen och konsekvenserna av den snedvridna bild som forskningen pekar på att medierna presenterar.I vår uppsats har vi haft Ester Pollacks kontextuella konstruktivism som teoretisk utgångspunkt. Vi har även använt oss av Ester Pollacks kultiveringsteori i analyserna av intervjuerna.Vår undersökning visar att Ekot har en mer restriktiv etisk linje där man med hänsyn till brottslingars anhöriga i ytterst få fall väljer att gå ut med namn på brottslingar och brottsmisstänkta.

Management by contract is nowadays a common method within the public sector since the NPM overtook as paradigm with its mechanisms of control inspired by the private sector. The public agency is foremost a service provider where they interact with citizens in the service process. Swedish eldercare has significantly increased its expose to competition which means that eldercare can be executed not only by the municipalities own provider. Such an adaption increases the requirements to inspect quality and how the purchasers assure goal achievement by control. The outmost liability stays with the municipality to ensure that the service produces god care since their position as the service purchaser implies the responsibility to plan, precise and evaluate the required work that the executor has to accomplish.

The purpose with this thesis is to understand the relationship between a square?s design and its function as a public meeting place, were Sundstorget in the city of Helsingborg is used as a study object. The architect Jan Gehl developed a theory of people?s outdoor activities in his book Livet mellem husene (1996). He divides the activities in three categories; 1) necessary activities, 2) optional activities and 3) social activities, which are differently affected by the place?s design.

Web services are now a day often mentioned when speaking of systems communicating with each other online. This master thesis describes how we, with a grounded theory, developed a web service from scratch and then used it to describe how to develop a method for this case scenario. The purpose of the web service is to simplify the information exchange between Infra Gaming, which is the company who assigned this project to us, and their customers. This master thesis is not a guide to how you develop a web service. It is a master thesis that describes how we, in three steps, solved the assignment from Infra Gaming and our problem, with a web service..