This master deals with the theme youth and public libraries. The essay is based on observationsand qualitative interviews with young people at the ages of 13 to 16 years old, whovisited the public library of Skara, employees at the library, and politicians in the community.The main issue in the study is; what is and what can be done to increase youth utilization ofpublic libraries. I have emphasized on the media stock, the organization of books, theenvironment and the staff of the library, marketing, specific target group, activities, andcooperation with both internal and external forces.Theories about youth culture and some projects concerning young peoples behaviour in librariesare also presented..

Earlier the regional social insurance office was exposed to critisism because of bad administration and a lack of providing public service. Among other things the regional social insurance office was attacked because of long investigation hours and indinstinct working methods and was blamed for not being able to solve the unhealth in the society. This lead to the reformation of the previous regional social insurance office into a government authority agency on the first of Januari, 2005. Extensive organizational changes were made so that regional social insurance office could handle the demands and become a uniform public administration. I have made a qualitative study where the purpose was to se how the changes affected the public administrators and I focused on their participation and willingness to change.

Syftet med denna studie är att undersöka diskurser inom det sociala välfärdsarbetet utifrån ideologiskt politiska aspekter. Studien grundar sig på artiklar och publikationer från ideologiskt förankrade tidskrifter och organisationer. I arbetet har vi inspirerats av Faircloughs (2003) kritiska diskursanalys, då den inte enbart fokuserar på diskurs utan även strukturerna som påverkar den. I studien kan vi se hur liberala och socialistiska ideal är dominerande inom välfärdsdebatten. Dessa har kommit att bilda två olika diskurser som konkurrerar med varandra om att bli dominerande gällande hur välfärden ska bedrivas.

This essay takes its point of departure in the need for modern day public libraries to legitimize their place in today?s society. Societal changes call for constant reinvention of libraries and as part of this reinvention, new light is being shed on the public library?s role as a meeting place. By investigating contemporary debate articles published in Bibliotek i samhälle and Biblioteksbladet, two major Swedish library magazines, this essay aims to categorize and compare different conceptions of the library?s function as a meeting place.

No accidents or injuries should occur because of our public health care. It should be a place with high security and good quality in order to avoid this type of accidents. This is a tough situation when the public health care organization should have as good quality as possible despite savings. It is difficult for middle managers to improve patient safety in the absence of money.The purpose of this study is to explain the work with patient safety that middle manager perform during saving times. The perspective we will look into is how they work with patient safety as an ongoing change.

Titel Fyra faktorer mot ett lyckat kundmöteFörfattare Nathalie Lindenhall & Matilda ÅsénKurs Examensarbete i Medie- ochkommunikationsvetenskap, Göteborgs UniversitetTermin Vårterminen 2014Handledare Orla VigsöSidantal 49 sidor (exklusive referenser och bilaga)Antal ord 18 713 ord (exklusive referenser och bilaga)Syfte Syftet med studien är att undersöka vilka faktorer som ligger till grund för den kommunikativa samförståelsen mellan PR-byråer och deras kunder under ett kundmöte.Metod Sju kvalitativa respondentintervjuerHuvudresultat Denna studie visar att PR-byråer gynnas av att arbeta med förberedande åtgärder inför ett kundmöte för att snabbare och mer kontrollerat kunna uppnå en kommunikativ samförståelse med kunden.Research, kommunikation, frågor och förtroende är fyra huvudfaktorer som studien har mynnat ut i. Genom att arbeta med dessa skapas goda förutsättningar för djupa dialoger, ömsesidig förståelse och långsiktiga kundrelationer. Huvudfaktorerna samspelar både med varandra och med andra underfaktorer såsom relation, strategi och personkemi för att lyckas uppnå en samförståelse mellan PR-konsult och kund..

The aim of this master thesis is to study how the development of a public library by means of ideas and methods from the private sector can be related to traditional core values. We base our study on institutional theory, which focuses on norms and values in an organisation, and new institutional theory, which focuses on how organisations are influenced by changes in the environment. We also use New Public Management with a market focus to analyze the implications of a development towards a more market oriented view.The method used is that of a case study of a new library concept, Idea Stores in London. Idea Stores are a number of new public libraries in Tower Hamlets developed from the results of a major opinion survey about libraries. The Idea Stores combine traditional library services with elements of adult education and lifelong learning in a partnership with local learning centres.

Syftet är att undersöka hur ett företag, Sveaskog, arbetar med intressentdialog i praktiken - i vilka former och med vilka syften detta kan ske. Genom att studera företagets lokala dialogmöten önskar vi skapa fördjupad förståelse för dialogfenomenet ur sändar- och mottagarperspektiv.Följande frågor ställs:- Vilka är motiven hos företaget respektive intressenterna att delta i dialogen?- Vad karaktäriserar dialogsituationen och vilka svårigheter kan formen innebära?- Hur kan mötena beskrivas i termer av symmetri/asymmetri?I undersökningen används kvalitativ metod i form av halvstrukturerade samtalsintervjuer. Intervjuer har gjorts med sju av Sveaskogs anställda samt sammanlagt nio inbjudna mötesdeltagare från ett urval möten.Studien visar att dialogen är ett värdefullt verktyg för relationsskapande, omvärldsbevakning och ökad förståelse - för både sändare och mottagare - även om idealet om symmetrisk tvåvägskommunikation och reell dialog förblir avlägsna. Ett antal fördelar och svårigheter med dialogformen har identifierats.

The difference between the public sector and the private sector in Sweden was once very small. These sectors have been united as well for the people, the organizations as for the finances. During the 1960´s and 1970´s the public sector in Sweden was expanding and after the 1980´s the people started talking more about an expanding private sector instead. The year of 2007 Hökarängen Hemtjänst Ekonomisk Förening submitted a tender to Äldreförvaltningen about a purchase of the home- help service in Hökarängen and they accept there tender.Exposing public organization for competition can be a good way to make sure that most value for the money is created and that it generates the most cost- effective organizations. The motivation factor is used to describewhat makes people perform more than what is expected of them.The purpose of this study is to describe and explain similarities and differences in working- motivation between those how are members of Hökarängen Hemtjänst Ekonomisk Förening and those how are not.

A brush of paint on a grey compound wall can mean so much more than simply an addition of colour. It can meanan appropriation of public space, a shared public space enclosed by a wall now ?owned? by someone. It can meanan arisen conflict leading to debate about the right to use public space.The Wall Project is a Mumbai based beautification project that uses paint and outdoor walls to brighten uptheir city. The Urban Typhoon workshop is an activity set up in self-evolving neighbourhoods where municipalinterference is scarce.

This Bachelor-paper is an investigation of organisational flexibility in Swedish andPolish television companies. The essay is based on four main questions which is thananalysed by looking at different categories that defines a flexible organisationalstructure.The questions are:? What is the internal and external perceived judgment about the TV-channelsorganisational flexibility?? What are the differences regarding Public service channels in Sweden andPoland as well as the differences between commercial channels?? What are the differences regarding public service- and commercial TVchannelsin Sweden as well as in Poland? Which of the companies are considered being the stronger and the weakest inan organisational flexibility point of view?In order to answer these questions have we used following main theories.? Readiness for business process reengineering - Abdolvand, N. & Albadvi, A.& Ferdowsi, Z (2008)? Decisionprocess - Jacobsen D.I.

The objective of this study was to investigate how power relationships between journalists and politicians were shown in the fictional BBC tv-series ?The Hour?. We wanted to investigate how these power structures is narrated by the producers of the series and what impact the narration could have to the audiance of the 21th century.We choose to analyse a total of 12 scenes from all of the six episodes, which are all set in Britain during the beginning of the Suez Canal crisis in the 1950?s, all seen from a BBC editorial point of view.In our analysis we chose to use two different kind of methods, the first one was a situation analysis and the second one a text analysis. The situation method was useful to get a perception of the relations between the participants .The text analysis we used to analyse what was said in the tv-series and to interpret underlying motives.The fictional form necessitated a personalization of power structures, in the sense that each and every power was represented by a single character; political power was for instance represented by the character of Angus McCain.

In this study we have focused on the operational management of the public pre-school in Sweden. We have studied how the governance system is designed, why it is designed this way and what impact it has on the operational management. This has been analyzed from a theory stating that there are two types of organizations: pay-driven and function-driven. Through a case and document study we came to the conclusion that the pre-school is a function-driven organization but is nowadays acting on a market and have adopted characteristics of a pay-driven organization. We connect this change to the phenomenon New Public Management.

For many companies, the Internet has revolutionized the relationship they have with their customers concerning costumer service. The use of Information Technology in regard to Internet as a media has provided companies with the opportunity to build customer databases in order to target their customers individually. The airline industry was one of the first pioneers to use the full potential of Internet to improve customer relations and its profits which we aim to investigate in greater detail in our thesis.Our thesis answers the question on how Scandinavian Airlines' (SAS) Eurobonus department uses their website to create valuable and profitable relationships with SAS loyalty club members through direct marketing. In order to answer our research question, three key informants have been interviewed - each representing different sub departments at Eurobonus; service and support, IT and marketing. Our results were that the Eurobonus department use direct marketing methods by sending customized e-mail offerings to target specific customer, using their customer databases.

The major aim of the thesis is to describe the networks, relations and marketing of some university libraries and their customers in the year 2000. I illustrate how these issues interact and whether they have changed due to the recent development of technology and if so, how. The thesis is based on interviews with two directors of libraries and two librarians at two different libraries. A small survey with 16 questionnaires has also been performed in order to get a more general view on librarians' opinions in these questions. The thesis mainly shows that the networks in which the respondents take part primarily exist in the library sphere and towards the universities.